The Money Event Hackathon - Coupon Quest : An Android App using iBeacons
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Internal presentation outlining the Money Event Hackathon held in Charlotte, NC on July 12, 2014. The app, Coupon Quest, is an Android application written in 24 hours. It uses the Inmar coupon api and iBeacons to add interactive digital coupon usage to the shopping experience. Coupon Quest was the winning entry in the competition. I different version of this presentation will be given in Las Vegas at The Money Event on September 10th, 2014.
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http://eutectics.blogspot.com/2014/01/how-to-design-programs-using-vhdl-all.html
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The Money Event Hackathon - Coupon Quest : An Android App using iBeacons
- 1. CouponQuest 24 Hours of Caffeine infused coding
- 2. ● 24 hours ● 5 sponsor apis ● Inmar provided a coupon API ● 7 teams ● Sponsored by The Money Event and UNCC. ● Winner goes to Las Vegas The Competition
- 3. How many of you have gone shopping but left a coupon at home? Hour 1 - The Idea
- 4. Did you still purchase the item?
- 6. 40% of shoppers who forgot their coupon, leave without purchasing.
- 7. What if the coupon was available on your phone?
- 8. 66 Million DIGITAL coupons were redeemed in 2013.
- 9. 141% more digital coupons were redeemed in 2013
- 10. 59% of consumers said of the tool available digital coupons are the best way to influence their purchasing decision According to Forrester….
- 11. 1. People use coupons if they have them 2. Coupons can influence your purchase So now we know..
- 12. What else sucks about using coupons?
- 13. Getting behind someone using all of these...
- 14. The average American spends 2 years of their life waiting in line.
- 15. What if one scan applied all of the coupons?
- 16. Great!
- 17. 1. People use coupons if they have them 2. Coupons can influence your purchase 3. We need to spend less time in line. So now we know that..
- 19. How are customer influenced if they receive a coupon WHILE they are in the store?
- 20. 47% of consumers are likely to try a new brand when receiving a coupon on their smartphone while shopping.
- 21. 36% of those receiving coupons are likely to switch brand!
- 22. I think we can make that happen!
- 23. 1. Digital Coupons 2. Scan once. 3. Distributed in store with iBeacons. Stretch Goal: Gamification! So we have a plan..
- 24. A good plan violently executed now is better than a perfect plan executed next week. Was Patton talking about Hackathons?
- 26. Mix in some of this..
- 29. VICTORY! sSo what did we learn?