The document appears to be a portfolio of live communication activities for a company. It includes budgets, timelines and recaps of past events. Strategic priorities are highlighted for corporate, public and sponsoring events utilizing traditional and digital channels.

1. <<@ & I[V]YN[ & GRVaR )
8NTOR_a <N_aZN[[
0@F=;HDF /DCGIAH@C> " 7=G=9F;?
8C@EA9C 3B:4 " /D$53
6=@EK@># <=C &’$ 2=:FI9F ’%%-

2. <<@ & I[V]YN[ & GRVaR *
C]aVZVR_b[T @VcR 7ZZb[VPNaV[
D_aSYV
>NU_ ) >NU_ +
+$(!
HUV_Q DN_af .$1! +$0!
I‘R_ ARRaV[T D_]_VRaN_f **$*! HUV_Q DN_af I‘R_ ARRaV[T
7[SR_R[PR HUV_Q DN_af
7[SR_R[PR
)($0! *0$,!
HUV_Q DN_af ?Rf 5PPb[a
7[SR_R[PR 9cR[a‘
)+$+!
FNQ
GUd
*, ! )/$+!
6b‘V[R‘‘ 9eRPbaVcR
-)! )+$+! GUd GRZV[N_‘
6b‘V[R‘‘ GUd G][‘_‘UV] )$-!
*$1! D_]_VRaN_f
G][‘_‘UV] 7[SR_R[PR
:_RZQS_ZNaR 9VTR[S_ZNaR

3. <<@ & I[V]YN[ & GRVaR +
9_TRO[V‘‘R D_aSYV%C]aVZVR_b[T
@VcR 7ZZb[VPNaV[%6bQTRa V[ AV& p 9_dN_aRaR IZ‘iagR V[ AV& p
*- p )&((( p
*) 1,.
*(
*( p 0(( p
)- p .(( p
)) -,+
)( p ,(( p
-p *(( p ).(
>NU_ ) >NU_ * >NU_ + >NU_ ) >NU_ * >NU_ +
FRQbgVR_b[T QR‘ @VcR 7ZZb[VPNaV[%6bQTRa‘ 9_UjUb[T QR_ R_dN_aRaR[ IZ‘iagR
c[ *) AV& p NbS )) AV& p c[ ).( AV& p NbS 1,. AV& p

4. <<@ & I[V]YN[ & GRVaR ,
DYN[b[T‘]UVY‘]UVR[

5. <<@ & I[V]YN[ & GRVaR -
DYN[b[T‘]UVY‘]UVR[
@VcR 7ZZb[VPNaV[
:_a‘PU_RVOR[ c[ R_SYT_RVPUR[ /,$,!
JR_TN[TR[URVa‘%9_SNU_b[TR[
5b‘_VPUab[T N[ KRaaORdR_O‘NXaVcVaiaR[
QR_ 6_N[PUR[%GaN[QN_Q‘ -.$,!
?b_gS_V‘aVTR$ ‘VabNaV[‘ORgTR[R
m5Q%UPl%DYN[b[T c[ 5XaVcVaiaR[ *.$1!
*((/ [ZNe4,(-

6. <<@ & I[V]YN[ & GRVaR .
LbXk[SaVTR DYN[b[T‘]_V_VaiaR[
BadR[QVTXRVa gb YN[TS_V‘aVTR_$ ‘a_NaRTV‘PUR_
DYN[b[T QR_ @VcR 7ZZb[VPNaV[%5XaVcVaiaR[ ./$.!
5b‘dNUY b[Q ?ZOV[NaV[ QR_ RV[gRY[R[
=[‘a_bZR[aR gbZ dV_Xb[T‘cYYR[ @VcR 7Z%AVe ./$*!
9_‘aRYYb[T RV[R‘ kOR_T_RVSR[QR[
D_aSYV‘ NYYR_ JR_N[‘aNYab[TR[ .,$(!
*((/ [ZNe4+1+

7. <<@ & I[V]YN[ & GRVaR /
FNQZN]

