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HCM 114 - Decision Making and Creativity
The document discusses rational decision-making processes, highlighting that individuals can process information effectively when goals are clear and compatible. It addresses obstacles such as the reliance on limited information and distorted perceptions that hinder optimal choices. Additionally, it contrasts the concepts of maximization and satisficing in decision evaluation.
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HCM 114 - Decision Making and Creativity
- 1. HCM 114 By Dr.Khaled Ouanes Ph.D. E-mail: k.ouanes@seu.edu.sa Twitter: @khaled_ouanes 2014
- 9. Processing Information Evaluation Timing Rational: Peoplecan process all information Rational: Choices evaluated simultaneously Goals Rational: Clear, compatible, agreed upon OB: Ambiguous, conflicting, lack agreement OB: People process only limited information OB: Choices evaluated sequentially
- 10. Info Quality Decision Objective Rational: Peoplerely on factual information Rational: Maximization -- the optimal choice Standards Rational: Evaluate against absolute standards OB: Evaluate against implicit favorite OB: Rely on perceptually distorted information OB: Satisficing -- a “good enough” choice
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- 16. HCM 114 By Dr.Khaled Ouanes Ph.D. E-mail: k.ouanes@seu.edu.sa Twitter: @khaled_ouanes TEXTBOOK - Copyright © John Wiley & Sons, Inc.