This study aims to determine the acceptability of halal foods among non-Muslim students in public secondary schools in Lambayong, Sultan Kudarat, Philippines. Specifically, it seeks to understand students' awareness of halal food standards and concepts, and whether their level of awareness impacts acceptability. The study will survey 150 non-Muslim students across 10 public secondary schools. It will analyze students' demographic profiles and levels of awareness of halal food's ethics, hygiene, nutrition, quality, and labeling. It will also examine students' understanding of halal concepts and awareness of halal foods to determine acceptability. The study aims to provide guidance to school administrators, teachers, and local leaders on halal food
This study examines non-Muslim consumers' perceptions toward purchasing halal food products in Malaysia. The researchers conducted a survey of 500 non-Muslim consumers in Malaysia to identify factors that influence their perceptions of halal food. Using statistical analysis, three main variables were found to influence perceptions: attitude, subjective norm, and perceived behavioral control. The study aims to provide insights for food producers and policymakers in Malaysia regarding non-Muslim consumer perceptions of halal food.
Differences in Perceptions Between Muslim andNon-Muslim Consumers in purchasi...AJHSSR Journal
ABSTRACT: The high demand for halal food provides opportunities for halal food producers, especially in
Indonesia, to expand their market both domestically and abroad. Several studies reveal that halal is no longer
defined as a religious obligation but is already considered the standard of choice for both Muslims and NonMuslims around the world, so there is great potential to reach Non-Muslim consumers as a new market for halal
food. This study aims to determine the differences in perceptions between Muslim and Non-Muslim consumers
regarding the intention to purchase food with the halal logo in Indonesia. The analysis used in this study is
Discriminant Analysis using SPSS 22 software to analyze differences in perception factors between Muslim and
Non-Muslim consumers related to the variables of attitude, subjective norm, and perceived behavioral control.
The results showed significant differences between attitudes, subjective norms, and perceived behavioral control
of Muslimand Non-Muslim consumers towards the intention to purchase food with the halal logo. This research
is expected to be used as a reference in decision-making strategies, especially for business people and regulators
to continue to be able to develop the halal industry.
KEYWORDS:Attitude, Subjective Norm, Perceived Behavioral Control, PurchaseIntention, Halal Food
JEL Classification: M19, M30, M31
Halal Food Consumption Intention by Turkish Immigrantsinventionjournals
Individuals, families or communities who leave their own country to settle in another country are called immigrants. The study of immigrants is rooted in many disciplines. Recently immigrants as consumers are started to be studied by the marketing researchers. Immigrants with different needs, wants and consumption patterns constitute big consumer groups in various parts of the world. Immigrant consumers when immigrated to another country may maintain their original consumption culture, adopt the home country’s consumption culture or express a hybrid consumption culture. This study is to explain the determinants of Muslim immigrants in consuming halal food. Theory of Planned Behavior is used as a theoretical framework component which are attitude, subjective norms and perceived behavioral control. A quantitative approach was used to collect data. This study contributes to an understanding of the halal food consuming behavior of immigrants.
The document discusses traditional foods in Malaysia. It notes that various ethnic groups immigrating to Malaysia brought their own culinary traditions. Food plays important cultural and religious roles in Malaysian society. Traditional knowledge about foods and their health properties is passed down through generations. Cultural values influence Malaysian food choices and practices. Consuming traditional foods is embedded in Malaysian families and communities due to the influence of cultural values passed between generations.
The document discusses Islamic ethics in consumerism. It begins with introductions and defines ethics. It notes that ethics deals with standards of what people should do. Islamic ethics are derived from revelation and must remain consistent with fundamental concepts. The document discusses issues like ensuring food is halal and avoiding waste. It emphasizes moderation in spending and using wealth for permitted purposes. Islamic consumer ethics encourage evaluating needs before wants and choosing quality products. Overall the document presents an Islamic approach to ethical consumerism that is based on revelation and encourages moderation.
