This document provides guidance for FM GROUP distributors and leaders operating internationally. It discusses that FM GROUP has branches in many countries worldwide and distributors can develop their business and sponsor new distributors globally. The handbook aims to help navigate sponsoring and developing structures across foreign markets. While there are core similarities between branches, such as marketing plans and product catalogs, there are also differences to be aware of like local laws, product pricing, and working hours. It stresses the importance of understanding the specific rules of the branch in the target country.
This document is a project report submitted by Nigam Prasad Panda to Glenmark Pharmaceuticals Ltd. and IMI Bhubaneswar on sales and distribution management at Glenmark. It begins with acknowledgments to the company guide and faculty guide. It then provides an undertaking by the student. The body of the report provides an introduction and overview of Glenmark, its product portfolio, sales structure and organization structure, distribution channels and strategies, marketing mix, and sales team selection process. It concludes with recommendations.
This document provides a concept paper for a strategic plan to develop franchising of services within the CARICOM Single Market and Economy (CSME). It begins with an introduction and background on franchising. It then discusses the current franchising sector in CARICOM, which is dominated by international brands. It recognizes a lack of data and "franchisor culture" in the region. The document proposes a policy and legislative framework including harmonized legislation based on an international model. It recommends a regional trademark registry and proposes a pilot franchising development project to build capacity in the region. It identifies two potential franchise operations that may be interested in participating in such a project.
The document discusses franchising, including definitions of key terms like franchisor and franchisee. It outlines advantages such as lower capital requirements for franchisors and motivated local management. Disadvantages include high costs and less control over franchisee-owned locations. The document also describes the major types of franchises and provides examples of the largest franchise chains in terms of locations.
The document summarizes information about the FM Group of Fragrances company, including:
- FM Group was established in 2004 and has since expanded internationally, with over 800,000 distributors across more than 50 countries.
- The company produces perfumes in collaboration with perfume producers PERFAND and DROM FRAGRANCES. Their perfumes contain the same high-quality essences as major brands but are sold at much lower prices.
- FM Group has experienced rapid growth since 2004 and now generates over $15 million in monthly turnover, selling 1.5 million bottles per month globally.
The Pilot FAB Program is an unofficial program tested in mark. brand regions to train representatives to become leaders, experts, and star recruiters. FAB Members are chosen by their Mentor to help build relationships within large teams and teach others success. They motivate others, raise brand awareness, recruit, and assist new representatives. To become a FAB Member, representatives must be evaluated on sales, recruitment, events, leadership, motivation, passion, and knowledge. FAB Members earn cash and incentives for meeting goals in sales, recruitment, and events each period. They are also responsible for attending calls, adding recruits to groups, being active in groups, and assisting their Mentor.
C:\users\randall\desktop\vodaplex comp plan updatedTerry Dennis
The document summarizes the compensation plan for Vodaplex representatives. It provides incentives for representatives to sell products and build a team, including commissions from 38-63% on personal sales and bonuses from team sales. Higher ranks like National Director provide additional bonuses on generation sales down to 6 levels deep. The fast track programs allow for quick promotion in the first 45-60 days.
Equilibra - Лидер на пазара в Италия-Алое Вера - Тайната на дълголетието и зд...Tatyana Kasabska
Алое Вера - Тайната на дълголетието и здравето!
Продуктите от Алое Вера Equilibra съдържат 100% чист алое вера , студено екстрахиран с цел да запази своите защитни, успокояващи и овлажняващи свойства.
Лидер на пазара
Ние сме горди да бъдем абсолютен лидер в разпространението на масовия италиански пазар на
хранителни добавки и натурална козметика, както по отношение на обема, така и по отношение на стойността на продажбите.
Здраве и красота
25 години опит и етично поведение на пазара на хранителни добавки и натурална козметика. Ние
сливаме традиция и иновация, с продукти, разработени да отговарят на съвременните нужди за един по-добър начин на живот.
Произведено в Италия
Най-голямо внимание се отделя на процеса на разработване на продукта и на прецизната селекция
на използваните титрирани и стандартизирани активни съставки, за получаване на висококачествени продукти, произведени в Италия.
Мисия
„Благосъстоянието на индивида, достъпно за всеки“. Това е амбициозната мисия на Екуилибра,
философия и стратегия, които наистина са възнаграждаващ избор, който спечели доверието на милионите клиенти.
