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You	
  know	
  my	
  name,	
  but…	
  	
  
you	
  don’t	
  know	
  my	
  story	
  
                            Jason	
  Berek-­‐Lewis	
  




                            www.healthystartups.com	
  
Once	
  upon	
  MY	
  0me…	
  
Born	
  with	
  a	
  hole	
  in	
  the	
  heart	
  

3	
  open	
  heart	
  surgeries	
  between	
  the	
  ages	
  of	
  2	
  and	
  7	
  

My	
  last	
  heart	
  operaAon	
  was	
  in	
  1981	
  –	
  my	
  Mum	
  and	
  I	
  turned	
  up	
  at	
  the	
  
cardiologist	
  in	
  our	
  swimming	
  gear	
  

More	
  than	
  30	
  years	
  since	
  my	
  last	
  operaAon,	
  but	
  I’m	
  sAll	
  that	
  scared	
  kid…	
  
The	
  making	
  of	
  a	
  healthcare	
  blogger	
  
I	
  learned	
  that	
  anonymous	
  blogging	
  doesn’t	
  work	
  

Readers	
  are	
  people	
  and	
  they	
  want	
  to	
  connect	
  to	
  real	
  people	
  

Readers	
  respond	
  to	
  inspiraAon	
  and	
  passion	
  –	
  blogging	
  is	
  emoAonal	
  	
  

Make	
  people	
  care,	
  cut	
  through	
  the	
  blogging	
  noise	
  –	
  you	
  can	
  only	
  do	
  this	
  by	
  
being	
  the	
  real	
  YOU	
  

Being	
  real,	
  exposed,	
  open	
  is	
  terrifying,	
  but	
  the	
  rewards	
  for	
  bloggers	
  are	
  
tangible	
  
The	
  end	
  of	
  permission	
  
You	
  are	
  Newscorp	
  –	
  you	
  own	
  a	
  computer,	
  phone,	
  tablet	
  that	
  connects	
  to	
  the	
  
internet.	
  	
  

This	
  is	
  a	
  21st	
  century	
  prinAng	
  press!	
  

You	
  own	
  the	
  21st	
  century	
  prinAng	
  press	
  and	
  no	
  one	
  can	
  take	
  it	
  away	
  from	
  you	
  
or	
  tell	
  you	
  what	
  to	
  do	
  with	
  it	
  
Publish	
  your	
  story	
  your	
  way	
  
Can’t	
  write?	
  	
  
  	
  Then	
  video	
  blog	
  or	
  podcast	
  

Can’t	
  video	
  blog	
  or	
  podcast?	
  	
  
  	
  Then	
  write	
  

Don’t	
  know	
  how	
  to	
  use	
  Wordpress?	
  
  	
  Then	
  try	
  Blogger,	
  Tumblr,	
  Squarespace	
  or	
  even	
  Google+	
  

Tell	
  your	
  story	
  by	
  telling	
  others’	
  
Every	
  revolu0on	
  has	
  a	
  story	
  
The	
  best	
  way	
  to	
  build	
  connecAons?	
  
   	
  Weave	
  story	
  magic	
  

The	
  best	
  way	
  to	
  build	
  a	
  movement?	
  
   	
  Inspire	
  with	
  story	
  

The	
  best	
  way	
  to	
  change	
  health	
  forever?	
  
   	
  Tell	
  the	
  story	
  about	
  ripples	
  of	
  change,	
  the	
  change	
  makers	
  

The	
  best	
  way	
  to	
  reward	
  storytellers?	
  
   	
  Share,	
  share	
  and	
  share	
  some	
  more…	
  Share	
  3,	
  9,	
  12	
  or	
  more	
  Ames	
  what	
  you	
  publish	
  

What	
  makes	
  content	
  go	
  viral?	
  
  	
  Story	
  
Jason	
  Berek-­‐Lewis	
  
Cardiac	
  paAent,	
  proud	
  papa,	
  Coca-­‐Cola	
  drinker,	
  healthcare	
  blogger,	
  health	
  PR	
  

www.healthystartups.com	
  

hZps://twiZer.com/healthystartups	
  

jason@healthystartups.com	
  

+61	
  404	
  055	
  265	
  

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Healthivate - Telling and Sharing My Story

  • 1. You  know  my  name,  but…     you  don’t  know  my  story   Jason  Berek-­‐Lewis   www.healthystartups.com  
  • 2. Once  upon  MY  0me…   Born  with  a  hole  in  the  heart   3  open  heart  surgeries  between  the  ages  of  2  and  7   My  last  heart  operaAon  was  in  1981  –  my  Mum  and  I  turned  up  at  the   cardiologist  in  our  swimming  gear   More  than  30  years  since  my  last  operaAon,  but  I’m  sAll  that  scared  kid…  
  • 3. The  making  of  a  healthcare  blogger   I  learned  that  anonymous  blogging  doesn’t  work   Readers  are  people  and  they  want  to  connect  to  real  people   Readers  respond  to  inspiraAon  and  passion  –  blogging  is  emoAonal     Make  people  care,  cut  through  the  blogging  noise  –  you  can  only  do  this  by   being  the  real  YOU   Being  real,  exposed,  open  is  terrifying,  but  the  rewards  for  bloggers  are   tangible  
  • 4. The  end  of  permission   You  are  Newscorp  –  you  own  a  computer,  phone,  tablet  that  connects  to  the   internet.     This  is  a  21st  century  prinAng  press!   You  own  the  21st  century  prinAng  press  and  no  one  can  take  it  away  from  you   or  tell  you  what  to  do  with  it  
  • 5. Publish  your  story  your  way   Can’t  write?      Then  video  blog  or  podcast   Can’t  video  blog  or  podcast?      Then  write   Don’t  know  how  to  use  Wordpress?    Then  try  Blogger,  Tumblr,  Squarespace  or  even  Google+   Tell  your  story  by  telling  others’  
  • 6. Every  revolu0on  has  a  story   The  best  way  to  build  connecAons?    Weave  story  magic   The  best  way  to  build  a  movement?    Inspire  with  story   The  best  way  to  change  health  forever?    Tell  the  story  about  ripples  of  change,  the  change  makers   The  best  way  to  reward  storytellers?    Share,  share  and  share  some  more…  Share  3,  9,  12  or  more  Ames  what  you  publish   What  makes  content  go  viral?    Story  
  • 7. Jason  Berek-­‐Lewis   Cardiac  paAent,  proud  papa,  Coca-­‐Cola  drinker,  healthcare  blogger,  health  PR   www.healthystartups.com   hZps://twiZer.com/healthystartups   jason@healthystartups.com   +61  404  055  265