Halal has now become a universal concept. Halal is a term exclusively used in Islam which means permitted or lawful. There are no parties which can claim the food is Halal without complying with Islamic Law. Halal and non-Halal covers all spectrums of Muslim life, not limited to foods and drinks only, but also for safety, animal welfare, social justice and sustainable environment. Halal and Toyyiban which means clean and wholesome portray the symbol of intolerance to hygiene, safety and quality of food that Muslims consumed. ( K. Baharuddin, N. A. Kassim, S K. Nordin & S. Z. Buyong. et al. 2015)
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
This study examines non-Muslim consumers' perceptions toward purchasing halal food products in Malaysia. The researchers conducted a survey of 500 non-Muslim consumers in Malaysia to identify factors that influence their perceptions of halal food. Using statistical analysis, three main variables were found to influence perceptions: attitude, subjective norm, and perceived behavioral control. The study aims to provide insights for food producers and policymakers in Malaysia regarding non-Muslim consumer perceptions of halal food.
Differences in Perceptions Between Muslim andNon-Muslim Consumers in purchasi...AJHSSR Journal
ABSTRACT: The high demand for halal food provides opportunities for halal food producers, especially in
Indonesia, to expand their market both domestically and abroad. Several studies reveal that halal is no longer
defined as a religious obligation but is already considered the standard of choice for both Muslims and NonMuslims around the world, so there is great potential to reach Non-Muslim consumers as a new market for halal
food. This study aims to determine the differences in perceptions between Muslim and Non-Muslim consumers
regarding the intention to purchase food with the halal logo in Indonesia. The analysis used in this study is
Discriminant Analysis using SPSS 22 software to analyze differences in perception factors between Muslim and
Non-Muslim consumers related to the variables of attitude, subjective norm, and perceived behavioral control.
The results showed significant differences between attitudes, subjective norms, and perceived behavioral control
of Muslimand Non-Muslim consumers towards the intention to purchase food with the halal logo. This research
is expected to be used as a reference in decision-making strategies, especially for business people and regulators
to continue to be able to develop the halal industry.
KEYWORDS:Attitude, Subjective Norm, Perceived Behavioral Control, PurchaseIntention, Halal Food
JEL Classification: M19, M30, M31
Halal Food Consumption Intention by Turkish Immigrantsinventionjournals
Individuals, families or communities who leave their own country to settle in another country are called immigrants. The study of immigrants is rooted in many disciplines. Recently immigrants as consumers are started to be studied by the marketing researchers. Immigrants with different needs, wants and consumption patterns constitute big consumer groups in various parts of the world. Immigrant consumers when immigrated to another country may maintain their original consumption culture, adopt the home country’s consumption culture or express a hybrid consumption culture. This study is to explain the determinants of Muslim immigrants in consuming halal food. Theory of Planned Behavior is used as a theoretical framework component which are attitude, subjective norms and perceived behavioral control. A quantitative approach was used to collect data. This study contributes to an understanding of the halal food consuming behavior of immigrants.
The document discusses traditional foods in Malaysia. It notes that various ethnic groups immigrating to Malaysia brought their own culinary traditions. Food plays important cultural and religious roles in Malaysian society. Traditional knowledge about foods and their health properties is passed down through generations. Cultural values influence Malaysian food choices and practices. Consuming traditional foods is embedded in Malaysian families and communities due to the influence of cultural values passed between generations.
The document discusses Islamic ethics in consumerism. It begins with introductions and defines ethics. It notes that ethics deals with standards of what people should do. Islamic ethics are derived from revelation and must remain consistent with fundamental concepts. The document discusses issues like ensuring food is halal and avoiding waste. It emphasizes moderation in spending and using wealth for permitted purposes. Islamic consumer ethics encourage evaluating needs before wants and choosing quality products. Overall the document presents an Islamic approach to ethical consumerism that is based on revelation and encourages moderation.
Halal has now become a universal concept. Halal is a term exclusively used in Islam which means permitted or lawful. There are no parties which can claim the food is Halal without complying with Islamic Law. Halal and non-Halal covers all spectrums of Muslim life, not limited to foods and drinks only, but also for safety, animal welfare, social justice and sustainable environment. Halal and Toyyiban which means clean and wholesome portray the symbol of intolerance to hygiene, safety and quality of food that Muslims consumed. ( K. Baharuddin, N. A. Kassim, S K. Nordin & S. Z. Buyong. et al. 2015)
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
International Journal of Humanities and Social Science Invention (IJHSSI)inventionjournals
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
An Islamic Perspective of Food Security Management Marwan Haddad
(1) The document summarizes an Islamic perspective on food security management presented by Professor Marwan Haddad at the Fifth Botin Foundation Water Workshop in Spain.