8. <<@ & I[V]YN[ & GRVaR 0
FNQZN] V[ ‘RPU‘ GPU_VaaR[
() GVabNaV[‘%5[NYf‘R "5bQVa#
(* :R‘aYRTb[T QR_ @VcR 7ZZb[VPNaV[%LVRYR
(+ 5OYRVab[T QR_ @VcR 7ZZb[VPNaV[%Ga_NaRTVR
@VcR 7ZZb[VPNaV[%AVe
(,
AR‘‘R[ 9cR[a‘ D_ZaV[ G][‘_V[T
(- 6bQTRaVR_b[T QR_ @VcR 7ZZb[VPNaV[
(. 7[a_YYV[T QR_ @VcR 7ZZb[VPNaV[

9. <<@ & I[V]YN[ & GRVaR 1
%& @VcR 7ZZb[VPNaV[%5bQVa

10. <<@ & I[V]YN[ & GRVaR )(
6RV‘]VRY2 D_aSYV <VTU HRPU%6_N[PUR
?b[QR[ORV‘]VRY
<VTU HRPU 6_N[PUR

11. <<@ & I[V]YN[ & GRVaR ))
5bS‘RagR[ QR‘
@VcR 7ZZb[VPNaV[%?NYR[QR_‘
6R_RVPU2 ef3 @N[Q2 8
>N[& :RO& Ai_g 5]_VY ANV >b[V >bYV 5bT& GR]& CXa& Bc& 8Rg&
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DbOYVP
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GgVNY o
D_ZaV[
Ga_R
Ga_RRa
D_VPR o
]R[ NT_RRQ PZZVaaRQ ]N‘‘RQ ]_V_Vaf

12. <<@ & I[V]YN[ & GRVaR )*
9eXb_‘2 7b‘aZR_ =[‘VTUa‘ NY‘
DYN[b[T‘T_b[QYNTR
?_RNaVc%K_X‘U] 9[QXb[QR[ C[YV[R%AVaN_ORVaR_ORS_NTb[T
?b[QR[ORV‘]VRY 5baZOVY ?b[QR[ORV‘]VRY LbYVRSR_V[Qb‘a_VR

13. <<@ & I[V]YN[ & GRVaR )+
%’ 5OYRVab[T QR_
@VcR 7ZZb[VPNaV[%LVRYR

14. <<@ & I[V]YN[ & GRVaR ),
8RSV[VaV[ QR_ @VcR 7ZZb[VPNaV[%LVRYR
LVRYUVR_N_PUVR LVRYX[gR]aV[
AN_XRaV[T%?ZZb[VXNaV[ @VcR 7ZZb[VPNaV[
N Xa A
N_
[a XR
I[aR_% ?
[RUZR[‘gVRYR
@VcR
7Z
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AN_XRaV[TgVRYR
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JR_X
QbX
a
@VcR 7ZZb[VPNaV[%LVRYR
AN_Xa
5OYRVaR[ QR_ @VcR 7ZZb[VPNaV[%LVRYR D_V_V‘VR_b[T’C]R_NaV[NYV‘VR_b[T

15. <<@ & I[V]YN[ & GRVaR )-
%( 5OYRVab[T QR_
@VcR 7ZZb[VPNaV[%Ga_NaRTVR

16. <<@ & I[V]YN[ & GRVaR ).
6Nb‘aRV[R QR_
@VcR 7ZZb[VPNaV[%Ga_NaRTVR
GaR] ) GaR] * GaR] +
GaNXRUYQR_ 6a‘PUNSaR[’7[aR[a LRVaU_Vg[a
+ +
D_V_V‘VR_b[T QR_ ?[‘V‘aR[aR 6a‘PUNSaR[ LRVaYVPUR_ 9V[‘Nag
LVRYT_b]]R[ kOR_ NYYR ?N[iYR QR_ =[‘a_bZR[aR
MFRQbgVR_aR FR‘‘b_PR[ R_S_QR_[ SXb‘‘VR_aR[ Ga_NaRTVR%9V[‘Nag

