This portfolio belongs to Harry Decker, a creative director with over 12 years of experience in advertising and design. He specializes in developing creative solutions and concepts across various media. Some of the clients he has worked with include Nike, Pioneer, LG, and Microsoft. Decker is currently employed full-time but looking for new challenges and clients to work with.
A MONTH OF IDEAS - JUILLET 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - JUILLET 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Dyno London is a digital production company converting creative insights and messages into designs, emails, websites, rich media as well as social and mobile applications. Our team of one hundred developers and fifty UX, UI and design creatives has extensive experience in building digital marketing products. We have executed vision for brands such as CocaCola, MTV or Volvo in partnership with world class creative agencies such as McCann or Havas.
E3 International Agency Network- Best of International (BOI) Awards 2014E3network
Cases in Marketing, Advertising, Public Relations, Communications, Digital and Social Media
Every year E3 Network agency members submit examples of their best work to present to the network at the Annual Meeting. Members vote on the cases to determine which are worthy of an award. The cases below were all nominated for presentation at the annual meeting in Milan Italy in May 2014 and represent some of the best international marketing, communications, advertising and public relations work in the world.
Product Design: Our core focus is about creating better and more meaningful consumer experiences for everyday life. With a wealth of experience in developing consumer medical products, telecoms, high-end audio and App based innovations; our designers are always insightful, pragmatic and commercially aware. Complete end-to-end support.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Alban Dechelotte - Creative & Managing Director
Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com
HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com
http://www.havas-se.de
http://www.facebook.com/havasse.de
http://www.twitter.com/havas_se_de
We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
Dyno London is a digital production company converting creative insights and messages into designs, emails, websites, rich media as well as social and mobile applications. Our team of one hundred developers and fifty UX, UI and design creatives has extensive experience in building digital marketing products. We have executed vision for brands such as CocaCola, MTV or Volvo in partnership with world class creative agencies such as McCann or Havas.
E3 International Agency Network- Best of International (BOI) Awards 2014E3network
Cases in Marketing, Advertising, Public Relations, Communications, Digital and Social Media
Every year E3 Network agency members submit examples of their best work to present to the network at the Annual Meeting. Members vote on the cases to determine which are worthy of an award. The cases below were all nominated for presentation at the annual meeting in Milan Italy in May 2014 and represent some of the best international marketing, communications, advertising and public relations work in the world.
Product Design: Our core focus is about creating better and more meaningful consumer experiences for everyday life. With a wealth of experience in developing consumer medical products, telecoms, high-end audio and App based innovations; our designers are always insightful, pragmatic and commercially aware. Complete end-to-end support.
Please meet Spook, a team of experienced and creative low profile professionals looking for solutions to your brand, product or sales problems. We are your special task force. You fire and forget. We deliver quality creative power, relevant and efficient communication concepts and top level services in 3 languages. Mailto: Thomas@spook.se, or Marcin@spook.se to find out what Spook can do for You.
Proforma is a solutions-driven graphic communications company
with a history of success connecting brands with consumers.
While some companies simply provide products, Proforma
provides integrated solutions that deliver your message, change perceptions and drive sales. Think of us as your full-service creative agency without the agency fees.
A snapshot of my work as a Senior Graphic Designer. This covers digital design, print design, illustration, infographics, branding, advertising and marketing. Now available for freelance design work.
View the hi-resolution version here: http://bit.ly/paulsbehance
1. PORTFOLIO
Harry Decker · Creative Director
619.894 .0304 · harrydecker@cox.net · linkedin.com/in/hdecker
2. A bit about me
My admiration for great advertising and design started early in my high school years and has only increased over
the course of my career in the industry. I love developing creative solutions, combining cleverness and humor with
efficient strategies. It is the reason why I do what I do.
My strength lies in finding a unique angle of approach and developing strong ideas and concepts for the task at hand,
above or below the line. And if the client allows for some humor, even better. But all humor aside, I have created efficient
advertising across the globe for a wide range of clients and across a variety of media. I am currently employed full-time,
but looking for new challenges to expand my horizon and work with different clients and products.
Find out how I can be a valuable all-around addition to your company. Full time or Freelance. I bring a lot to the table, from
conception to production, and I would be more than happy to prove it to you in person. In fact, I challenge you to try me!
There. I said it. What are you gonna do? Hire me?
3. Who
This is a small selection of clients I have worked for over the last 12 years. This PDF is interactive so feel free to click on the icon to view the
work. For a full client list see the last page.
What
Full involvment in a project is my strength. These icons show what roles I played in the various projects you are about to see.
Concept Design & Layout Photography Copywriting Art Direction Post Production Production
4. 2008 Human Race Graphics
The Nike+ Human Race 10K takes place in 26 cities around the globe. We were responsible for the design and implementation of
all sport store promotions for the event in the Los Angeles area. This included everything from small print graphics to 15 feet tall
3D Eiffel Towers. See more pictures at sulic.com/nike+.
5. 2008 Product Line Posters
LG Wireless challenged us to come up with a cool way to show their current cell phone line to their customers. The posters are displayed
in the lobby of the company headquarters. They show the versatility of the phones as well as the aspect of global connectivity.
6. 2007 Advertising Campaign
In the diving gear industry everybody banks on underwater images for their marketing efforts, which makes everything look very blue and boring.