(2) It defines food security as food being available to all members of a society in reasonable quantities, at all times of the year, in safe quality, and at an affordable price.
(3) From an Islamic view, food security can be achieved through balancing resource availability and use according to Allah's commands and ensuring individual behavior aligns with Islamic principles through both individual responsibility and state institutions.
An Islamic Perspective of Food Security Management Marwan Haddad
(1) The document summarizes an Islamic perspective on food security management presented by Professor Marwan Haddad at the Fifth Botin Foundation Water Workshop in Spain.
(2) It defines food security as food being available to all members of a society in reasonable quantities, at all times of the year, in safe quality, and at an affordable price.
(3) From an Islamic view, food security can be achieved through balancing resource availability and use according to Allah's commands and ensuring individual behavior aligns with Islamic principles through both individual responsibility and state institutions.
The document discusses emerging trends in the halal food industry in 2023, including the rise of plant-based halal foods, halal-friendly travel destinations, and the fusion of halal cuisines with global flavors. It also explores the growing emphasis on health and wellness, digital transformation, and sustainable packaging solutions in the halal food sector. Overall, the halal food industry is witnessing many exciting innovations that cater to the diverse needs and preferences of halal-conscious consumers worldwide.
A Study on the Consumer Perception about the Fast Foods in Southern Delhi RegionSuryadipta Dutta
Objectives of the study:
To identify the factors affecting the choice of (Indian youth) consumers for fast food.
To examine the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast foods.
To check the awareness of health hazards of fast food and its association with overweight.
This document summarizes a study exploring child healthcare and treatment-seeking behavior in a village located in a haor region of Bangladesh. The study utilized interviews and focus groups to understand the various factors influencing healthcare choices, including the interrelationship between local ecology and health. Key findings were that the haor ecosystem is declining due to overuse of resources, and villagers utilize multiple healthcare sectors - including popular/family-based care, folk healers, and biomedical professionals - with choices influenced by cultural and socioeconomic factors. Government and NGOs could help improve child health by increasing access to services and promoting awareness of nutrition and sanitation practices.
1. The document summarizes research on factors that influence consumer purchasing behaviors related to organic foods. It discusses nutritional content, sensory appeal, ecological welfare, price, and natural content as key factors.
2. Several studies discussed found nutritional content and health benefits to be important determinants for consumers in purchasing organic foods. Sensory factors like taste were also found to influence hedonic attitudes.
3. Ecological welfare concerns like environmental friendliness and animal treatment were shown to impact purchasing behaviors, particularly for regular organic food buyers. Price was found to both encourage and discourage organic food purchases depending on other values held by consumers.
This document provides information about community nutrition and nutrition counseling. It begins with an assessment evaluation breakdown for a community nutrition course. It then defines community nutrition and discusses the roles of nutritionists in assessing food/nutrition situations and helping communities develop healthy habits. Key terms are outlined, and global malnutrition statistics provided. The remainder discusses nutritional counseling, including defining it as a two-way process between client and counselor to set goals. Principles of ethical counseling and various counseling approaches are also summarized.
This document provides information about community nutrition and nutrition counseling. It discusses:
- Assessment criteria for a community nutrition course, including assignments, quizzes, and exams.
- Definitions of community nutrition and how it aims to help individuals and groups develop healthy eating habits.
- Key terms used in community nutrition like community, child, newborn, and adolescent.
- Global and Ethiopian nutrition statistics on undernutrition.
- The roles, principles, approaches, and qualities of effective nutrition counseling. Counseling aims to help clients make dietary changes through education, support and setting achievable goals.
This document proposes a "Healthy Prof Wellness Community" housing program for Rowan University that would provide substance-free living for students interested in health and wellness. The program would be housed in Willow Hall and offer social and educational activities for residents to bond over health topics. An application process would select freshmen of any major. The purpose is to support students avoiding drugs and alcohol by providing a comfortable environment and building community among like-minded students. The proposal outlines needs assessment research showing a portion of students do not drink or do drugs and would benefit from this option. Goals for the program include recruiting students who report less drug/alcohol exposure and providing alternative activities to risky behavior.
This document discusses a study on the level of satisfaction with food safety and hygiene practices among food vendors from the perspective of students at Nazareth High School. It aims to determine students' level of satisfaction with food safety, the hygiene practices of food vendors, and the relationship between the two. The study will involve surveying 154 randomly selected students at the school about their experiences with and perceptions of food vendor food safety and hygiene. It is intended to provide information that can benefit parents, the school, and students regarding food safety issues.