17. <<@ & I[V]YN[ & GRVaR )/
GPUaa 9cR[a‘a_NaRTVR D_NeV‘ORV‘]VRY
JR_N[‘aNYab[T LVRYT_b]]R HURZN >NU_ ) >NU_ * >NU_ *
I[aR_[RUZR[
ARU_dR_a$ [RbR
GPUaa J=D%Hb_ J_‘aN[Q$ ;:
DR_‘]RXaVcR[
D_i‘R[aNaV[$
K_YQ S GPUaa 5YYR$ D_R‘‘R
=ZNTR$ ?Z]RaR[g
D_i‘R[aNaV[$
Hb_ QR GPVR[PR J_‘aN[Q$ ;:
=ZNTR
ARRa Na aUR DN_a[R_‘PUNSa$
9[adVPXYR_
D_QbXa
GfZ]‘VbZ KR_aR_UNYa
7[PR[a_NV[ZR[a DN_a[R_‘PUNSa$
9[adVPXYR_
8Nf‘ ?b[QR[OV[Qb[T
ARU_dR_a$
EbNYVaf @RNTbR 6bfV[T 7R[aR_
?Z]RaR[g
cR_OV[QYVPU Qb_PUTRSkU_a
RZ]SRUYR[‘dR_a$ WR [NPU 6bQTRa’DR_‘[NY
]aV[NY$ ORV 6RQN_S

18. <<@ & I[V]YN[ & GRVaR )0
%) 9_‘aRYYR[ QR‘ @VcR 7ZZb[VPNaV[%AVe

19. <<@ & I[V]YN[ & GRVaR )1
5& D_V_V‘VR_b[T QR_ ?b[QR[ORV‘]VRY
HRYRXZZb[VXNaV[
@VcR 7ZZb[VPNaV[%LVRYR
DSYRTR 6R‘aN[Q‘Xb[QR[ x ;RdV[[b[T BRbXb[QR
<VTUYVTUaR[ c& BRb]_QbXaR[ x D_i‘R[aNaV[ ;R‘NZa‘_aVZR[a
=[S%’?[d%Ud%JR_ZVaaYb[T x 9[aR_aNV[ZR[a’I[aR_UNYab[T
9eXYb‘VcVaia’5YYRV[‘aRYYb[T x KRaaORdR_O‘]_i‘R[g’6_N[PUR[a_RSS
JR_XNbS‘%=Z]bY‘R x =ZNTR%D_SVYVR_b[T
D_QbXa%8RZ[‘a_NaV[ x 9_YROR[ AN_XR[dRYa
5bSZR_X‘NZXRVa’DF%9SSRXa x AN_Xa]_i‘R[g Nb‘ H_NQVaV[
=[aRT_NaV[ AN_XRaV[TXZZ& x =‘YVR_aR JR_N[‘aNYab[T
LRVaYVPUR’TRT_N]UV‘PUR :YReVOVYVaia x :R‘aTR‘RagaR HR_ZV[R b[Q C_aR
?‘aR[V[aR[‘Vc x ;R_V[TR ?‘aR[
6RdR_ab[T QR_
LVRY]_V_Vaia

20. <<@ & I[V]YN[ & GRVaR *(
6& 5b‘dNUY QR_ Ab‘aR_ORV‘]VRY
@VcR 7ZZb[VPNaV[%=[‘a_bZR[aR
6R_dR_ab[T‘X_VaR_VR[ AR‘‘RNYaR_[NaVcR[
"5b‘gbT# FNQ‘Ud 6_N[Q @N[Q :NPUX[T_R‘‘ :NPUZR‘‘R
9eXYb‘VcR ?b[QR[N[‘]_NPUR nnn nn nnnn n
ARQVNYR 5bSZR_X‘NZXRVa nnn nn n n
@RNQR_‘UV] 8RZ[‘a_NaV[ nn nn nnn n
:NPUV[S’5[dR[Qb[T‘dV‘‘R[ n n nnnn nn
:N‘gV[NaV[ AN_XR[dRYa nn nnnn n nnn
D_QbXaR_SNU_b[T’%R_YRO[V‘ nnnn nn n n
FRVPUdRVaR’5[gNUY ?[aNXaR nn nnn nn nnnn
?b[QR[OV[Qb[T nn n nnnn nn
?b[QR[R_OR_b[T nn n n nnnn
JR_XNbS‘VZ]bY‘R nn n n nnnn
5b‘]_iTb[T XRV[R ‘PUdNPU ZVaaRY ‘aN_X ‘RU_ ‘aN_X

