Read the 2014-2015 Annual Report for Children's Hospital to find out how we are serving the kids of Knoxville and the greater East Tennessee area. Find out more at https://www.etch.com/about/annual-report/
Our Vision for Patients
Educated, engaged and empowered patients actively managing their health and becoming advocates for healthy living within their family and the community, inspiring
others to value that good health is true wealth.
Sue Schick, Chief Executive Officer, UnitedHealthcare Pennsylvania and Delawa...Modern Healthcare
About Modern Healthcare's Community Leadership Award
The healthcare industry is full of executives who define themselves by leading efforts to change lives and contribute to their communities. Modern Healthcare's Community Leadership Awards will recognize these leaders while bringing attention to the worthy causes they support.
Learn more about the Community Leadership Award on Modern Healthcare's website:
http://www.modernhealthcare.com/section/community-leadership/
Read the 2014-2015 Annual Report for Children's Hospital to find out how we are serving the kids of Knoxville and the greater East Tennessee area. Find out more at https://www.etch.com/about/annual-report/
Our Vision for Patients
Educated, engaged and empowered patients actively managing their health and becoming advocates for healthy living within their family and the community, inspiring
others to value that good health is true wealth.
Sue Schick, Chief Executive Officer, UnitedHealthcare Pennsylvania and Delawa...Modern Healthcare
About Modern Healthcare's Community Leadership Award
The healthcare industry is full of executives who define themselves by leading efforts to change lives and contribute to their communities. Modern Healthcare's Community Leadership Awards will recognize these leaders while bringing attention to the worthy causes they support.
Learn more about the Community Leadership Award on Modern Healthcare's website:
http://www.modernhealthcare.com/section/community-leadership/
Mt. Washington Pediatric Hospital Annual Report FY 2011Kathleen Lee
This report takes the reader through 90 years of Mt. Washington Pediatric Hospital history. The place formerly known as Happy Hills, started as a convalescent home for children in the 1920s but over the years transformed into a leading specialty hospital for children in the Baltimore region. It is affiliated with both Johns Hopkins Medicine and the University of Maryland Medical System.
With more than 30 partner organizations, the Childhood Feeding Collaborative addresses Santa Clara County’s problems of obesity and poor eating among children by improving parenting skills around feeding. This brochure is used in fundraising for the Childhood Feeding Collaborative, and solves the challenge of describing the programs and audiences of a highly complex organization.
The unabridged 2016 annual report of KinderSmile Foundation, a nonprofit based in Bloomfield, NJ which provides oral health services and education to underserved children in suburban Essex County and developing nations abroad.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
Mission Focus Magazine Summer 2013
1. MISSI NFOCUS
In This Issue...
St. Francis is All about
Sweet Beginnings
A Magazine For The Friends Of St. Francis Medical Center | Summer 2013
2. Mary Eileen “Dub” Drees
VP of Development and CEO
St. Francis Medical Center Foundation
Dear Friends:
This year has brought many exciting new opportunities for St. Francis Medical
Center to bring innovative services to the communities we serve. The changing
and shifting needs in our community, coupled with the fundamental changes
in our nation’s health care delivery system, has strengthened our resolve to
empower our patients with the education and resources they require to achieve
better health and to realize their full human potential.
As you’ll read in the pages of this issue, our recent successes have been both
large and small, from landing enormous multi-year grant programs such as
Welcome Baby!, to our Prom Project, which provided a young man his very
life in Southeast Los Angeles. This is what inspires us to embrace our value of
us continue to carry out the Mission of the Daughters of Charity.
At the heart of everything we do are those who join us in our Mission – you,
our donors, supporters, volunteers, business and community partners,
and Foundation Board of Trustees. We are blessed to have your support,
contributions and involvement, for it is through you that we can continue to
change the lives of the men, women, children, and babies who count on St.
Francis Medical Center for help.