Healthy Food Perception For Urban Peopleazwanameera
The document discusses a study on people's perceptions of healthy food in urban areas. It finds that urban residents generally perceive healthy food as being nutritious, fresh, low in fat and additives, and hygienic. Knowledge, education, culture, religion, sensory preferences and prior experiences were found to influence perceptions. Most participants reported obtaining healthy foods from traditional markets, home cooking or restaurants. Barriers to healthy eating included time constraints, limited menu options, accessibility and attractive unhealthy food advertisements.
BRINGING WHOLE FOODS MARKET TO GRAND RAPIDS, MI (RESEARCH PAPER)Miranda Bator
June, 2015: This research paper was developed and formulated at Grand Valley State University in CAP 115: Research Methods of Public Relations and Advertising. The purpose of research was to determine whether or not Whole Foods Market should open up a store in the Grand Rapids area, based on the target audience selected. This 52-page document includes background information, secondary research, primary research of a focus group and survey, results, discussion, and conclusion.
The purpose of the project was to increase understanding of meanings and expressions of care and caring for self and others as identified by Somali adolescents who are attending an urban American school.
The document outlines a student project to create 5 healthy recipe videos for UNACH students. The project aims to help improve student health, digestion, and academic performance by providing quick and inexpensive healthy meal options. The project will gather recipe information from sources on nutrition and healthy eating. Digital apps will be used to edit a tutorial video compiling the recipes, which will be published on YouTube. The video recipes are intended to promote a balanced diet for students in line with research on the benefits of fiber, nutrients, and a varied diet for growth and disease prevention.
The document outlines a student project to create 5 healthy recipe videos for UNACH students. It aims to help improve health, digestion, and academic performance. The project will gather quick and cheap healthy recipe ideas, classify the information, and edit videos using apps like InShot and CapCut. A literature review discusses the importance of a balanced diet with nutrients from fruits, vegetables, and grains for health, digestion, and disease prevention. The project will resolve issues around an immediate society by developing recipes promoting a good, immediate diet for students using digital tools like TikTok.
EAT RIGHT INDIA campaign was launched in 2018.
The campaign is led by FSSAI.
It is aimed to create consumer awareness about eating safe and nutritious food.
It also aims to engage, excite, and enable citizens to improve their health and well being.
Tagline : “Sahi Bhojan, Behtar Jeevan” forms the foundation of this movement.
The campaign aims to reduce the sugar, salt and fat in packaged food and raise awareness among people that sugar, salt and fat are not good for health and should be consumed in minimal quantities.
It encourages food companies to reformulate their goods, provide better nutritional information to consumers, and invest in healthier foods on the supply side.
International Journal of Humanities and Social Science Invention (IJHSSI)inventionjournals
International Journal of Humanities and Social Science Invention (IJHSSI) is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
An Islamic Perspective of Food Security Management Marwan Haddad
(1) The document summarizes an Islamic perspective on food security management presented by Professor Marwan Haddad at the Fifth Botin Foundation Water Workshop in Spain.
(2) It defines food security as food being available to all members of a society in reasonable quantities, at all times of the year, in safe quality, and at an affordable price.
(3) From an Islamic view, food security can be achieved through balancing resource availability and use according to Allah's commands and ensuring individual behavior aligns with Islamic principles through both individual responsibility and state institutions.
An Islamic Perspective of Food Security Management Marwan Haddad
(1) The document summarizes an Islamic perspective on food security management presented by Professor Marwan Haddad at the Fifth Botin Foundation Water Workshop in Spain.
(2) It defines food security as food being available to all members of a society in reasonable quantities, at all times of the year, in safe quality, and at an affordable price.
(3) From an Islamic view, food security can be achieved through balancing resource availability and use according to Allah's commands and ensuring individual behavior aligns with Islamic principles through both individual responsibility and state institutions.
The document discusses emerging trends in the halal food industry in 2023, including the rise of plant-based halal foods, halal-friendly travel destinations, and the fusion of halal cuisines with global flavors. It also explores the growing emphasis on health and wellness, digital transformation, and sustainable packaging solutions in the halal food sector. Overall, the halal food industry is witnessing many exciting innovations that cater to the diverse needs and preferences of halal-conscious consumers worldwide.
