Hopes & Dreams Magazine - Fall 2015

HOPES&
DREAMSPHOENIX CHILDREN’S
HOSPITAL FOUNDATION
4 patients who will inspire you
How your donations help
Water Watchers’ life-saving lessons
Condition
Critical
FALL 2015
There’s an urgent
need for a new
Emergency
Department and
Level 1 Pediatric
Trauma Center at
Phoenix Children’s.
Find out why.

Dear friends:
Families, they mean everything to us. We would do anything for them ...
joining together for every opportunity, fighting every challenge and standing
united for causes that we care about. If you have received this magazine, it is
because you are family — part of the Phoenix Children’s Hospital family.
And today, I need your help.
In this issue you’ll read about lives that
were changed — and saved — here in our
Emergency Department and Trauma
Center. And every day there are more and
more stories just like them. That is why
we need your help today. Please visit
ConditionCriticalPCH.org to learn how.
STEVE SCHNALL
Senior Vice President
& Chief Development Officer
LETTER FROM STEVE
It’s critical that Phoenix Children’s
Hospital build a new Emergency Depart–
ment and Level 1 Pediatric Trauma Center if
we are to keep up with the ever-increasing
number of ill and injured children who need
our care.
In 2002 when we moved to our current
location on Thomas Road, we built an
Emergency Department to accommodate
22,000 children each year — a number
we were optimistic about reaching. Fast-
forward 10 years, and we were treating
more than 78,000 patients in the exact
same space. That number is expected to
climb to more than 100,000 over the next
5 years.
One of the nearly 300 patients we see
every day could be your child or grand-
child. No one ever expects it to be them …
something our emergency and trauma
physicians hear every day. And if it is, we
won’t turn them away.
Even with our space constraints we
figure out a way to say “yes” to every child
who walks through our doors, or in many
cases, is brought here by first responders.
That’s because we do what we do better
than anyone else. It shows in our survival
rates, and in how well our patients do
when they leave. We have an entire team of
specialists ready for anything, 24/7.
We’ve done our best to retrofit and
tweak, but the reality is that we can’t do that
anymore. The demand is far higher than our
capacity, and we can’t wait any longer.
Hopes and Dreams is published by the Phoenix Children’s Hospital Foundation.
To share your comments call (602) 933-2668 or email cchambers@phoenixchildrens.com.
If you no longer wish to receive copies of Hopes and Dreams please
call (602) 933-4483 or email foundation@phoenixchildrens.com.

FALL 2015 HOPES & DREAMS 1
BOARD MEMBERS
Chairman: Scott Rehorn,
RED Development, LLC
Past Chairman:
Larry Clemmensen,
Community Volunteer
Board Secretary:
Sheila Zuieback,
Halle Family Foundation
PCH President and CEO:
Robert L. Meyer
PCH Senior Vice President,
Chief Development Officer:
Steven S. Schnall
Michael Bill, MJ Insurance
Scott Bindley, Screenwriter
Taylor Burke, Rainy Partners
Kevin Czerwinski,
Merit Partners, Inc.
Jeffry King, Pete King
Construction
Mark Love, LKL Partners, LLC
Jonathan Pinkus, Arizona
Nutritional Supplements
David Ralston, Bank of Arizona
J. Paul Rhodes, Vestar
Chris Stamets, Western
Retail Advisors
David Watson,
mybody LLC
Director Emeritus:
Herbert J. Louis, M.D.
EDITORIAL
Senior Vice President and
Chief Development Officer:
Steven S. Schnall
Director of Communications,
Foundation: Cheriese Chambers
Editor: Laura Jobke
Contributing Writers:
Kristin Saiz; Stephanie Conner
Photography:
Tim Lanterman Photography;
Elaine Kessler Photography
Event Photography:
Ben Arnold Photography
Printing: OneTouchPoint-CCI
Creative services provided
by Casual Astronaut
casualastronaut.com

8 Condition Critical Phoenix Children’s needs a
new Emergency Department and Level 1 Pediatric
Trauma Center to ensure care is available for every
severely injured or ill child

14 Bouncing Back After a traumatic brain injury Adelynn
loses part of her skull — but not her fighting spirit

18 Taking Steps in the Right Direction
Faced with losing her leg, a teenager shares how
she found hope at Phoenix Children’s

20 Back in the Game While battling a serious football
injury, Cameron never expects what he finds out next

22 Water Warrior Brycen fights for his life after being
pulled from the bottom of his family’s swimming pool

24 Lifesaving Lessons Phoenix Children’s Water
Watchers program saves lives through drowning
prevention
FEATURES
DEPARTMENTS 2 In Brief: News and notes from around PCHF
6 Doc Talk: Dr. Blake Bulloch explains how he’s
always been drawn to saving lives
26 Your Donations Matter: Stories demonstrating the
impact of your donations
34 Upcoming Events: Dates you won’t want to miss
“We knew he
was going to
fight, but we
never imagined
he would be as
perfect as he is.”
PAGE 22

2 HOPES DREAMS FALL 2015
BRIEFin
BADGE OF HONOR
For the fifth year in a row,
Phoenix Children’s Hospital
was recognized in the U.S.
News World Report’s Best
Children’s Hospitals rankings.
In 2015-2016, Phoenix
Children’s was ranked in the
top 50 pediatric hospitals
nationwide in 9 of 10
specialty categories.
#14
Neurology and
Neurosurgery,
Barrow
Neurological
Institute at Phoenix
Children’s Hospital
#16
Cancer Care,
Phoenix Children’s
Center for Cancer
and Blood
Disorders
#16
Cardiology and
Heart Surgery,
Heart Center
#17
Nephrology,
Department of
Nephrology
#21 Urology • #28 Orthopedics • #28 Pulmonology
#36 Gastroenterology and GI Surgery • #37 Diabetes and Endocrinology
Cards for a Cause
Holiday cards created by patients treated in our Center for Cancer and
Blood Disorders are available at participating local retailers beginning
November 1. All proceeds benefit the Center. Buy 5 for $5 and spread the
spirit of the holidays to your friends and family. Visit PCHKidsArt.org to
find retailers or see corporate card options.
NEWS UPDATES FROM PHOENIX CHILDREN’S HOSPITAL

FALL 2015 HOPES DREAMS 3
Launched in 2013, the
Arizona Fetal Care
Network at Phoenix
Children’s Hospital offers
advanced fetal diagnosis
and newborn medical and
surgical intervention, all
at one location. And it’s
the only program in the
state to do so.
With thousands of
high-risk births every
year in Arizona, this
higher level of care may
be required by some
families. The team at
specializes in medical
and surgical treatment
after delivery and can
correct many of the most
complicated prenatal
diagnoses including
congenital heart defects,
abdominal wall defects,
spina bifida and many
more.
Learn more about
the Arizona Fetal
Care Network at
PhoenixChildrens.org.
There are more than 8,000 high-
risk births in Arizona annually
GAME CHANGER The new Bubba Watson and
PING Golf Motion Analysis Laboratory recently
began accepting new patients. The lab uses
cutting-edge motion recording technology to
evaluate and monitor rehab patients, giving
doctors measurable results
to make treatment decisions.
Comfort and Care
in the East Valley
Rosa, a 99-year-old Chandler resident,
recently made her third donation of
homemade quilts to the patients at
Phoenix Children’s inpatient unit at
Dignity Health Mercy Gilbert Medical
Center. The 22-bed unit features private
patient rooms and is staffed 24/7 by
Phoenix Children’s hospitalists and nurses.

