2015 junior Public Relation class. As Meraki PR, my team and I created this PR campaign for a local yoga instructor after meeting with her and assessing her needs. For this project I was responsible for tactics, budgeting, and overall assistance to my team members.
Public Relations Campaign designed by 8 students in a PR class taught by Arhlene Flowers at the Roy H. Park School of Communications at Ithaca College. Campaign was designed to help local client Rachel Verlin, and her company Heart Thread Yoga.
Heart Thread Yoga Public Relations CampaignKatie O'Hara
Here is a potential target persona for Olivia:
Name: Olivia Smith
Age: 31
Location: Ithaca, NY
Occupation: Elementary School Teacher
Marital Status: Married to Jake Smith
Goal: Have a healthy pregnancy and baby
Concerns: Staying active and fit during pregnancy
Motivations: Staying healthy for herself and her baby
Lifestyle: Active, enjoys sports and working out
Media Usage: Reads pregnancy blogs and magazines, active on Facebook
Olivia fits into our target audience of pregnant women and women thinking about becoming pregnant. As an active person concerned with her health, she would be receptive to learning about the benefits of prenatal yoga classes at Heart Thread
Heart Thread Yoga Public Relations CampaignTrevor LaRose
This document provides a public relations plan for Heart Thread Yoga, including tactics, recommendations, and templates. Tactics included a social media plan with daily themes and engagement strategies, a weekly email newsletter, and printed business cards. Community outreach recommendations involved contacting other yoga studios to arrange workshops. The plan aimed to build awareness, a consistent brand message, and engage target markets through various integrated marketing communications channels.
This document summarizes a proposed 12-month program called SUPAKULA aimed at helping yoga teachers and leaders evolve through community support, accountability, trainings and other resources. It discusses forming an intentional community or "kula" to provide mutual assistance and hold each other accountable to goals like increasing income and impact. Participants would receive one-on-one consultations, trainings, guest speakers and three in-person retreats to support personal and professional development through community.
The document is a presentation from The International Yoga Academy on how to manage stress among students during exams. It discusses how yoga can help students reduce stress through proper breathing techniques, exercises, relaxation, and meditation. Specific yoga poses and routines are recommended for before exams, while studying, and before sleeping to increase flexibility, joint mobility, fitness level, productivity, motivation, alertness, self-esteem, confidence, and help students feel more positive, calm and energetic. Questions from the audience are also invited.
Anita K. Solutions has launched a new life coaching service called "BENEVOLIEFS" to help clients unlock limiting beliefs and empower them to reach their full potential. The service uses techniques from Anita K.'s book "Behaving Bravely: How to Mindshift Life's Challenges", which provides a blueprint for addressing challenges through her B.R.A.V.E. principles of being bold, resilient, authentic, visionary, and empowered. Anita K. is a certified life coach who aims to transform clients' limiting beliefs and inspire them to achieve their personal and professional goals through her coaching services.
Public Relations Campaign Proposal (in booklet form) designed by 8 students in the PR class taught by Arhlene Flowers at Ithaca College. The campaign was designed to help local client Rachel VerValin and her company, Heart Thread Yoga.
PR Campaigns Operation Catnip of Gainesvilleracheleraddatz
This campaign was created as my capstone project for my final public relations course (campaigns). The campaign looked to increase community participation in the spaying/neutering of community (stray) cats in the largest zip code in Gainesville, Fla.
My role in the project was working in a group of five through the ROPES model to create the campaign. I created the logo, overall layout/color scheme and made sure everything was consistent. Also, all team members were responsible for reading copy and making necessary edits.
Accomplishments:
-The team learned about the community's view on the organization. From there, we considered that research in creating the campaign. The organization wasn't very well known, so we made sure to explain the mission while educating the community on the importance of sterilizing cats.
-The group provided OC of Gainesville a communications campaign to implement.
Challenges:
-The organization had little influence in the community, making it more difficult to explain to the target public of zip code 32609.
-OC of Gainesville did not have a website during the planning of the campaign, making it hard to explain the goals and find any primary and secondary research.
Public Relations Campaign designed by 8 students in a PR class taught by Arhlene Flowers at the Roy H. Park School of Communications at Ithaca College. Campaign was designed to help local client Rachel Verlin, and her company Heart Thread Yoga.
Heart Thread Yoga Public Relations CampaignKatie O'Hara
Here is a potential target persona for Olivia:
Name: Olivia Smith
Age: 31
Location: Ithaca, NY
Occupation: Elementary School Teacher
Marital Status: Married to Jake Smith
Goal: Have a healthy pregnancy and baby
Concerns: Staying active and fit during pregnancy
Motivations: Staying healthy for herself and her baby
Lifestyle: Active, enjoys sports and working out
Media Usage: Reads pregnancy blogs and magazines, active on Facebook
Olivia fits into our target audience of pregnant women and women thinking about becoming pregnant. As an active person concerned with her health, she would be receptive to learning about the benefits of prenatal yoga classes at Heart Thread
Heart Thread Yoga Public Relations CampaignTrevor LaRose
This document provides a public relations plan for Heart Thread Yoga, including tactics, recommendations, and templates. Tactics included a social media plan with daily themes and engagement strategies, a weekly email newsletter, and printed business cards. Community outreach recommendations involved contacting other yoga studios to arrange workshops. The plan aimed to build awareness, a consistent brand message, and engage target markets through various integrated marketing communications channels.
This document summarizes a proposed 12-month program called SUPAKULA aimed at helping yoga teachers and leaders evolve through community support, accountability, trainings and other resources. It discusses forming an intentional community or "kula" to provide mutual assistance and hold each other accountable to goals like increasing income and impact. Participants would receive one-on-one consultations, trainings, guest speakers and three in-person retreats to support personal and professional development through community.
The document is a presentation from The International Yoga Academy on how to manage stress among students during exams. It discusses how yoga can help students reduce stress through proper breathing techniques, exercises, relaxation, and meditation. Specific yoga poses and routines are recommended for before exams, while studying, and before sleeping to increase flexibility, joint mobility, fitness level, productivity, motivation, alertness, self-esteem, confidence, and help students feel more positive, calm and energetic. Questions from the audience are also invited.
