Is your website losing you customers? Suffolk Chamber of Commerce talk by Cra...Crafted
Online, first impressions count. When landing on your website, customers take just seconds to decide whether to look around or hit the ‘back’ button, returning to the search engine and jumping to your competitor’s site. If your website is badly designed, poorly worded or just plain confusing, it could be losing you money.
This short seminar will help you to make your website work harder for your business. User experience expert, Barnie Mills from Crafted will explore what makes a successful website, helping you to boost enquiries and improve online sales. Looking at design and content , the session will outline helpful tweaks to boost the performance of your existing site and the considerations for creating one from scratch.
SugarCon 2013: Working Socially, Thinking Globally: Global Considerations for...SugarCRM
Jesus Hoyos Solvis Consulting, LLC
Social Media affects your CRM operations at a global and local level - all you need is to have a social listening strategy. This represents a vast ocean of opportunties to increase revenue, reduce costs and to gain advocates. In this lecture Jesus Hoyos will explain 5 steps to gain insights so you can engage with your customers and convert the conversations into transactions. Some of the topics are: integration, workflow, internal collaboration, communities, knowledge management and your social CRM team.
How to build your brand through digital marketing - Visit Essex Conference 2017Crafted
Ian Miller, CEO of Crafted recently spoke at the 2017 Visit Essex Annual Conference held at Hedingham Castle on the subject of building your brand through digital marketing.
VAC16 - The Future of Search for AttractionsCrafted
Crafted's CEO Ian Miller co-hosted a seminar alongside Bristol Culture's Head of Digital Mark Pajak at the National Conference of Visitor Attractions 2016.
Covering the subject of 'Mobile and Digital Transformation in the Tourism Sector', Ian's presentation focussed specifically on 'The Future of Search for Attractions' and how mobile, video and voice search are changing the digital landscape.
Is your website losing you customers? Suffolk Chamber of Commerce talk by Cra...Crafted
Online, first impressions count. When landing on your website, customers take just seconds to decide whether to look around or hit the ‘back’ button, returning to the search engine and jumping to your competitor’s site. If your website is badly designed, poorly worded or just plain confusing, it could be losing you money.
This short seminar will help you to make your website work harder for your business. User experience expert, Barnie Mills from Crafted will explore what makes a successful website, helping you to boost enquiries and improve online sales. Looking at design and content , the session will outline helpful tweaks to boost the performance of your existing site and the considerations for creating one from scratch.
SugarCon 2013: Working Socially, Thinking Globally: Global Considerations for...SugarCRM
Jesus Hoyos Solvis Consulting, LLC
Social Media affects your CRM operations at a global and local level - all you need is to have a social listening strategy. This represents a vast ocean of opportunties to increase revenue, reduce costs and to gain advocates. In this lecture Jesus Hoyos will explain 5 steps to gain insights so you can engage with your customers and convert the conversations into transactions. Some of the topics are: integration, workflow, internal collaboration, communities, knowledge management and your social CRM team.
How to build your brand through digital marketing - Visit Essex Conference 2017Crafted
Ian Miller, CEO of Crafted recently spoke at the 2017 Visit Essex Annual Conference held at Hedingham Castle on the subject of building your brand through digital marketing.
VAC16 - The Future of Search for AttractionsCrafted
Crafted's CEO Ian Miller co-hosted a seminar alongside Bristol Culture's Head of Digital Mark Pajak at the National Conference of Visitor Attractions 2016.
Covering the subject of 'Mobile and Digital Transformation in the Tourism Sector', Ian's presentation focussed specifically on 'The Future of Search for Attractions' and how mobile, video and voice search are changing the digital landscape.
Trading channel data for campaign success brighton seoCrafted
Emma Andrews, Strategy Director at Crafted, outlines why inter-departmental collaboration is key to online marketing success. She explores how SEO data can be used to inform more effective channel strategy and discusses what SEOs can learn from the insights provided by other business units. Presented at BrightonSEO 2015
The future of Google and what this means for hotel marketers - Crafted at the...Crafted
Ian Miller, CEO, at Crafted, shares his thoughts on what could be in store for Google and what this might mean for hotels, hoteliers and hotel marketers. Presentation from Hotel Marketing Conference 2015.
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted Crafted
Presentation from Ian Miller's BrightonSEO talk April 2015 - Context is King: looking beyond keywords - how you can help search engines rank your content. Ian is CEO at digital agency Crafted, which specialises in web and software development, search marketing, conversion rate optimisation (CRO) and user experience (UX).