The Phoenix Children’s
family celebrates the life,
accomplishments and
humanitarianism of Robert
Arceci, MD, PhD. A brilliant
cancer researcher, passionate
leader and kindhearted
pediatric oncologist, Dr. Arceci
made an incredible and lasting
impact on the Hospital and
local cancer community as
Division Chief of the Center
for Cancer and Blood Disorders
and Director of the Ronald
A. Matricaria Institute of
Molecular Medicine.
His quick grin, distinctive
laugh and playful spirit lived
alongside a warrior’s soul.
Dr. Arceci’s commitment to
advancing pediatric cancer
research often took him outside
the lab, as he offered his
support to many events and
organizations that raise funds
for the fight against pediatric
cancer. Whether shaving his
head, running a 5K or giving an
enthusiastic speech, Dr. Arceci
brought the same drive and
dedication to his philanthropic
efforts that he applied to his
patients and research. This is how
we remember Dr. Bob Arceci.
PCHF Honors a Colleague,
Friend and Philanthropist
Robert Arceci, MD, PhD
“Dr. Arceci dedicated his life to helping
others, and the number of people he
impacted through his research for
children’s cancer can’t be understated. Our
staff got to know Dr. Arceci through the
GCU Foundation’s Run to Fight Children’s
Cancer. He was not only a brilliant
oncologist he was a caring person who
lifted the spirits of children and families
battling this disease.” — Sussely Morales,
Community Outreach Manager, Grand
Canyon University
Dancing with a patient at the
GCU Run to Fight Children’s Cancer
“Dr. Arceci was a cherished member of the
GO AZ Motorcycles family and an active
participant in the Bob’s Biker Blast event.
His loss is a tragedy not only for his family,
friends, and PCH colleagues, but the
entire local riding community. Dr. Arceci’s
presence will be greatly missed at this
year’s event, though we know his spirit will
continue to ride with us.” — Gina Marra,
Vice President, YAM Powersports Division
Pictured (third from right) with Phoenix
Children’s colleagues at the kick-off ride
for Bob’s Biker Blast in 2014
“He was a constant voice in my ear: ‘Don’t work hard; work smart.
How does this help my patients?’ Dr. Arceci’s every thought and
focus was on his patients. His passion was infectious, and he
was one of those rare people you can call a visionary. Dr. Arceci’s
mentoring, teaching and guiding of students and clinicians has led
to new generations of scientists and physicians who will carry on
his name and vision.” — David Lee, Manager, Phoenix Children’s
Molecular Medicine Lab

“Working with Dr. Arceci for
Beach Ball was one of my
favorite experiences. He
was passionate, hopeful
and excited about his work,
and his excitement inspired
our committee.” — Paula
Wichterman
“Dr. Arceci was so warm and
kind, not to mention funny. I
really enjoyed collaborating
with him while chairing Beach
Ball 2014.” — Mirav Bradshaw
At Beach Ball 2014 with Co-Chairs Paula
Wichterman (left) and Mirav Bradshaw
“Bob was passionate, saying,
‘Research by definition is a
risk — we won’t cure cancer
without it!’ He later implored,
‘How can a person meet these
kids and not be willing to do
everything in their power to
help them?’ He lived to help his
young patients and thrived on
discovery.” — Kathleen Ruddy,
Chief Executive Officer,
St. Baldrick’s Foundation
Having his head shaved at the
St. Baldrick’s event in 2015
“Dr. Arceci was widely known as an extremely intelligent man. His
incredible intelligence was a bit intimidating to me – until I met
him. Dr. Arceci and his wife were so warm and appreciative of my
efforts. Hearing him speak was an eye-opening experience, and
I am incredibly thankful for the road he paved for the future of
childhood cancer.” — Nikki Scribner, Children’s Fight for Life Casino
Night 2014 Co-Chair
Speaking at Children’s Fight for Life Casino Night in 2014
Yo Soy PCH
Offering unique partnership opportunities
for Hispanic-owned and led companies
and those serving the Hispanic population,
the Yo Soy PCH program creates valuable
business relationships that ultimately
benefit the patients of Phoenix Children’s.
Recognizing the distinctive needs of the
Hispanic market, we tailor partnership
opportunities that will be beneficial to
your company, while providing critical
support for the Hospital’s clinical
programs and services.
The following organizations have
proudly partnered with Phoenix Children’s
and the Yo Soy PCH program: Arizona
Hispanic Chamber of Commerce,
Bar S, Caliber Wealth Management
Group, Del Sol Furniture, Entravision
Communications Corporation, GTZ Group,
Jarritos, Larry H. Miller Dealerships, La
Voz, Phoenix International Raceway,
Telemundo, Terlato Wines, uberESPANOL
and Univision.
To find out how your organization can get
involved, email scapir@phoenixchildrens.com
or call (602) 933-2610.
REMEMBERING DR. ARCECI

Above: Dr. Blake
Bulloch, Division
Chief of Emergency
Medicine, with one
of his patients.
Opposite:
Dr. Bulloch
with his kids.
A
FTER TALKING TO DR. BLAKE BULLOCH, WE’RE
not sure if it would be George Clooney or David
Hasselhoff playing him in a movie. But either way,
Dr. Bulloch’s doppelganger would be saving lives.
It’s what our Division Chief of Emergency Medicine does
every day. It was a calling of sorts — something he knew he
always wanted to do. And thousands of patients at Phoenix
Children’s are grateful for that.
Where are you from and
what brought you to Phoenix
Children’s? Canada. And the
weather is what brought me
to Phoenix. Coming from the
Canada cold … that was a big
draw. [Laughs]. But really, it was
the opportunity to help start the
Emergency Department. Coming in
on the ground level and watching
it grow has been so exciting and
rewarding.
Why emergency medicine? I love
the fast pace, and the fact that every
day is different. We see all types of
patients, from well child checks, to
emergencies and traumas.
Did you always want to be a
doctor? Yes, as far back as I can
remember.
What was your first job? A
lifeguard. I guess I felt the same
draw to lifeguarding as I did to
becoming a doctor.
Who would play you in a movie
about your life? George Clooney
of course! He not only played an
emergency physician on ER, but we
both have gray hair now [laughs].
What do you do in your spare
time? What spare time? Most of
my free time involves going to my
kids’ sporting events, but I enjoy
working out, and I’m an Arizona
Cardinals season ticket holder. I’m
also working on my MBA.
How old are your kids? Jaxson
is 8, Taylor is 7, and my fiancée’s
daughter, Kennedy, is 6.
Fiancée? My fiancée, Darcey,
and I recently became engaged
in Bora Bora.
Congratulations! If you two
could live anywhere, where
would it be? The Italian
countryside. The people, food and
wine are amazing.
I think George Clooney lives in
Italy … what else do you two have
in common? Any acting skills or
other hidden talents? I used to be a
hockey player. I wouldn’t exactly say
I have a talent for it though. I haven’t
played in 30 years.
What would you sing on karaoke
night? I wouldn’t! It wouldn’t be fair
to the audience — I’d clear the place.
So if you’re not a singer, what
talent would you like to have?
I’d love to be able to speak Spanish.
What food will you absolutely not
touch? Raw scallops. I had one once
and almost vomited on the spot.
If you could have dinner with
anyone, who would it be?
(Scallops would not be served.)
I’d have dinner with all of our
family’s ancestors. It’d be amazing
to hear about their lives.
What are you most proud of?
I’m proud of the staff we’ve put
together. We have a really talented
and fun group that gets along.
They’re a pleasure to work with.
What’s your pie-in-the-sky
goal for the new emergency
department? To be the most
efficiently run, highest-quality
emergency department imaginable.
Dr. Bulloch attended medical school
and completed his residency at the
University of Manitoba. He completed
his fellowship at Cincinnati Children’s
Hospital Medical Center and currently
serves as Professor of Pediatrics and
Child Health at the University of
Arizona College of Medicine-Phoenix.
Doc Talk: Blake Bulloch, MD

w
CONDITIONPhoenix Children’s Hospital is preparing for an

N CRITICALemergency. 100,000 of them, to be exact.