Anita K. Solutions has launched a new life coaching service called "BENEVOLIEFS" to help clients unlock limiting beliefs and empower them to reach their full potential. The service uses techniques from Anita K.'s book "Behaving Bravely: How to Mindshift Life's Challenges", which provides a blueprint for addressing challenges through her B.R.A.V.E. principles of being bold, resilient, authentic, visionary, and empowered. Anita K. is a certified life coach who aims to transform clients' limiting beliefs and inspire them to achieve their personal and professional goals through her coaching services.
Public Relations Campaign Proposal (in booklet form) designed by 8 students in the PR class taught by Arhlene Flowers at Ithaca College. The campaign was designed to help local client Rachel VerValin and her company, Heart Thread Yoga.
PR Campaigns Operation Catnip of Gainesvilleracheleraddatz
This campaign was created as my capstone project for my final public relations course (campaigns). The campaign looked to increase community participation in the spaying/neutering of community (stray) cats in the largest zip code in Gainesville, Fla.
My role in the project was working in a group of five through the ROPES model to create the campaign. I created the logo, overall layout/color scheme and made sure everything was consistent. Also, all team members were responsible for reading copy and making necessary edits.
Accomplishments:
-The team learned about the community's view on the organization. From there, we considered that research in creating the campaign. The organization wasn't very well known, so we made sure to explain the mission while educating the community on the importance of sterilizing cats.
-The group provided OC of Gainesville a communications campaign to implement.
Challenges:
-The organization had little influence in the community, making it more difficult to explain to the target public of zip code 32609.
-OC of Gainesville did not have a website during the planning of the campaign, making it hard to explain the goals and find any primary and secondary research.
The PR campaign aims to promote Kashi products to college students. Research found that many college students have unhealthy diets and want healthier, affordable options. The campaign will educate students on nutrition and healthy eating through brochures, displays, and articles. It will also increase awareness of Kashi by giving out free samples on campus and at stores. Events like a cooking competition will encourage using Kashi at home to reinforce it as a household brand. The goals are to educate 1,000 students, have 500 try samples, and get 200 using Kashi in recipes at home. Evaluation will include surveys, sales data, and social media/event participation.
Alzheimer's awareness campaign the old fashion routeAndrine Mendez
This document outlines a campaign to raise awareness of Alzheimer's disease. The campaign would target 23-40 year old males and females in Delhi NCR over two weeks on Facebook and Twitter. It would involve creating a short video about Alzheimer's facts and asking users to write five things they would never forget from their lives and five things from the video. Users would then share the video and invite five friends to also participate using the hashtag #5thingsIforgetnot. The goals are to increase fans by 5,000, get 300 registrations, reach 30,000 people organically and 100,000 through media, and get 700 video views.
The document outlines a social media campaign created by students for the Centre County United Way to improve two-way communication with donors, volunteers, and the local community. The campaign aimed to increase engagement on Facebook and Twitter by posting regularly and running contests. Initial results were successful in growing Facebook likes and interactions, though the Twitter goal was not fully met. Ongoing evaluation and relationship building through social media were recommended.
This document summarizes Brian Knutson's presentation on anticipatory affect and financial risk taking. It discusses how brain regions like the nucleus accumbens and anterior insula that anticipate rewards and losses influence financial decision making. Studies using tasks like the Behavioral Investment Allocation Strategy task show that activity in these regions before choices predicts risk seeking or risk avoiding behaviors. The findings suggest affective processes beyond standard economic models impact financial decisions. Remaining questions concern how other decision systems interact with affective circuits and whether individual level effects translate to groups.
The document provides details on Kashi's plan to increase brand awareness and sales of its frozen pizza line. Kashi aims to grow frozen pizza sales by 15% over the next year through a 12-month advertising campaign targeting health conscious women ages 18-54 earning $50,000-$74,999 annually. The campaign will incorporate traditional media like TV, radio and magazines as well as non-traditional media like social media and mobile. Advertisements will feature the tagline "Kashi pizza...7 Whole Grains in 1 Slice" to promote the product's health benefits. The plan also discusses geographic targeting of specific regions like Minneapolis, Washington D.C. and Boston known for health-focused consumers.
This document discusses the RACE framework for public relations planning. It covers researching to understand audiences, developing an action plan with objectives and strategies, crafting communications, and evaluating effectiveness. Research is the most important initial element and involves understanding problems, audiences and gathering secondary and primary data through various methods like surveys. An action plan should set goals, identify audiences and determine strategies and tactics. Communication aims to effectively convey messages to specific publics. Evaluation measures success in achieving objectives and shows impact.
Ultra sound imaging general presentationREKHAKHARE
Ultrasound imaging is a routine imaging modality that is quick, cheap compared to other options, and does not require strict patient preparation or positioning. It can be used at the bedside. Some key uses of ultrasound in emergencies include detecting free fluid in blunt abdominal trauma (FAST exam), assessing cardiac activity and pericardial effusions, evaluating causes of bleeding in pregnancy, and detecting issues like acute cholecystitis. Ultrasound is also used for trauma, cardiac issues, acute abdominal pain, testicular torsion, and more.
Jewell Enterprises Powerpoint - Public Relations CampaignBillionaireBetty
The public relations plan is for Jewell Enterprises, which has three divisions: performing arts, publishing, and ministry/non-profit. The plan focuses on promoting the performing arts division, specifically historic portrayals. It identifies target audiences such as museums, women's organizations, and schools. The plan outlines tactics for the next year which include updating the website, contacting targets through email with video clips, and arranging introductory meetings. It schedules presentations for January through March 2014. Objectives are to track the number of appointments generated and measure customer satisfaction through surveys.
- Finlandia Communications, a Russian PR agency, ran a 2001-2003 image building campaign for Finland and Finnish companies in Russia.
- The campaign aimed to raise awareness of Finland and its products in Russian media, develop a positive impression of "Made in Finland" goods, and change outdated Soviet-era stereotypes of Finland.
- Key tactics included media training, special events, contests, constant media outreach, and a Finnish information website in Russian. The campaign sought to ensure ongoing media coverage of Finland and participating companies.