As you read through this issue of Mission Focus, please remember that each
of you is a vital member of the St. Francis family – a family that brings love,
healing, joy and hope to people everywhere. May our successes, large and small,
Blessings,
Mary Eileen “Dub” Drees
1
4. Gerald T. Kozai, Pharm.D.
President and CEO
St. Francis Medical Center
Dear Friends:
For over 350 years, the Daughters of Charity of St. Vincent de Paul have been dedicated to
providing essential health care services that promote health and wellness. Through the staunch
continue to secure the funding needed to support programs that are helping to prevent disease
and chronic conditions, and ultimately, improve the quality of life for our community at-large.
Two of our newest programs reach out to families and the youngest members of our society. They
are our Babies Come First and Welcome Baby Initiatives. The Baby Friendly Hospital Initiative
(BFHI) was developed by the World Health Organization (WHO) and United Nations Children’s
and death. Through a generous grant in the amount of $445,300 from First 5 LA, we have
the funding and education resources necessary to put into place the practices that are proven
to promote, protect, and support breastfeeding. In collaboration with our physicians, nurses,
joining the more than 19,000 “Baby Friendly” hospitals and birthing centers worldwide.
maternity patients. Through an initial $429,289 grant awarded to the Foundation, also from
There is no more valuable gift than the gift of health, and we are privileged as a health ministry
to not only support healing, but to also support well-being. Through the personal commitment
dreams we share together in our future.
Sincerely,
Gerald T. Kozai
3
6
6. 30
%
Breastfeeding for 9 months reduces a
baby’s odds of becoming overweight
by more than 30 percent.
The challenge is getting mothers to
consistently breastfeed their children.
Even mothers who want to breastfeed
can become discouraged without
proper support. Common breastfeeding
perceptions and other factors can lead
mothers to give up on breastfeeding in
child is hungry. And many — particularly
from First 5 LA for two important
of formula, which allows any caregiver to
help with feeding time. However, formula
is nowhere near as nutritious as breast
Come First, involves an institutional
alignment with the breastfeeding policy
recommendations of the World Health
Organization (WHO) and the United
Nations’ Children’s Fund (UNICEF).
Babies Come First provides breastfeeding
education to St. Francis Medical Center
About Babies Come First
Understanding the need for maternal
and child health support in Southeast
Los Angeles, the St. Francis Medical
Center Foundation secured grant funding
promote breastfeeding best-practices
among their patients. In addition, the
Meet Sylvia Bavarsad
Project Manager for Babies Come First Initiative
Sylvia Bavarsad is the Project Manager for St. Francis
Medical Center’s Babies Come First. She has been
a vocal advocate of breastfeeding throughout her
25-year nursing career at St. Francis Medical Center,
and Sylvia is active with a number community-based,
breastfeeding organizations.
“Babies Come First is more than just breastfeeding.
It is about providing parents and babies with support so
they can properly bond with each other and build strong
health habits early in life,” said Sylvia Bavarsad.
“St. Francis Medical Center will ‘speak the same
language’ to our parents and counsel them on the
best options for feeding. All parents, unless medically
contraindicated, will hear that breast milk is the most
complete form of nutrition for infants, with a range
5
of benefits for infants’ health, growth, immunity and
development.”
Clinical studies have demonstrated the numerous
benefits to breastfeeding including:
and infection early in life as compared to formula-fed
children;
number of diseases later in life, including juvenile
diabetes, multiple sclerosis, heart disease and cancer
before the age of 15; and
osteoporosis later in life, are able to lose weight
gained during pregnancy more easily and have a
lower risk of breast, uterine and ovarian cancer.
7. initiative has developed and implemented
hospital-wide breastfeeding policies and
assessment at the hospital. The visits
begin in early pregnancy and continue
breastfeeding training and the creation
to support breastfeeding has become one
more way for SFMC to help new mothers
give their children the best possible start
in life. By 2014, St. Francis Medical
Center anticipates becoming a “BabyFriendly USA” hospital — a prestigious
Available at no cost to all St. Francis
maternity patients, the Welcome Baby
continuum of care includes breastfeeding
support, home assessment, nutrition
and health education for mother and her
partner, discussion of baby milestones,
referrals to community resources, and inhome clinical visits by a registered nurse,
among other services.
mothers and children in our community.
About Welcome Baby!
