The document provides 4 techniques to make choosing easier: cut, concretize, categorize, and condition. It suggests cutting back available options, making abstract choices more concrete, categorizing options to reduce choosing, and conditioning oneself for complexity by starting with easier choices. The overall message is that these techniques can help people be choosier when facing decisions by simplifying and structuring the choosing process.

1. How to make
choosing easier

2. Source citation
How to make choosing easier
Sheena Iyengar
URL=http://www.ted.com/talks/lang/ja/sheena_iyengar_choosing
_what_to_choose.html

3. Can you choose ?

4. • Cut
• Concretize
• Categorize
• Condition
4 techniques for you

5. ＞
CUT

6. • We tend to use more money, when we
have credit cards.
• More people started to save money
when she gave them examples.
CONCRETIZE make it real

8. • We can more handle categorizing
than we can handle choices.
CATEGORIZE

9. MORE CATEGORIZING
LESS CHOOSING

10. CONDITION for complexity

11. QUOTATION
BE CHOOSY ABOUT
CHOOSING !

12. THANK YOU!!!