The document provides information about sponsorship opportunities for the Mobile University 2013 events organized by the Heartland Mobile Council. It describes the Mobile University as an educational experience for 200+ brands, marketers and agencies to raise their mobile IQ and EQ. Sponsorship packages are outlined for the seminars in March, June and September as well as the annual summit in September. Sponsorship levels include Bronze, Silver and Gold and provide varying levels of exposure, branding, engagement opportunities, website integration and registration benefits. The Full Year packages provide additional strategic benefits like moderating roles and category exclusivity.
Television: Creative and Programming Strategy DocumentTushar A Amin
The document provides an overview of Media 1.0 and Media 2.0 models. Media 1.0 refers to traditional media with defined roles and value chains. It describes television's value chain under Media 1.0. Media 2.0 is characterized by the consumer being at the center and having more choices through technology. It discusses how B4U Television Network currently follows a Media 1.0 model but needs to evolve to a Media 2.0 model to engage today's technology-savvy consumers.
THOR Associates provides direct-to-consumer marketing strategy and execution. They will develop a multi-channel marketing strategy, produce creative content, provide sales projections, track metrics, fulfill orders, and handle customer service. Their approach involves testing products and creative content across different media channels to optimize performance and ROI before full rollout. THOR has experience managing large direct response campaigns across categories and aims to build brands through a "branded response" approach.
This document discusses how CitizenGlobal transforms random, low-quality user generated content on platforms like YouTube into high-quality, organized social media capital for brands. CitizenGlobal does this through its social video creation platform that empowers brands to invite customers to co-create brand content. This results in authentic brand stories that drive engagement and viral sharing across social media. CitizenGlobal also provides the technology and administration needed to manage this user-generated content process.
The document describes the Mobile Red Carpet, a mobile application that allows event organizers to connect with attendees. It provides a customized guide accessible on all mobile devices. The app allows updating schedules, finding exhibitors and sponsors, engaging on social media, and providing maps and local information. Sponsors can extend their reach through banners and listings in the app. The navigation framework outlines key sections like event information, award categories, photo sharing, and a scavenger hunt to encourage engagement.
Sponsored data and zero rate charging - Non-neutral mobile broadband modelsDean Bubley
Analysis & forecasts for two key types of application-based charging / non-neutral mobile Internet business models.
Zero-rating of mobile data is used to exempt certain applications or content from users' data plan quotas, and is used in both developing and mature markets. In essence, nobody pays for the data - although the mobile operator may work a revenue-share deal for paid content, or may look to upsell the users with more paid data access.
Sponsored data is similar, but involves the content/app provider paying for data traffic on behalf of the user. It has been popularised by AT&T's announcement in January 2014, although it has gained only limited traction so far.
This presentation, based on Disruptive Analysis' June 2014 on Non-Neutral Mobile Broadband models, examines the sub-segments and likely success factors for each type of offer.
This document proposes a mobile data sponsorship solution using the Salesforce platform to enable a new value chain where enterprises sponsor mobile data for their customers. It would allow enterprises to give customers free access to specific content and services on their mobile devices, removing a barrier to customer engagement. The solution aims to meet customer expectations for ubiquitous engagements, leverage the popularity of mobile devices, and overcome challenges of limited mobile data capacity. It would integrate partners' technologies to enable end-to-end processes from offer design to sponsored data usage.
Data-Driven Best Practices for LinkedIn Sponsored InMailLinkedIn
How can you reach engaged target audiences on LinkedIn to build more successful marketing programs across branding, email, demand gen or social?
After talking to marketers who have been using LinkedIn’s Sponsored InMail and looking at thousands of different campaigns, we’ve put together data-driven best practices to help you succeed with this highly underutilized tool. Combat data decay and reach highly engaged target audience on LinkedIn with valuable content that resonates!
In this session join LinkedIn's Global Product Marketing Manager Irina Skripnik and Business Analytics Manager Sophia Wong as they take a data driven approach to best practices.