In 2013, St. Francis Medical Center
Foundation was awarded $2.7 million
enhance the parent-child relationship
and the health, safety and security of the
to access support services when needed,”
5 LA for SFMC’s Welcome Baby
Initiative, a multifaceted approach that
providing primary health prevention,
First 5 LA. “By providing intervention
services immediately before and after
services for maternity patients and their
newborns at St. Francis Medical Center.
to the baby’s health and safety.”
personalized, in-home prenatal and postpartum visits, in addition to a bedside
Fewer than
half of infants in Los Angeles County are breastfed by their mothers at 6 months of age, despite CDC
recommendations to breastfeed for the first 9 months to one year of birth.
Meet Celeste Goff-Veerkamp
Director of the Welcome Baby Initiative
Leading the charge is Celeste Goff-Veerkamp, Director
of the Welcome Baby Initiative at St. Francis Medical
Center. Celeste oversees a team of outreach specialists,
parent coaches and hospital liaisons. Prior to her work
at St. Francis Medical Center, Celeste was the Vice
President of Marketing for Mellon 1st Business Bank.
Celeste brings an extensive background in marketing
and public relations to her oversight of the successful
implementation of St. Francis Medical Center’s Welcome
Baby Initiative.
“We are excited about our Welcome Baby Initiative,
as it will strengthen St. Francis’ relationships with our
families through innovative, home-based health care,”
said Celeste. “In particular, families will receive muchneeded and convenient access to a Registered Nurse
(RN) within 72 hours of discharge from our Family
Life Center. The RNs will conduct a Well Baby Exam,
conduct case management to ensure families keep
their medical appointments and provide both health and
social service referrals to partner agencies in order to
provide holistic, mother-child centered care.”
6
8. Gilda Gonzalez, Director of the Healthy
Communities Initiative, making a gift to
St. Francis women’s health initiatives.
2nd Annual Women’s
Luncheon and Fashion Show
On May 10, 2013, the St. Francis Medical
Center Foundation held its 2nd Annual
Women’s Luncheon and Fashion Show
entitled “Grace at the Helm” at the
Hyatt Regency in Long Beach. “Grace
at the Helm” raised nearly $50,000
Initiatives. Donations will provide 3D
mammograms — the latest and most
promising early breast cancer detection
test available — free-of-charge to women
unable to pay for the test.
“Grace at the Helm” built upon the
Mission of the Daughters of Charity’s
luncheon sought to raise awareness
of the health and wellness challenges
facing women and girls in Southeast
Los Angeles.
7
Keaveney, President and CEO of St.
Vincent’s Santa Barbara, emphasized
the importance of providing pathways
for women to grow personally and
professionally and to utilize their talents
to the fullest so as to not only enrich
their own lives, but the lives of others.
health challenge and the most commonly
diagnosed cancer among women of all
races in the United States. Although
deaths have declined over the past two
decades — largely due to advances in
treatment and early detection — breast
cancer remains the second leading cause
of death among women. Among Latina
women, data from the CDC indicates
that breast cancer is the number one
diagnosed type of cancer. AfricanAmerican women are
any other ethnic group, and they are 40
than Caucasian women who are more
One of the main reasons cited by the CDC
for this disparity is that African-American
women have fewer social and economic
resources than other women, which limits
access to early screening, diagnosis and
treatment options.
Showcasing at the Women’s Luncheon
was a volunteer-driven fashion show where
St. Francis Medical Center associates
served as runway models. Among the
models were SFMC Foundation Trustees
Francis, and Dr. Maxine Anderson, trauma
runway dazzling the audience with their
9. Models lead
Women’s Luncheon
and Fashion
attendees in the
Pink Gloves Dance
Mrs. Elsie Singh
Conner McMains, SFMC Foundation
intern and Fashion Show model stated,
Dr. Maxine
Anderson
of all those people, but I reminded
myself it was for a good cause. The show
was such a memorable experience.”
“With everyone frantically changing
was hectic; yet everyone who appeared
on the runway appeared cool, calm and
added Conner. “Everyone involved with
the show said that they had fun at the
event, and are proud to have supported
the Women’s Health Initiatives at St.
Francis Medical Center.”