21. <<@ & I[V]YN[ & GRVaR *)
7& 9_‘aRYYb[T QR‘
@VcR 7ZZb[VPNaV[%AVe AVPURYV[
8_VcV[T
7R[aR_
7UNYYR[TR
6VOR[QbZ
AVPURYV[ 5XaV[
Ab‘RbZ m5PUab[T
5bal
GVPUR_URVa‘%
NXaV[ mKV_
AVPURYV[ ZNPUR[ 8_bPX&l
:kU_R_
*((/ :_ZRY )
AVPURYV[
:N[N_aVXRY
AVPURYV[
mC[%KNf% D_QbXa%
GR_cVPRl dR_Ob[T
"D_V[a#
:YVR[%
ZN]]R Sk_ =ZNTR%
:NU_YRU_R_ dR_Ob[T
"HJ#
AVPURYV[
H_NV[V[T‘% C[YV[R
PR[aR_ KV[aR_‘]VRY
FbaR[%
]YN[R_

22. <<@ & I[V]YN[ & GRVaR **
8& GRYRXaV[ c[ DYNaaS_ZR[ ?b[QR[ORV‘]VRY
LbYVRSR_V[Qb‘a_VR
AR‘‘R% <UR D_i‘R[g c[ ?b[QR[
SNXa_R[
;baR‘ =ZNTR QR_ AR‘‘R
6_N[PUR[a_RSS]b[Xa
5b‘_VPUab[T NbS :NPU]bOYVXbZ
I[aR_% HRVY[NUZR N[QR_R_ I[aR_[RUZR[‘OR_RVPUR
[RUZR[‘%
SNXa_R[ ?‘aR[%BbagR[%JR_UiYa[V‘
?‘aR[ORaRVYVTb[T Qb_PU ?[gR_[
HRVY[NUZR V[ J_WNU_R[
AN_Xa% Ga_NaRTV‘PU dVPUaVTR_ AN_Xa
SNXa_R[
<UR 5b‘‘PUj]Sb[T QR‘ ?b[QR[]aR[gVNY‘
;baR_ LbTN[T gbZ AN_Xa
<UR 5aa_NXaVcVaia AR‘‘R‘aN[Q_a
%! ’%! )%! +%! -%! &%%!

23. <<@ & I[V]YN[ & GRVaR *+
%* 6bQTRaVR_b[T QR_ @VcR 7ZZb[VPNaV[

24. <<@ & I[V]YN[ & GRVaR *,
JR_aRVYb[T QR‘
@VcR 7ZZb[VPNaV[%6bQTRa‘
5ba% :Q’
Gb]]YVR_ =[Qb‘a_f 6RcR_NTR‘ :V[N[PR <RNYaU
ZaVcR
AR‘‘R[ +($.! ’+#.! &*#(! &(#+! ))$,! ’&#+!
9cR[a‘ &’#%! &(#’! &)#%! /$-! &,#.! )0$(!
D_ZaV[ *$-! *#,! &%#’! ),$*! +#(! +#%!
G][‘_V[T *#’! +#-! +#(! /$.! ,#%! ,$.!
-($+! ,1$.! ,-$0! ,*$1! ,*$.! ,($*!
OR‘aR_ KR_a ‘PUYRPUaR‘aR_ KR_a [ZNe 4 ,(-

