The document discusses issues facing Health Care Office Solutions, Inc. (HCOS) including a slowdown in growth, complaints about service quality, and a damaged reputation. It analyzes HCOS's strengths, weaknesses, opportunities, and threats. Four alternative courses of action are presented: 1) focus on customer advocacy to build trust and commitment, 2) use pre-emptive sponsorship of events to shape buyer attitudes, 3) employ viral marketing and blogging, or 4) rely on traditional advertising. The recommendation is that customer advocacy as the top priority to improve customer relationships and marketing context.

1. Case Study HEALTH CARE OFFICE SOLUTIONS, INC. Submitted to: Mr. Christian J. Umlas Submitted by: April Alberto Rose Jean Fabillar Nelissa Gabaldon Beverly Jean Gomba Regilisa Perez Kristia Kristel Romero Iyelle Sto. Domingo BSBM 301

10. STATEMENT OF ALTERNATIVE COURSES ACTION (ACA) Present Spam threats credibility, low costs, great reach, high efficiency and the opportunity to continuous promotion adjustments Advertising Department 3. Viral Marketing and blogging strategy Present More time is to be consumed Sponsoring events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction Advertising Department 2. Pre- emptive Attack (Sponsorship) Present Maintaining the expectations of the customers Earning deeper customer relationships by new levels of trust and commitment Customer Relationship Manager 1. Customer Advocacy TARGET DATE CONS PROS RESPONSIBLE PERSON PLAN/ STRATEGY

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