After the show, models and guests
a national movement demonstrating
cancer. To watch St. Francis Medical
please visit our YouTube Page at
http://bit.ly/17ScRVM.
8
10. Prom Project 2013
This past spring St. Francis Medical
Center’s auditorium was transformed
into a boutique where local young men
and women in need could “shop” for
formal and professional attire suitable for
prom, graduation and job interviews. The
St. Francis Medical Center Foundation
collected more than 500 new and gentlyworn dresses and suits generously
donated by the local community,
associates and businesses.
With two initial distribution dates,
the Foundation provided formal and
professional attire to 150 young women
and 15 young men. Many of the young
adults who participated were emancipated
minors, foster children or youth whose
families had fallen on hard times.
Regardless of personal circumstances,
every participant received apparel to help
from prom to the interview room.
The experience was enhanced by our
team of “Fairy Godparents,” who served
from station to station, and helping them
select the perfect dress, shoes, accessories
9
men to get them into the perfect suit, tie
and shoes. Time and time again, a young
woman, sure that there would be no
dress suitable for her, would emerge from
the dressing room radiating beauty and
Additionally, all participants were able to
etiquette coach Claudia Marroquin, and
learned the do’s and don’ts of interacting
in formal or professional environments.
discussed.
The Foundation is in the process of
creating a permanent Prom Project
Boutique on the main Medical Center
campus. If you have gently-used business
volunteer with the Prom Project, please
contact the SFMC Foundation at (310)
900-7330. Your support will help change
the lives of Southeast Los Angeles youth,
one suit or dress at a time.
Fairy Godmother Celeste helping
a young lady from Lynwood.
11. Our volunteer Fairy Godparent
Committee included:
Maria Davila
McMains
Denman
Steinberger
Prom Project Business Partners
The Prom Project received amazing
support from the community and local
businesses. The SFMC Foundation would
made the Prom Project an amazing
success:
Fairy Godmothers help the young ladies select
accessories to match their dresses.
Conner McMains helping to style a young man.
Gerald T. Kozai donating professional
attire from his personal wardrobe.
Attire For Men
Dub Drees helping a young man knot a tie.
A new addition to The Prom Project
this year was clothing for men that
could be used for prom, graduation,
or employment interviews.
Many of these young men had never
owned a suit and were thrilled to be a
part of this project.
10
12. Team Johnson:
Dr. Daljit K. Soni, Grant
Johnson and Susan Saca,
Radiation Therapist
Coming home to
St. Francis
II veteran of the Montford Point Marines
lung cancer in August 2011, the news
sent ripples of devastation throughout
his family. The patriarch of a large,
eight grandchildren and eight greatgrandchildren rely on him for advice,
guidance and emotional support.
of our family. He is an extraordinary
man who would express his love and
always taste the love in his meals,” said
Dr. Toni Chavis-Greene, a pediatrician
in Compton. “Growing up, our door was
always open to our friends and anyone
needing a helping hand or someone to
listen to them.”
family, he had to be strong even in the face
of a terrifying diagnosis. As a World War
11
Americans to serve in the armed forces –
and a recipient of the Congressional Medal
in front of the other and carry on in the
variety of specialists across L.A. County.
In spite of their diligence, however, Mr.
decided it was time for her father to come
home to St. Francis Medical Center.
“Dad was going to specialists really
far away and his condition was not
improving,” she said. “I wanted him to be
in a familiar environment where he would
It was important to me that St. Francis
was concerned with health outcomes and
quality of service.”
that he called home for decades, Mr.
to St. Francis Medical Center due to
reactions to his chemotherapy. The care
he received at the hospital was a turning
compassionate, attentive service round the
his cancer—with the care, support and
vigilance of his St. Francis medical team.
was stabilized and started to improve. Mr.
with helping him see another Christmas
surrounded by his children, grandchildren
and great-grandchildren. His condition
13. Grant Johnson surrounded by his four
daughters and his son on his 88th birthday.
has improved enough that, once again,
well enough to engage in normal activities
again.”
and is frequently found socializing with
his friends at the Dollarhide Senior Center
meals for his family. “I have been able to
Vegas twice in the past year because I feel
Angeles branch of the Montford Point
Marines, raising money to improve the
lives of other veterans and their families.
team, Radiation Oncologist Dr. Daljit K.