- Featuring best in class customer examples and case studies
- Tutorial on leveraging your existing email content
- Live demo of real-time reporting dashboard and targeting capabilities
Television: Creative and Programming Strategy DocumentTushar A Amin
The document provides an overview of Media 1.0 and Media 2.0 models. Media 1.0 refers to traditional media with defined roles and value chains. It describes television's value chain under Media 1.0. Media 2.0 is characterized by the consumer being at the center and having more choices through technology. It discusses how B4U Television Network currently follows a Media 1.0 model but needs to evolve to a Media 2.0 model to engage today's technology-savvy consumers.
THOR Associates provides direct-to-consumer marketing strategy and execution. They will develop a multi-channel marketing strategy, produce creative content, provide sales projections, track metrics, fulfill orders, and handle customer service. Their approach involves testing products and creative content across different media channels to optimize performance and ROI before full rollout. THOR has experience managing large direct response campaigns across categories and aims to build brands through a "branded response" approach.
This document discusses how CitizenGlobal transforms random, low-quality user generated content on platforms like YouTube into high-quality, organized social media capital for brands. CitizenGlobal does this through its social video creation platform that empowers brands to invite customers to co-create brand content. This results in authentic brand stories that drive engagement and viral sharing across social media. CitizenGlobal also provides the technology and administration needed to manage this user-generated content process.
The document describes the Mobile Red Carpet, a mobile application that allows event organizers to connect with attendees. It provides a customized guide accessible on all mobile devices. The app allows updating schedules, finding exhibitors and sponsors, engaging on social media, and providing maps and local information. Sponsors can extend their reach through banners and listings in the app. The navigation framework outlines key sections like event information, award categories, photo sharing, and a scavenger hunt to encourage engagement.
Sponsored data and zero rate charging - Non-neutral mobile broadband modelsDean Bubley
Analysis & forecasts for two key types of application-based charging / non-neutral mobile Internet business models.
Zero-rating of mobile data is used to exempt certain applications or content from users' data plan quotas, and is used in both developing and mature markets. In essence, nobody pays for the data - although the mobile operator may work a revenue-share deal for paid content, or may look to upsell the users with more paid data access.
Sponsored data is similar, but involves the content/app provider paying for data traffic on behalf of the user. It has been popularised by AT&T's announcement in January 2014, although it has gained only limited traction so far.
This presentation, based on Disruptive Analysis' June 2014 on Non-Neutral Mobile Broadband models, examines the sub-segments and likely success factors for each type of offer.
This document proposes a mobile data sponsorship solution using the Salesforce platform to enable a new value chain where enterprises sponsor mobile data for their customers. It would allow enterprises to give customers free access to specific content and services on their mobile devices, removing a barrier to customer engagement. The solution aims to meet customer expectations for ubiquitous engagements, leverage the popularity of mobile devices, and overcome challenges of limited mobile data capacity. It would integrate partners' technologies to enable end-to-end processes from offer design to sponsored data usage.
Data-Driven Best Practices for LinkedIn Sponsored InMailLinkedIn
How can you reach engaged target audiences on LinkedIn to build more successful marketing programs across branding, email, demand gen or social?
After talking to marketers who have been using LinkedIn’s Sponsored InMail and looking at thousands of different campaigns, we’ve put together data-driven best practices to help you succeed with this highly underutilized tool. Combat data decay and reach highly engaged target audience on LinkedIn with valuable content that resonates!
In this session join LinkedIn's Global Product Marketing Manager Irina Skripnik and Business Analytics Manager Sophia Wong as they take a data driven approach to best practices.
- Featuring best in class customer examples and case studies
- Tutorial on leveraging your existing email content
- Live demo of real-time reporting dashboard and targeting capabilities
The document announces the Translating and Interpreting Awareness Day (TIAD) 2010 conference to be held on Friday, May 21st 2010 in Melbourne, Australia. It provides information on sponsorship and exhibition opportunities for the event, including various levels of sponsorship packages that offer marketing benefits and conference registrations. The conference aims to showcase how technology impacts the translating and interpreting professions and explore related issues.
