The impact of hashtag activism around the world today

1. Bringing
the
World
Together
One
Tweet
at
a
Time
Photo
Source:
Flickr
“Texting
in
NYC”
by
Michele
Ursino

2. Today,
does
activism
look
like
this?
Photo
Source:
Flickr
“Deaf
Community
Marches
on
Parliament”
by
Takver

3. Or
does
it
look
more
like
this?
Photo
Source:
Flickr
“Stereo
texting”
by
Per
Gosche

4.
Two
in
three
Millennials
believe
a
person
on
a
computer
spreading
the
word
can
create
more
change
than
a
person
on
the
street,
rallying
or
protesting
-­‐Larissa
Faw
Photo
Source:
Flickr
“Just
doin’
what
I
do”
by
Alison
Faith

5. The
hashtag
carries
with
it
this
idea
that
we're
all
on
the
—
we're
all
talking
about
the
-­‐Sarah
Kaplan,
The
Washington
Post
Photo
Source:
Flickr
“Network”
by
Michael
Heiss

6.
#
Photo
Source:
Flickr
“Suspended
Globe”
by
David
Goehring

7. A
documentary
was
created
of
Ugandan
military
leader
Joseph
Kony
and
his
use
of
child
soldiers
in
2012
-­‐Caitlin
Dewey,
The
Washington
Post
Photo
Source:
Flickr
“#Kony2012
–
pix
27”
by
Kempton

8. With
tweets
from
celebrities,
#Kony2012
earned
nearly
tweets
-­‐Lars
Waldorf
Photo
Source:
Flickr
“#KONY2012
–
pix
08”
by
Kempton

9.
people
and
prominent
US
politicians
to
This
prompted
engage
in
the
issue
-­‐Caitlin
Dewey
Photo
Source:
Flickr
“#KONY2012
–
pix
23”
by
Kempton

10. Neighbourhood
watch
volunteer
George
Zimmerman
was
hardly
investigated
when
he
shot
and
killed
an
unarmed
teenager,
Trayvon
Martin,
in
Florida
in
February
2012
-­‐Caitlin
Dewey,
The
Washington
Post
#Jus&ceForTrayvon
Photo
Source:
Flickr
“Rally
for
Trayvon
Martin
24”
by
Ryan
Vaarsi

11. Photo
Source:
Flickr
“Lots
of
Hash”
by
Michael
Coghlan
tweets
mentioning
Trayvon
between
March
and
April
2012
-­‐Caitlin
Dewey

12.
Attracted
more
than
signatures
to
a
Change.org
petition
-­‐Caitlin
Dewey
Photo
Source:
Flickr
“Silver
Spring
#ReclaimMLK
Sit-­‐In
20”
by
Stephen
Melkisethian

13. Michael
Brown,
an
unarmed
black
teenager,
was
shot
and
killed
on
August
9th
2014,
by
Darren
Wilson,
a
white
police
officer,
in
Ferguson,
Missouri.
On
November
24th,
the
St.
Louis
County
prosecutor
announced
that
a
grand
jury
decided
not
to
indict
Mr.
Wilson.
-­‐Buchanan
et.
al,
The
New
York
Times
Photo
Source:
Flickr
“Marching
on
Milwaukee”
by
Light
Brigading

14. Photo
Source:
Flickr
“Как
да
използваме
силата
на
хаштаговете
в
маркетинга
за
социални
медии”
by
Ognian
Mladenov
Over
tweets
from
August
9th-­‐
21st
2014
-­‐Gabriel
Stricker

15.
tweets
in
the
hours
following
the
grand
jury’s
decision
in
November
from
across
the
United
States
-­‐Gabriel
Stricker
Photo
Source:
Flickr
“United
States
Flag”
by
Robert
Claypool

16. About
tweets
were
sent
per
minute
in
the
first
24
hours
after
the
verdict
-­‐Laura
Mandaro,
USA
Today

17. The
national
conversation
around
mental
health
reached
a
new
peak
this
year,
2015
-­‐Lisa
Lafemme,
CTV
National
News
Photo
Source:
Screen
shot
from
Bell
Let’s
Talk
Website

18. In
the
2015
campaign
there
were
more
than
tweets,
calls,
texts,
and
F
Facebook
shares
at
five
cents
each
Because
of
this,
Bell
donated
more
than
dollars
to
mental
health
initiatives
Photo
Source:
Flickr
“Money”
by
Pictures
of
Money
-­‐Lisa
Lafemme,
CTV
National
News

19. This
illustrates
the
greatest
strength
of
social
media
activism
—
raising
for
causes
on
an
unprecedented
scale
-­‐Craig
&
Mark
Keilburger
Photo
Source:
Flickr
“The
World
In
My
Hands”
by
Justin
Holt

20. Every
little
bit
adds
up,
so
if
we
can
find
ways
to
keep
our
message
meaningful
over
a
longer
period
of
time,
we
allow
for
that
to
happen
-­‐Ritu
Sharma,
Huffington
Post
Photo
Source:
Flickr
“Steps”
by
Jacqui
Brown

