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Lawyers for the business of media and entertainment The Funding Cycle: legal and other
perspectives on financing
Mark Phillips
5 April 2016
9628581v1
Funding Cycle
Question No 1
Is a studio a publisher and is a publisher a:
a)distributor?
b)wholesaler?
c)platform?
d)marketing and/or PR provider?
e)localiser?
f)studio?
g)Q&A?
h)analytics?
i)business development/agent
j)financier?
Question No 2
Is a publishing contract for:
a)work for hire development?
b)prototype/early stage development?
c)completion financing?
d)pick up deal?
And if so, what about:
Milestones/Royalties and deductions/
Recoupment/Cross collateralisation/
IP exploitation/Slice the cake (format/territory/sequel)?
Growth Investment
Investor
Family & friends/angels/super angels/incubator/accelerator/VC
Process
LOI
Due Diligence
Documentation (entrepreneur's flexibility v protection of
investment)
Tax breaks for investment (EIS/SEIS)
Growth Investment cont.
Documentation
Subscription and Shareholders’ Agreement
New Articles of Association
Disclosure Letter
Loan/Finance Documentation?
Option Documentation?
New Service Agreements?
IP Assignments?
OR
Share certificate
Business Plan or
Prospectus/Regulation
Basic Rules
do not make misleading statements
any financial promotion needs to be issued or approved by
authorised person (Financial Services and Markets Act 2000
(“FSMA”)
If for more than £5million and to more than 100 recipients need a
prospectus complying with Prospectus rules and FSMA.
Exceptions for non prospectus
Qualified investors or
Self-certified sophisticated investors and high-net worth
individuals
N.B. rules on equity crowd funding
Subscription and Shareholders
Agreement
 Function is:
 To set out terms between parties
 Deal with future situations/exit routes
 Deal with existing business
 Key = to protect the minority/non-management shareholders
 Key Concerns for Investors:
 Warranties – To flush out information about the business
 Director/Observer Rights – To have a degree of management input and
control
 Investor Consents – To give Investors knowledge of and veto over key
matters
 Management and Information Rights - To give investors key financial
information about company
 Restrictive Covenants – To prevent key executives from competing and
poaching staff and customers
 Option pool
Articles of Association
 Key Concerns for Investors:
 Pre-emption rights on new issues of shares and transfers of shares
– to avoid being diluted
 Restrictions on share transfers – the investors are investing in the
entrepreneurs themselves
 Drag and Tag Along Rights – to stop the minority jeopardising a
deal and to enable them to benefit from exit
 Good/Bad Leaver provisions – to discourage key employees from
leaving.
 Others? (e.g. dividend preference, liquidation preference, “down
round” protection)
Any questions?
Mark Phillips
Partner
020 7667 5000
mark.phillips@harbottle.com

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Harbottle & Lewis - The funding cycle

  • 1. Lawyers for the business of media and entertainment The Funding Cycle: legal and other perspectives on financing Mark Phillips 5 April 2016 9628581v1
  • 3. Question No 1 Is a studio a publisher and is a publisher a: a)distributor? b)wholesaler? c)platform? d)marketing and/or PR provider? e)localiser? f)studio? g)Q&A? h)analytics? i)business development/agent j)financier?
  • 4. Question No 2 Is a publishing contract for: a)work for hire development? b)prototype/early stage development? c)completion financing? d)pick up deal? And if so, what about: Milestones/Royalties and deductions/ Recoupment/Cross collateralisation/ IP exploitation/Slice the cake (format/territory/sequel)?
  • 5. Growth Investment Investor Family & friends/angels/super angels/incubator/accelerator/VC Process LOI Due Diligence Documentation (entrepreneur's flexibility v protection of investment) Tax breaks for investment (EIS/SEIS)
  • 6. Growth Investment cont. Documentation Subscription and Shareholders’ Agreement New Articles of Association Disclosure Letter Loan/Finance Documentation? Option Documentation? New Service Agreements? IP Assignments? OR Share certificate
  • 7. Business Plan or Prospectus/Regulation Basic Rules do not make misleading statements any financial promotion needs to be issued or approved by authorised person (Financial Services and Markets Act 2000 (“FSMA”) If for more than £5million and to more than 100 recipients need a prospectus complying with Prospectus rules and FSMA. Exceptions for non prospectus Qualified investors or Self-certified sophisticated investors and high-net worth individuals N.B. rules on equity crowd funding
  • 8. Subscription and Shareholders Agreement  Function is:  To set out terms between parties  Deal with future situations/exit routes  Deal with existing business  Key = to protect the minority/non-management shareholders  Key Concerns for Investors:  Warranties – To flush out information about the business  Director/Observer Rights – To have a degree of management input and control  Investor Consents – To give Investors knowledge of and veto over key matters  Management and Information Rights - To give investors key financial information about company  Restrictive Covenants – To prevent key executives from competing and poaching staff and customers  Option pool
  • 9. Articles of Association  Key Concerns for Investors:  Pre-emption rights on new issues of shares and transfers of shares – to avoid being diluted  Restrictions on share transfers – the investors are investing in the entrepreneurs themselves  Drag and Tag Along Rights – to stop the minority jeopardising a deal and to enable them to benefit from exit  Good/Bad Leaver provisions – to discourage key employees from leaving.  Others? (e.g. dividend preference, liquidation preference, “down round” protection)
  • 10. Any questions? Mark Phillips Partner 020 7667 5000 mark.phillips@harbottle.com