This document outlines the agenda and activities for a career event hosted by Halfords. It includes: - An introduction and icebreaker activity taking 15 minutes. - A 20 minute section about different Halfords departments and roles through a quiz. - A 5 minute introduction to a group challenge around electric bike marketing. - 30 minutes for groups to plan their marketing campaign ideas. - 25 minutes for groups to present their campaigns. - 10 minutes at the end for prizes, information about an online career platform, and feedback forms.

1. Slides Timings
2-10 - Introductions, stats game, journey video and behaviors 15 minutes
11-18 - Different departments, Role matching quiz and
Apprenticeship/Grad schemes
20 minutes
19-21 - Introducing the challenge 5 minutes
22-24 - The challenge – group planning 30 minutes
25 - The presentations 25 minutes
26-28 - Prizes, Connectr info and feedback forms 10 minutes

2. School Name
WELCOME

3. WHO ARE
HALFORDS?

4. 10,000+
PEOPLE WORK
FOR HALFORDS

5. 760+
HALFORDS STORES
AND AUTOCENTRES
IN THE UK

6. 1 MILLION+
BICYCLES SOLD
EVERY YEAR

7. 20 minutes
90% OF THE UK IS NEVER
MORE THAN 20 MINUTES
FROM A HALFORDS
STORE OR AUTOCENTRE

8. TOP 25
SUNDAY TIMES BEST
BIG COMPANY TO
WORK FOR

10. Put
customers in
the driving
seat
Build on our
uniqueness
Embed
service into
our DNA
Create an
infrastructure
that is fit for
the future
Offer
customers a
better
shopping
experience
IHalfords’ Key
Behaviours

11. WORKING AT
HALFORDS

12. Retail Stores Autocentres
Logistics Support Centre
What happens within these different Halfords
Departments? What jobs might people do and where
might they work?

13. Retail Stores
• Working across our 450+ stores selling
our 15,000 product lines
• Helping customers make better and
easier journeys.
Autocentres
• Offering car service, MOT’s and repairs
across our 300+ autocentres
• Offering customers excellent technical
ability as well as a passion for cars and
exceptional customer service
Logistics
• Get Halford’s products into the stores
and into people’s homes in perfect
condition
• Working from our 2 main distribution
centres Logistics co-ordinate the
Halford’s supply chain
Support Centre
• Covers all other areas of the business
from finance and customer care to
running and co-ordinating our online
presence – all things digital!
• Each support centre role plays a key
part in the success and growth of
Halfords
Our vision is all about what we want
to be, that is, essential for people
who love a journey

15. Role Description
Retail Management Graduate -All Departments
D: Build bikes, they carry out pre-delivery inspections as
well as general repairs and servicing
Assistant Manager -Autocentres
F: Ensure that all vehicles are tested in accordance with
standards that are set out by the law. The role also involves
servicing vehicles and fixing faults.
Warehouse Operative-Logistics
H: Ensure the Halfords website and other online platforms
remain fresh and engaging and in line with the Halfords
brand
Retail Finance Director-Support Centre
I: Responsible for managing incoming calls and emails
from customers who need help. Thy diagnose issues and
use their expertise to come up with the best course of
action
MOT Tester-Autocentres A: Responsible for picking bike stock in the distribution
centre, they also offer assistance to other departments too.
Auto Fitter-Retail C: They gain hands on training and experience across all
aspects of the Halford’s business
Digital Content Manager-Support Centre G: Responsible for fitting wiper-blades, car batteries and
bulbs. They also carry out window- chip repair, fluid top-ups
and do minor checks.
Cycle Mechanic-Retail B: Overall responsibility for the site, they manage the jobs
that are booked in and their colleagues, they also order the
parts that are required to carry out repairs.
Technical Support Advisor E: They review Halfords’ trading performance, identifying
risks and opportunities to expand the business and track