8 Ways to Create Engaging Live, Virtual and Hybrid EventsFlutterbyBarb
The document provides 8 ways to create engaging live, virtual and hybrid events. It discusses setting objectives, getting consensus from decision-makers, understanding the target audience, planning an experiential component, being engaging, amplifying engagement through pre-and post-event activities, training event staff, and measuring the event's success through lead capture and demonstrating return on investment. The overall guidance is focused on making events more impactful by deeply understanding objectives and audiences, creating interactive experiences, and integrating events as part of a broader marketing strategy.
The document discusses key themes and takeaways from SXSW Interactive 2010, including honesty, transparency, listening, and viewing social media as customer service. It provides community and rollout action items to build, market, and promote communities; engage and reward contributors; and make contributing easy. It also discusses using technology at events to connect people physically and online, record and stream sessions, and customize the online event experience.
The document provides an overview of the GSMA annual PR briefing and outlines the structure and potential topics for their two major events: the Mobile Asia Congress (MAC) in 2010 and the Mobile World Congress (MWC) in 2011. It introduces the GSMA content team, discusses the positioning and format of the two events, and reviews the call for papers process including selection criteria, timeline, speaker management, and use of the Mobile World Live online portal. Frequently asked questions about speaking opportunities are also addressed.
Digital Touch Points to Gain a Competitive Advantage Using Video and Dynamic ...randypalubiak
This document provides an overview of using digital touch points and dynamic media to gain a competitive advantage. It discusses how organizations are in the midst of a digital transformation where it is critical to reach customers and employees through technology. The document outlines several chapters that will provide executives with practical tips on implementing video and dynamic media solutions to leverage this digital transformation and deliver compelling customer experiences. It emphasizes the importance of establishing a media business strategy, blending different digital media channels, analyzing results through metrics and analytics, and preserving and leveraging company media assets over time.
Tips for hosting the most engaging, professional, and successful virtual eventsJohn Peterson
The present-day virtual events must be engaging, professional, and have high success rates to meet their demands. Here are a few tips for hosting impactful events. Read more https://bit.ly/3IcTuju
Neil Hudspeth discusses HP's marketing strategies in an evolving digital landscape. He outlines HP's approach of building digital ecosystems through mobile and social media. This includes creating a unified HP brand across platforms, enhancing customer experiences through mobile, and establishing a pervasive social media presence. Hudspeth also addresses measuring success through metrics like sales, engagement, and brand value to define ROI within HP's digital ecosystem.
We've been helping clients become more digital and more social. In an integrated way. This is part of how we've been helping them. More at bluurb.wordpress.com.
Virtual trade shows are organized gatherings of companies and brands within an industry. Virtual trade shows are entirely hosted online. The organizer creates a landing page for the trade show and promotes it to the public. To access the event’s content, visitors can register. Then, you can stream the content live or prerecord it and stream it as video-on-demand. In addition, virtual trade shows offer a variety of engagement tools, including sponsor booths and chat rooms that allow visitors to connect with brand representatives. These events can be intimate Q&A sessions or large-scale international conferences.
Making The Best Use Of Our Knowledge And Skills Through VideoNoel Hatch
A video can make the content more engaging and interactive than written instructions and static photos or illustrations. It also projects an image of transparency, trust, and authenticity.
Michael Maury has over 10 years of experience in marketing, public relations, and brand management. He has held positions at several companies, including adverCar, X2TV, and Hollywood Branded Inc., where he managed social media, secured new clients, and developed promotional materials. Maury received a Master's Certificate in Internet Marketing from the University of San Francisco and a Bachelor's degree in Communications from The American University of Rome. He is fluent in Italian and conversant in Spanish.
