An audit of conversations

1. Helping create
brands for the
future
Harlem Shake_conversation audit
Duration: 1-18 Feb, 2013
Email: conversations@blogworks.in
| All content copyright

2. Methodology
Keywords “Harlem shake”, “harlem” AND “shake”,
tracked “harlemshake”
Duration 1-18 February, 2013
Location
Worldwide
considered
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3. Harlem Shake
The video that appears to have started it all
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4. Views ahead
 Total buzz
 Buzz over time
 Buzz split by media type
 Buzz split by country
 Conversation cloud

5. Duration: 1 – 18 Feb, 2013
Total buzz
3,500,000
3,145,894
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
-
Harlem Shake
As on 18 February, Harlem Shake has over 3 million conversations globally.
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6. Duration: 1 – 18 Feb, 2013
Buzz over time
700,000
629,513
600,000 569,686
463,237
500,000
487,581
400,000 373,907
300,000 250,053
182,864
200,000
77,867
100,000 51,083
32,508
829 700 1,171 3,624 954 1,501 4,430 14,386
-
1 Feb, 2 Feb, 3 Feb, 4 Feb, 5 Feb, 6 Feb, 7 Feb, 8 Feb, 9 Feb, 10 Feb, 11 Feb, 12 Feb, 13 Feb, 14 Feb, 15 Feb, 16 Feb, 17 Feb, 18 Feb,
2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Harlem Shake videos started going viral from 8 Feb with a 225% increase in conversations. Post that, the
number of conversations kept doubling each day. The conversations peaked on 16 Feb with over 600,000 million
conversations worldwide.
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7. Duration: 1 – 18 Feb, 2013
Buzz split by
media type
Mainstream
Forums Blogs
News
0.43% 0.17%
0.05%
Images
Facebook 0.01%
3.53%
Videos
7.93%
Twitter
87.87%
Twitter leads the share of conversations, followed by comments on YouTube and other video platforms. There
might be many more conversations on Facebook, as Facebook data is limited to posts captured from open user
profiles. YouTube has 82,100 results for the term ‘harlem shake’.
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8. Duration: 1 – 18 Feb, 2013
Buzz split by
country
2,500,000
2,348,053
2,000,000
1,500,000
1,000,000
500,000
205,889 187,373 171,307
69,465 52,576 36,416 31,009
24,232 19,567 7
-
Maximum conversations so far have originated from US – over 2 million, followed by UK. There were 4,825
conversations tracked out of India around Harlem Shake videos, relatively speaking it’s still to catch up in India.
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9. Duration: 1 – 18 Feb, 2013
Conversation
cloud
***
***
***
Comparisons with Gangnam Style abound; user reactions are captured in phrases such as ‘fun’, ‘love’, ‘liked’
etc
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10. Thank you
Blogworks.in