This document provides an analysis of an anti-littering campaign in Dhaka, Bangladesh. It begins with a PESTEL analysis that identifies political, economic, social, technological, environmental, and legal factors related to littering. These include a lack of political will against littering, high costs of waste management, low social awareness, weak waste treatment infrastructure, and weak anti-littering laws. The document then segments the population and analyzes litter types and generation rates. It establishes strategic objectives like reducing littering by 50% and popularizing bin usage. The campaign's big idea is to promote cleanliness and features a tagline, mascot, logo, and cricket player ambassadors. A two-phase
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
Here are some typical business goals that a PR campaign may aim to support:
- Increase brand awareness
- Drive sales of new products/services
- Change public perception
- Improve customer satisfaction
- Recruit talent
- Increase investor interest
- Support a merger or acquisition
- Manage a crisis situation
- Increase website traffic or social media followers
- Expand into new markets
The key is to identify goals that are specific, measurable, and time-bound so you can evaluate the effectiveness of your PR campaign. Goals should also be aligned with the company's overall strategic objectives.
The document outlines Uber's plan to strengthen its presence in Montreal by making it the taxi service of choice. The campaign's objectives are to introduce the service, create awareness, and generate excitement. Key strategies include partnering with the Canadiens for a sponsored game, launching a social media contest to promote the app, and offering promotional codes and discounts. The campaign will be implemented in three phases over several months and has a projected budget of $500,000. Effectiveness will be measured based on new account creation, daily ride requests, social media engagement, and time spent on the Uber website.
A PR campaign is a strategic series of messages sent over a discrete period of time to target audiences in response to an organizational situation. The goals and techniques of public relations are applied systematically through appropriate media mixes to accomplish corporate objectives like informing, persuading, and mobilizing public opinion. Key differences between advertising and PR campaigns are that advertising directly promotes sales while PR campaigns aim to create a favorable environment for services, products, or ideas.
Tiffany & Co. wants to expand into the luxury jewelry market in Portugal. A SWOT analysis finds strengths in its brand recognition but weaknesses in high prices. Opportunities exist in tourism and fashion trends. Threats include lower incomes and preferences for local jewelry. Tactics include events, sponsorships, and trade shows to position Tiffany as modern and fashionable compared to traditional Portuguese jewelry. Success will be measured by sales, media coverage, and new business leads.
Breast ultrasound uses high-frequency sound waves to map the internal structures of the breast. Though it should not be used alone for screening, ultrasound can detect cancers not seen on mammography when used together with mammography. With new transducers, ultrasound can also detect malignancy associated with clustered microcalcifications seen on mammograms. Ultrasound provides high quality images of the normal and abnormal breast and can help differentiate between cystic and solid lesions.
The document discusses empowering women through education and overcoming obstacles. It notes that two thirds of illiterate adults worldwide are women and stress can negatively impact health. The initiative aims to empower disadvantaged women through opportunities for spiritual, educational and economic growth. This will strengthen families and communities. The training will help women discover their strengths, set goals, and develop skills like stress management. The team seeks to inspire women to break free from limiting beliefs and realize their power.
This document provides information about REGARI Recovery College, a community-based mental health initiative in Roscommon East Galway. The college is run by a Peer Educator and offers courses, seminars and workshops to help students understand mental health issues and build life skills. Students can take courses on topics like depression, stress management and mindfulness. The college values all perspectives and aims to provide a safe, supportive environment for learning about recovery.
I went to Accra, Ghana, April 2017, with a class called International Storytelling at Kent state University. While I was there I spoke to yogi's and captured the climate of yoga. I developed this PR campaign for a local studio.
This document outlines the mission of an organization to bring therapeutic yoga to children with special needs worldwide. It aims to train and support yoga practitioners to work with over 10,000 children per week across the UK and globally. The yoga program helps children improve sleep, breathing, balance, self-awareness and reduces anxiety while allowing them to realize their full potential.
The PR campaign aims to promote Kashi products to college students. Research found that many college students have unhealthy diets and want healthier, affordable options. The campaign will educate students on nutrition and healthy eating through brochures, displays, and articles. It will also increase awareness of Kashi by giving out free samples on campus and at stores. Events like a cooking competition will encourage using Kashi at home to reinforce it as a household brand. The goals are to educate 1,000 students, have 500 try samples, and get 200 using Kashi in recipes at home. Evaluation will include surveys, sales data, and social media/event participation.
Alzheimer's awareness campaign the old fashion routeAndrine Mendez
This document outlines a campaign to raise awareness of Alzheimer's disease. The campaign would target 23-40 year old males and females in Delhi NCR over two weeks on Facebook and Twitter. It would involve creating a short video about Alzheimer's facts and asking users to write five things they would never forget from their lives and five things from the video. Users would then share the video and invite five friends to also participate using the hashtag #5thingsIforgetnot. The goals are to increase fans by 5,000, get 300 registrations, reach 30,000 people organically and 100,000 through media, and get 700 video views.
The document outlines a social media campaign created by students for the Centre County United Way to improve two-way communication with donors, volunteers, and the local community. The campaign aimed to increase engagement on Facebook and Twitter by posting regularly and running contests. Initial results were successful in growing Facebook likes and interactions, though the Twitter goal was not fully met. Ongoing evaluation and relationship building through social media were recommended.
This document summarizes Brian Knutson's presentation on anticipatory affect and financial risk taking. It discusses how brain regions like the nucleus accumbens and anterior insula that anticipate rewards and losses influence financial decision making. Studies using tasks like the Behavioral Investment Allocation Strategy task show that activity in these regions before choices predicts risk seeking or risk avoiding behaviors. The findings suggest affective processes beyond standard economic models impact financial decisions. Remaining questions concern how other decision systems interact with affective circuits and whether individual level effects translate to groups.
The document provides details on Kashi's plan to increase brand awareness and sales of its frozen pizza line. Kashi aims to grow frozen pizza sales by 15% over the next year through a 12-month advertising campaign targeting health conscious women ages 18-54 earning $50,000-$74,999 annually. The campaign will incorporate traditional media like TV, radio and magazines as well as non-traditional media like social media and mobile. Advertisements will feature the tagline "Kashi pizza...7 Whole Grains in 1 Slice" to promote the product's health benefits. The plan also discusses geographic targeting of specific regions like Minneapolis, Washington D.C. and Boston known for health-focused consumers.
This document discusses the RACE framework for public relations planning. It covers researching to understand audiences, developing an action plan with objectives and strategies, crafting communications, and evaluating effectiveness. Research is the most important initial element and involves understanding problems, audiences and gathering secondary and primary data through various methods like surveys. An action plan should set goals, identify audiences and determine strategies and tactics. Communication aims to effectively convey messages to specific publics. Evaluation measures success in achieving objectives and shows impact.