This document provides an overview of Digital Kites' digital marketing and content resources to increase awareness of its technology solutions and products. It outlines a three-phase media approach to first build brand awareness, then increase involvement through relevant content, and finally drive consideration. Digital platforms like Google, social media, display ads and videos will be leveraged. A mix of branded and valued content will be created in different formats.
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
M2Banking & Fintech Latam is a unique and focused conference conceptualized to guide banks, financial institutions and the whole payments ecosystem in LatAm to drive and adopt financial innovation into their offerings.
This document provides an overview of services offered by WildOutWest, LLC, an integrated marketing firm. The services include market traction/growth hacking, web and app development, brand and design, strategic content development, multimedia and video production, events and public relations. The document also discusses integrated marketing strategies like launching new ideas, communities, user generated content, search optimization, and actionable metrics. It shares case studies of corporate clients and new ventures the company has worked with.
From the M.I.C.E. Industry an interview on BUYER INSIGHT released by the CEO of Giglio Service Events, Annarita Montanaro, to the DIARY, IBTM official magazine of Global Events ..
Mastering Success: The Art of Conference Event PlanningReleve Unlimitedus
Conferences and corporate events are potent platforms for networking, knowledge exchange, and brand building. Behind the scenes of these impactful gatherings, there's a detailed art to orchestrate—conference event planning and corporate event management. Let's delve into the essential elements that elevate these events from ordinary to extraordinary.
Learn the latest research on why digital and mobile content are important ares to consider in your overall marketing plan. Also learn how to generate engaging content and how to generate revenue from digital and mobile content.
The document contains summaries of various case studies describing marketing and event campaigns for different companies. It discusses the target audiences, purposes, solutions implemented, and results achieved through trade show kiosks, conferences, branding initiatives, website design, presentations, videos, and other campaigns. The case studies covered companies from different industries including technology, staffing, education, non-profits, insurance, and engineering software.
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The document announces the Translating and Interpreting Awareness Day (TIAD) 2010 conference to be held on Friday, May 21st 2010 in Melbourne, Australia. It provides information on sponsorship and exhibition opportunities for the event, including various levels of sponsorship packages that offer marketing benefits and conference registrations. The conference aims to showcase how technology impacts the translating and interpreting professions and explore related issues.
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The document discusses key themes and takeaways from SXSW Interactive 2010, including honesty, transparency, listening, and viewing social media as customer service. It provides community and rollout action items to build, market, and promote communities; engage and reward contributors; and make contributing easy. It also discusses using technology at events to connect people physically and online, record and stream sessions, and customize the online event experience.
The document provides an overview of the GSMA annual PR briefing and outlines the structure and potential topics for their two major events: the Mobile Asia Congress (MAC) in 2010 and the Mobile World Congress (MWC) in 2011. It introduces the GSMA content team, discusses the positioning and format of the two events, and reviews the call for papers process including selection criteria, timeline, speaker management, and use of the Mobile World Live online portal. Frequently asked questions about speaking opportunities are also addressed.
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Virtual trade shows are organized gatherings of companies and brands within an industry. Virtual trade shows are entirely hosted online. The organizer creates a landing page for the trade show and promotes it to the public. To access the event’s content, visitors can register. Then, you can stream the content live or prerecord it and stream it as video-on-demand. In addition, virtual trade shows offer a variety of engagement tools, including sponsor booths and chat rooms that allow visitors to connect with brand representatives. These events can be intimate Q&A sessions or large-scale international conferences.
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Similar to Heartland Mobile 2013 Sponsorship Opportunities (20)
2. About The Heartland Mobile Council
Our Mission
To Educate Brands on How to Use Mobile Effectively
Our Belief
The HMC is the Trusted Partner to Educate Brands on how to
use Mobile because we are a Non-Profit run by 100% Volunteers
3. What is Mobile University?
200+ brands, marketers, agency representatives and product managers
spanning the B2B and B2C channels are expected to attend MobiU2013
Mobile University is a holistic approach to mobile education.