A review of 2014's digital marketing milestones & 2015's online marketing pre...Crafted
It was the year that we said ‘Ello’ to Facebook’s new rival, Gmail made it easier to unsubscribe from marketing emails and Apple entered the wearable tech race with a watch. Digital agency Crafted offer a review of 2014's digital marketing milestones, along with their predictions for 2015's online marketing trends. http://www.crafted.co.uk/
Competitor and consumer intelligence in the digital age: Drive Digital talk b...Crafted
This presentation will help you understand what tools to use, and processes to go through, in order to see what your competitors, and customers, are doing online.
We’ll uncover the gems of information that’ll show you what’s working, what’s not and how your customers respond, to help make your digital marketing become even more effective.
Predicting the future of Google - BrightonSEOCrafted
By looking at Google’s recent acquisitions and key hires, our search director, Ian Miller predicts where Google is heading in years to come, and how SEOs can expect and adapt to these changes now.
The importance of digital marketing: a retail perspective - EoE Co-op's Oli W...Crafted
The largest independent retailer in East Anglia, with more than 200 trading outlets in more than 70 towns and villages, the East of England Co-op has 140 years of experience doing business that makes a difference to the communities that we live in. Speaking at Digital Bites, Oli explains the important role that digital marketing plays in maintaining core values and growing success.
To find out more, visit http://www.crafted.co.uk/latest/events/
Is Google taking over the world? by Crafted's Ian Miller at Digital BitesCrafted
Incorporated in a California garage, Google has come a long way since 1998. In less than 16 years, it’s given us Gmail and YouTube, launched its own social media platform and revolutionised the advertising industry. That’s aside from creating the world’s most popular search engine, web browser (Chrome) and smartphone operating system (Android).
It’s given us wearable technology and the ability to stream internet shows from our tablets to our TVs. And then there are the internet beaming hot air balloons, driverless cars and the intelligent thermostat that programs your home’s heating schedule, all by itself.
Crafted asks, is Google taking over the world?
This presentation is from Digital Bites. To find out more, visit http://www.crafted.co.uk/latest/events
How to create a content marketing strategy - Drive Digital Crafted
Customers are becoming blind to traditional marketing interruptions. Creating relevant, engaging and valuable content, such as videos, whitepapers and blog posts, can help to capture their attention online.
To ensure you are creating the right content, sharing it via the right channels and reaching the right audiences, Ian Miller, Search Director, at Crafted explains how to develop a content strategy for content marketing.
The three things you must know to succeed on social mediaCrafted
These days it seems that everyone uses Facebook, LinkedIn and Twitter doesn’t it, and there’s no big secret to using these networks is there? Well, if that’s true why do we hear so many horror stories about it all going wrong and why can nobody tell you how much money they’ve made using it? In this Digital Bites talk, social media expert author Adam Gray explains how to do it better than the competition and get it right.
Customers are becoming blind to traditional marketing interruptions. Creating relevant, engaging and valuable content, such as videos, whitepapers and blog posts, can help to capture their attention online. In this Digital Bites talk, Ian Miller, Search Director, at Crafted explains how to develop a content marketing strategy.
Going the distance: achieving your goals in marketing, business and life Tom...Crafted
It’s a new year and a new start. 2014 is brimming with business opportunities, but how can you find the motivation to tackle its challenges head-on? Used to running back-to-back marathons, ultrarunner Tom Boother will illustrate the key components to help you achieve your goal this year, whether it’s running 100 miles or gaining 1000 Twitter followers. Tom's presentation is from February's Digital Bites. Find out more at http://www.digital-bites.co.uk
Do something digital in 2014 - Digital Bites February 2014Crafted
Tom Gillman, Head of Sales and Marketing at bespoke digital agency Crafted, looks at the evidence for embracing digital marketing to drive your business forward. Whether you are just starting out or looking to improve your digital strategy, Tom suggests ways that you can step up to the challenge in 2014, offering tips and advice covering the most popular digital channels. Tom's presentation is from Digital Bites February 2014. You can see more at http://www.digital-bites.co.uk
Essential digital marketing trends for 2014Crafted
Tom Gillman, Barnie Mills and Ian Miller from digital agency Crafted look ahead to what 2014 is likely to hold in store for digital marketing. They give you the lowdown on the trends that are likely to impact your marketing over the next 12 months. From Digital Bites December. http://digital-bites.co.uk
2013: A review of the year in digital marketing Crafted
It was the year that Google Hummingbird took flight and Instagram took on Twitter and YouTube in the online video race. Ian Miller, Search Director at Crafted recaps on some of 2013’s digital marketing milestones. From December's Digital Bites event http://www.digital-bites.co.uk
User experience and SEO: Is your website losing you customers? Chelmsford Cit...Crafted
Online, first impressions count. When landing on your website, customers take just seconds to decide whether to look around or hit the ‘back’ button, returning to Google and jumping to your competitor’s site. If your website is badly designed, poorly worded or underperforming in search engines, you are likely to be missing opportunities.