Ultra sound imaging general presentationREKHAKHARE
Ultrasound imaging is a routine imaging modality that is quick, cheap compared to other options, and does not require strict patient preparation or positioning. It can be used at the bedside. Some key uses of ultrasound in emergencies include detecting free fluid in blunt abdominal trauma (FAST exam), assessing cardiac activity and pericardial effusions, evaluating causes of bleeding in pregnancy, and detecting issues like acute cholecystitis. Ultrasound is also used for trauma, cardiac issues, acute abdominal pain, testicular torsion, and more.
Jewell Enterprises Powerpoint - Public Relations CampaignBillionaireBetty
The public relations plan is for Jewell Enterprises, which has three divisions: performing arts, publishing, and ministry/non-profit. The plan focuses on promoting the performing arts division, specifically historic portrayals. It identifies target audiences such as museums, women's organizations, and schools. The plan outlines tactics for the next year which include updating the website, contacting targets through email with video clips, and arranging introductory meetings. It schedules presentations for January through March 2014. Objectives are to track the number of appointments generated and measure customer satisfaction through surveys.
- Finlandia Communications, a Russian PR agency, ran a 2001-2003 image building campaign for Finland and Finnish companies in Russia.
- The campaign aimed to raise awareness of Finland and its products in Russian media, develop a positive impression of "Made in Finland" goods, and change outdated Soviet-era stereotypes of Finland.
- Key tactics included media training, special events, contests, constant media outreach, and a Finnish information website in Russian. The campaign sought to ensure ongoing media coverage of Finland and participating companies.
This document provides an analysis of an anti-littering campaign in Dhaka, Bangladesh. It begins with a PESTEL analysis that identifies political, economic, social, technological, environmental, and legal factors related to littering. These include a lack of political will against littering, high costs of waste management, low social awareness, weak waste treatment infrastructure, and weak anti-littering laws. The document then segments the population and analyzes litter types and generation rates. It establishes strategic objectives like reducing littering by 50% and popularizing bin usage. The campaign's big idea is to promote cleanliness and features a tagline, mascot, logo, and cricket player ambassadors. A two-phase
This document discusses ten public relations campaigns and their targeted audiences. It provides examples such as Dove's "real beauty sketches" campaign targeting women, Huggies' "TweetPee" device alerting parents when a baby's diaper is wet by tweeting, and Coca-Cola installing ATMs that dispensed free money encouraging people to help others. The document also discusses campaigns by Nokia, Ford, McDonald's, and others. The conclusion states that a well-planned PR campaign can benefit organizations of all sizes across various sectors.
Here are some typical business goals that a PR campaign may aim to support:
- Increase brand awareness
- Drive sales of new products/services
- Change public perception
- Improve customer satisfaction
- Recruit talent
- Increase investor interest
- Support a merger or acquisition
- Manage a crisis situation
- Increase website traffic or social media followers
- Expand into new markets
The key is to identify goals that are specific, measurable, and time-bound so you can evaluate the effectiveness of your PR campaign. Goals should also be aligned with the company's overall strategic objectives.
The document outlines Uber's plan to strengthen its presence in Montreal by making it the taxi service of choice. The campaign's objectives are to introduce the service, create awareness, and generate excitement. Key strategies include partnering with the Canadiens for a sponsored game, launching a social media contest to promote the app, and offering promotional codes and discounts. The campaign will be implemented in three phases over several months and has a projected budget of $500,000. Effectiveness will be measured based on new account creation, daily ride requests, social media engagement, and time spent on the Uber website.
A PR campaign is a strategic series of messages sent over a discrete period of time to target audiences in response to an organizational situation. The goals and techniques of public relations are applied systematically through appropriate media mixes to accomplish corporate objectives like informing, persuading, and mobilizing public opinion. Key differences between advertising and PR campaigns are that advertising directly promotes sales while PR campaigns aim to create a favorable environment for services, products, or ideas.
Tiffany & Co. wants to expand into the luxury jewelry market in Portugal. A SWOT analysis finds strengths in its brand recognition but weaknesses in high prices. Opportunities exist in tourism and fashion trends. Threats include lower incomes and preferences for local jewelry. Tactics include events, sponsorships, and trade shows to position Tiffany as modern and fashionable compared to traditional Portuguese jewelry. Success will be measured by sales, media coverage, and new business leads.
Breast ultrasound uses high-frequency sound waves to map the internal structures of the breast. Though it should not be used alone for screening, ultrasound can detect cancers not seen on mammography when used together with mammography. With new transducers, ultrasound can also detect malignancy associated with clustered microcalcifications seen on mammograms. Ultrasound provides high quality images of the normal and abnormal breast and can help differentiate between cystic and solid lesions.
The document discusses empowering women through education and overcoming obstacles. It notes that two thirds of illiterate adults worldwide are women and stress can negatively impact health. The initiative aims to empower disadvantaged women through opportunities for spiritual, educational and economic growth. This will strengthen families and communities. The training will help women discover their strengths, set goals, and develop skills like stress management. The team seeks to inspire women to break free from limiting beliefs and realize their power.
This document provides information about REGARI Recovery College, a community-based mental health initiative in Roscommon East Galway. The college is run by a Peer Educator and offers courses, seminars and workshops to help students understand mental health issues and build life skills. Students can take courses on topics like depression, stress management and mindfulness. The college values all perspectives and aims to provide a safe, supportive environment for learning about recovery.
I went to Accra, Ghana, April 2017, with a class called International Storytelling at Kent state University. While I was there I spoke to yogi's and captured the climate of yoga. I developed this PR campaign for a local studio.
This document outlines the mission of an organization to bring therapeutic yoga to children with special needs worldwide. It aims to train and support yoga practitioners to work with over 10,000 children per week across the UK and globally. The yoga program helps children improve sleep, breathing, balance, self-awareness and reduces anxiety while allowing them to realize their full potential.
This document summarizes support programs for lifestyle coaches in the YMCA's Diabetes Prevention Program. It discusses how some YMCA locations provide mentorship for new coaches, including observing experienced coaches, co-facilitating sessions, and receiving feedback. These support programs aim to build coaches' confidence and skills in facilitating groups effectively from the start. The support is especially important given the critical role of lifestyle coaches in helping participants make lasting healthy lifestyle changes.