A Study on the Consumer Perception about the Fast Foods in Southern Delhi RegionSuryadipta Dutta
Objectives of the study:
To identify the factors affecting the choice of (Indian youth) consumers for fast food.
To examine the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast foods.
To check the awareness of health hazards of fast food and its association with overweight.
This document summarizes a study exploring child healthcare and treatment-seeking behavior in a village located in a haor region of Bangladesh. The study utilized interviews and focus groups to understand the various factors influencing healthcare choices, including the interrelationship between local ecology and health. Key findings were that the haor ecosystem is declining due to overuse of resources, and villagers utilize multiple healthcare sectors - including popular/family-based care, folk healers, and biomedical professionals - with choices influenced by cultural and socioeconomic factors. Government and NGOs could help improve child health by increasing access to services and promoting awareness of nutrition and sanitation practices.
1. The document summarizes research on factors that influence consumer purchasing behaviors related to organic foods. It discusses nutritional content, sensory appeal, ecological welfare, price, and natural content as key factors.
2. Several studies discussed found nutritional content and health benefits to be important determinants for consumers in purchasing organic foods. Sensory factors like taste were also found to influence hedonic attitudes.
3. Ecological welfare concerns like environmental friendliness and animal treatment were shown to impact purchasing behaviors, particularly for regular organic food buyers. Price was found to both encourage and discourage organic food purchases depending on other values held by consumers.
This document provides information about community nutrition and nutrition counseling. It begins with an assessment evaluation breakdown for a community nutrition course. It then defines community nutrition and discusses the roles of nutritionists in assessing food/nutrition situations and helping communities develop healthy habits. Key terms are outlined, and global malnutrition statistics provided. The remainder discusses nutritional counseling, including defining it as a two-way process between client and counselor to set goals. Principles of ethical counseling and various counseling approaches are also summarized.
This document provides information about community nutrition and nutrition counseling. It discusses:
- Assessment criteria for a community nutrition course, including assignments, quizzes, and exams.
- Definitions of community nutrition and how it aims to help individuals and groups develop healthy eating habits.
- Key terms used in community nutrition like community, child, newborn, and adolescent.
- Global and Ethiopian nutrition statistics on undernutrition.
- The roles, principles, approaches, and qualities of effective nutrition counseling. Counseling aims to help clients make dietary changes through education, support and setting achievable goals.
This document proposes a "Healthy Prof Wellness Community" housing program for Rowan University that would provide substance-free living for students interested in health and wellness. The program would be housed in Willow Hall and offer social and educational activities for residents to bond over health topics. An application process would select freshmen of any major. The purpose is to support students avoiding drugs and alcohol by providing a comfortable environment and building community among like-minded students. The proposal outlines needs assessment research showing a portion of students do not drink or do drugs and would benefit from this option. Goals for the program include recruiting students who report less drug/alcohol exposure and providing alternative activities to risky behavior.
This document discusses a study on the level of satisfaction with food safety and hygiene practices among food vendors from the perspective of students at Nazareth High School. It aims to determine students' level of satisfaction with food safety, the hygiene practices of food vendors, and the relationship between the two. The study will involve surveying 154 randomly selected students at the school about their experiences with and perceptions of food vendor food safety and hygiene. It is intended to provide information that can benefit parents, the school, and students regarding food safety issues.
Healthy Food Perception For Urban Peopleazwanameera
The document discusses a study on people's perceptions of healthy food in urban areas. It finds that urban residents generally perceive healthy food as being nutritious, fresh, low in fat and additives, and hygienic. Knowledge, education, culture, religion, sensory preferences and prior experiences were found to influence perceptions. Most participants reported obtaining healthy foods from traditional markets, home cooking or restaurants. Barriers to healthy eating included time constraints, limited menu options, accessibility and attractive unhealthy food advertisements.
BRINGING WHOLE FOODS MARKET TO GRAND RAPIDS, MI (RESEARCH PAPER)Miranda Bator
June, 2015: This research paper was developed and formulated at Grand Valley State University in CAP 115: Research Methods of Public Relations and Advertising. The purpose of research was to determine whether or not Whole Foods Market should open up a store in the Grand Rapids area, based on the target audience selected. This 52-page document includes background information, secondary research, primary research of a focus group and survey, results, discussion, and conclusion.