This presentation will help you to make your website work harder for your business. User experience expert, Barnie Mills, and search marketing specialist, Ian Miller, from Ipswich-based digital agency Crafted explore what makes a successful website, helping you to boost enquiries and improve online sales. Looking at design, content and search engine optimisation (SEO) tactics, the presentation outlines helpful tweaks to boost the performance of your existing site and the considerations for creating one from scratch.
How to grow your twitter following on the cheep!Crafted
Speaking at Digital Bites, Sarah Howe, Digital Marketing Manager at Adnams, offers her five simple steps to build an engaged following on Twitter without spending a penny. Coordinating social media for a brand with more than 20,000 followers, Sarah explains how you can connect with potential customers, raise brand awareness and build a community around your product or service.
How to make your website launch really take offCrafted
Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.uk
Google Analytics 100% (not provided) - what does it mean? Crafted
Google recently turned 15 years old, marking the occasion two significant developments that will be
of interest to, and affect, anyone using Google Analytics. One shift now obfuscates all keyword data from natural, or organic, search traffic (commonly a goal in an SEO campaign).
In this resource document we will give you the background on the stopping of all organic keyword data and in what ways it will affect digital marketing campaigns.
Ipswich-based bespoke digital agency Crafted guides you through the basics of remarketing, including how it works, examples of how you can use remarketing via AdWords and real-life case studies.
Trading channel data for campaign success brighton seoCrafted
Emma Andrews, Strategy Director at Crafted, outlines why inter-departmental collaboration is key to online marketing success. She explores how SEO data can be used to inform more effective channel strategy and discusses what SEOs can learn from the insights provided by other business units. Presented at BrightonSEO 2015
The future of Google and what this means for hotel marketers - Crafted at the...Crafted
Ian Miller, CEO, at Crafted, shares his thoughts on what could be in store for Google and what this might mean for hotels, hoteliers and hotel marketers. Presentation from Hotel Marketing Conference 2015.
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted Crafted
Presentation from Ian Miller's BrightonSEO talk April 2015 - Context is King: looking beyond keywords - how you can help search engines rank your content. Ian is CEO at digital agency Crafted, which specialises in web and software development, search marketing, conversion rate optimisation (CRO) and user experience (UX).
A review of 2014's digital marketing milestones & 2015's online marketing pre...Crafted
It was the year that we said ‘Ello’ to Facebook’s new rival, Gmail made it easier to unsubscribe from marketing emails and Apple entered the wearable tech race with a watch. Digital agency Crafted offer a review of 2014's digital marketing milestones, along with their predictions for 2015's online marketing trends. http://www.crafted.co.uk/
Competitor and consumer intelligence in the digital age: Drive Digital talk b...Crafted
This presentation will help you understand what tools to use, and processes to go through, in order to see what your competitors, and customers, are doing online.
We’ll uncover the gems of information that’ll show you what’s working, what’s not and how your customers respond, to help make your digital marketing become even more effective.
Predicting the future of Google - BrightonSEOCrafted
By looking at Google’s recent acquisitions and key hires, our search director, Ian Miller predicts where Google is heading in years to come, and how SEOs can expect and adapt to these changes now.
The importance of digital marketing: a retail perspective - EoE Co-op's Oli W...Crafted
The largest independent retailer in East Anglia, with more than 200 trading outlets in more than 70 towns and villages, the East of England Co-op has 140 years of experience doing business that makes a difference to the communities that we live in. Speaking at Digital Bites, Oli explains the important role that digital marketing plays in maintaining core values and growing success.
To find out more, visit http://www.crafted.co.uk/latest/events/
Is Google taking over the world? by Crafted's Ian Miller at Digital BitesCrafted
Incorporated in a California garage, Google has come a long way since 1998. In less than 16 years, it’s given us Gmail and YouTube, launched its own social media platform and revolutionised the advertising industry. That’s aside from creating the world’s most popular search engine, web browser (Chrome) and smartphone operating system (Android).
It’s given us wearable technology and the ability to stream internet shows from our tablets to our TVs. And then there are the internet beaming hot air balloons, driverless cars and the intelligent thermostat that programs your home’s heating schedule, all by itself.
Crafted asks, is Google taking over the world?
This presentation is from Digital Bites. To find out more, visit http://www.crafted.co.uk/latest/events
How to create a content marketing strategy - Drive Digital Crafted
Customers are becoming blind to traditional marketing interruptions. Creating relevant, engaging and valuable content, such as videos, whitepapers and blog posts, can help to capture their attention online.
