The document discusses the importance of idea workshops for driving innovation in the shipping industry. It provides three key points: 1) An idea is a new combination of old elements. Good ideas for the shipping company involve doing more with less, improving processes, increasing profitability and personnel knowledge, and improving customer experiences. 2) Ideas can be generated by looking at one's surroundings with curiosity, classifying information, critiquing approaches, gathering diverse information, and sharing ideas for feedback. 3) Potential sources of ideas include books, magazines, TV, conversations, colleagues, customer visits, the internet, and brainstorming sessions. Associating unrelated concepts can also spark new ideas

1. WHY AN IDEA WORKSHOP?
Common challenge we face is the production and
presentation of new ideas
Why we need Drive improvement and benefit
ideas. everybody
Our industry (Shipping) needs innovation
Innovation Vs Invention.
more than inventiveness.
Last breakthrough in Shipping =1956 invention of
container.
Last worldwide innovation 2009 slow steaming

2. WHAT IS AN IDEA?
• An idea is nothing more nor less than a new
combination of old elements.
• What are good ideas at MSC ?
I. Do more with less
II. Improve process
III. Increase profitability
IV. Increase personnel knowledge
V. Improve contact moment for you, your department, and the office
• How to get them? : The capacity to bring old
elements into new combinations depends largely on
the ability to see relationships.”
• How can we do that?

3. IDEA FLOW Look at your surroundings
with curiosity (take
CHART nothing for granted)
Classify and organize the Critique approach.
information Ask yourself: Why?
Is there another way?
Gather as much
Write down or record information as possible on
the topic of interest

4. HOW TO POLISH IT
Look at the
information you
gathered from
many different
angles (time spent over
phone poor CS. CS were calling
over and over for same info.
Improve CS)
Synthesize the
Share your idea information
(constructive New (link effectively data to
criticism) born goal
idea
Connect the
Go through information with
information what you already
and present know
properly

5. WHERE COULD YOU GET IDEAS?
 Books
 Magazines
 TV
 Listen and talk to people
 Colleagues
 Network: Visit customer(OBL client, vendor, other
offices)
 Internet
 Get together with who you trust and brainstorm
First say and write. Then Analyze
If in the beginning you will struggle don’t be afraid it is a
matter of training. Once the gate is unlocked ideas will start
flowing.

6. ANOTHER WAY TO GET IDEAS:
BY ASSOCIATION

7. HOW TO COMBINE THE TWO?

8. You are hired by Off for a new marketing
campaign and you have to come up with
a unique poster that show the power of
Off.
What would you do?