The purpose of the project was to increase understanding of meanings and expressions of care and caring for self and others as identified by Somali adolescents who are attending an urban American school.
The document outlines a student project to create 5 healthy recipe videos for UNACH students. The project aims to help improve student health, digestion, and academic performance by providing quick and inexpensive healthy meal options. The project will gather recipe information from sources on nutrition and healthy eating. Digital apps will be used to edit a tutorial video compiling the recipes, which will be published on YouTube. The video recipes are intended to promote a balanced diet for students in line with research on the benefits of fiber, nutrients, and a varied diet for growth and disease prevention.
The document outlines a student project to create 5 healthy recipe videos for UNACH students. It aims to help improve health, digestion, and academic performance. The project will gather quick and cheap healthy recipe ideas, classify the information, and edit videos using apps like InShot and CapCut. A literature review discusses the importance of a balanced diet with nutrients from fruits, vegetables, and grains for health, digestion, and disease prevention. The project will resolve issues around an immediate society by developing recipes promoting a good, immediate diet for students using digital tools like TikTok.
EAT RIGHT INDIA campaign was launched in 2018.
The campaign is led by FSSAI.
It is aimed to create consumer awareness about eating safe and nutritious food.
It also aims to engage, excite, and enable citizens to improve their health and well being.
Tagline : “Sahi Bhojan, Behtar Jeevan” forms the foundation of this movement.
The campaign aims to reduce the sugar, salt and fat in packaged food and raise awareness among people that sugar, salt and fat are not good for health and should be consumed in minimal quantities.
It encourages food companies to reformulate their goods, provide better nutritional information to consumers, and invest in healthier foods on the supply side.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
2. INTRODUCTION
Multicultural society is the trend in our society nowadays.
Merging and mixing of cultures and different faith and
religion is quite common in our community. One of the
thing that makes people bond together is the food that we
consume. This bond is often compromised between
conflicting culture because of different belief in faith and
religion.
3. INTRODUCTION
Non-Muslims who are conscious on their food diet tend to
observe the labels in the food products that they bought. As
what Felix Immanuel 2016 says on his blogs, “Therefore, let
us obey and have the zeal of God by not eating halal, but let
it not hinder building His kingdom.” It leads to the addition
of division of togetherness within the community as
Muslims strongly observes the prohibition of eating haram
(foods that are forbidden to Muslim to consume like pork
and blood) foods.
4. INTRODUCTION
This study seeks to understand the knowledge and behavior
of the new generation towards the halal foods especially to
those devoted non-Muslim families who are conscious on
the principle of halal. It also aims to give significant answers
on if halal food in general is acceptable in the diverse society
of Lambayong, Sultan Kudarat which has different tribes like
Ilocano, Maguindanaon, Hiligaynon, Cebuano, Maranao etc.
5. Statement of the problem
This study aims to determine the acceptability of halal foods to non-
Muslim students of public secondary schools of Lambayong, Sultan
Kudarat.
Specifically, it sought to answer the following questions:
1. What is the demographic profile of the respondents in terms of:
1.1 Age
1.2 Gender
1.3 Tribe
1.4 Religion
1.5 Grade Level
6. Statement of the problem
2. What is the level of awareness of the students on the halal food in terms of:
2.1 Ethical standards of food products
2.2 Hygiene
2.3 Nutrition
2.4 Quality
2.5 Halal logo
3. What is the level of acceptability of halal food by non-Muslim students in public secondary
schools in:
3.1 Understanding on halal concepts
3.2 Awareness on halal foods
4. Is there any relationship between the level of awareness of halal food and the acceptability
of non-Muslim students in public secondary school.
7. Conceptual Framework of the study
The schematic diagram below shows the Independent Variable and Dependent Variable in the acceptability of
halal food to non-Muslim students of Public secondary schools in municipality of Lambayong, Sultan Kudarat.
The first box contains Independent Variable Halal food which pertains to Ethical standard of food products,
Nutrition, Hygiene, Quality and Halal Logo, this connected to the second box is the Dependent variable which is
Acceptability of Halal food to non-Muslim students that pertains to Understanding halal concepts and
Awareness on halal foods.
8. Hypothesis:
Ho: There is no significant difference between
the level of awareness of halal food and the
acceptability of non-Muslim students in public
secondary schools in Lambayong, Sultan
Kudarat.