16. Role Description
Retail Management Graduate -All Departments
Assistant Manager -Autocentres
Warehouse Operative-Logistics
Retail Finance Director-Support Centre
MOT Tester-Autocentres
Auto Fitter-Retail
Digital Content Manager-Support Centre
Cycle Mechanic-Retail
Technical Support Advisor
C: They gain hands on training and experience across
all aspects of the Halford’s business
B: Overall responsibility for the site, they manage the jobs
that are booked in and their colleagues, they also order the
parts that are required to carry out repairs.
A: Responsible for picking bike stock in the distribution
centre, they also offer assistance to other departments too.
E: They review Halfords’ trading performance, identifying
risks and opportunities to expand the business and track
the end of year performance
F: Ensure that all vehicles are tested in accordance with
standards that are set out by the law. The role also involves
servicing vehicles and fixing faults.
G: Responsible for fitting wiper-blades, car batteries and
bulbs. They also carry out window- chip repair, fluid top-
ups and do minor checks.
H: Ensure the Halfords website and other online
platforms remain fresh and engaging and in line with the
Halfords brand
D: Build bikes, they carry out pre-delivery inspections as
well as general repairs and servicing
I: Responsible for managing incoming calls and emails from
customers who need help. Thy diagnose issues and use their
expertise to come up with the best course of action

17. HALFORDS ROLES
These roles are just the tip of the iceberg! There are a wide range of careers at
Halfords such as…
Customer Service Advisor
Quality Analyst
Head of Engineering
Autocentre Designate Manager
Retail Apprentice
Divisional Director
Regional General Manager
Area Manager
Procurement Manager
Vehicle Technician
Assistant Store Manager
Retail Finance Director
Assistant Buyer
Commercial Finance Manager
People Advisor

18. APPRENTICESHIPS
GRADUATE SCHEMES
Internal talent development
L3 –Retail Team Leader
L4 –Retail Manager
Competitive pay and lots
of other Halfords perks!
Experience, a salary and gain
qualifications and experience while
you work
Vehicle Technician
3 years + 18 month
advanced
Apprenticeship
One-to-one coaching, £4,500
investment in your learning and a
career at Halfords
IT
FINANCE
COMMERCIAL
RETAIL
To choose from
Permanent role from day 1
For post University
or degree course

19. TEAM
CHALLENGE

21. ELECTRIC BIKE MARKETING CHALLENGE
YOUR TASK
In your teams, you will plan a Social
Media Campaign to help make Electric
Bikes more appealing to women
WHAT YOUR TEAM WILL DO
Choose which customer profile you’d like to
aim your campaign at
Mind-map ideas for your campaign, come up
with ideas for posts, hashtags and a timings
strategy
Plan and rehearse a 4 minutes presentation on
your campaign ideas.
You’re no longer students but a
group of Digital Marketing
experts who have been asked
to help the Digital Marketing
Team grow the sales of
Halfords’ range of Electric
Bikes among the female
demographic
READY……STEADY……..GO!!!

22. TASK ONE
Understanding your chosen group or
‘demographic’
• What would make riding an Electric Bike appealing to them?
• What reservations might they have about riding an Electric
Bike and how can you address them?
• What images or words would they respond positively to?
• What Social Media Platforms do they use?
5 MINUTES!

23. TASK TWO
Creating your Social Media Campaign
• Give your campaign a name/hashtag
• What will your campaign involve? Could you use a Snapchat
filter or could be something as big as the Ice-Bucket
challenge? Or a mixture of a few things?
• What time of year will you launch your campaign and why?
• Identify a partnership, this could either be with a shop or
brand that your chosen demographic would like or could it be
with a charity or service?
15 MINUTES!

24. TASK THREE
Presenting Your Ideas
• Plan and practice a presentation that will tell us about your ideas
• Introduce your team, tell use which demographic you’ve been
working on and what you discovered about them
• Talk us through your Campaign Ideas
• No longer than 4 minutes
• Everyone should speak
10 MINUTES!

25. PRESENTATIONS

26. And the winners are…

27. https://connectr.co.uk/halfords
HOW CAN I ACCESS IT?
WHAT IS
CONNECTR?
ONLINE MODULES
Connectr is an online platform designed by
MyKindaFuture, where students can access digital
modules and mentors! Learn more about career
journeys, build skills and ask any questions you have!
1) Halfords STEM careers
2) Communication skills
3) Workplace skills
4) Halfords Apprenticeships
5) Halfords Work Experience

28. THANK
YOU