Soni and Radiation Therapist Susan Saca
for his health. “These women provide me
with amazing medical attention. If it was
not for Dr. Soni, Susan and St. Francis
home…” at St. Francis.
Grant Johnson surrounded by multiple generations of his family on his 88th birthday.
12
14. Dr. Jose Spiwak, 2012 Vincentian Spirit Honoree, with Gerald T. Kozai,
Sr. Joyce Weller, D.C., and Dr. Anantjit Singh.
2
0
1
2
Charity Ball
HIGHLIGHTS
On September 29, 2012, the St. Francis
Medical Center Foundation held its
signature gala event- Charity Ball. Over
500 guests attended Charity Ball held at
the Langham Hotel in Pasadena. The gala
was themed “Compassionate Voices” and
celebrated the lives of St. Vincent De Paul,
Mother Theresa and Gandhi. The evening
was fun, festive and memorable as one of
our best galas to date.
Special individuals exemplifying the spirit
and values of the Daughters of Charity
were recognized during the program. Dr.
and grandchildren, was honored with the
Vincentian Spirit Award- the highest
honor the Daughters of Charity and St.
Francis Medical Center bestow upon a
13
is that the honoree is selected by his or her
colleagues at the Medical Center.
cardiothoracic vascular surgeon and has
practiced at St. Francis Medical Center
since 1978. His fellow physicians, with
input from SFMC associates, nominated
physician in the halls and operating rooms
with his commitment to the Mission of the
Daughters of Charity.
Surrounded by friends and family, Dr.
Maxine Anderson accepted the Heart of
St. Francis Award with an enthusiastic
acceptance speech. The Heart of St.
Francis is awarded to a dedicated donor
bringing needed resources to the hospital.
This top honor recognizes a commitment
to serve our community and to support
the Mission of the Daughters of Charity
through their generous donation of time,
talent and expertise.
Additionally, Charity Ball’s Fund-A-Need
Francis Medical Center’s Vincentian Fund.
Total funds raised that evening, including
event sponsorships and underwriting
support, amounted to nearly $400,000.
generosity of our 2012 Title and Premier
Sponsors. These donors have gone above
and beyond in their amazing contributions
which enabled the event to be a success.
15. Charity Ball guests, including physicians, enjoying
the silent auction and cocktail reception.
Title Sponsors of $25,000
Anthony Ogundipe, M.D.
Premier Sponsors of $10,000
Dub and Barry Drees in
traditional Indian attire.
Dr. and Mrs. Ashok Raheja, Dr. Manish Mehta, Dr. Gerald T.
Kozai, Dr. and Mrs. Anantjit Singh enjoying the Charity Ball.
Drs. Almaas Shaikh, Maxine
Anderson and Gracie-Ann
Dinkins. Dr. Anderson (center)
was the 2012 Heart of St. Francis
Award recipient, which was
presented to her that evening.
14
16. Vida Sana Promotes
Community Wellness
When 74 year old Ana Maria Martinez
came to the U.S. from El Salvador to
care for her sick daughter, she felt
isolated. As someone used to being
physically active back home, she
was unaccustomed to the sedentary
lifestyle of the U.S. The combination
of social isolation and a lack of exercise
threatened to undermine Ana Maria’s
physical and mental health. Then
her priest at St. Emydius Church in
Lynwood made an announcement
during Mass about a community
St. Francis Medical Center’s Healthy
Community Initiatives (HCI). Ana
Maria jumped at the chance.
The program, Vida Sana--or Healthy
Living in Spanish--includes a 12-week
free of charge to community members
recruited from eight local faith-based
organizations. Vida Sana addresses
health from a holistic perspectiveencouraging people to move more, eat
smarter, get healthy and meditate. Vida
Sana works through promotoras, or lay
health educators, who speak the same
language as the participants at each of
the sites throughout South Central and
Southeast Los Angeles County.
Ana Maria Martinez is a resident
of Lynwood and has been an
active member of the Vida Sana
Program since October 2012.