Култура на благосъстояние
Ние разработваме знания относно здравните продукти и промотираме културата, основана на
принципа„да се грижим за себе си“, като начин на осъзнаване на благосъстоянието.
Социална политика
Ние вярваме в отговорната бизнес етика, тъй като отдавна подкрепяме социални инициативи, които
подпомагат подслоняването, изхранването и възпитанието на хора в нужда, в Италия и в най-бедните страни в света.
Околна среда
Екуилибра избра да използва PEFC сертифицирана хартия, за да спомогне за о
This document is a project report submitted by Nigam Prasad Panda to Glenmark Pharmaceuticals Ltd. and IMI Bhubaneswar on sales and distribution management at Glenmark. It begins with acknowledgments to the company guide and faculty guide. It then provides an undertaking by the student. The body of the report provides an introduction and overview of Glenmark, its product portfolio, sales structure and organization structure, distribution channels and strategies, marketing mix, and sales team selection process. It concludes with recommendations.
This document provides a concept paper for a strategic plan to develop franchising of services within the CARICOM Single Market and Economy (CSME). It begins with an introduction and background on franchising. It then discusses the current franchising sector in CARICOM, which is dominated by international brands. It recognizes a lack of data and "franchisor culture" in the region. The document proposes a policy and legislative framework including harmonized legislation based on an international model. It recommends a regional trademark registry and proposes a pilot franchising development project to build capacity in the region. It identifies two potential franchise operations that may be interested in participating in such a project.
The document discusses franchising, including definitions of key terms like franchisor and franchisee. It outlines advantages such as lower capital requirements for franchisors and motivated local management. Disadvantages include high costs and less control over franchisee-owned locations. The document also describes the major types of franchises and provides examples of the largest franchise chains in terms of locations.
The document summarizes information about the FM Group of Fragrances company, including:
- FM Group was established in 2004 and has since expanded internationally, with over 800,000 distributors across more than 50 countries.
- The company produces perfumes in collaboration with perfume producers PERFAND and DROM FRAGRANCES. Their perfumes contain the same high-quality essences as major brands but are sold at much lower prices.
- FM Group has experienced rapid growth since 2004 and now generates over $15 million in monthly turnover, selling 1.5 million bottles per month globally.
The Pilot FAB Program is an unofficial program tested in mark. brand regions to train representatives to become leaders, experts, and star recruiters. FAB Members are chosen by their Mentor to help build relationships within large teams and teach others success. They motivate others, raise brand awareness, recruit, and assist new representatives. To become a FAB Member, representatives must be evaluated on sales, recruitment, events, leadership, motivation, passion, and knowledge. FAB Members earn cash and incentives for meeting goals in sales, recruitment, and events each period. They are also responsible for attending calls, adding recruits to groups, being active in groups, and assisting their Mentor.
C:\users\randall\desktop\vodaplex comp plan updatedTerry Dennis
The document summarizes the compensation plan for Vodaplex representatives. It provides incentives for representatives to sell products and build a team, including commissions from 38-63% on personal sales and bonuses from team sales. Higher ranks like National Director provide additional bonuses on generation sales down to 6 levels deep. The fast track programs allow for quick promotion in the first 45-60 days.
Equilibra - Лидер на пазара в Италия-Алое Вера - Тайната на дълголетието и зд...Tatyana Kasabska
Алое Вера - Тайната на дълголетието и здравето!
Продуктите от Алое Вера Equilibra съдържат 100% чист алое вера , студено екстрахиран с цел да запази своите защитни, успокояващи и овлажняващи свойства.
Лидер на пазара
Ние сме горди да бъдем абсолютен лидер в разпространението на масовия италиански пазар на
хранителни добавки и натурална козметика, както по отношение на обема, така и по отношение на стойността на продажбите.
Здраве и красота
25 години опит и етично поведение на пазара на хранителни добавки и натурална козметика. Ние
сливаме традиция и иновация, с продукти, разработени да отговарят на съвременните нужди за един по-добър начин на живот.
Произведено в Италия
Най-голямо внимание се отделя на процеса на разработване на продукта и на прецизната селекция
на използваните титрирани и стандартизирани активни съставки, за получаване на висококачествени продукти, произведени в Италия.
Мисия
„Благосъстоянието на индивида, достъпно за всеки“. Това е амбициозната мисия на Екуилибра,
философия и стратегия, които наистина са възнаграждаващ избор, който спечели доверието на милионите клиенти.
