This document describes a new mobile application launched by Biotherm, the number 1 men's skincare brand in the world. The app, called "Biotherm Homme - Votre Coach", acts as a personal skin coach that advises users on the best Biotherm products for their skin and provides product information like ingredients and usage when scanning barcodes. The app guides users through simple steps to download and use it to learn about Biotherm's products and treatments.