W
HAT IF PHOENIX CHILDREN’S HOSPITAL’S
Emergency Department and Level 1 Pediatric
Trauma Center weren’t here? What if we
weren’t able to provide a larger space for these
critical departments in the next few years?
Here’s the bottom line: our Emergency Department was
built for 22,000 kids a year. Last year, more than 83,000
children came through our doors. And within five years,
the Emergency Department and Trauma Center at Phoenix
Children’s will need to accommodate more than 100,000
children annually.
The good news is we have the staff and training we
need. We are the very best at what we do, and we have
the stats to prove it: we have one of the lowest mortality
rates in the country.
But we’ve already outgrown our space, and with current
growth projections, we simply will not have the space for
all of the children who need us. Children who need critical
care now to survive. Children like Adelynn, Danielle,
Cameron and Brycen. Children who are just like yours.
What if it were
your child?
If your child were critically ill or injured,
you’d want the very best — and fast. The new
Emergency Department and Trauma Center will
be closer to the helipad, imaging equipment
and operating rooms. These critical functions
are currently 200 yards away. Instead of losing
valuable seconds moving patients the length
of two football fields, we’ll be able to transport
patients and perform tests faster — and get
them into surgery minutes sooner. And that’s a
huge deal. Because during an emergency, every
second counts.
What if there were
multiple traumas?
A lot of emergencies and traumas are single-
patient incidents. But we also want to consider
what happens in the event of trauma that
affects multiple children. What happens if a
school bus crashes? Or a group of teens are in a
car accident?
If that happens today, emergency responders
have to make a choice — a choice to transport
some of the children to Phoenix Children’s
and the rest elsewhere. The children taken to
a hospital without a verified Level 1 Pediatric
Trauma Center (or a trauma center at all) are
at a greater risk of losing a limb, suffering
permanent damage or dying. With more trauma
bays available, we can save more children.
We never want to have to
turn away a critically injured
child because we don’t have
space. That’s why we’re
fighting to be ready for
100,000 children. We hope
you’ll fight with us.

Help us today: ConditionCriticalPCH.org
DEC.2015
Groundbreaking on new Emergency
Department and Trauma Center2002
Year current Emergency
Department was built
New number of
private exam rooms:
69
Current number of
private exam rooms:
23
Current number
of trauma bays:
4
New number
of trauma bays:
9
Current
square footage:
18,600
New square
footage:
42,302
CONDITION CRITICAL: BY THE NUMBERS
$40millionWhat we need to make the new
Emergency Department and
Trauma Center a reality
1Number of people
— you — it takes to
make a difference

Reduced
time in the
waiting room
Less overall
time spent in
the Emergency
Department
Privacy for
our families
Rooms for every
patient who
comes through
our doors
Easier access for
families, located
directly off of
Thomas Road
Additional
safe rooms
for behavioral
health patients
CONDITIONCRITICAL
The new Emergency
Department and Level 1
Pediatric Trauma Center
at Phoenix Children’s
Hospital will offer a
variety of benefits to our
patients and families.
NEW
IMPROVED

Phoenix Children’s patients
topped the leaderboard
after Thunderbirds Charities,
the charitable arm of The
Thunderbirds that host the
Waste Management Phoenix
Open, made a $500,000 gift to
support the Condition Critical
campaign. The largest single
gift ever made by Thunderbirds
Charities will name the
Garden Walk, a unique setting
just outside the Emergency
Department and Level 1
Pediatric Trauma Center where
parents and visitors will be able
to enjoy a private walk or time
for quiet reflection. “Thanks
to tremendous support from
our corporate partners and the
golf fans who attend each year,
we are able to give a historical
gift that will help thousands of
children and families treated
at Phoenix Children’s in the
future,” said Tom King, President
of Thunderbirds Charities.
Thunderous
Support
What if you decided to join them? You can. Visit ConditionCriticalPCH.org.
We are grateful to all the donors who have led the way towards
reaching our goal in the Condition Critical campaign, including:BUILDING MOMENTUM
Phoenix Suns Charities scored big
for the children of our community
by awarding their largest grant,
the $100,000 Playmaker Award, to
Phoenix Children’s in support of
the Condition Critical campaign.
The gift will help ensure that
specialized emergency and
trauma care will be available to all
children who need it.
Playmakers
for PCH
FIRST RESPONDERS TO CONDITION CRITICAL
The Kemper Ethel
Marley Foundation
Pediatric Surgeons
of Phoenix
Freeport-
McMoRan
Sioles Family
Foundation

F
OR THE FIRST WEEK WE DIDN’T
know if she was going to live,”
Adelynn’s mother Kimberly recalls.
Her one-and-a-half-year-old
daughter rested in a bed in the
Pediatric Intensive Care Unit, nearly
unrecognizable. “I didn’t want to believe
the child lying there was my daughter.”
Adelynn’s head was shaven, stapled
and bandaged, a tube drained fluid from
her brain and her eyes were swollen.
Medications flowed into her tiny veins, and
her body, clothed in only a diaper, was lying
on ice packs to reduce the swelling in her
brain. The little girl in a medically-induced
coma was a far cry from the active toddler
Kimberly and her husband Jeremy knew.
BOUNCING
BACK
After a traumatic
brain injury
Adelynn loses
part of her
skull — but not
her fighting spirit
CONDITIONCRITICAL

Hours earlier they had arrived at the
Level 1 Pediatric Trauma Center at Phoenix
Children’s Hospital after hearing news
every parent dreads: Adelynn was being
rushed to the hospital by ambulance. She
had fallen from a toddler trampoline at her
babysitter’s house.
“At first I was thinking, ‘All kids fall
down; how bad can it be?’” Kimberly says.
“But after I found out she was unconscious,
I started to fear the worst.”
When the ambulance arrived at Phoenix
Children’s Adelynn was met by a trauma
team. Kimberly and Jeremy could only
watch as doctors and nurses rushed to help
their daughter. Noticing that her pupils
were dilated, doctors quickly ordered a CT
scan, which revealed bleeding and swelling
on the right side of Adelynn’s brain. She
would need immediate surgery.
“Adelynn had suffered a life-
threatening traumatic brain injury from a
blood clot and swelling in her brain,” says
P. David Adelson, MD, Director of Barrow
Neurological Institute at Phoenix Children’s
and Chief of Pediatric Neurosurgery. “We
needed to stop the bleeding and create
room for the swollen brain.”
To do so, a neurosurgeon had to remove
part of her skull. After making an incision
and moving her skin and tissue aside, he
used specialized tools to remove the bone
from the right side of Adelynn’s skull,
exposing her brain.
“Thinking about them removing part
of her skull and performing brain surgery
on our child who was perfectly healthy that
morning was devastating,” Kimberly recalls.
The surgeon repaired a tear in a vein.
Adelynn was bleeding so profusely that she
coded three times during the four-hour
procedure. She required multiple blood
transfusions before the doctor could re-
cover her brain with just skin and tissue.
The detached bone was stored in a freezer
with the hope that it could be put back
in place after the swelling in her brain
diminished. She had survived the surgery,
but her journey to recovery had just begun.
“Waiting to find out if she was going
to make it was absolutely terrifying,”
Kimberly says. “Her doctors took her care
one day at a time, which helped us to not feel
overwhelmed by the gravity of the situation.”
Nearly a week later, Kimberly and
Jeremy received the news they had been
hoping to hear: the bleeding had subsided.
Adelynn was going to make it. But she woke
up unable to walk, talk or eat. Her parents
were warned that it might take weeks or
months for her to recover those skills – if
she did at all.
“Because of the severity of her
injury, she was at risk for developmental
concerns,” explains Dr. Adelson.
Adelynn had other intentions. After just
one week of rehabilitation, she was playing,
running, talking and feeding herself.
“Everyone was amazed at how quickly
she was back to her normal self,” Kimberly
says. But the family was left with a constant
“Brain surgery on our child who was perfectly
healthy that morning was devastating.”
From left:
Adelynn
recovering from
brain surgery;
getting ready to
go home; with her
sister Hailey
CONDITIONCRITICAL