9. Significance of the Study
This study will be beneficial to the following:
To School Administrators. the result of this study will be used as basis to make policy
improvement in terms of regulating school canteens and surrounding cafeterias within
school premises with regards to serving halal foods to students. It would also help in the
implementation of the DepEd Order No. 28, s. 2018 Oplan Kalusugan 2019 which aims to
provide and promote sustainable school health and nutrition program.
To the Teacher. Teachers is one of the main character in a school setting. The result of the
study will help them to give advises to its student and reduce the incident on discrimination
and teasing among students because of their food preferences.
10. Significance of the Study
To the Local Leaders. The result of the study will be the basis of
local leaders to guide and make adjustments on local residents
and students on the issue of Halal foods.
To the society. Cultural tolerance is one of the main ingredient in
promoting peace within a well diverse community. Food is very
essential on bringing togetherness and bond within group of
people. This study would give knowledge on the level of
understanding of non-Muslim to the preparation and halal food
in general.
11. Locale of the Study
The setting of this research study will be conducted at Public
Secondary Schools of municipality of Lambayong, Sultan Kudarat.
Scope and Delimitation
The study will focus on the level of acceptability to non-Muslim
students of public secondary schools of the municipality of
Lambayong, Sultan Kudarat on December 2021.
12. Research Participants
The respondents of this study will be the official
enrolled high school learners in the public
secondary school of Lambayong, Sultan
Kudarat. The cluster sampling method will be
used to gather data for the research study,
wherein 150 Students of 10 public secondary
schools of municipality of Lambayong, Sultan
Kudarat.
13. DEFINITION OF TERMS
Halal refers to free from any component that Muslims are prohibited from consuming according
to Islamic law (Shariah). Processed, made, produced, manufactured and/or stored using utensils,
equipment and/or machinery that have been cleansed according to Islamic law.
Halal Certification refers to the process of giving document that guarantees that products and
services aimed at the Muslim population meet the requirements of Islamic law and therefore are
suitable for consumption. It is a process which ensures the features and quality of the products
according to the rules established by the Islamic Council that allow the use of the mark Halal. It is
mainly applied to meat products and other food products such as milk, canned food and additives.
Specifically, for meat products Halal certifies that the animals were slaughtered in a single cut,
thoroughly bled, and their meat have not been in contact with animals slaughtered otherwise and,
especially, with pork.
14. DEFINITION OF TERMS
Halal Foods refers to lawful and permitted to be eaten by those observing Islamic teachings.
Muslims are not allowed to consume foods or beverages that are Haram, or forbidden.
Halal logo refers to a symbol that signifies that a product is approved through halal certification.
It is a bright green and white circular badge with the white “Halal” lettering in the uppercase
placed under or above the same inscription in Arabic.
Haram refers to forbidden or proscribed by Islamic law.
Muslim refers to people who follow or practice Islam.
Consumers refers to a person who purchases goods and services for personal use.
Sharia refers to rules by which a Muslim society is organized and governed, and it provides the
means to resolve conflicts among individuals and between the individual and the state.
15. Chapter II
REVIEW OF RELATED LITERATURE AND
STUDIES
Religious belief and cultural background plays a significant factor in sculpting social behavior.
Differences in religious affiliations tend to influence the way people live, the choices they
make, what they eat, and whom they associate with. The concept of halal food is generally
attributed to Muslim consumers. Increasing demand and popularity of halal food is
recognized internationally. Despite of this increasing demand even for non-Muslim
consumers, scholars doubted that the halal concept is not well understood by Non-Muslim
consumers due to lack of knowledge and information about halal (Golnaz Renai et al., 2010).
Other than that, lack of insights on Non-Muslim behavior towards halal consumption as well
as no significant evidence indicated that Non-Muslims are well aware of the benefits of
consuming halal products limiting the opportunity to efficiently venture and expand into the
halal market itself (Vloreen Nity Mathewa et al., 2014; Golnaz Renai et al., 2012; Golnaz Renai
et al., 2010).