Yahoo top 10 life coaches who will elevate your life in 2021DavidCutrano
This document provides a summary of the top 10 life coaches in 2021 according to Building Your Authority. Each coach is briefly described, including their specialty areas and approaches to helping clients achieve goals and live happier, more fulfilling lives. The coaches represent a diverse range of expertise and techniques including mindset training, business coaching, health and wellness coaching, and life purpose guidance.
Finding the right job after graduation can be difficult.
Get a step ahead of your competition and become crystal clear about what it is you want to do for the rest of your life.
Finding the right job after graduation can be difficult.
Get a step ahead of your competition and become crystal clear about what it is you want to do for the rest of your life.
This document provides an outline for a parenting course focused on parenting children in their first and second years. The first year course covers topics such as feeding, sleeping, and supporting healthy development. It aims to help mothers understand what to expect, address common concerns, and feel prepared for challenges. The second year course focuses on the child's continued development, communication skills, behavior management, and activities to support learning and play at this stage. The overall goal is to equip mothers with knowledge to successfully manage the parent-child relationship and feel confident in their parenting role.
SAVY International Inc is a Canadian company established in 2011 that deals with all aspects of yoga. It has branches in Canada and India and aims to expand internationally. The company offers yoga teacher training, education, therapy, research, retreats and more. It is headed by Dr. Jitender Krishan Sahdev, who has extensive experience in medicine and yoga. SAVY is looking for marketing affiliates to help sell its memberships, programs and offers online and offline in exchange for referral fees.
We are a women's residential recovery support center whose vision is To ensure women with substance abuse issues have access to optimal substance abuse residential support services.
This document discusses applying New Year's resolutions and goals to a Rotary club. It suggests that the club commit to new projects, plans, and goals for 2015 to make a difference in the community. Specific suggestions include committing to sponsor one new member each and attending one service project per month. It emphasizes that the members have each other for support to accomplish great things together in the new year.
Happiness Programs for Colleges & UniversitiesKaran Behl
This document discusses introducing a "Science of Happiness" course for colleges and universities in India. It notes that happiness is determined 50% by traits and behaviors, 10% by circumstances, and 40% by thoughts and actions. While popular belief holds that circumstances dictate happiness, research shows we adapt to circumstances over time. The document outlines how happiness courses have become popular globally and are starting to emerge in India. It argues that such a course could help students manage stress, develop skills, and give their institutions advantages in areas like placements and reputation. The company Happiitude is introduced as offering related workshops and programs to measure, enhance and sustain happiness.
Through the power of Therapeutic Yoga we help children find their own
possibilities and abilities because it is not what they cannot do, it’s about everything they can. Special Yoga Foundation offers several solutions to schools by delivering special yoga practice to children with challenges, disabilities and learning difficulties. For more information contact jess@specialyoga,org,uk
The Life 101 Youth Empowerment Program provides a 24-hour residential program for court-involved adolescent males ages 13 to 21 to prepare them for independent living. The program offers a range of services including life skills, culinary classes, community service, counseling, and more. The goal is to equip residents with the skills needed to successfully reintegrate into their communities as productive members of society.
Fitness Together Corporate Wellness Program Introduction 2011 Linkedin.Pptjpslain
Fitness Together is a 23-year old fitness franchise that provides corporate wellness solutions tailored for executives and employees. Their key executive fitness plan provides private training in well-appointed rooms at corporate headquarters. They also offer "Lunch and Learn" presentations on various health and fitness topics led by experienced trainers. Fitness Together has over 325 studios worldwide and experience training employees of many well-known companies in Ohio.
Karen Mainwaring and Rachel Corry - Maternity and Neonatal Learning System: p...Innovation Agency
Presentation by Karen Mainwaring, Senior Lead Nurse, North West Neonatal Operational Delivery Network and Rachel Corry, Greater Manchester Parent Advisory Group at Maternity and Neonatal Learning System: patient and public involvement in improving maternity services event on Wednesday 5 June at Haydock Park Racecourse.
Who Am I
A dreamer, learner, life-enthusiast and a believer in self. What began as an escapade from a stressed nine-to-five corporate life, eventually became a prime interest and then, an inspiration and finally, a passion in my life. After spending a decade in the corporate jungles of India & the Middle East, I am now conducting Holistic Wellness Programs for schools and corporates in India.
I am a 200 + hours Hatha Yoga Teacher, a Certified Laughter Yoga Trainer from the Laughter University, Bengaluru and hold a Masters in Marketing. I have developed the Yoga Curriculum at Kunskapsskolan Eduventures (Grades 2-12) and now enjoying my stint as a Mentor Wellness Blogger@ Sheroes.in
Meanwhile, my journey to learn and spread wellness continues unabated…..
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
3. Table Of Contents
4. About the agency
5. Executive summary
6. Situational analysis
7. Industry trends
8. Competitor analysis
9. SWOT analysis
10. Research
11. Objectives
12. Primary audience
13. Secondary audience
14. Target market
15. Strategies
16. Tactics introduction
17. Print tactics
20. Outreach tactics
21. Social media tactics
23. Event Tactics
24. Apperal Tactics
25. Website Tactics
26. Media Tactics
27. Evaluation
28. Timetable
29. Budget
30. Bios
4. About The Agency
Meraki Public Relations
A small public relations agency based out of Ithaca New York. We are
comprised of 8 hard working enthusiastic women, each skilled in var-
ious components essential to developing and executing a successful
campaign. We pride ourselves in a history of delivering effective
public relations campaigns to our clients. Here at Meraki Public
Relations, we believe the clients needs always come first. No matter
what the obstacle our team is prepared to work together and closely
with our clients to meet your needs. We are passionate about
developing innovative public relations strategies using
creativity and collaboration.
4
5. Owned by Rachel VerValin, Heart Thread Yoga offers relaxing and fun yoga class experiences with-
in the Ithaca, New York community. Rachel VerValin feels passionate about focuses on giving
women an active life while being pregnant. From the first step in and the last step out of Rachel’s
class, students are her number one priority. Heart Thread Yoga is creates a nurturing environment
where students can learn yoga all while being comfortable.
Heart Thread Yoga classes are filled with laughter, hard work, and a great learning experience.