Our ads stand out by taking diving out of the water and onto the runway, using the exact opposite color scheme and fashion photography style.
The result: the competition was so impressed, they started copying our ads. Thanks for the compliment!
7. 2007 Advertising Poster Concept
For their new natural cosmetic line DYG, SpaMD tasked us to communicate the natural ingredients and vibrant colors
of their products.
8. 2008 Interactive Demo
Pioneer’s Receiver Series provides High Definition audio and video. Pioneer wanted to emphasize this aspect and combine
it with the high gloss finish of the units. The ‘Reflection’ concept does this in a very beautiful and emotional way. Producing
3D renderings of the entire product line gave us full control over lighting and the result is: images you’ve seen never before.
9. 2001 Advertising Campaign
Guinness Irish Stout is a beer full of strong character, and this we communicated successfully to the growing customer
base. For the photoshoot we chose only real Irishmen for authenticity. We tried not to get them too drunk, though.
You are what you drink. Does your beer have as much character as you do? When your thirst has seen everything else.
10. 1999 Advertising Campaign
Center Parks are family fun vacation parks in Europe with giant indoor water parks, including swimming pools with adjacent shark
tanks, separated only by security glass. The ad series was targeted towards families looking for a fun getaway at affordable prices.
Three kids for the price of one. New playmates for your kids! The coldest thing we offer this winter!
11. 2009 Advertising Campaign
Shimano introduced their component sub brand in the US a few years ago with little success. Showing the product removed from
the rest of the bike allowed us to focus purely on its unique design and beauty. The provoctive headline combines beauty and
performance in its most efficient form. In fact, Shimano liked it so much, they used it for the entire series.
12. 2008 Vaio Product brochures
Sony Vaio produces these line up brochures bi-annually and each time they need a new concept every time that can live within
their current branding guidelines. I can’t show all 36 brochures we created between 2006 and 2008, so here are the latest.
13. 2006 Windows Mobile Wall Posters
Right after introducing a new look to their Windows Mobile brand, we rolled out those new guidelines to an entire
office space redesign of the Seattle Microsoft headquarters. The efficient way we did this led to a series of other
projects, including VIP launch kits for top executives in the wireless industry.
14. 2006 Verizon PN820 Launch Kit
For the launch of their new flip smartphone PN820, Pantech sends out VIP Kits to high ranked executives
in the wireless industry. The Genie in a Bottle concept translated into a cool wine gift box packaging
including print collateral. It’s all you can wish for in a smartphone.
15. 2008 Packaging Design
In order to leverage the potential of the large packaging, we pushed Westinghouse to be one of the first to produce 4 color print
packaging for their TV product line. The fresh colors drew attention and raised store presence as well as customer awareness.
16. 2002 Advertising Billboard Campaign
The Frueh Koelsch Campaign perfectly targets Cologne’s mentality. The clever tonality made the campaign so successful, that it became
part of the city’s beer culture. When you can pull off a poster without product or even a logo, you know you’ve made it. While I was part of
the campaign for only 2 years, it is now going into its 18th year! Not to mention, Frueh Koelsch is the number one beer brand in the area.
Cologne’s most favorite credit card. The Honorary Chairman of Cologne’s cutlery drawer. It is in your hand.
17. 2000 Advertising Poster Campaign
The Cologne Express is a local tabloid newspaper always in the middle of the action. X marks the spot,
as Express is always right there when a great story breaks.
Extrem dumm gelaufen! Feiern, bis der Arzt kommt. Korrekt oder korrupt? Wo der Fuchs dem Hasen
Toni packt aus! Szeneparties in Deutschland. Parteien im Spendensumpf. gute Nacht sagt. Sex in Köln.
Die Ausgabe lohnt sich. Die Ausgabe lohnt sich. Die Ausgabe lohnt sich. Die Ausgabe lohnt sich.
Tough luck! Party till the cows come home. Correct or corrupt? What happens behind drawn curtains.
Toni reveals everything! VIP Scene in Germany. Politicians in donation scandals. Sex in Cologne.
18. Clients in alphabetical order
Airport Cologne/Bonn East Germany Tourist Board Milton’s Food Siemens Mobile
Airwalk Express Moots Bikes Siemens Transportation
Alpine Car Audio Frueh Koelsch Beer NAMM Skyworks
Callaway Golf FTI Touristik Nike Sony Electronics
Canum Entertainment Guinness Irish Stout Norman Icking Fashion Sopexa French Food Board
Center Parks Harp Lager Osram Lighting South Pacific Water
Citizen Watches Hoist Fitness Equipment Pantch Wireless SpaMD La Jolla
Club Med Infospace Mobile Pro Bike Components Sprint Nextel
Cocoon Studio Jeremy Kurtz Pioneer Audio Stora-Enso Paper
Contrast Outdoor Media Kilkenny Irish Beer Reemtsma Cigarettes Strongbow Cider
Degesta City Lights Kölner Bank Reuben H Fleet Science Center Teamworks Apparel
DuPont Spies Hecker LG Electronics San Diego Symphony Tönissteiner Water
Directed Electronics Michael Christmas Photography Scubapro Westinghouse
DivX Microsoft Windows Mobile Shimano Wirelogic