reminder of what she had just been
through. Adelynn was still missing the
right side of her skull to allow her brain to
continue to heal. To protect it, she would
need to wear a helmet, only able to take it
off while she slept.
“We were extremely nervous to take her
home with nothing between her brain and
the outside world but skin,” says Kimberly.
“What if she wouldn’t wear the helmet?
We wanted to put her in a bubble so she
wouldn’t get hurt.” To her mom’s surprise
the helmet soon became like Adelynn’s
“security blanket” and she didn’t want
to take it off. The family adapted to their
new “normal” and kept a careful watch on
Adelynn.
Three months later, the swelling
reduced, Adelynn returned to Phoenix
Children’s. The bone from her skull that
had been frozen since the accident was
surgically put back in place. After a quick
recovery and a few days in the hospital,
Adelynn returned home. Though there was
a risk of her body refusing the bone after
it had been frozen for so long, she shows
no signs of rejection. She is hitting the
appropriate developmental milestones
– complete with the proverbial “terrible
two” tantrums. But after all she has been
through her parents almost welcome them,
just happy to have their daughter alive and
well.
“She’s our two-year-old miracle,” says
Kimberly. “But it was déjà vu for our family,
since our older daughter Hailey was also
treated at Phoenix Children’s when she was
two.” Diagnosed with liver cancer, Hailey
underwent chemotherapy and radiation at
the Center for Cancer and Blood Disorders.
Now a healthy 9-year-old, she still visits
the Center annually.
Kimberly says, “Phoenix Children’s
saved both of our daughters when they were
two. We’ll be forever grateful.”
1
/4
Children treated at
pediatric trauma
centers have
one-fourth the
mortality rate of
children treated at
adult hospitals
0.6%
Mortality rate at
Trauma Center
1
/2
Our mortality rate
is half the national
average among
pediatric trauma
centers
SAVING LIVES
Meeting one
of her first
responders

W
HEN I WOKE UP AFTER SURGERY
all I could think about was whether
or not I still had my leg. Would I be
able to walk again? To run?
The day before I had gone into
the operating room not knowing if
the doctors would be able to save
it. They told me they would do everything they could.
But I was a cross country runner. The possibility of
losing my leg was heartbreaking.
I had experienced foot pain for months. I didn’t
think it was anything serious until I suddenly developed
severe pain and couldn’t feel my toes. My dad took me
to urgent care, and an ultrasound showed that there
wasn’t a pulse below my knee.
I was flown to Phoenix Children’s, where the trauma
team was waiting for me on the helipad. Before I knew
it, I was headed into the surgery that I knew would
change my life forever, for better or worse.
I was so relieved when I saw my leg the next
morning. And grateful to all the doctors and nurses
who helped me. I stayed in the hospital for three weeks
– including on my 16th birthday. When I was finally
released I was sad to say goodbye to the nurses who had
become friends.
Things I took for granted before — showering,
getting dressed, walking — were much harder after I got
home. But I’m getting stronger every day and focusing
on taking steps forward — first by rejoining the cross
country team and eventually by studying to become an
intensive care nurse, just like the ones who cared for me.
In danger of losing her leg,
Danielle was flown to one
of the only facilities in the
Southwest that could save it.
She shares her story.
TAKING STEPS I
CONDITIONCRITICAL

Why was it important for
Danielle to be treated at
Phoenix Children’s?
Not many hospitals
can care for children
requiring complex vascular
reconstructions. Phoenix
Children’s is one of the only
facilities in the Southwest
that can undertake this type
of emergency operation on
a child.
What made her condition
so critical?
Unknown to Danielle, she
was born with a dilated
artery behind her knee called
a popliteal aneurysm. These
are dangerous and can
sometimes burst, but in her
case it completely clotted.
When she arrived there was
no blood flow to her lower
leg. Every minute was crucial
if we were going to save it.
How did the trauma team
save Danielle’s leg?
We located the aneurysm
and replaced the artery
with a vein from her thigh,
reestablishing blood flow to
her lower leg. Unfortunately
there still wasn’t a pulse in
her foot, and we discovered
that the tiny blood vessels
weren’t filled with blood, but
rather with debris thrown
from her aneurysm. We
separated the natural wall of
the vessel from the debris,
which was beginning to fuse
with the artery wall after
months of blocking the blood
flow. Using microvascular
techniques, we repaired the
vessels to save her foot.
How do you feel after a
case like this?
As Danielle was prepared for
surgery her father asked us
to do everything we could
for her. Those are moments
you never forget and we
were elated that we were
able to save her leg. Cases
like Danielle’s are why the
Level 1 Pediatric Trauma
Center exists — to help the
kids that other hospitals
can’t.
IN THE RIGHT DIRECTION
Trauma Medical
Director Dr. David
Notrica on how
he and his trauma
team were able to
save Danielle’s leg

CONDITIONCRITICAL

A
S M O N I C A D R O V E D O W N the
highway from Yuma to Phoenix,
her mind raced as quickly as
her car. Her son Cameron and
husband Corey were aboard a
plane, on their way to Phoenix
Children’s Hospital. Cameron was in severe
pain, vomiting, bleeding internally.
“We left Yuma not knowing exactly what
was wrong,” Monica says. “I didn’t know
what was happening while they were in the
air, so all I could do was worry and pray.”
She recalled the words her then-14-year-
old son uttered before being sent for a CT
scan of his abdomen: “Am I going to die?”
“He never complains of pain, so I knew
it had to be really bad for him to ask that,”
Monica says. She thought about earlier that
evening as she watched him play on the
freshman football team. Cameron caught
a pass in the waning seconds, his back
landing on the defender’s helmet, but he
shook it off and finished the game.
At home Cameron had trouble breathing
and standing upright. His parents took him
to urgent care, where a urine test revealed
internal bleeding. In excruciating pain,
Cameron was rushed to a Yuma hospital
where a CT scan identified a kidney injury.
Since there weren’t any local pediatric
kidney specialists and time was of the
essence, he was immediately airlifted to
Phoenix Children’s; the trauma team was
waiting for him when he arrived.
“From the second he got there, we felt
like he was in the right hands,” Monica
says. After he was stabilized Cameron was
sent to the Pediatric Intensive Care Unit,
still in danger of losing his kidney. He had
suffered a serious laceration, his kidney
nearly bursting from the helmet’s impact.
Cameron required several blood
transfusions. But his body was young and
otherwise healthy, and eventually the
bleeding slowed.
A few days later, as Cameron prepared
to head home, doctors made a shocking
discovery. The CT scan of his kidney
inadvertently revealed a mass on his
liver – a benign tumor that could become
malignant.
Cameron headed home to recuperate,
but a few weeks later he returned to
Phoenix Children’s to have the tumor
removed and begin the recovery process all
over again.
Nearly two years after his original injury,
Cameron is once again playing the game
that started his medical ordeal — football.
“I’m nervous about him playing football,
but grateful that he’s able to do so,” Monica
says. “Everyone at Phoenix Children’s
really went above and beyond — not just for
Cameron, but for our whole family. There
are hospitals closer to our house, but we
won’t go anywhere else.”
BACK
IN THE GAME
A football injury threatens
Cameron’s life — and leads
to a crucial discovery
21%
are brought
from outside
Maricopa County
64%
arrive by
ambulance
11%
arrive by
helicopter
60%
arrive directly
from the scene
OF TRAUMA
PATIENTS

WATER
WARRIOR
W
H E N B R Y C E N F I N A L L Y
moved for the first time
in three days, his mom
Autumn was filled with
hope and asked, “Are
you my teddy bear?” He
couldn’t speak, but nodded yes. “That was
the best feeling in the world,” she says.
It was a moment she wasn’t sure would
ever come when the then-two-year-old
was pulled from the family’s backyard
swimming pool. Brycen’s teenage brother
Orion had been playing with him in the
kitchen. After leaving the room for just a
moment, Orion came back to find Brycen
nowhere in sight. He walked out the back
door, not expecting what he found: Brycen
had gotten through the pool gate and fallen
into the pool.
“When first responders showed up he
had no heartbeat and wasn’t breathing,”
Autumn recalls. “They started CPR right
away and didn’t give up on him, but it was a
long time before they got a slight pulse.”
Brycen was airlifted to Phoenix
Children’s, where emergency physicians
and staff worked round-the-clock to
stabilize him and minimize the likelihood
of long-term brain damage. Child Life
specialists tried to comfort Brycen’s
siblings, explaining to them what was
happening and keeping them occupied as
their parents kept vigil at Brycen’s bedside.
The Hospital even provided counseling for
the boys, ensuring that they, too, would not
suffer long-term repercussions from the
anguishing ordeal.
Brycen was in a coma for three days
before finally starting to stir. Incredibly,
after just a few days he was well enough to
go home.
“We knew he was going to fight,”
Autumn says, “but we never imagined he
would be as perfect as he is.” Now an active
and outgoing 4-year-old, Brycen still loves
to spend time in the water and has learned
to swim. Determined to help others avoid
going through a similar – or even worse
– experience, Autumn has become an
advocate for water safety.
“I’m so thankful that Brycen recovered,
but the whole incident was terrifying,” she
says. “Parents need to understand that
following pool fence laws is just the first
step in keeping children safe.”
CONDITIONCRITICAL