Култура на благосъстояние
Ние разработваме знания относно здравните продукти и промотираме културата, основана на
принципа„да се грижим за себе си“, като начин на осъзнаване на благосъстоянието.
Социална политика
Ние вярваме в отговорната бизнес етика, тъй като отдавна подкрепяме социални инициативи, които
подпомагат подслоняването, изхранването и възпитанието на хора в нужда, в Италия и в най-бедните страни в света.
Околна среда
Екуилибра избра да използва PEFC сертифицирана хартия, за да спомогне за о
GREEN MASTER -За здраве и комфорт!Дамски превръзки SHUYATatyana Kasabska
Дамски превръзки SHUYA
с активен кислород, аниони и инфрачервени лъчи
За здраве и комфорт!
Green Master Има удоволствието да Ви представи
Иновативните високотехнологични дамски превръзки SHUYA,
които съдържат Патентована лента с чип:
активен кислород
аниони
инфрачервени лъчи
Иновативните,високотехнологични дневни и нощни дамски превръзки
SHUYA се състоят от 8 слоя.
1. Тънка и мека памучна повърхност - много бързо абсорбиране за ултра комфорт.
2. Патентована лента с анионен чип с активен кислород и инфрачервено излъчване.
3. Въздушно пропусклив слой за бързо извеждане на влажния въздух.
4. Свръхабсорбиращ и задържащ влагата слой.
5. Уникална подплънка за балансирано абсорбиране, без изтичане встрани.
6. Въздушно пропусклив слой – за бързо намаляване на влагата и топлината между превръзката и кожата.
7. Дишащ най-долен слой, позволяващ преминаването на въздух.
8. Лепяща лента по цялата дължина – нетоксична и не оставя следи.
Действие на Патентованата лента
Инфрачервени лъчи (IR)
Често инфрачервените лъчи носят наименованието топлинни лъчи.
Излъчваната дължина на вълната е обратно пропорционална на температурата и : колкото температурата е по-висока, толкова по-къса е дължината на вълната и по-висок интензитетът на излъчването.
Видове Инфрачервени лъчи (IR)
Близка инфрачервена - NIR
Средна инфрачервена - MIR
Далечна инфрачервена - FIR
Инфрачервените лъчи в дамските превръзки SHUYA са далечни – Far IR с дължина на вълната от 4 до 14 микрона.
Оказва се че най-полезно е излъчването от 9 микрона, което се доближава в най-голяма степен до резонансната честотност на водната молекула.
Когато инфрачервенит
The document is a product catalogue from FM GROUP World. It introduces new body care collections, including products like hair fragrance, body balms, antiperspirant roll-ons, shower gels, and hand and nail creams for both women and men. It also highlights a new β-Glucan Active face care collection consisting of a face serum and moisturizing, rich, and semi-rich face creams containing innovative ingredients like oat beta-glucan. The catalogue provides information on various collections, lists of products and fragrances, and prices in Australian dollars.
Este documento presenta el catálogo de productos de fragancias de FM Group Costa Rica para 2011-2012. Incluye una variedad de fragancias agrupadas en colecciones como lujo, clásica, floral y hot para mujeres y hombres. El director de FM Group World da la bienvenida y expresa su entusiasmo por el liderazgo de Costa Rica en la región. El catálogo describe las fragancias e incluye precios.
This document is a product catalogue from FM GROUP World. It features numerous perfumes, cosmetics, and body care products separated into collections. The catalogue introduces new body care collections for both women and men that include items like hair fragrance, body balms, shower gels, and more. It also promotes new fragrances and highlights key ingredients and benefits of various skincare and beauty items.
Este documento presenta un plan de marketing para FM Group, una empresa de fragancias presente en varios continentes. El plan propone convertirse en distribuidor de FM Group para ganar dinero vendiendo sus productos de forma independiente y cumplir tus sueños y ambiciones trabajando de manera flexible y autónoma. También describe los pasos para construir una red de distribución propia y ascender en la clasificación por niveles de ventas.
La colección de β-GLUCANO ACTIVO contiene productos cosméticos creados a base de beta-glucano de avena, un polisacárido que ofrece varios beneficios para la piel como efecto antiarrugas, hidratación, protección contra los rayos UV, y estimulación de la producción de colágeno. Los productos incluyen serums, cremas, y bálsamos para la cara y el cuerpo destinados a regenerar, hidratar y reafirmar la piel.