Meraki’s public relations goal is to emphasize the importance of women’s health during and right
after they go through pregnancy. We also plan on increasing student’s attendance and retaining
clients. By enhancing student awareness through social media and flyers, we hope to reach each
of our goals.
Meraki is grateful for this opportunity to collaborate with Heart Thread Yoga and
excited to present our public relations plan.Thank you Rachel VerValin for meeting
with Meraki agency and giving us helpful input about your impressive
business. We would also like to thank Rachel for taking the time to attend
our public relations proposal presentation.
Executive Summary
5
6. Situation Analysis
Heart Thread Yoga offers yoga classes and retreats to many people of different
backgrounds and yoga levels. Located in Ithaca, New York, Heart Thread Yoga was
established by Rachel VerValin in May of 2014 and has since created a welcoming
and nurturing environment where students learn and practice yoga with ease and
appreciation. Heart Thread Yoga is highlighted for prenatal yoga classes to empow-
er expectant mothers and help give them strength and support during their preg-
nancy and delivery.
Currently, Meraki PR sees the potential that Heart Thread Yoga has in tackling its
current obstacles of increasing students, reaching its target market, and retaining
clients. The objectives and tactics we have created will find solution to establish
brand identity and increase awareness.
6
7. Industry Trends
Today’s expectant mothers are actively seeking ways to ensure exceptional health
for both their baby and themselves. Uniquely designed for pregnancy, prenatal yoga
has been the increasing trend for expectant mothers and their partners for emotional
and physical benefit and preparation during pregnancy and labor by doctors, family,
friends, and other mothers on the internet.
The mindful poses of prenatal yoga help the mother become physically stronger, while
also bringing awareness to the body as it undergoes changes. Mothers learn breathing
and relaxation techniques, which are used to slow the heart rate, clear the mind, and re-
lax the body, all of which is practiced for labor. The benefits of prenatal yoga that make
the practice so recommended include improved mood, sleep, and posture, increased
energy, muscle tone, strength and endurance, as well as subdued backaches, consti-
pation, bloating and swelling. Prenatal yoga classes also create a safe and supportive
space for expectant mothers and their partners, sharing their excitement and fear of
becoming parents. It is also reported that many mothers stay in touch with other wom-
en they attended prenatal yoga classes beyond their pregnancy, sharing their experi-
ences as they go through the succeeding phases of their child’s life.
7
8. Competitor Analysis
Competitors that are most of threat to Heart Thread Yoga are other yoga instructors that offer pre-
natal yoga classes. With an increasing trend of prenatal yoga, it is important for Heart Thread Yoga
to claim its identity in the Ithaca area more effectively than other instructors.
Simularities
-Offers beginner/intermediate yoga classes
-Offers private yoga classes
-Offers Prenatal yoga
Differences
-Offers instructional products (CD’s & videos)
-Established history in Ithaca NY
Simularities
-Offers prenatal yoga class
Differences
-Offers postnatal yoga (6 weeks)
-Outside classes
-Free classes with suggested donations
8
9. 5
Strengths
-Increasing trend of prenatal yoga
-Physical and mental health benefits
-Welcomong community of mothers
-Costa Rica retreat
Opportunites
-Connventions for expectant mothers
-Popularity of mommy bloggers
-National interest in parenting and parental care
-Collaborations with prenatal yoga instructors,
such as Diane Fine, to build a larger client base.
-Yoga retreats
Weaknesses
Overall low awareness of prenatal yoga
Low website traffic
No permanent location
Different color schemes on website,
business cards, etc.
Threats
-Multiple yoga sudios in
Ithaca area
-Costs
Swot Analysis
9
10. Research
To learn more about the thoughts of our target au-
dience, Meraki PR conducted an online survey about
prenatal yoga. From our research, we discovered key
insights about the women in our target market and
their attitudes on prenatal yoga.
The majority of our respondents reported that they
have heard of prenatal yoga from friends, online and
print advertisements, doctors, and general news.
However, despite awareness and having a positive
impression of prenatal yoga’s existence, many of our
respondents could not give any information on what
prenatal is about and its benefits.
Conclusion
After evaluating the responses
from our online survey, Merkai
PR aims to inform our target
audience more about the bene-
fits of prenatal yoga, in addition
to bringing more awareness to
them.
10
11. Objectives
Raise awareness
about the benefits
of prenatal yoga
Inform women 25-40 years old, pregnant women, or
women who are thinking of becoming pregnant of the
benefits of the Prenatal Yoga that is offered at Heart
Thread Yoga.
Increase the signups
for Prenatal Yoga
Reach our target audience and increase the number of
people who are attending Prenatal Yoga Classes by 15%
Raise awareness of
Heart Thread Yoga
Get heart thread yoga’s name out there and associate it
with their Prenatal Program. Raise total target audience
awareness by 10%.
Improve social media
presence and website
Become more active on social media sites posting more
often, as well as make the website more user friendly
and interactive
Inform our target
audience of Rachel’s
expertise
Demonstrate Rachel’s background with
Prenatal Yoga to show her knowledge to our
target audience. 11
12. Primary Audience
The primary target audience for Heart Thread Yoga is
women who are between the ages of 25 and 40 who
are pregnant, expecting to become pregnant, or post-
natal within the Ithaca, New York region. Although it
is difficult to stay active while pregnant, many women
still need ways to stay fit. Our goal is to provide a ser-
vice in which women can stay healthy without over
exerting themselves and potentially harming their
children. We believe maternal health is important
to the growth and development of a child and have
therefore created a customized program for pregnant/
expecting mothers or postnatal mothers.
12
13. Secondary Audience
The secondary audience for Heart Thread
Yoga is pregnant/expecting or postnatal
women’s partners also between the ages
of 25 and 50. We feel as though it is im-
portant for the partners to learn Rachel
VerValin’s techniques in order to provide
similar relaxation and exercise for their
pregnant/post pregnancy partners at
home.
We will focus on reaching these audiences through Rachel VerValin’s
website (heartthreadyoga.com), putting ads up in Ob-Gyn doctor’s
offices, Cayuga Birth Center, gynecologist offices, various medical
centers, several types of public transpiration, and spreading flyers
around in Ithaca. We also expect to reach these audiences through
various types of social media such as Facebook, Instagram, YouTube,
and Powhow (a website for live webcam classes).
