The healthcare industry in India is large and growing, comprising hospitals, medical devices, insurance, and more. Demand is driven by factors like age, education, income, policies, and insurance. Supply is affected by technology, demography, subsidies, and external events. Both demand and supply in the industry are interrelated - as demand grows due to economic and social changes, supply must also increase to meet the additional need for healthcare.

1. Healthcare Industry
Factors affecting supply and demand

2. Comprises of
HOSPITALS
MEDICAL DEVICES
HEALTH
INSURANCE
TELEMEDICINE
MEDICAL
EQUIPMENT
MEDICAL
TOURISM
CLINICAL TRIALS
OUTSOURCING

3. INDIAN
HEALTHCARE

4. Healthcare has become one of
India's largest sector in terms of
revenue and employment.
2010
2011
2012
2014
2017
2009
2020F
68.4
59.5
51.7
72.8
81.9
160
280
Figures in
Billion Dollars

5. Factors affecting Demand of Healthcare
Services
Age groups:
Child (0-12 years) Adolescence (13-18 years)
Adults (19-59) Senior Adults(60 and above)
AGE
Health
Conscio-
usness
EDUCATION
Dietary
Hygienic
Preventive Measures
Increase in prevalence of preventable illness
Recognizing early symptoms of illness
Willingness to seek early treatments
Vaccination

6. Factors affecting Demand of Healthcare
Services
Income
of
customer
Price
Government
Policies
Primary commodity
High Income class
Higher prices higher demand
Substitute commodity
Low Income class
Lower prices higher demand
Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP)
Ayushman Bharat

7. SOME OTHER FACTORS AFFECTING
DEMAND IN HEALTHCARE INDUSTRY
• Insurance
• Distance of source of health care

8. Factors affecting Supply of Healthcare
Services
Technology
Demography
Government
Subsidy
External
Factors
Online consultancy eg: Practo
Online medicines eg: NetMeds, Pharmeasy etc.
Rural supply
Urban Supply
Geographical differences
Subsidized prices will lead to a higher supply in the market
Natural Disaster
Epidemic

9. Conclusion
Looking at the trend of healthcare industry, the
demand and supply are directly related to each other.
Taking into the consideration the present scenario, we
can conclude that in the coming future the demand for
healthcare will increase, thereby a need to increase in
supply.

10. AND STAY HEALTHY