300
Number of
children treated
in our Emergency
Department
each day during
peak season
22,000
Annual number
of patients the
Emergency
Department
was originally
designed for
83,000
Annual number
of patients
currently treated
in the Emergency
Department
100,000
Expected
annual number
of Emergency
Department
patients by 2020

W
HILE ARIZONA IS RANKED
second in the country in child
drownings, it is also home to some
of the nation’s most innovative
and effective drowning prevention
programs, like the Hospitals’ own
Water Watchers program, part of the Emergency
Department at Phoenix Children’s. We spoke with
program coordinator Tiffaney Isaacson.
How many fatal drownings typically occur
each year?
On average 19 children and teens drown in the Valley
every year. The drowning rate for children and teens in
Arizona is 50% higher than the rest of the country.
Why is prevention so critical?
When a child is diagnosed with a disease, there are
oftentimes extensive treatments and amazing things
we can do for them. But when a child nearly drowns,
there is no miracle drug or surgery that can save them.
Prevention is the best solution. Our experts bring
credible programs to those most vulnerable.
Why do non-fatal drownings continue
to be a problem in the Valley?
Partly because of our demographics. The Valley is home
to a lot of families with young children. Our warm
year-round temperatures mean an extended swimming
LIFESAVING
LESSONS
1,700
Valley children and
teens have been
involved in water-
related incidents
since 2000
1,500
Students taught
the Water Safety is
for YOU curriculum
in 2014
CONDITIONCRITICAL

season and many homes have backyard pools.
We also have more families living in low socio-
economic settings. All of that adds up to a higher
risk for drownings.
What are some of the efforts Water Watchers
has taken to promote water safety?
In March about 1,000 first-graders attend
Water Safety Day, where they learn lifesaving
lessons. In August we focus on Drowning Impact
Awareness Month with a statewide purple ribbon
campaign to raise awareness and remember the
children affected by water-related accidents.
We’ve also worked with nearly a thousand
parents of children in the highest-risk age group
– toddlers – to create a custom water safety plan
with the Playing it Safe program. And in the last
year, our Toyota Water Safety Kits have been
distributed to at-risk families.
Are you making a difference?
Absolutely. The strong evaluations that are built
into our programs tell us our message is being
heard and understood. And by focusing on families
most at risk in the future, we’re more hopeful
than ever that we can reduce child drownings in
the Valley.
What one idea do you want
to drive home most?
It can happen to anyone, including children with
loving, intelligent, conscientious parents. But it
can also be prevented.
For the past 10 years
Valley Toyota Dealers
have been an invaluable
partner to Phoenix
Children’s Hospital
when it comes to
water safety and injury
prevention. In 2015
alone, Valley Toyota
Dealers contributed
$105,000 in support of
Water Safety Day and
Kids Safe at Home, a
program dedicated to
preventing injuries in
the home. Over the
past 10 years, donations
from Valley Toyota
Dealers and Toyota
Motor Corporation
have surpassed $1
million. Toyota’s
support of the injury
prevention programs
at Phoenix Children’s
has contributed to the
education of thousands
of children and parents
in the Valley and helped
save countless lives.
First graders learn to be
safe in the pool during
Water Safety Day
YOUR DONATIONS MATTER

Fighting Back
Nearly 300 children and
teenagers are newly-diagnosed
with cancer at Phoenix
Children’s Hospital each year.
Pediatric cancer takes more
young lives than AIDS, asthma,
diabetes, cystic fibrosis and
congenital anomalies combined.
The Grand Canyon University
Foundation, Children’s Cancer
Network and Phoenix Children’s
Hospital team up each spring
for the Run to Fight Children’s
Cancer, raising critical funds
and awareness for the families
fighting this disease.
Nearly 2,500 participants
laced up their running shoes
and completed 5K and 10K
races to support the crusade
against childhood cancer
during the 5th annual event. An
additional 100 young survivors
donned superhero capes and
took part in the Survivors’ Walk,
cheered on by their families,
friends and the community.
This year’s race served
as a poignant reminder of
pediatric cancer patients’
fragility, as 7-year-old Mia,
a Phoenix Children’s patient
who was chosen to be the
honorary race starter for the
event, was unable to attend.
“Unfortunately Mia was in
the hospital after undergoing
chemotherapy the week of the
race and still wasn’t feeling well
on race day, so her brothers —
Jimmy and Jacob — filled in for
her,” said Sussely Morales, Race
Director of GCU’s run. “That
really underscores the reason
we are all out there, supporting
kids like Mia.”
This year’s event raised
nearly $42,000 for the Center
for Cancer and Blood Disorders
at Phoenix Children’s, bringing
the total raised for Phoenix
Children’s and Children’s Cancer
Network to nearly $400,000
since the race began in 2011.
MILESTHATMATTER
Hit your stride and make
your miles matter! Miles
That Matter participants
race for Phoenix Children’s
patients by signing up for
fun runs, 5Ks, marathons,
bike races and triathlons
that benefit the Hospital.
When you compete in
honor of our Most Valuable
Patients (MVPs), crossing
the finish line has never felt
more rewarding. It’s easy
to get started. Just visit
PCHMilesThatMatter.org and
register for a race! For a
list of upcoming events
see page 35.
PACKYOURBAGSFORCHARITY
Hosted by the Active 20-30 Club of Phoenix,
the 7th Annual Suitcase Party brought together
hundreds of guests who packed their bags in
hopes of winning one of two trips departing that
evening. After raising funds through the Suitcase
Party and other initiatives throughout the year, the
Active 20-30 Club of Phoenix recently made a gift
of $100,000 to the Hospital’s Hope Fund.

The Power of
Partnership
Hope means everything to
our patients — the desire
for a cure, to get well, to
have the future every child
deserves. Members of Team
Hope share a commitment
to offer a brighter future
to our patients by making
an annual gift of $1,000
to $9,999 to the Phoenix
Children’s Hospital Hope
Fund — gifts that allow
us to launch innovative
clinical programs, lead
cutting-edge research,
purchase state-of-the-
art equipment, recruit
leading physicians and be
there for every child who
needs us. Members will be
honored at the inaugural
Hope for the Future event
on Thursday, November 12
at the Hospital. For more
information on joining Team
Hope call (602) 933-2680.
$1ATATIME
Walgreens has raised more than $257,000 for Phoenix
Children’s through the first half of 2015, including more
than $232,000 selling Phoenix Children’s “Band Together”
bracelets and icons for a $1 donation. Adding to Walgreens’
contributions, the Walgreens Charity Classic, which kicked
off the Legends Tour (the official senior tour of the LPGA),
raised $25,000 for the Hospital.
SHORTSTACKSADDUP
Local IHOP restaurants
hosted a month-long icon
campaign leading up to
National Pancake Day,
when IHOPs across the
country served guests a free
short stack of buttermilk
pancakes, asking for a
donation in return. The
Valley’s IHOP restaurants
raised more than $48,000 for
Phoenix Children’s.
Teeing
It Up
With 180 golfers hitting the
greens, the 17th Annual
CMNH Golf Tournament
presented by Desert Schools
Federal Credit Union at
Encanterra Country Club
brought in a record-breaking
$334,000 for Phoenix
Children’s 1 Darn Cool School.
WINGSOFLOVE
Grandmas want the best for
their grandchildren, including
the best healthcare. A group of
prominent women throughout
the Valley — each one a
grandma — have come together
to create the Foundation’s
first women’s board, WINGS
(When In Need Grandmas
Serve). These likeminded
women are committed to
supporting Phoenix Children’s
in its efforts to provide world-
class care by fundraising and
serving as ambassadors for the
Hospital. WINGS’ first signature
fundraising event will take
place in the Spring of 2016.
For more information on being
part of Connecting for Kids
and creating your own guild
please call (602) 933-2680
or email Connecting@
phoenixchildrens.com.

