Halogen TV is an empowering television network that aims to motivate positive social change. The internship allowed the student to learn about cable television production and marketing through work on pre-production, production, and marketing for Halogen TV original programs. The intern gained an understanding of Halogen TV's brand as "empowering television" through inspirational, positive content and reality shows. The intern accomplished exposure of the Halogen TV brand to college students through planning an event, developed a marketing plan, captured footage for a web video, wrote articles, and assisted with selecting music for a program.

1. Production Intern
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KIA O. MOORE
UNC Charlotte|Communications Studies|International PR Concentration|Journalism Minor
H Spring 2012 | 167 Intern Hours Completed
Internship Location: Indian Land, SC
What I Learned
Interning at Halogen TV allowed me to see the cable television
pre-production, production, post-production, and marketing
process first-hand.
I worked closely with the producers of the Halogen TV
Halogen TV is an empowering television network original programs. At this internship I was assigned pre-production,
that entertains and motivates individuals looking to be production, and marketing duties in relation to several Halogen TV
the change they want to see in the world. Originals.
Halogen TV is a network that’s about much While at Halogen TV I gained a better understanding of cable
more than entertainment. Their aim is to be a platform television branding by interviewing and shadowing knowledgeable
for social good where people can connect with their Halogen TV staff. Although Halogen TV is a part of the Inspiration
purpose and with each other. Network, it truly has differentiated itself from its faith-based parent
The Halogen TV network and website tells the company. Halogen TV is establishing its brand as “empowering
stories that matter to people looking for information, television” by using inspirational content, positive images, and positive
inspiration and ideas on how to make a difference reality-based television.
where they are, with what they already have. Halogen Halogen TV’s content mix focuses on inspiring its audience to
TV is a multi-author collaborative community where their make a positive impact on the world. This concept of “empowering
viewers have a voice alongside the newsmakers and television” helped me understand the tremendous influence entertainment
trendsetters. They provide the latest and best news of can have on an individual.
positive social change around the globe and give
viewers the inside track of how to get involved. Internship Accomplishments
 Exposed approximately 380 college students to the Halogen TV brand
Halogen TV Founder: Becky Henderson thorough the coordination of a “party for a cause” event at the UNC Charlotte
campus.
THE INSPIRATION NETWORKS BRANDS IN 2012  Developed a grassroots marketing plan for the Halogen TV original program
“Tainted Love.”
 Captured footage for a Halogen TV web video about Kony 2012.
 Wrote articles for the Halogen TV website and Halogen TV Tumblr Blog
 Assisted in the selection of the musical score for the Halogen TV original
program “Surf Life.”
Goal
 That my “party for a cause” event inspired the Halogen TV marketing staff to
use more live events to expose even more people to the Halogen TV brand.