13
14. Target Market
This is Taylor Wrede.
She is a working wife and now mother
in Ithaca, New York. Taylor is 27 years
old and lives an active lifestyle.
She plans on staying in shape
while she is pregnant and
wants to become active
again as soon as her
pregnancy is over.
This is Kevin and Tara Cohen. They live in Itha-
ca, NY. Kevin is 35 years old and is a loyal hus-
band. He is excited for his new son and knows
that his wife wants to stay active while being
pregnant. He is willing to do to anything to
help her stay healthy during this time. In or-
der to help, he has been attending yoga class-
es with Tara. Doing yoga with her husband
has been helping Tara stay comfortable and fit
through her pregnancy.
14
15. Strategies
Raise awareness about Heart Thread Yoga Studio
One of the most important strategies that we think needs to be implemented is gaining
more awareness about the company. We want to do this by not only having a stronger
presence on social media accounts, but also by advertising through print ads in local
newspaper outlets such as The Ithaca Journal.
Increase social media presence
In order to make more people aware of Heart Thread and to increase the cus-
tomer base, increasing the presence on social media is essential. Having ac-
counts such as Instagram, Twitter, Facebook, and Pinterest can draw attention
to the company and get more people interested in taking classes.
Educate about prenatal yoga
Many people are not aware of what prenatal yoga is and all of the benefits that come
from practicing. If we are able to educate prenant women and thier partners through
advertising more people may want to take classes.
Protray Rachel as an opinion leader
We want to show clients how Rachel has dedicated her life to yoga, and that she firmly
believes in the positive physiological and spiritual strengthening that practicing yoga
can generate. Through building-up the image of Vervalin, we hope that clients will feel
safe, fully trust, and engage in our programs at Heart Thread Yoga.
15
17. Tactics
By posting advertisements and informational pam-
phlets at Cayuga Medical Center, Ithaca Health
Alliance, Ithaca OBGYN, and in local stores we are
able to expose our target audience to the materials
at a very low cost. By using the medical center and
doctor’s offices we can really pin point our target
audience because of the
services they provide to pregnant women.
We would also recommend Rachel to reach out to
the doctors at these offices and see if they would
consider recommending prenatal yoga if it fits their
clients needs. This way the doctors know it is a
trusted and professional resource for their patients.
Utilizing local advertising spots like Ithaca
Journal and the Tompkins Consolidated Area Transit
(TCAT) we raise awareness throughout the entire
community as well as within out
primary and secondary target audiences. This will
help get Rachel’s company and voice out there and
drive further curiosity to the website and social me-
dia pages.
17
18. Tactics
The client had expressed interest in a small card
that she could hand out to prospective clients
upon meeting them. We designed this simple
4”x 5”card that serves as a
reminder to head to the website, social media,
call or send an email.
The card serves multiple purposes as it is not
formatted just for expectant mothers and
shows the diversity of her classes.
18
19. Tactics
Rachel can have several of the tri-fold 8.5”x
11”pamphlets created for media kits, doc-
tor’s offices and stores on hand for a similar
purpose as the cards that provide more
information about heart thread yoga.
The pamphlet includes:
Benefits of prenatal yoga
Rachel’s background
Contact information
A coupon for a free class
Inside
Inside flap Back Front
19
20. Tactics
By sending Mommy Bloggers media kits they will be
informed around Rachel and Heart Thread Yoga, they
will be encourage to share the media kit on their blog
and social media accounts. This will generate word of
mouth from a trusted source in the mothering world.
These media kits will include informational pamphlets
about the benefits of prenatal yoga, HeartThreat Yoga
apparel, and an open invitation to come to classes and
retreats for free or at a discount.
By providing a free or discounted retreat invitation
they bloggers will feel encouraged to come and cover
it on their blogs. This way their followers will be able
to see what it is like to take classes and be on a retreat
with Rachel.
We will also send local midwives and medulas press
kits. This will give them the tools to knowledge about
prenatal and Heart Thread yoga. They will also be sent
informational packets and business cards that they
can give clients who are interested in prenatal yoga.
This way they have the information that they need
from a trusted source.
“Not Your Average Mom”
“Mom, Actually!”
BirthRoot Midwifery
GentlyBorne Midwifery
Outreach
20
21. Tactics
Having specific accounts for pre-na-
tal classes will mean that women
who are solely interested in the topic
can follow. This makes it easier to re-
ally speak to these women and their
needs.
By building a“moms-to-be”
environment on social media you can
build rapport and a relationship with
them before they step into the studio
for the first time. Keeping these posts
short, informative and light will
encourage followers and interaction.
Using the hashtags #BYOB,
#Mamaste, #PrenatalYoga,
#HeartThreadYoga and #Yoga,
will help increase interaction by giv-
ing form to the consumers tweets
and will
automatically link them to heart
thread yoga.
Similar postings will also be made on
Twitter and FaceBook. Utalizing Hoot-
Suite will be a helpful tool to aide with
time management and postings.
“#WarriorWednesday”
@heartthreadyoga
“Prenatal pose
of the day”
@prenatalheartthread
Social media
21
22. Tactics
By having giveaways, contests and hastags for events during the week on social media
followers will be encouraged to participate and share it with their friends. Their postings will
also encourage their followers and friends to check out Heart Thread yoga on social media
and possibly take a class. Also by using hashtags like #Giveaway we will bring in new
followers and traffic to social media.
“Tag us in your best #WarriorPoseWednes-
day to enter into a chance to win a free
class at Rachel VerValin #Giveaway #Ithaca”
“Come to 10 #HeartThreadYoga classes
in a row and get a free tank top #apperal-
giveaway #giveaway”
“Post a picture of you in your #Heart-
ThreadYoga apperal for #ThreadThursday
don’t forget to tag us @HeartThreadYoga!”
22
Social media
23. Tactics
Event
By attending conferences Rachel will be able
to build a network with other yoga instructors
and yoga consumers. This way she can spread
her knowledge about prenatal yoga, her
classes and her retreats.
Although these conferences are not local, they
will spark interest in her retreats and online
classes through PowHow. This could also spark
new collaborations with other yoga instructors
and future business opportunities.