Вместо да си търсите работа, можете да започнете да си създавате . Предлагаме ви невероятна възможност да започнете свой собствен бизнес-ФМ България Ви предоставя всичко необходимо за това-попитайте как.Скайп-tatyana kasabska
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
GREEN MASTER -За здраве и комфорт!Дамски превръзки SHUYATatyana Kasabska
Дамски превръзки SHUYA
с активен кислород, аниони и инфрачервени лъчи
За здраве и комфорт!
Green Master Има удоволствието да Ви представи
Иновативните високотехнологични дамски превръзки SHUYA,
които съдържат Патентована лента с чип:
активен кислород
аниони
инфрачервени лъчи
Иновативните,високотехнологични дневни и нощни дамски превръзки
SHUYA се състоят от 8 слоя.
1. Тънка и мека памучна повърхност - много бързо абсорбиране за ултра комфорт.
2. Патентована лента с анионен чип с активен кислород и инфрачервено излъчване.
3. Въздушно пропусклив слой за бързо извеждане на влажния въздух.
4. Свръхабсорбиращ и задържащ влагата слой.
5. Уникална подплънка за балансирано абсорбиране, без изтичане встрани.
6. Въздушно пропусклив слой – за бързо намаляване на влагата и топлината между превръзката и кожата.
7. Дишащ най-долен слой, позволяващ преминаването на въздух.
8. Лепяща лента по цялата дължина – нетоксична и не оставя следи.
Действие на Патентованата лента
Инфрачервени лъчи (IR)
Често инфрачервените лъчи носят наименованието топлинни лъчи.
Излъчваната дължина на вълната е обратно пропорционална на температурата и : колкото температурата е по-висока, толкова по-къса е дължината на вълната и по-висок интензитетът на излъчването.
Видове Инфрачервени лъчи (IR)
Близка инфрачервена - NIR
Средна инфрачервена - MIR
Далечна инфрачервена - FIR
Инфрачервените лъчи в дамските превръзки SHUYA са далечни – Far IR с дължина на вълната от 4 до 14 микрона.
Оказва се че най-полезно е излъчването от 9 микрона, което се доближава в най-голяма степен до резонансната честотност на водната молекула.
Когато инфрачервенит
The document is a product catalogue from FM GROUP World. It introduces new body care collections, including products like hair fragrance, body balms, antiperspirant roll-ons, shower gels, and hand and nail creams for both women and men. It also highlights a new β-Glucan Active face care collection consisting of a face serum and moisturizing, rich, and semi-rich face creams containing innovative ingredients like oat beta-glucan. The catalogue provides information on various collections, lists of products and fragrances, and prices in Australian dollars.
Este documento presenta el catálogo de productos de fragancias de FM Group Costa Rica para 2011-2012. Incluye una variedad de fragancias agrupadas en colecciones como lujo, clásica, floral y hot para mujeres y hombres. El director de FM Group World da la bienvenida y expresa su entusiasmo por el liderazgo de Costa Rica en la región. El catálogo describe las fragancias e incluye precios.
This document is a product catalogue from FM GROUP World. It features numerous perfumes, cosmetics, and body care products separated into collections. The catalogue introduces new body care collections for both women and men that include items like hair fragrance, body balms, shower gels, and more. It also promotes new fragrances and highlights key ingredients and benefits of various skincare and beauty items.
Este documento presenta un plan de marketing para FM Group, una empresa de fragancias presente en varios continentes. El plan propone convertirse en distribuidor de FM Group para ganar dinero vendiendo sus productos de forma independiente y cumplir tus sueños y ambiciones trabajando de manera flexible y autónoma. También describe los pasos para construir una red de distribución propia y ascender en la clasificación por niveles de ventas.
La colección de β-GLUCANO ACTIVO contiene productos cosméticos creados a base de beta-glucano de avena, un polisacárido que ofrece varios beneficios para la piel como efecto antiarrugas, hidratación, protección contra los rayos UV, y estimulación de la producción de colágeno. Los productos incluyen serums, cremas, y bálsamos para la cara y el cuerpo destinados a regenerar, hidratar y reafirmar la piel.
Вместо да си търсите работа, можете да започнете да си създавате . Предлагаме ви невероятна възможност да започнете свой собствен бизнес-ФМ България Ви предоставя всичко необходимо за това-попитайте как.Скайп-tatyana kasabska
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.