In 2013, Americans are projected to spend over $2 billion on candy and $360 million on greeting cards for Halloween, making it the second-highest grossing commercial holiday after Christmas. The shopping for Halloween typically starts at the end of September, with a majority of consumers planning to buy costumes, including for pets. The holiday sees significant participation from adults aged 18-40, who engage in various activities such as attending parties and visiting haunted houses.

1. BILLION
will be spent on candy, and
$360 million on greeting cards
BILLION
LARGEST DAY
for parties in the US, behind MILLION
New Years Eve and Super
Shopping begins at the end of September
will hand
out candy
Begin shopping
before Sept. 30
Don’t shop till the last two weeks of October
two weeks of October
will carve
a pumpkin
will visit a
haunted house
will throw or
attend a party
Begin shopping the rst
of 18-40
year old adults
will wear a costume
will dress
up their pets
will be spent on costumes, pet
costumes, treats, and festivities
people will celebrate
the holiday
Bowl Sunday
How we celebrate
Sources: Halloween Spending Survey 2013, National Retail Federation’s, Google
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THE RISE OF THE
Halloween is the second-highest grossing
commercial holiday after Christmas.