25. <<@ & I[V]YN[ & GRVaR *-
%+ A[Va_V[T QR_ @VcR 7ZZb[VPNaV[

26. <<@ & I[V]YN[ & GRVaR *.
8b_PUSkU_b[T c[ 9_SYT‘X[a_YYR[
I[aR_[RUZR[ U[R
_RTRYZihVTR 9_SYT‘X[a_YYR
_RTRYZihVT TRYRTR[aYVPU TN_ [VPUa
AR‘‘R[ --$/! *-$/! )0$.!
9cR[a‘ ,1$,! *0$/! *)$1!
D_ZaV[ ,/$0! *0$/! *+$,!
G][‘_V[T *0$/! +-$(! +.$+!
[ZNe4+0/

27. <<@ & I[V]YN[ & GRVaR */
6N__VR_R[ Sk_ QVR 9_SYT‘ZR‘‘b[T
AN[TRY N[ =[‘a_bZR[aR[ -+$1!
Lb dR[VT LRVa ,-$(!
Lb aRbR_ ,($1!
Lb dR[VT 9_SNU_b[T +($*!
;R[R_RYY [VPUa ZR‘‘ON_ **$-!
BVPUa R_S_QR_YVPU -$/!
MAN[TRY N[ =[‘a_bZR[aR[ b[Q 5PPb[aV[T%7bYab_R [ZNe4+0/

28. <<@ & I[V]YN[ & GRVaR *0
;_b[QZQRYY QR_
@VcR 7ZZb[VPNaV[% 9cNYbVR_b[T
AN_XaS_‘PUb[T 9SSVgVR[gXR[[gNUYR[
=‘a%KR_aR =‘a%KR_aR
@VcR 7Z ?D= FN‘aR_ FRNYVaf
LVRYR 1@C?=@HA@;?=G 5F@H=F@IB IC< 5=CCK9?A=CGJGH=B 7URPX
GYY%KR_aR
GYY%D_aSYV @VcR 7ZZb[VPNaV[

29. <<@ & I[V]YN[ & GRVaR *1
5b‘TRdiUYaR ?_VaR_VR[ Sk_ 9_SYT‘ZR‘‘b[T
AN_XaS_‘PUb[T ?R[[gVSSR_[
LVRYT_b]]R[‘a_bXab_ MTR[R_VR_aR 5Q_R‘‘R[
M5[aRVY N[ 9VTR[cR_dR[QR_[
M5[aRVY QR_ <Nb]aX[Xb__R[aR[ M?‘aR[ ]_ =[aR_R‘‘R[a
M5[aRVY N[ D_RZVbZXb[QR[
AN_XR[ORVa_NT M7[cR_‘V[ FNaR‘
M5bSYNQb[T QR‘ AN_XR[VZNTR‘
MH_N[‘]_a QR_ <Nb]aOa‘PUNSaR[ M5[gNUY ?b[QR[X[aNXaR 5’6’7
M;R[R_RYYR’_ AN_XR[SVa’%]N‘‘b[T
JR_N[‘aNYab[T‘ORdR_ab[T MD_i‘R[g_NaR JR_a_VRO
M;R‘NZagbS_VRQR[URVa
M@VXR‘’8V‘YVXR‘ JR_N[‘aNYab[T‘]_T_NZZ
MJR_OR‘‘R_b[T‘]aR[gVNY
?[‘bZVZ]bY‘
M?NbSNO‘VPUa’FRYRcN[a GRa
M=[cYcRZR[a’HURZR[V[aR_R‘‘R
MAbYaV]YVXNa_R[dV_Xb[T