“In classroom” lectures to raise your mobile IQ
“Out of classroom” experiential learning to raise mobile EQ
Combined they create an immersive experience that creates the new modern mobile
marketer
As part of this overall educational experience, attendees will:
Hear about industry-leading mobile campaigns
directly from the brands
Sponsors are a central part of the Experience
Hall, which is a crucial part of the summit
educational experience
Learn about consumer/shopper insights and
behavior
4. Mobile University Events SELL OUT
Seminars: SOLD OUT. Mobile Couponing, 4/25; Mobile & Moms, 6/21
Summit: SOLD OUT.
5. Why support the Mobile University?
It’s simple – Our Audience
Our audience & speakers are the largest brands and ad
agencies in the country, and your biggest prospects.
Partnership with the HMC means a trusted relationship with
these top tier brands/agencies
The HMC is the only organization that allows you to integrate
your presence into the educational experience so that our
audience seek you out as a knowledge expert
We create a safe, trusted, learning environment for our
audience that you become part of
6. MobiU2012 Attendee: Backgrounds
5% 75+% of our attendees
are marketers/agencies
19% 35%
M ktr/ ProdM gt
Agency/ Consultant
Tech/ Mobile
Other
41%
7. MobiU2013 Strategy
Seminars & Annual Summit Expand Project Denzel*
March – Millennials, March 28th, Mobile Certificate Initiative
(Apple Store)
8 Week Certificate from
June - Hispanics, June 13th nationally ranked university
September – Annual Summit, Anthropologists,
September 26th Neuroscientists, Marketers,
New Partner events Agencies, Researchers
Mobile Media
Internal: New website & PR
Augmented Reality
Responsive Design Seminar New website rivals SXSW & TED
Expand Experience Hall
PR to build our national
presence
Tech/Marketing Education with
BiC/MoMo/Technori
Include in Seminars, 2x at
Summit
*Ask for details
8. How “Sponsorship” Becomes Partnership
Typical Sponsorship HMC Partnership
• Sit at a table - Sponsors often • Integration into Experience
stick out like a sore thumb Hall
• Most attendees steer clear of • People seek you out as an
sponsors expert
• People know you are selling • People see you as educating
• People know you have paid to • Moderator & introduction
speak roles available to maintain safe
learning environment
• Can bring a brand client to
speak
• Creative way to integrate your
case study into a learning
opportunity
9. What is the value of the Experience Hall?
All Experience Hall partners are a critical part of the learning
environment
Customized mobile experience that attendees will seek out
Create a halo effect with attendees during their time of
knowledge creation
This learning environment offers a forum to get across more
complex value propositions
Email blast on your specific mobile experience
Share your messaging in a social environment
10. MobiU2013 Summit
A select group (200+) of Brand & Agency Professionals are expected at:
Microsoft Innovation Center
200 E. Randolph
Chicago, IL 60601
September 26th, 2013
9AM – 6PM: Lectures
6PM – 9PM: Reception/Experience Hall
11. The MobiU2013 Summit is the mobile showcase!
The 4th annual Mobile University Summit offers a variety of activities to
meet your needs. From information exchange and knowledge
acceleration to experiential marketing techniques, we have it all.
Whatever your mobile marketing objectives, the Heartland Mobile
Council can help you reach them.
For example:
All Attendees – learn trends, innovative approaches, latest-and-greatest
Brand Advocates – increase knowledge, educate staff, share best practices,
demonstrate results and expertise
Ad Agencies – demonstrate mobile expertise, connect with brands
Measurement/Insights – communicate data opportunities, link research information to
brand needs, teach metrics integration
Mobile/Digital Sales & Solutions – connect to brands, drive interest,
prove expertise, gain industry insight, network
12. MobiU2013 Ideal Partnerships
Advertising Agency
Brand Marketer/Retailer
Digital Marketing Company
Media Company
Mobile Engagement/Solutions Provider
Mobile Measurement Organization
Mobile Platform Developer
Research or Consumer Insights Firm
Wireless Technology/Service Provider
13. Ways to Engage with Mobile University
Sponsorship of our 2013 events
Buy group tickets
Bring brand speakers (not just agency clients, but brand clients)
Become an integrated partner
Bring resources (e.g., people, assets, research, etc.)