16. Past studies documented that health benefits are the main reason behind the consumption
of halal food among the non-Muslim consumers that consist of Chinese and Indian (Lee S-H
et al., 2016). These benefits are in line with the non-Muslim consumers ‘consideration and
preference to consume safe and fresh ingredients on their daily food intake (Prescott J et al.,
2012). However, despite the attraction of health benefits offered by halal food, ambiguous
evaluation emerged among the non-Muslim consumers. The Islamic slaughtering method,
which is the crucial part of halal food production, is considered as inhumane (Rezai G., et al
2015). Consequently, the purchase intention on halal food among the non-Muslim
consumers remain inconclusive. The ambiguous condition is therefore would lead to the
hesitation among the non-Muslim consumers to purchase halal food. Drawing form the
discussion, there is a gap in the literature that need to be addressed. In particular, to
investigate the degree of halal food knowledge. In particular, to investigate the degree of
halal food knowledge among the non-Muslim consumers that acts as an informational basis
that significantly influence their evaluation or attitude towards halal food (Jamal A and
Sharifuddin J 2015). In turn, the ambiguous evaluation or attitude could be reduced that
leads to a more accurate conclusion of the halal food purchase intention among the non-
Muslim consumers.
17. Chapter III
METHODOLOGY
Research Design
The study will use the descriptive survey type of research design. In this
study, the researcher gathers information through survey questionnaires
drafted with due consultation and approval from the Adviser, Statistician
and English Critic.
Respondents of the Study
The respondents of the study will be the one-hundred (150) Public
Secondary High School students who are officially enrolled in ten (10)
identified secondary school in the municipality of Lambayong, Sultan
Kudarat for the School Year 2021-2022. The respondents will be selected
through random sampling method.
18. Data Gathering Procedure
The researcher writes a request for the School Principals of different secondary
schools within the municipality of Lambayong. Requested a copy of the list and
number of high school students and take the number of the 1/3 population for
each which is 150 respondents filling up the survey questionnaire. 1/3 is used
to have a strong and validated output of the study. The researcher used Cluster
Sampling Technique in the study. Orientation and distribution of the survey
questionnaires to the respondents then will be followed.
Data Gathering Instrument
The researcher together with his Adviser, Statistician and English Critic will
outline a survey questionnaire that has three (3) parts, the part one profiling of
the respondents. Part two is to determine the level of awareness of the non-
Muslim students in halal food in terms of Ethical standards of food products,
Hygiene, Quality and Halal logo.
First part of the questionnaire consist of demographic profile, the second part
has four terms and each terms has 6 questions. The third part has 2 terms and
each term has 3 questionnaire. The overall total of questionnaire is 30 items.
19. Samples and Sampling Techniques
Sampling Technique Nassiuma’s equation (2000) as summarized by Legaste (2013) was
utilized to determine the total number of sample per school.
The formula is as follows:
Nassiuma’s Formula
n = (N C^2)/C^(2+( -1) e) where n = sample size
N = population size
C = Coefficient of Variation (50%)
e = desired margin of error @ 5%
Proportional allocation formula was used to find the sample of students from each grade level.
Proportional Allocation Formula
S = n1n/n Where S = sub-sample
n1 = sub-population
n = sample size
N = total population
20. Statistical Treatment
To interpret the date effectively, the researcher will employ the following statistical
treatment. The Percentage, Weighted Mean and T-test are the tools use to interpret data.
1. Percentage
This will employ to determine the frequency counts and percentage distribution of
personal related variables of the respondents.
Formula: % =F/N×100
% is the percentage
F is the Frequency
N is the total number of respondents
100 is a constant value
21. 2. Average Weighted Mean
This will be used to determine the assessment of the respondents with
regards to their personal profiles.
Formula: X =Fx/N
X is the weighted mean
F is the frequency
x is the weight of each item
N is the number of cases
3. Standard Deviation
This will be used to determine how spread out the data collected to the
respondents.
22. 3. Correlation
This will be used to determine the relationship of the variable used in this study.
rxy = Pearson r correlation coefficient between x and y
n = number of observations
xi = value of x (for ith observation)
yi = value of y (for ith observation)
23.
24. Instruction: Kindly respond to the following questions regarding your reaction or perception to each
situation. Use the Likert Scale below together with its vertical description and provision to accurately give
your insights on how you agree or disagree with the given statement about the Acceptability of Halal Food.
Numerical Verbal Description Provision Rating
5 Strongly Agree Strongly Agree in the given statement.
4 Agree Agree in the given statement.
3 Neutral Neutral in the given statement
2 Disagree Disagree in the given statement
1 Strongly Disagree Strongly Disagree in the given statement