This document summarizes analytics for various children's health topics searched online and provides information about a company called Health Stories for Kids. It outlines the company's business model of using children's stories to educate about health, lists its current publications and growth, and details its plans to expand through email autoresponders, social media, SEO, and new products to reach more people and generate revenue from book and ad sales. The document promotes the large market potential in children's health literacy and lists the company's team of medical professionals, entrepreneurs, and global collaborators working to empower children through stories.

2. Opportunity
120,930 searches a month!
Epilepsy
in children
SPM 11,470
Influenza
in children
SPM 21,230
Celiac
in children
SPM 3,720
Autism in
children
SPM 67,250
OCD
in children
SPM 7,080
SPM: Searches per month for every keyword group
Asthma in
children
SPM 10,180

3. Health Stories
for Kids
Can Help
We take kids on
an adventure
through stories to
teach them about
their health.
Reduce
Healthcare
Costs
Improve
Care
Educate
Parents

4. Get people to our
email list.
Autoresponder
campaign to do
2 things:
sell products
Send traffic to HSFK
with SEO, social media
and outreach.
make money
with Adsense
Business Model
• Media company with eBook and
physical book sales
• Adsense, sponsorships,
partnerships, and affiliate sales

5. Health care is a 2.9 trillion dollar industry
Tackling health literacy – even
if it’s just 1% of this industry –
is a $870,000,000 market

6. Real Time Analytics
FROM
450 Visitors
TO
2,133 Visitors
High number of new users, extremely low bounce rate

7. Low Overhead
with Vast Potential
• eBook = $2 profit per book (sold on
Amazon)
• Hard copy = $8 profit per book
Cost to develop each book = $200
No residual costs
Currently:
• 15 books, 3 hard copies with a publisher
• Growing Facebook
• Website with blog (http://healthstoriesforkids.com)

8. Analysts surveyed
by Thomson Reuters
expect $8.49 million
in net income and
$142.1 million in
revenue.
4,000 estimated
monthly clicks
3.6 M estimated
monthly clicks
Competitors

9. Brian Wu, PhD
CEO & Founder
Chris Wadden
President of Veraison LLC
Member Pasadena Angels
Shuhan He, MD
Harvard Emergency Medicine Program
Founder Mazengineers
Jordan Rivera
Medical Student
Content Director
Janice Loh, MPH
Medical Student
Creativity and Design
Director
Barbara Lam
Medical Student
Marketing & Sales
Director
Suraiya Rahman, MD
Medical Director
Naren Aryal
CEO, Author, and Publisher
Mascot Books
Julie and Julian Wu
Inspiration

10. We can empower, comfort,
and educate children

11. Writers and illustrators
Hospitals and clinics
The patients themselves
Medical students and physicians
Entrepreneurs and marketers
Global team includes patients in healthcare
to have the biggest impact and largest scale

12. Redefining
Healthcare
Redesign
website
Optimize
website copy
for
conversions
Create
new
products
Create
compelling
auto-
responder
series
Run social
media
campaign
Run SEO
campaign
One Story
At A Time
Our Next Steps
to…