New York Conferences:
New York Baby Show
Mommy To Bee Expo
Expecting Parents & Baby Expo
The Mamas Expo
By incorporating the idea of a BabyMoon into Heart Thread’s re-
treats parents-to-be will not only see it as relaxing and
helpful with the pregnancy but will further their connection before
the baby comes. This is their last“hurrah”before
sleepless nights and 2AM feedings.
23
24. Tactics
Apparel
By designing apparel with the Heart Thread
yoga logo and the“Mamaste”campaign slo-
gan, we are giving customers a tool to
express their values about themselves to the
public. They will be able to show that they are
active and care about their bodies as well as
their babies.
This will also serve as a free advertising space
for Heart Thread yoga, potential customers
will see the interesting yoga or witty hashtag
#BYOB (bring your own baby) and ask
questions about the company and the classes.
24
25. Tactics
Website
By revamping the Heart Thread Yoga website, we
will give consumers the right tools they need to
find out all the information that they need about
the company and Rachel. We will take the present
website which is full of rich content and simplify
the design. By minimizing clicks we will make con-
tent readily available. By doing this we hope to
raise traffic to the website which will in turn raise
awareness and class signups.
Site Features:
On-site sign ups
Clearer schedule
Social media connection
Professional and extensice
background on Rachel
High quality pictures and content
25
26. Tactics
The Heart Thread Yoga app will have information
similar to the website, with there Rachel is
teaching at what times and a way to sign up for
classes. The app will also include yoga and health
tips about standard and prenatal yoga as well as
short videos posted as teasers to bring traffic to
the PowHow site. The App will also feature a
discussion board for customers to communicate
feedback, tips, and questions with each other and
Rachel.
Using YouTube for short videos and PowHow for
classes mothers-to-be can stay healthy, in shape,
and up to date on their prenatal yoga classes. Due
to the transient community that Ithaca is these
videos will help to further engage
customers once they have move away.
This will also help make time for mothers who
might already have a child to take care of or a
busy work schedule, this way they can still attend
a cyber class.
Media
26
27. Evaluation
For sales, you’ll want to monitor the amount of people who sign up for classes before and
after implementation of the campaign. Also, if you choose to create merchandise for the
company you will want to keep an eye on the sale of those items.
If attempting to get coverage in the media, it will be good to monitor the qualitative and
quantitative parts of those
articles or news releases.
Lastly, see if you gain views on the website. The more traffic to the site, the better.
For all social media accounts alike, you will want to monitor the number of followers, likes,
comments and shares of all posts. Be sure to check the uses of your hashtags, #BYOB,
#HeartThreadYoga, etc while also encouraging your
customers to use those hashtags.
24
30. Bios
Taryn Briskin is a Junior Integrated Marketing and
Communications major at Ithaca College. She is from
New York City and has experience in event production
and brand promotion. Taryn spent the summer work-
ing as a social media intern and event correspondent
for Caravan Stylist Studio in Manhattan. Working in
collaboration with DKC Public Relations, she helped
raise money in a charity fundraiser for the non Profit,
Eli Kulp Foundation. Taryn is passionate in all things
health, beauty, and exercise and is thrilled to be work-
ing with Heart Thread Yoga! Her favorite yoga pose is
tree position because it focuses on core muscles and
balance.
Frances Mooney is a Junior Integrated Market-
ing and Communications major and a minor
in Web Programming at Ithaca College. She
is from the Greater Boston Area and is really
passionate about brand strategy and design.
After graduation she hopes to work at an
advertising agency in Boston. Her favorite
yoga position is Child’s Pose because it helps
stretch her back.
Taryn Briskin Frances Mooney
30
31. Amanda Ling
Amanda Ling is a sophomore Integrated Marketing
Communications major, with a Sports Studies Minor
from Lake George, New York. She is currently on the
social media team for ICTV’s“Sports Final”and was
previously a PR intern for a licensing company for
high profile brands and celebrities in NYC. Amanda
aspires to work in public relations for a company or
celebrity. Amanda enjoys hiking, going on adven-
tures with friends and playing on the club tennis
team. Amanda’s favorite yoga pose is warrior pose.
Rose Lee is a Sophomore Integrated Marketing
Communications major with a minor in Psy-
chology at Ithaca College. She is from Portland,
Oregon originally, and likes dogs, tea, and cook-
ing shows. Rose is interested in working in the
television industry as a part of a network’s mar-
keting or brand-strategy team. Her favorite yoga
pose is“warrior one”because it is both strength-
ening and empowering.
Rose Lee
31
32. Bios
Colleen DiPofi is senior Cinema and Photography ma-
jor with a concentration in photography and a minor
in Integrated Marketing Communications at Ithaca
College. Originally from Niagara Falls New York,
Colleen is interested in the photography and design
aspect of marketing. She enjoys traveling to new
places and being outdoors (especially when going
on hikes with her dog!) Her favoroite yoga position is
Downward Facing Dog because it helps with her
flexibility and strength.
Kendall Blizzard is a sophomore Communication,
Management and Design major with a concentra-
tion in Communication Design. Originally, from
Westwood, Massachusetts, Kendall has interned
at a non-profit, providing services like web design
and event planning. She is currently an art editor
and writer for the HiFashion Studios Magazine at
Ithaca College. She enjoys playing barefoot pick-
up soccer with her friends, painting and being
outside. Her favorite yoga pose is the pigeon!
Colleen DiPofi Kendall Blizzard
32
33. Caroline Matos is a sophomore at Ithaca College
from Randolph, New Jersey. She is an Integrated
Marketing Communications major and is a mem-
ber of the women’s Varsity Soccer team. Caro-
line was in charge of directing and creating the
commercial for“Elite Divers”in Randolph, New
Jersey. She hopes to work in the public relations
field for a corporation while having the oppor-
tunity to travel. Caroline likes to spend her free
time playing soccer, surfing, snowboarding, and
being around her friends and family. Her favorite
yoga pose is the side-reclining leg lift!
Caroline Matos Rachel Fishman
Rachel Fishman is a Junior Communication
Management Design major with a concentra-
tion in Corporate Communication at Ithaca
College. She is from West Hartford, Connecticut
and interested in Event Planning. She had an
internship this summer at small non-profit or-
ganization where she worked in the marketing
departement. She plays club lacrosse at Ithaca
College and loves exercising and staying active.
Her favorite yoga pose is cobra because it is a
nice stretch. 33