14. Partnership Options
Seminars
Range $1,500 - $5,000
Summit
Range $5,000 - $15,000
Full Year – includes all seminars & educational
events along with the annual MobiU Summit
Range $20,000 - $25,000
*Specific details in appendix.
15. Contact Wendy Hidenrick at:
wendy@heartlandmobilecouncil.com
for questions about these Partnership Opportunities
17. MobiU2013 Seminar Partnership Options
March 28, 2013: Millennials &
Mobile
June 13, 2013: Hispanics & Mobile Host Sponsorship
• Provides venue
Sponsorship includes
Business Development:
Moderator or introduction for seminar Food/Drink Sponsor
Space for table in Experience Hall • Provides food/drinks for event
Post-Seminar attendee list • $1,500 for one; $2,500 for both
Thought leadership and awareness in
mobile
10 tickets ($900 value) Mobile Influencer
Engagement: • $2,500 for one; $4,500 for both
Special identification ribbon at event
HMC helps create organic Experience so
attendees seek you out
Mobile Leader
Impressions: • $5,000 for one; $9,000 for both
10K+ views from HMC website
20 emails that generate 30K impressions
Signage at location (location may restrict
certain types of signage)
Post-Seminar: inclusion in presentations &
videos
18. Bronze Summit Partnership: $5,000
Exposure Engagement vs. Speaking
Brochure in Welcome Bag Integrated into the experience
Program Ad – ¼ page hall
Mention by Conf. Chair Website Integration
1 Speaker Introduction/Moderation Link to sponsor website
Branding Registration
Sponsorship ribbons on name tags Summit Tickets (2)
(color coded to sponsorship level)
Logo on all event communication
(e.g. website, e-mail)
Upgrade to SILVER ($10,000) and you also get:
Program Ad – HALF Page
Shared Press release for the event
Lunch Table Top Sponsorship, Host & Discussion
License to use “HMC Partner” Logo
4 Summit Tickets
VIP at the HMC Holiday Party
19. Silver Summit Partnership: $10,000
Exposure License to use “HMC Partner” Logo
Brochure in Welcome Bag
Logo on all Event signage
Program Ad – ½ Page Ad
License to use “HMC Partner” Logo
Mention by Conf. Chair
Engagement vs. Speaking
2 Speaker Introduction & Moderation
opportunities Integrated into experience hall
Shared Press Release Host Lunch Table & Discussion
Lunch Table Top Sponsorship Website Integration
Branding Link to sponsor website
Sponsorship ribbons on name tags (color Blog on HMC Website (1)*
coded to sponsorship level) Registration
Logo on event communication (e.g. Summit Tickets (4)
website, e-mail) VIP at HMC Holiday Party
Logo on all Event signage
Upgrade to GOLD ($15,000) and you also get * See Sponsorship
Table slide for
footnotes
Program Ad – FULL PAGE
Closing Keynote Introduction
Peak position in experience hall
Dedicated text message
6 Summit tickets
20. Gold Summit Partnership: $15,000
Exposure Event signage
Brochure in Welcome Bag License to use “HMC Partner” logo
Program Ad – Full Page Engagement vs. Speaking
Mention by Conf. Chair Priority Table in Experience Hall
Closing Keynote Introduction Host (2) Lunch Tables & Discussions
Shared Press Release Dedicated Text Message (1)
Lunch Table Top Sponsorship Website Integration
Branding Link to sponsor website
Sponsorship ribbons on name tags (color Blog on HMC Website (1)*
coded to sponsorship level) Registration
Logo on event communication (e.g.