To ensure you are creating the right content, sharing it via the right channels and reaching the right audiences, Ian Miller, Search Director, at Crafted explains how to develop a content strategy for content marketing.
The three things you must know to succeed on social mediaCrafted
These days it seems that everyone uses Facebook, LinkedIn and Twitter doesn’t it, and there’s no big secret to using these networks is there? Well, if that’s true why do we hear so many horror stories about it all going wrong and why can nobody tell you how much money they’ve made using it? In this Digital Bites talk, social media expert author Adam Gray explains how to do it better than the competition and get it right.
Customers are becoming blind to traditional marketing interruptions. Creating relevant, engaging and valuable content, such as videos, whitepapers and blog posts, can help to capture their attention online. In this Digital Bites talk, Ian Miller, Search Director, at Crafted explains how to develop a content marketing strategy.
Going the distance: achieving your goals in marketing, business and life Tom...Crafted
It’s a new year and a new start. 2014 is brimming with business opportunities, but how can you find the motivation to tackle its challenges head-on? Used to running back-to-back marathons, ultrarunner Tom Boother will illustrate the key components to help you achieve your goal this year, whether it’s running 100 miles or gaining 1000 Twitter followers. Tom's presentation is from February's Digital Bites. Find out more at http://www.digital-bites.co.uk
Do something digital in 2014 - Digital Bites February 2014Crafted
Tom Gillman, Head of Sales and Marketing at bespoke digital agency Crafted, looks at the evidence for embracing digital marketing to drive your business forward. Whether you are just starting out or looking to improve your digital strategy, Tom suggests ways that you can step up to the challenge in 2014, offering tips and advice covering the most popular digital channels. Tom's presentation is from Digital Bites February 2014. You can see more at http://www.digital-bites.co.uk
Essential digital marketing trends for 2014Crafted
Tom Gillman, Barnie Mills and Ian Miller from digital agency Crafted look ahead to what 2014 is likely to hold in store for digital marketing. They give you the lowdown on the trends that are likely to impact your marketing over the next 12 months. From Digital Bites December. http://digital-bites.co.uk
2013: A review of the year in digital marketing Crafted
It was the year that Google Hummingbird took flight and Instagram took on Twitter and YouTube in the online video race. Ian Miller, Search Director at Crafted recaps on some of 2013’s digital marketing milestones. From December's Digital Bites event http://www.digital-bites.co.uk
User experience and SEO: Is your website losing you customers? Chelmsford Cit...Crafted
Online, first impressions count. When landing on your website, customers take just seconds to decide whether to look around or hit the ‘back’ button, returning to Google and jumping to your competitor’s site. If your website is badly designed, poorly worded or underperforming in search engines, you are likely to be missing opportunities.
This presentation will help you to make your website work harder for your business. User experience expert, Barnie Mills, and search marketing specialist, Ian Miller, from Ipswich-based digital agency Crafted explore what makes a successful website, helping you to boost enquiries and improve online sales. Looking at design, content and search engine optimisation (SEO) tactics, the presentation outlines helpful tweaks to boost the performance of your existing site and the considerations for creating one from scratch.
How to grow your twitter following on the cheep!Crafted
Speaking at Digital Bites, Sarah Howe, Digital Marketing Manager at Adnams, offers her five simple steps to build an engaged following on Twitter without spending a penny. Coordinating social media for a brand with more than 20,000 followers, Sarah explains how you can connect with potential customers, raise brand awareness and build a community around your product or service.
How to make your website launch really take offCrafted
Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.uk
Google Analytics 100% (not provided) - what does it mean? Crafted
Google recently turned 15 years old, marking the occasion two significant developments that will be
of interest to, and affect, anyone using Google Analytics. One shift now obfuscates all keyword data from natural, or organic, search traffic (commonly a goal in an SEO campaign).
In this resource document we will give you the background on the stopping of all organic keyword data and in what ways it will affect digital marketing campaigns.
Ipswich-based bespoke digital agency Crafted guides you through the basics of remarketing, including how it works, examples of how you can use remarketing via AdWords and real-life case studies.
How to manage the benefits and risks of social media for employers
1.
2.
3. How to manage the benefits and risks
of social media for employers
by
Simon Quantrill
Quantrills
Employment Law Solicitors & HR Advisers
4.
5.
6. • Defamation and damage to your brand
• Breach of security and confidentiality
• Cyber bullying or discrimination
• Loss of productivity (time wasting) (uhh)
• Inappropriate “private” life behaviour