V ID A
WELLNESS
15
S ANA
PROGRAM
of local community-based organizations
is that these institutions serve, for many,
as a primary source of information
and a safe haven for the public,” says
Gilda Acosta, Director of the Healthy
Community Initiatives. “St. Francis is
committed to lifting up our community
by supporting the healthy and full
human development of all and we
accomplish this at the grassroots level.”
A recent addition to the Vida Sana
curriculum is the implementation
of the Patient Activation Measure
instrument and curriculum, also known
as PAM. Understanding that diverse
communities have varying experiences
navigating the U.S. healthcare system,
PAM’s patient empowerment modules
focus on building upon a patient’s
knowledge of the intricacies of the U.S.
healthcare industry and improving
communication among physicians and
patients. PAM seeks to guide patients
to better care for themselves by having
them take charge of their own health
“Thanks to the generous support from the
WellPoint Foundation, part of Anthem
Blue Cross, HCI is able to utilize PAM
surveys to establish a baseline for how
engaged each participant is in his or her
own health. By using patient responses
to the PAM questionnaire, promotoras
are able to gain insight into how patients
view their situation and whether or not
they feel they have the ability to take
steps in the right direction,” stated Gilda.
After the initial assessment, promotoras
empower participants by working with
them to develop an individualized action
plan, which includes realistic actions
and achievable goals so participants are
accountable for their health outcomes.
This includes a patient empowerment
module focused understanding the
health care system for optimal and
appropriate utilization of medical
resources.
“Too often, I would hear from folks
that they went to the doctors and the
doctors didn’t ‘do anything’ and when
questioned if they asked the doctor for
they didn’t because they felt scared
17. is about developing communication
our participants,” says Gilda. “Only
by enabling our patients to advocate
on their own behalf will we be able to
overall.”
About Claudia Alcala
“I cannot remember exactly, but I believe
I wanted to help people,” says Claudia
Alcala, promotora at St. Emydius Church
in Lynwood. “I grew up in the nearby
to my community while training to be a
Registered Nurse.”
Claudia is a nursing student at East Los
Angeles College and started volunteering
with Vida Sana based on her father’s
recommendation. “My dad told me to
go to the Volunteer Department at St.
Francis and apply for a position. He
heard that the Volunteer Department
at St. Francis trained and placed
people in areas they were interested in.
Eventually, I was hired to serve as the
Lynwood promotora.”
Through the charitable support of
the Aetna Foundation, promotoras
continued on next page
Ana Maria, her
daughter Carmen
and her greatnieces going for a
family hike to the
Hollywood Sign in
16
18. Start line for the inaugural Vida Sana
5K/10K run/walk in February 2012.
Association of America. This training
physiology, instructional techniques
and injury prevention. Promotoras
learn how to carefully evaluate program
participants and build an individualized
plan that includes diet, exercise, and
lifestyle changes. Promotoras also serve
as motivators and mentors who provide
constant reinforcement that small
lifestyle changes on a consistent basis add
up to big improvements in overall health.
Before Vida Sana, Ana Maria had issues
managing her diabetes. Since joining
Vida Sana, Ana Maria feels great, and
routine medical examinations from her
primary care physician demonstrate
that she has learned to control her blood
sugar levels through diet, exercise and
medication.
“When my family started seeing the
program, I have tried to incorporate
physical activity into my new life here
in the U.S. Recently, my daughter and
I decided we should go for a climb with
my 20 year old nieces and their children.
Well, Carmen and I made it to the
Hollywood sign, but my nieces didn’t.
They were so impressed by Carmen
and me that they decided to join Vida
Sana too.”
Carmen, decided to join,” stated Ana
Maria Martinez. “Since joining the
“I am motivated by the people I serve,”
says Claudia. “When 74 year old Ana
Maria Martinez started the Vida Sana
program, I remember she was unable to
Maria did not allow this to stop her. She
Zumba is one of the weekly Vida Sana
exercise classes, happening in eight centers.
17
19. CONTACT GRACE MENDEZ FOR FURTHER DETAILS:
(310) 900-7331 / gracemendez@dochs.org
PARTNER WITH ST. FRANCIS MEDICAL CENTER FOUNDATION TO
RAISE FUNDS FOR OUR SWEET BEGINNINGS INITIATIVE!
