- Trusted groups connect online through the platform called Citizen. - Citizen has thousands of groups nationwide focused on important issues in their communities. - Groups range in size from 10 to over 100,000 members and are both real and virtual, meaning some groups meet in-person and others connect online.

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Just as consumers no longer look for “one size ts all” electronics
products, they also no longer follow the traditional “purchase
funnel.” Instead, they chart personalized purchase trajectories
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that work right for them.
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“ e survey results were interesting and con rmed some of my suspicions about
opportunities to more clearly communicate the educational value of DS to moms.
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We were impressed with the BigTent audience’s
response to the kitchen makeover. Leanne was
able to show o Rubbermaid’s unique features
in authentic ways that really resonate with
women. We got great feedback on the program
and will use Leanne’s content – her photos and
ideas – for a long time.
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where trusted groups
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