COMFORTWHENIT’SNEEDEDMOST Over the past four
years, the George W. Bauer Family Foundation has donated
$90,000 to Phoenix Children’s Hospital in support of the Palliative
Care Program’s Comfort Carts, memory boxes and bereavement
resources, offering support to 96 families last year during the
most difficult of times. The Comfort Carts are stocked with
necessities like food and personal hygiene products, and comfort
items like blankets and journals, ensuring that parents don’t have
to leave their child’s side when every moment is precious.
Working Together
As summer temperatures
soared, Bell Honda employees
heated up their sales efforts in
support of Phoenix Children’s.
Each year in the month of July
Bell Honda makes a donation
to the Hospital for every car
sold, motivating employees
to go the extra mile and
raising nearly $155,000 for the
Hospital to date. Throughout
the year employees also make
donations through payroll
deductions. “It’s inspiring to
see even our entry-level
employees contributing a few
dollars out of every paycheck,”
says Robby Motz, General
Manager of Bell Honda.
“We consider it an honor to
support such a universally-
loved and respected
organization.”
Workplace giving is a
creative way to encourage
teamwork and engage
employees, while helping the
sick and injured children of
our community. By partnering
with the Phoenix Children’s
Hospital Foundation, we can
support your efforts by
providing resources and
offering ways that your company
and employees can make a
difference. Whether through
payroll deductions, an office
fundraiser or participation in
a Hospital event, your company
can become an invaluable
partner to our patients.
To find out how your
company can get involved visit
GivetoPCHF.org/WorkplaceGiving
or call (602) 933-2667.
Wholesale
Fundraising
Local Costco Wholesale
warehouses collected
donations throughout the
month of May. With the help
of Costco vendors, employees,
members, and a $500,000
donation from The Emerald
Foundation, Costco Wholesale
contributed more than
$1.4 million to Phoenix
Children’s.
HANDPRINTHIGH-FIVE
Statewide Albertsons
stores brought in more than
$44,000 by selling Phoenix
Children’s icons at the register
throughout the month of May.
LOOSECHANGE
CHANGESLIVES
Local Fry’s Food Stores’
“Change A Life” campaign,
where customers could
donate their change at the
register, collected more than
$26,000 for the Hospital.

Will power. Our patients show
us how much they have every
day. So do our donors when
they make a gift through their
will or estate.
Like many people, Victoria
Maria Cocker never felt she
could afford to make a large
charitable gift during her
lifetime. But she still thought
it was important to give back
to her community so she
made provisions in her will to
make a sizeable donation to
Phoenix Children’s Hospital.
Victoria passed away last year
at the age of 95, and Phoenix
Children’s received nearly
$222,000 from her estate,
ensuring that children in our
community will benefit from
her generosity for years to
come.
Donors who choose to
make a gift during their
lifetime can provide immediate
support to Phoenix Children’s
while receiving tax advantages
and potentially even generate
income. For instance, owners
of a laundromat business,
Betty and John Tharp lived
most of their lives in Indiana.
Like many Midwesterners, they
moved south to retire in Sun
City, Arizona.
When Betty passed
away last fall, John wanted
to honor her memory by
making a significant gift to
Phoenix Children’s. A gift
annuity provided a $50,000
contribution to the Hospital,
while offering him income
for the rest of his life and
simplifying his investments.
If you would like
information on making a
planned gift to Phoenix
Children’s email LegacyGiving@
phoenixchildrens.com or call
(602) 933-2678.
In Our
Corner
Through their National ICEE
Day promotion, as well as the
sale of $1 Miracle Balloons,
Valley Corner Store locations
collected more than $80,000
for Phoenix Children’s.
JOININGTHECLUB
With support from their associates, customers and
members, Walmart and Sam’s Club have raised more
than $750 million for Children’s Miracle Network
Hospitals over the years. This year, local Walmart
stores raised more than $660,000, and Sam’s Clubs
contributed more than $115,000 to Phoenix Children’s.
MONTHOFGIVING
Valley-wide Jersey Mike’s
Subs locations raised money
for Phoenix Children’s during
their annual Month of Giving
campaign. Throughout March
customers made donations
to the Hospital inside local
restaurants, and on March 25,
all proceeds were donated
to Phoenix Children’s, raising
more than $55,000 for the
Hospital.
Leaving a Legacy

Thanks a Million!
Radio listeners made the call to support Phoenix Children’s
patients during the 15th Annual Give-A-Thon presented
by Valley Hyundai Dealers, which raised more than $1.47
million for the Hospital. The record-setting fundraising
total makes the event the second-largest of its kind in
the country. Broadcasting live from the Hospital on KTAR
News 92.3 FM and Arizona Sports 98.7 FM, Give-A-Thon
featured patient families sharing how their lives have been
forever changed by the care they receive at the Hospital
and partners presenting checks to show their support.
More than 1,000 listeners pledged to become Champions
of Hope by making a monthly gift of $20 or more.
Thank you to corporate
sponsors: Valley Hyundai
Dealers, Century Link,
Wells Fargo, Carl’s Jr., ACE
Hardware, The UPS Store, Just
Sports and Papa John’s; and
corporate partners: Albertsons,
Arizona Central Credit Union,
Arizona Sunrays, Benjamin
Franklin Plumbing, Bumper to
Bumper Radio, CDW, Chico’s
FAS, Cresa Phoenix, CVS,
Debbie Gaby Charities, Desert
Schools Federal Credit Union,
Fry’s Food Stores, Gila River
Casinos, GO AZ Motorcycles/
Harley-Davidson of Scottsdale/
Spooky Fast Customs,
Hopdoddy Burger Bar, Howard
Air, Hubbard Family Swim
School, IHOP, Meineke, Jason’s
Deli, One Hour Heating, Panda
Express, Sagicor, San Tan
Hyundai, Stream Logistics,
Valley of the Sun Active 20-30
Club/Valley Kids Foundation,
Walgreens, Walmart,
Whataburger and Whole Foods
Market.
DELIVERINGHOPE
Desert De Oro Foods, Inc.
Franchisees of Pizza Hut held a
month-long campaign, selling
Phoenix Children’s icons.
Restaurants also donated 20
percent of their day’s proceeds
on March 31, raising more than
$41,000 for Phoenix Children’s.
AGOALINMIND
The 14th Annual Students Supporting Brain
Tumor Research (SSBTR) Walk-a-thon, held
at Saguaro High School, brought in $43,000
in support of brain tumor research at Barrow
Neurological Institute at Phoenix Children’s.
MAKINGSUMMER
HOLIDAYSSPECIAL
A supporter of various
Hospital programs, 1n3 LLC
hosted a 4th of July barbecue
and Mother’s Day meal for our
patients and families, as well
as “Pizza for Pops” on Father’s
Day for our patients’ fathers.
Through these events and
its sponsorship of the ABC15
Telethon, 1n3 LLC has donated
more than $48,000 to Phoenix
Children’s this year.

