The document discusses the evolution of an online community focused on health care, known as #hcsmca, since its inception in 2010, highlighting its growth with over 19,000 participants and significant engagement through tweets and chats. It emphasizes the community's mission to enhance health care communication and collaboration. Additionally, it addresses the factors that contribute to a sense of community and the lifecycle stages of online communities.

1. @hcsmca | @colleen_younghcsmca
A 5-year Retrospective &
Looking Ahead
Colleen Young
Vancouver ̶ Feb 24, 2016

2. @hcsmca | @colleen_younghcsmca
Paradigm Shift

3. @hcsmca | @colleen_younghcsmca
“A group of people who
share a strong common
interest, form relationships
and interact online.”
~Richard Millington
What is an online community?
https://flic.kr/p/rSCbtk

4. @hcsmca | @colleen_younghcsmca
Fledgling to Flourishing - 2010
Young C http://wp.me/p12yz4-6x
Photo: Reinbold M https://flic.kr/p/2ntNxh
T1: @ujjaldosanjh How can social media help caregivers find
good/solid advice when they need it most?
T2: Michael Martineau (@eHealthMusings)
How do you define social media when pitching
it to your organization?
T3: @KathyKastner Would you like to
see Canadian doctors using social media
and how? And docs, why/how do you
use sm?

5. @hcsmca | @colleen_younghcsmca

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By numbers
In 5.5 years,
• over 19,000 participants
• contributed 220,000 tweets
• in 252 chats,
• hosted by 95 moderators.
• Hosted 9 meetups.

7. @hcsmca | @colleen_younghcsmca
Activity 2010-2016
Courtesy of Symplur.com

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Social Network Analysis
Gruzd A, Haythornthwaite C
Enabling Community Through Social Media
JMIR, 2013 http://www.jmir.org/2013/10/e248/

10. @hcsmca | @colleen_younghcsmca
Sense of community
• Membership: feeling of belonging
• Identity: goals of members match those of the
membership
• Influence: members feel they can influence and
be influenced
• Attachment: members share a history, an
emotional connection
McMillan and Chavis, 1986
Blanchard and Markus, 2004

11. @hcsmca | @colleen_younghcsmca
Community Lifecycle
2.
Establishment
3.
Maturity
4.
Mitosis
Death
1.
Inception
Iriberri A. and Leroy G., 2008.
Millington R. FeverBee.com, 2013.

12. @hcsmca | @colleen_younghcsmca
• Vision: To drive social collaboration for better
health and health care.
• Mission: #hcsmca connects people, facilitates
communications, and supports innovative and
collaborative solutions to improve health and
health care.
bit.ly/hcsmca-vision
Co-Created Vision & Mission
Shirley Williams Colleen YoungPat Rich

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Photo credit: tableatny https://flic.kr/p/8zKReb