Harley-Davidson showcased its first electric motorcycle called Project LiveWire on a tour down Route 66, allowing prospective customers to test drive demonstration models and provide feedback. The feedback gathered during the event will help Harley refine the bike before its release for sale in a few years. While electric motorcycles currently have relatively low demand, Harley's investment in this new product has long-term potential as consumer interest grows over time, with performance likely being a greater selling point than environmental benefits.