Proceeds will fund improvements to our Family Life Center ensuring moms and babies have the best start possible.
Title Sponsor: $25,000
3 Premium, Stage-Front Tables of 10
Title sponsor
on invita on and event materials
Full-page feature ad (inside front or back cover) in program book
*Reserved for rst three Title Sponsorships received.
Title sponsor signage at event including main stage
Foursome at 2013 Golf Tournament
Premier Sponsor: $10,000
2 Premium Se
Tables of 10
Premier sponsor
on
and event materials
Full-page ad in program book
Special sponsor signage at event including main stage
Logo and link on hospital website event page
Prese
Sponsor: $7,500
1 Preferred Se
Table of 10
on
and event materials
Half-page ad in program book
Gold Sponsor: $5,000
1 Table of 10
Gold sponsor
on invita on and event materials
Quarter-page ad in program book
PROGRAM
BOOK ADS
(Please Circle One)
Full-Pa Ad
(7.5”x10”)
$1,000
HalfAd
$750
(7.5”x4.75” horizontal)
Quarter-Pa e Ad
(3.5x4.75”)
$500
Ad Deadline & Artwork
Submission: The program book will
be printed in 8.5”x11” format. Ads
are full color and artwork must be
in a highPDF
(300 DPI) electronic e no later
than October 4, 2013.
Individual Ticket(s): $500 per person
Ralphs and Food 4 Less Community Rewards
The St. Francis Medical Center Foundation is proud to announce its participation
in the Ralphs and Food 4 Less Community Rewards Programs. The Foundation
becomes eligible to receive up to 5 percent of a reward card member’s monthly
grocery bill. This additional revenue will support the Holiday Toy Drive, the Prom
Project, breast health services and more.
To participate in this program, you must register your Ralphs and/or Food 4 Less
reward card(s) online. Once you are registered, please visit the Community Rewards
website of the grocery store of your choice. Scroll down to Participant and select
Enroll.
support our community programs. If you have any problems registering, please
contact the Foundation.
Ralphs Rewards Card Users
Register rewards card online at
http://www.ralphs.com
Foundation Code: 93560
Food 4 Less Rewards Card Users
Register rewards card online at
http://www.food4less.com
Foundation Code: 93560
18
20. Fun(d) Dates to Remember
How Will the Affordable Care
Charity Ball 2013
Act (Obamacare) Impact Your
Saturday, November 2, 2013
Small Business?
Wednesday, September 25, 2013 Dinner and Awards starting at 7pm
Millennium Biltmore Hotel
starting at 7:30am
506 S. Grand Ave.
Program from 8:00am to 9:30am
Los Angeles, CA 90071
St. Francis Medical Center Auditorium
Holiday Toy and Food Drive
Nov. 12 to Dec. 25, 2013
St. Francis Medical Center Foundation
Medical Plaza Building, 4th Floor,
Suite 404
To help spread the holiday cheer, the St.
Francis Medical Center Family actively
distributes toys and food to families
theme, you can expect glamorous era
Natalie Orta from the Small Business
Administration and Marcia Davalos
and dancing as well as silent and live
from the Small Business Majority for a
in need. Recipients include families
costumes, big band entertainment, dining
auctions. Proceeds will support St. Francis
and Pediatrics Departments, the Health
Medical Center’s Sweet Beginnings
This event is organized at St. Francis
Medical Center in collaboration with
Rendon, Covered California, the Small
Business Administration and the Greater
Lynwood and South Gate Chambers of
Counseling Center, Footprints Program,
Initiative and fund improvements to our
our Community Clinics, Casa De
Family Life Center ensuring that moms
health care changes and how these
Esperanza, and Southeast Los Angeles
and babies have the best start possible.
community residents.
For ticket and sponsorship
For further details, please contact
information, please contact
or michellethomas@dochs.org.
or gracemendez@dochs.org.
Commerce.
For additional details and to RSVP,
please contact Congresswoman
hahn.house.gov/reservation.
MISSI NFOCUS
St. Francis Medical Center Foundation