website, e-mail)
Summit Tickets (6)
VIP at HMC Holiday Party
Upgrade to Full Year Silver ($20,000) and you also get
Program Ad – Page 2 full-page ad * See Sponsorship
Table slide for
Opening Keynote Introduction footnotes
Top Priority in experience hall
Ability to be the Host & Lunch partner for speaker’s table
(1) Additional Dedicated Text Message & HMC Blog
(2) Additional Summit Tickets and (10) tickets to each of the educational seminars
Sponsorship of (1) Seminar
21. Full Year Silver Partnership: $20,000
Exposure Engagement vs. Speaking
Brochure in Welcome Bag Top Priority Table in Experience Hall
Program Ad - Page 2 Host Lunch Table - for Speakers
Mention by Conf. Chair Dedicated Text Message (2)
Opening Keynote Introduction Website Integration
Dedicated Press Release Link to sponsor website
Lunch Table Top Sponsorship Blog on HMC Website (2)*
Branding Registration
Sponsorship ribbons on name tags Summit Tickets: Regular (8)
Logo on event communication Seminar Tickets: Regular (10 each)
All Event signage VIP at HMC Holiday Party
License to use “HMC Partner” logo
Upgrade to Full Year Gold ($25,000) and you also get
Inside front cover full-page ad (2) Additional Summit Tickets
Featured Moderator Role Sponsorship of (1) additional Seminar
Highest Priority in experience hall Category exclusivity
Host & Lunch partner for 2 speaker’s table Supporting role at a Project Denzel
(1) Additional Dedicated Text Message event**
* must fit in editorial calendar
** helps in the facilitation- must put volunteer on HMC
22. Full Year Gold Partnership: $25,000
Exposure Engagement vs. Speaking
Brochure in Welcome Bag Highest Priority Table in the Experience
Program Ad - Inside Front Hall
Host (2) Lunch Tables - for Speakers
Mention by Conf. Chair
Dedicated Text Message (3)
Moderator Role
Website Integration
Dedicated Press Release
Link to sponsor website
Lunch Table Top Sponsorship Blog on HMC Website (2)*
Branding
Registration
Sponsorship ribbons on name tags Summit Tickets: Regular (10)
(color coded to sponsorship level) Seminar Tickets: Regular (10 each)
Logo on event communication (e.g. VIP at HMC Holiday Party
website, e-mail)
Strategic
All Event signage Supporting Role with Project Denzel**
License to use “HMC Partner” logo Sponsorship of Seminars (2)
Category Exclusivity
* must fit in editorial calendar
** helps in the facilitation - must put volunteer on HMC
23. Partnership Option Table
FULLYEAR
Bronze Silver Gold Silver Gold
$5,000 $10,000 $15,000 $20,000 $25,000
Exposure
Brochure in Welcome Bag √ √ √ √ √
Program Advertisement 1/ 4 page 1/ 2 page Full page 2nd Page Inside Front
M ention by Conference Chair √ √ √ √ √
Speaker Introduction/ M oderat ion 1 Speaker 2 Speakers Keynote C lo s e Keynote Op e n Moderator
Press Release Shared Shared Dedicated Dedicated
Lunch Table Top Sponsorship √ √ √ √
Branding
Sponsor ribbon on name t ags √ √ √ √ √
Logo on web, email communication √ √ √ √ √
Logo on event signage √ √ √ √ √
License to use "HMC Partner" logo √ √ √ √
Engagement vs. S peaking
Engagement in Experience Hall Normal Normal Priorit y Top Priority Top Priority
Host Lunch Table & Dis cussion 1 2 Spkr Spkr(2)
Dedicated t ext message 1 2 3
Website Integration
Link to Sponsor w ebs ite √ √ √ √ √
Blog on HMC website* 1 1 2 2
Registrat ion
Summit Ticket s 2 4 6 8 10
Seminar Ticket s 0/ 0 0/ 0 0/ 0 10/ 10 10/ 10
VIP at HM CHoliday Part y √ √ √ √
Strategic
Sponsorship of 2013 Seminars (2) 1 2
Supporting Role at Safehouse in 2013* * 1
Cat egory Exclusivit y √
* must fit in editorial calendar
** helps in the facilitation- must put volunteer on HMC
24. MobiU2012 Companies