21. We
appreciate
all
those
clicks
and
finger
taps
because
they're
more
than
just
gestures.
They
keep
our
concerns
and
our
objectives
-­‐Caryl
Stern,
Huffington
Post
Photo
Source:
Flickr
“Optical
Wheel
Mouse”
by
Dave
Dugdale

22. Social
media
may
provide
a
new
first
step
on
the
engagement
ladder.
There
is
no
hope
of
encouraging
stakeholders
to
take
deeper
actions
unless
they
feel
that
their
initial
current
level
of
activism
is
and
-­‐Sidneyeve
Matrix
Photo
Source:
Flickr
“Up
and
Down
the
Ladder”
by
Robert
Couse-­‐Baker

23. Photo
Source:
Flickr
“Executioner
Blues
|
Outtakes.365”
by
Stephan
Geyer
-­‐Martin
Ramos,
Academic
OneFile

24. References
Awkwrad_duck. (2014, Aug 18). At 3pm on Monday, August 18th, we are calling on Governor Nixon to meet
and demand a de-escalation of police violence #ferguson. [Twitter Post]. Retrieved from http://
twitter.com
Bell. (2015). Bell let’s talk. Retrieved from http://letstalk.bell.ca/en/
Buchanan, L., Fessenden, F, Lai, R., Park, H., Parlapiano, A., Tse, A…Yourish, K. (2014). What
happened in Ferguson? The New York Times. Retrieved from http://www.nytimes.com/
interactive/2014/08/13/us/ferguson-missouri-town-under-siege-after-police-shooting.html?
_r=2
Dewey, C. (2014). #Bringbackourgitls, #Kony2012, and the complete, divisive history of ‘hashtag
activism.’ The Washington Post. Retrieved from http://www.washingtonpost.com/news/the-
intersect/wp/2014/05/08/bringbackourgirls-kony2012-and-the-completedivisivehistory-of-hashtag-
activism/
DanielleJMe. (2014, Aug 14). National moment of silence locations across the country. August 14, 2014 at
7pm EST/4pm PT #Ferguson. [Twitter Post]. Retrieved from http://twitter.com
Faw, L. (2012). Are millennials lazy or avant-guard social activists? Forbes. Retrieved from http://
www.forbes.com/sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social- activists/
Jonesmarkh. (2014, Aug 10). Officers must defuse confrontations…if they fail,…the effect will be the erosion
of rights #ferguson. [Twitter Post]. Retrieved from http://twitter.com
Kaplan, S. (2014). #HashtagAvtivismMatters: Some experts see online-to-IRL change in police protests. The
Washington Post. http://www.washingtonpost.com/lifestyle/style/hashtagactivismmatters-some-
experts-see-online-to-irl-change-in-police-protests/2014/12/14/4d943708-83d4-11e4-9534-
f79a23c40e6c_story.html
Kid_Metrics. (2014, Aug 12). #Ferguson. [Twitter Post]. Retrieved from http://twitter.com
Kielburger, C., & Kielburger, M. (2015). A click is not enough to have impact on world. Canoe.com.
Retrieved from http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html
Laflamme, L. (2015). Bell Let’s Talk Day. CTV National News. Retrieved from http://
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25. Matrix, S. (2015). Module 04: Social good. Vimeo. Retrieved from https://vimeo.com/129466655
Maggiekb1. (2014, Aug 14). National moment of silence tonight, in cities all over the US, remembering
victims of police brutality #Ferguson. [Twitter Post]. Retrieved from http://twitter.com
Mandaro, L. (2014). Ferguson tweets, hashtags spike as anger rises. USA Today. http://www.usatoday.com/
story/news/nation-now/2014/11/26/twitter-ferguson-blacklivesmatter/70132602/
Popcornreel. (2014, Aug 21). Day 12: Today is Thursday but it feels much more like Friday. For Mike
Brown’s family it will always be Saturday August 9, 2014 #Ferguson. [Twitter Post]. Retrieved
from http://twitter.com
Ramos, M. (2014). Hashtag activism. Academic OneFile. Retrieved from http:go.galegroup.com/
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69a18d90ee7c61253046ed7fae6f
SaportaReport. (2014, Aug 31). In the wink of an eye, 1 incident became symbolic of many #Ferguson.
[Twitter Post]. Retrieved from http://twitter.com
Sharma, R. (2014). Stop pouring ice on clicktivism. Huffington Post. Retrieved from http://
www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html
Shotime317. (2014, Aug 11). Watts riots started on August 11, 1965. #Ferguson riots are going on right now.
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Stern, C. (2015). In praise of clicktivism. Huffington Post. Retrieved from http://
www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html
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-yearontwitter
Tcarmody. (2014, Aug 12). The FBI’s practices for crowd control (written by a police chief): NONE of this
has been followed in #ferguson. [Twitter Post]. Retrieved from http://twitter.com
Thehexfiles. (2014, Aug 15). #Halifax – hands up! Solidarity with #Ferguson protestors all black youth.
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http://twitter.com
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