Heart 102.7 - 103 is a commercial radio station in Cambridgeshire that plays popular music from the past four decades for its target audience of 25-44 year olds. It offers both local programming at key times of the day as well as national programming and presenters. The station reaches over 256,000 adults in Cambridgeshire each week and has a loyal audience that listens for an average of 7.7 hours per week.