Allstate Insurance AMD Industries Anthem Marketing Apartments.com AT&T AdWorks
Avenue Marketing BlueCross BlueShield Best Buy Burrell Comunications Cars.com
CDW Cengage Learning Chicago AMA Chicago Midventures Magazine
CIMA CME Group CMI Display Caldwell Banker Collective
Cramer-Krasselt Critical Mass DDB Worldwide Deloitte Digital DraftFCB
Digital Megaphone Digitas Dun & Bradstreet Edelman Digital Encyclopaedia
Britannica ESPN GGP GfK DMI GMR Marketing
Motorola Mobility Gyro Hipcricket iCrossing NEA/IEA
Intercall Kauzu Kimberly-Clark KPMG Lasso
LevelUp Liberty Creative LimeGreen Loyola University m6d
Magid Glove & Safety Marcel Media Microsoft Midwest Real Estate MillerCoors
Mobile Anthem Mogreet Netshelter NewsBurner.com Nielsen
Nokia Notre Dame InnovPk Paladin Pandora PepsiCo
Rhythm New Media RiderDickerson RoboToaster S&C Electric Samplesaint
Sedgwick Law Selectable Media Shortlist SIM Partners SparkReel
Starcom Team Sprint Tech Media Network The Core Travelocity
Tremor Video Tribune Corp Tribune Digital United Airlines
University of Michigan Verve Mobile Virtual Hires Walgreens
Valspar YP.com
WebDecisions Whirlpool
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25. MobiU2012 Participant Titles
Creative Director Director of Sales VP Sales - Midwest Chief Results Officer
former VP Digital Business Development Mgr Sr Dir, Strategy & Analytics Dir of Marketing & Bus.Dev
Creative Director VP, Product Management Content & Community Manager PR and Promotions Manager
Director, Emerging & Integrated Media National Account Executive Account Executive Account Manager
Account coordinator Strategist Sr. Analyst Mobile & Emerging Director Digital Marketing
Sr. Marketing Mgr Mobile App & Digital Strategist Digital Strategist Co-Founder Mobile Solutions Manager
Director of Midwest Sales Sr Product Manager VP - Marketing, Product & UX
President Writer & Content Specialist Editor VP of Personnel, Board
Director, Global Online Strategy Director of Sales & Marketing Realtor Architect
VP, Management Supervisor UX Lead Sr Mobile Marketing Mgr Experience Officer
VP/Director of Content Strategy Mgr – Technology Strategy Digital & eCommerce Lead Recruiting Director
Director of Blogger Relations VP/Director, Marketing Lead User Experience Architect VP/Director
Information Mechanic Technology Mgr, Mobile Management Director, Mobile Senior Account Executive
SVP/GM of Education SVP/GM, Mobile Dir, Digital Mktg, Email/Mobile Marketing Assistant
SVP Sales, North America VP of Mobile Solutions Sr Mgr - Partnership Mgmt Marketing Associate
Director, Brand Solutions Manager, Business Development DIr of Program Development Communications Manager
Entertainment Marketing Marketing Manager Facilities Administrator Director of Marketing
Project Manager Regional Vice President Technology Manager Manager, Digital Marketing
CPO - Chief of Product CEO Chicago Marketing Manager Senior Account Representative
Network Solutions Manager Artist & Designer VP, Business Development Student
Marketing Communications Specialist E-Commerce Marketing Mgr Social Media Expert Senior Account Director
Marketing Consultant Social Media Strategist Startup Advisor Technical Director
Director of Technology Center Director of Special Projects Director of Marketing Comm Entrepreneur
Operating Partner/Board Member Sales Director Writer
Client Engagement & Change Mgr VP, Media & Advertising Analytics
Senior Manager, Business Planning and Operations VP Marketing Director, Executive Search
Sr. Sales Manager Senior Marketing Manager Marketing Services Consultant
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