An exciting and emotional
one-day broadcast, the
ABC15 Telethon benefiting
was another record-
breaker. Our sponsors and
volunteers staffed the
phone bank, taking calls
from generous donors
across the state who
became Heroes for Hope,
contributing more than
$457,000 to the Hospital’s
Hope Fund. The superhero-
themed event also
included celebrity cameos,
superhero appearances,
pet therapy dog “sidekicks,”
and check presentations
from our partners. But
the real superheroes of
the day proved to be the
and families who bravely
shared their inspirational
stories of battling difficult
illnesses and injuries.
Thank you to generous
sponsors: Sanderson Ford
Lincoln, Desert Schools Federal
Credit Union, Hungry Howie’s
Pizza, and Biltmore Loan
Jewelry. Additional partners
were: 1n3 LLC, Ace Hardware,
Altier Credit Union, Arizona
Central Credit Union, Arizona
Distilling Company, Arizona
Lottery, Arizona Vein Laser
Institute, Benjamin Franklin
Plumbing, California Closets,
Charleston’s Restaurant,
Community Bridges, Inc.,
Culver’s, CVS Pharmacy, Diageo,
Dolce Salon Spa, Dutch
Bros. Coffee, Fractured Prune
Doughnuts, Fry’s Food Stores,
Grifols, Hopdoddy Burger
Bar, IHOP, Jersey Mike’s Subs,
Landings Credit Union, Laser
Med Solutions, Macy’s, Panda
Express, Pizza Hut, Raising
Cane’s, Taylor Morrison, Tempe
Camera, The Container Store,
Sagicor, Smashburger, Stream
Logistics, Vemma, Walmart,
Whataburger, Whole Foods
Market and Zerorez.
Leading
Innovation
More than 250 members
contributed a record-setting
$470,000 to Leadership
Circle in 2015. Members
were presented with six final
proposals by doctors and staff
during the Leadership Circle
Luncheon. After each member
ranked the projects they
wished to support, five were
funded, including camera and
mobile technology to allow
families to virtually visit with
children who are hospitalized,
and a system to assess and
treat balance disorders.
Thank you to corporate sponsor
National Bank of Arizona.
ONAHIGHNOTE
Arizona’s premiere music
festival, the McDowell
Mountain Music Festival,
featured three days of food
trucks, Valley artists, and
local and national bands
in the heart of downtown
Phoenix, raising $60,000
for the Hospital.
SUPPORTFROMOURPALS
Two departments were awarded grants by PALs
(Patient family Alumni Leadership) in 2015. The
grants, totaling $14,500, will support the use of 3D
printing technology for brain tumor research at Barrow
Neurological Institute at Phoenix Children’s, as well as
bereavement support, legacy building and therapeutic
interventions provided by our Child Life department.
Superhero Support

TWOTHUMBSUP
Harkins Theatres donated
more than $1.125 million in
cash and in-kind gifts to
the Center for Cancer and
Blood Disorders. Harkins’
support included donations
of movie passes, loyalty
cups and t-shirts, popcorn
coupons, special movie
screenings, public service
announcements, and
auction items.
Nearly 200 people attended
the 2nd Annual Downright
Beautiful Fashion Show held
at the Musical Instrument
Museum. The event raised
Pediatric Down Syndrome
Clinic at Phoenix Children’s.
More than 20 patients with
Down syndrome modeled
the latest fashions provided
by Kohl’s. CBS 5 traffic
reporter Chelsey Davis
emceed the event, with
Dr. Robin Blitz, Director
of the Developmental
Pediatrics Department, and
Michael Maske, father of
Zoey, sharing their stories.
The Downright Remarkable
Award was presented to
Mona Smith and Melissa
Coy from The Board of
Visitors, which has provided
significant support for the
Clinic since its inception.
Thank you to our event
partners: Hastings and
Hastings, Kohl’s, Kendra
Scott, Ensemble Real Estate
Solutions, Rolf’s Salon,
Musical Instrument Museum,
Fender Guitar, The Container
Store, Nothing Bundt Cake,
RED Development, Fairytale
Brownies and U-Haul.
Who Let the
Dogs Out?
A pooch-friendly event
complete with human and
canine meals, the 8th Annual
Dine With Your Dog event
brought in $38,000 for Phoenix
Children’s Hospital’s PetSmart
Paws Can Heal Animal-Assisted
Therapy Program. The doggone
fun event also featured a silent
auction, therapy dog showcase,
and local celebrity patient,
Anthony Lyons, whose “Photo
Doggies for Anthony” Facebook
event brought the animal-
assisted therapy program
international media attention.
We are grateful to sponsors:
PetSmart, Arizona Cardinals,
Alta Vista Veterinary
Hospital, DPR Construction,
Diamondback Drugs, Zell
Commercial Real Estate
Services and Mathis Financial.
HONORINGACHERISHED
FAMILYMEMBER
The Heidens, an established
West Valley farming family,
recently made a donation
to the Phoenix Children’s
Southwest Valley Specialty
and Urgent Care Center. The
family — including Bruce,
Les, Dugi, Hal, and Holly
— made the gift to name
a waiting room in memory
of family matriarch Helen
Heiden.
The Height of Fashion (and Fun!)

True Champions
Arizona Diamondbacks’
first baseman Paul
Goldschmidt is a hero in
the eyes of adults and kids
across the state. But to
Goldschmidt and his wife
Amy, the young patients
at Phoenix Children’s who
are such fierce fighters are
the real heroes. The first
ever Champs for Children
event honored Amy and
Paul Goldschmidt for the
extraordinary support
they’ve shown to our
patients and Hospital over
the years. The event raised
Hospital’s Hope Fund. Along
with the Goldschmidts,
former Phoenix Children’s
patient Jake Harvey (above
left), now a teacher, was
honored for inspiring so
many in his fight against
cancer.
Special thanks to:
Rebecca Bowman-Nassikas,
Glenda Gutierrez Bartle,
The Geyser Family, The
Arizona Diamondbacks,
Paul and Amy Goldschmidt,
and University of Phoenix.
ALLFORECHARITY
The Second Annual Challenge
Cup Pro-Am, held at Outlaw
Course at Desert Mountain,
raised $150,000 for the new
Emergency Department and
Level 1 Pediatric Trauma Center
at Phoenix Children’s. The event
was sponsored by Dave and
Stephanie Reese of Platinum
Homes and Dave and Penny
North of Sedgwick Claims
Management Services, Inc.
AHOLEINONE
The 2nd Annual Tee It Up For
Kids golf clinic welcomed
to McCormick Ranch Golf
Club, where they participated
in rotating stations and
watched trick shots by world-
renowned trick-shot artist
Craig Hocknull. Sponsored by
Code Red-I, the event brought
in more than $53,000 for the
Hospital’s Aerodigestive Clinic
and Child Life department.
CARSFORACAUSE
Sands Chevrolet and the Desert
Sands Corvette Club raised
more than $30,000 during
their Annual All American Car
Show. All funds will benefit the
Hospital’s Southwest Valley
Specialty and Urgent Care
Center, where a room will be
named in their honor.
SECURITYESSENTIALS
Earlier this year Earnhardt
Auto Centers donated a Dodge
Ram truck to the Security
Department at Phoenix
Children’s. To thank them, the
Earnhardt family was sworn in
by Phoenix Children’s patients
as honorary members of the
security team.

OCTOBER 15
Credit Union for Kids
Shop for Miracles
Use your credit union-issued debit or credit card,
and participating credit unions will make a donation
to 1 Darn Cool School or Camp Rainbow. For
information visit CU4Kids.org/ShopforMiracles.
OCTOBER 16-25
Board of Visitors Care Card
Shop, save and support Phoenix Children’s with the
Board of Visitors Care Card. When you purchase a
$60 card, you’ll save 20% at more than 500 retailers,
restaurants, and salons, with proceeds benefiting the
Developmental Pediatrics Department. Get your card
at TheCareCard.org or many participating retailers.
NOVEMBER 4
Leadership Circle Launch
Experience the Power of Many by making a $1,000
minimum donation to become a member of
Leadership Circle, then vote on which Hospital
programs and services your gift will fund. To join
the kick-off event or for more information visit
PCHLC.org.
UPCOMING
EVENTS
NOVEMBER 1 — DECEMBER 31
Holiday Cards
Send cards for a cause when
you purchase holiday cards
featuring artwork created
by patients treated in the
Center for Cancer and
Blood Disorders. Get $5
packs at local retailers,
with proceeds benefiting the Center.
Find retailers or have your business send
personalized cards by visiting PCHKidsArt.org.
NOV
7
Children’s
Fight For Life
Casino Night
The stakes have
never been higher
than during the Children’s Fight
For Life 10th Annual Casino Night
benefiting the Center for Cancer
and Blood Disorders. The evening
features an elegant dinner, silent
auction and casino-style games
at the Scottsdale Resort at
McCormick Ranch. For tickets visit
ChildrensFightforLife.com.
NOVEMBER 7
Bob’s Biker Blast
Rev it up for Phoenix Children’s patients during the
4th Annual Bob’s Biker Blast. Start the day with a
kick-off ride from the Hospital, then head to the
dealerships for food, stunts and music. Hosted by