30. <<@ & I[V]YN[ & GRVaR +(
=Z]YRZR[aVR_b[T QR_ 9_SYT‘ZR‘‘b[T
HY‘
5bS‘RagR[ c[ _Ob‘aR[ HCC@G
AR‘‘X[gR]aR[ b[Q
‘PUYN[XR[ ?R[[gNUYR[%
‘f‘aRZR[ ZRN‘b_R _R]_a
FR]_aV[T
5bSONb c[ FR]_aV[T%
F9DCFH=B;
b[Q 8XbZR[aNaV[‘%
6I8;9H
‘f‘aRZR[ Sk_ QN‘
@VcR 7Z H]ZN[NTRZR[a
6bQTRa
6R_RVa‘aRYYR[ c[ SVeR[ YRN_[ ZaVcNaR
m[ TV[Tl 6bQTRa‘
Sk_ 9_SYT‘X[a_YYR 7bYab_R
7I@HIF9
GPUbYb[T b[Q AaVcNaV[
QR_ JR_N[ad_aYVPUR[ gb_
9_SYT‘X[a_YYR
"5PPb[aV[T 7bYab_R#

31. <<@ & I[V]YN[ & GRVaR +)
@RN_[V[T‘
%& @VcR 7ZZb[VPNaV[ ‘PUNSSa YN[TS_V‘aVTR ?b[QR[ORgVRUb[TR[
b[Q NcN[PVR_a gbZ [RbR[ KR_aa_RVOR_ QR_ AN_XRaV[TXZZb[VXNaV[&
%’ 8b_PU TN[gURVaYVPUR‘ AN[NTRZR[a QR‘ @VcR 7ZZb[VPNaV[%
D_aSYV‘ YN‘‘R[ ‘VPU 9SSVgVR[gc_aRVYR _RNYV‘VR_R[ b[Q QVR
?ZZb[VXNaV[‘dV_Xb[T ZNeVZVR_R[&
%( ?[‘R^bR[aR JR_[Ragb[T QR_ @VcR 7ZZb[VPNaV[ ZVa QR_
cV_abRYYR[ b[Q XYN‘‘V‘PUR[ ?ZZb[VXNaV[ V‘a RV[ Ab‘‘&

32. <<@ & I[V]YN[ & GRVaR +*
7]f_VTUa
5KG KP FKGTGO ;QPYGRU FCSIGTUGNNUGP 8GFCPMGP% :FGGP% AQSTEJN[IG VPF BGSDGOKUUGN VPUGSNKGIGP
FGP IGNUGPFGP @SJGDGSSGEJUTIGTGUYGP VPF TKPF IGKTUKIGT 6KIGPUVO FGS 7KSOC @PKRNCP 8OD9 !
4Q’ ;8’ 5KG AGSXKSMNKEJVPI WQP :FGGP VPF(QFGS :FGGPCPT[UYGP CVT FKGTGO ;QPYGRU DGFCSH FGS
WQSJGSKIGP WGSUSCINKEJGP AGSGKPDCSVPI OKU FGS =GEJUGKPJCDGSKP’
6KPG AGSWKGNH[NUKIVPI FGT ;QPYGRUT% ICPY QFGS KP 3VTY]IGP TQXKG LGFG BGKUGSICDG CP 5SKUUG KTU
PKEJU IGTUCUUGU% TQHGSP GT PKEJU YVS 6PUTEJGKFVPITHKPFVPI KO =CJOGP FGS <S[TGPUCUKQP
GSHQSFGSNKEJ KTU’
5GS 6ORH[PIGS FKGTGT ;QPYGRUT JCHUGU DGK VPDGSGEJUKIUGS AGSXGPFVPI QFGS BGKUGSICDG CP
5SKUUG H]S FCSCVT GPUTUGJGPFG >EJ[FGP’ 5GS 6ORH[PIGS FKGTGT ;QPYGRUT DGTU[UKIU FVSEJ
6PUIGIGPPCJOG FGT ;QPYGRUT% FKG FCSKP IGPCPPUGP :FGGP VPF AQSTEJN[IG WGSUSCVNKEJ YV
DGJCPFGNP’
@PKRNCP 8OD9 ! 4Q’ ;8 ’ >EJCPYGPTUSCZG ,1 C(D ’ .*)/, ;NP
?2 $-1")#++*’0-./1&)% 72 $-1")# ++*’0-./1&+))
XXX’VPKRNCP’EQO

33. <<@ & I[V]YN[ & GRVaR ++