NOVEMBER 20
Golf Tournament
There’s no time like tee time at Troon North Golf
Club during the Valley’s premiere charity golf
tournament, featuring a four-person scramble
with big cups. Network and have a ball during the
exclusive Night BeFORE party on November 19. To
register visit PCHGolf.com.
NOVEMBER 23 — DECEMBER 1
Festival of Trees
Get in the holiday spirit by placing your bid
on one of more than a dozen holiday trees
professionally decorated by local designers
on display at Scottsdale Fashion Square. High
bidders will take home the beautiful trees just in
time for the holidays. Make your offer online at
PCHFestivalofTrees.com.
philanthropist Bob Parsons, GO AZ Motorcycles,
Spooky Fast Customs and Harley-Davidson of
Scottsdale, the event culminates with the grand
opening of the world’s largest Harley-Davidson
dealership and a performance by The Doobie
Brothers. Visit GivetoPCHF.org/IRide4PCH to
register.
NOVEMBER 7
Extra Life 24-Hour
Gaming Event
Play games of any type for one to 24 hours,
and raise funds for our patients by asking family
and friends to sponsor your efforts. Sign up at
Extra-Life.org.
NOVEMBER 12
Hope for
the Future
Join Team Hope with a minimum annual gift of
$1,000 to the Hospital’s Hope Fund, and you’ll be
invited to this inaugural event at the Hospital,
which will celebrate our donors’ compassion,
patients’ courage and vision for the future. Visit
PCHTeamHope.org to become a member of the
team.
Miles That Matter
Are you up for a challenge? Make every mile count for
Phoenix Children’s patients by participating in our Miles
That Matter program. Check out the Miles That Matter
partner races that give back to Phoenix Children’s and
visit PCHMilesThatMatter.org to find your starting line.
OCTOBER 10
Foam Glow 5k
NOVEMBER 21
El Tour de Tucson
NOVEMBER 26
Life Time Turkey Day
APRIL 2
El Tour de Mesa
SPRING 2016
Scottsdale Challenge
SPRING 2016
BubbleRUN

OCTOBER 24
Gym Swim Festival
Stop by the Arizona Sunrays Dance Center
Hubbard Family Swim School for open gym,
dance and swim classes, bounce houses, food,
live music, face painters and other family-friendly
activities. Contact kenzie@arizonasunrays.com
for information.
DECEMBER 5-6
American Girl Fashion Show
This inaugural event at JW Marriott Phoenix Desert
Ridge benefits the Emily Center and celebrates girls
throughout history with a colorful fashion show.
Enjoy elegant refreshments and learn how clothing
has changed to reflect history, culture and girls’
individual styles. For tickets to one of four shows
visit GivetoPCHF.org/American-Girl-Fashion-Show.
JANUARY 21
Emerging Leaders
Membership Kickoff
Join the Foundation’s group of early career
professionals in the Children’s Heart Center
lobby for food, drinks and fun. This group of
dynamic leaders supports the Hospital’s mission
through leadership, giving and service. Contact
EmergingLeaders@phoenixchildrens.com for details.
FEBRUARY 27
Beach Ball
Be a lifesaver during the 23rd Annual Beach Ball
benefiting the Condition Critical campaign to build
a new Emergency Department and Level 1 Pediatric
Trauma Center. Get your tickets to the Valley’s most
unique gala — held for the first time at Jet Linx in
the Scottsdale Airpark — at PCHBeachBall.com.
DEC
12
Ignite Hope
Show your support for
patients hospitalized
during the holidays
during the 4th Annual
Ignite Hope candlelight walk to the
Hospital. Walkers will be greeted
by patients waving candles from
their hospital room windows,
with an inspiring program and the
lighting of the Phoenix Children’s
Christmas tree to follow. Watch
for news about the event via
media partner 12 News and visit
PCHIgniteHope.com to register.
UPCOMING
EVENTS

APRIL 9
Dine With Your Dog
“Paws” and take your dog to dinner at the PERA
Club in support of the PetSmart Paws Can Heal
Animal-Assisted Therapy program. The 9th
annual event features dinner, silent auction, raffle
and dog-friendly activities. Get your tickets at
DineWithYourDog.org.
APRIL 12
ABC15 Telethon
Tune in to the 5th Annual ABC15 Telethon
broadcast live from the Hospital and featuring
ABC15 personalities, celebrity guests and stories
shared by our superhero patients. Viewers have the
opportunity to become a Hero for Hope and give a
Hero Bear to a patient in their name. For information
visit GivetoPCHF.org/Telethon.
FEBRUARY 27
Students Supporting Brain
Tumor Research Walk-a-thon
Walk with more than 1,000 high school students
and families at Saguaro High School to raise money
and awareness for brain tumor research at Barrow
Neurological Institute at Phoenix Children’s. Sign up
at SSBTR.org.
MARCH 11-13
McDowell Mountain
Music Festival
Rock on down to Margaret T. Hance Park for
Arizona’s musical celebration of community, culture
and charity, benefiting Phoenix Children’s Hospital.
Visit MMMF.com for information.
MAR
19
GCU Run to Fight
Children’s Cancer
Held on the campus of
Grand Canyon University,
the 10K run, 5K run/walk
and Survivor’s Walk raise funds for
the Center for Cancer and Blood
Disorders. Featuring a Phoenix
Children’s patient as race starter,
the event includes activities for the
entire family. Visit
RuntoFightCancer.com for details.

2929 E. CAMELBACK ROAD, SUITE 122 • PHOENIX, AZ 85016
20% OFF PURCHASES
OCTOBER 16-25, 2015
A T M O R E T H A N 5 0 0 R E T A I L
L O C A T I O N S R E S TA U R A N T S
B E N E F I T I N G
PHOENIX CHIL DREN’S HOSPITAL
Purchase your Care Card for
$60 at many participating
retailers, online at
TheCareCard.org or call
602-235-9554
BUY YOUR CARE CARD TODAY
Main Campus
1919 E. Thomas Road
Phoenix, AZ 85016
(602) 933-1000
(888) 908-KIDS (5437)
www.phoenixchildrens.org
Pediatric Inpatient Unit –
Mercy Gilbert
3555 S. Val Vista Dr.
Gilbert, AZ 85296
(602) 933-4900
Center – East Valley
5131 E. Southern Ave.
Mesa, AZ 85206
(480) 833-5437
Center – Northwest Valley
20325 N. 51st Ave., Ste. 116
Glendale, AZ 85308
(623) 972-5437
Center – Scottsdale
6990 E. Shea Blvd.
Scottsdale, AZ 85254
(480) 922-5437
Center – Southwest Valley
1665 N. Avondale Blvd.,
Avondale, AZ 85392
(623) 312-2000
Specialty Care –
Mercy Gilbert Center
3420 S. Mercy Rd., Ste. 121,
Gilbert, AZ 85297
(602) 933-3366 (Cardio)
(602) 933-6262 (Neuro)
Specialty Care –
Yuma Center
1501 W. 24th St., Ste. 203
Yuma, AZ 85364
(855) 372-0664
Foundation
(602) 933-4483
foundation@phoenixchildrens.com
GivetoPCHF.org
facebook.com/FriendsofPCH
twitter.com/FriendsofPCH
NON-PROFIT ORG
US POSTAGE
PAID
PHOENIX AZ
PERMIT NO. 961

Hopes & Dreams Magazine - Fall 2015

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