generic business

1. © 2013 Home Appliance Company
– an introduction

2. © 2013 Home Appliance Company
The Beginnings..

3. © 2013 Home Appliance Company
1999………The beginnings
A small facility, 20 people, 1 model,
1 application, 10000 motors a month
Committed people, limited
resources and a common dream
PICL
20 Years later…

4. © 2013 Home Appliance Company
The PICL story….
Motors for Air conditioners, coolers
More than 50% export
Clients: Carrier, Daikin, Hitachi, Voltas
Panasonic, Bluestar, Alessa, SAMCO etc
Globally 1St Carrier gold supplier for
motors
ACE Tools driven
Shining floors
Computerized testing
Design & development Identification & storage
Hall of excellence Auto winding
Exited full stake to Reliance Capital (Private Equity) & Amber enterprises

5. © 2013 Home Appliance Company
From a sapling to a tree…
The result…
Our
Group
Tomorrow
Making
Quantum Leaps
Our
Group
Today
Our Group
Yesterday
And our growth story continues…
Home Appliance Company
Mogen bearings India
Star Academy
Expo Sales (India)
Appliance Motor Company

6. © 2013 Home Appliance Company
Mogen Bearings India
• Equity Partnership with Ningbo Mosheng bearings, China
• Company sales : 400 Cr
• Key customers: Nidec, Orient, V guard , Surya, Bajaj etc
Advantages of global sourcing- Locally

7. © 2013 Home Appliance Company
Selected customers & focus industries
7
Some of our esteemed customers
Surya Roshni, Kent, Tibrewala electicals, Sri Balaji, Aerowinn etc are our
clients in India for ceiling fans…
We are the
sole supplier of
bearings to Orient

8. © 2013 Home Appliance Company
……and of course the Mercedes of Bearings…..
8
NH Mosheng bearings now used in the new Mercedes S-Class

9. © 2013 Home Appliance Company
Star Academy
• Runs workshops on life skills & leadership
• Collaboration with Jack Canfield –
America’s number 1 peak performance
trainer and author of ‘Chicken soup for the
soul’ series
• Major Clients :
• UNICEF, World Bank, ILO across
countries
• Corporates including Coke, Airtel,
Cadilla, Zamil, Alessa, Videocon,
SAMCO etc

10. © 2013 Home Appliance Company
HAC : India’s leading SHA manufacturer
Core competence:
Final assembly of mixer
Grinders & Coolers
Shop area:
200K Sq ft,
Systems:
Muskaan
TOC: a
new way of life
Capacity:
4.2 Mn MG/ JMG/
FP’s
250K Room
coolers
Team:
Dedicated, highly
experienced
industry
professionals
Highest producer
in India
Key Vital
statistics
A new state of the art facility…

11. © 2013 Home Appliance Company
HAC Mixer plant - Images
Modern & organized stores....

12. © 2013 Home Appliance Company
HAC Mixer plant - Images
12 Assembly lines…

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HAC Mixer plant - Images
Modern material handling to minimize movement…

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HAC Mixer plant - Images
State of the art testing and endurance facilities…

15. © 2013 Home Appliance Company
HAC Moulding plant - Images
22 Moulding machines with space to add 15 more…

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Expo Sales- Assembly
Manufacturing of Mixer grinders, hand
blenders & hair dryers
Room Cooler capacity of 15K per month
Single piece flow
Mixer capacity of 100K per month
Super market – Pull system
A completely visual factory
Spare capacity available…

17. © 2013 Home Appliance Company
Plant at a glance – Mixer Assembly
4 Assembly lines for Mixer Grinder Production…

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Plant at a glance – Mixer Assembly
Modern labs and assembly layout

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Plant at a glance – Hair Dryer Assembly
State of the art testing and endurance facilities…

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Appliance Motor Company: A dedicated motor facility
Quality focused manufacturing….
• Universal motors for Mixer Grinders, Hand Blenders & Power
tools
• Modern facility with ‘state of the art’ machinery
• Monthly capacity of 500k motors per month,

21. © 2013 Home Appliance Company
Appliance Motor Company: Images
9 Assembly lines…

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Fully automated Rotor & Stator Winding…
Appliance Motor Company: Images

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Appliance Motor Company: Images
Fully Automated soaking setup for each motor manufactured….

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Appliance Motor Company: Images
Fully Automated balancing

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Appliance Motor Company: Images
Fully automated varnish trickling plant & Computerized testing…

26. © 2013 Home Appliance Company
Key customers
V Guard
Orient
Lifelong
Westinghouse
Amazon
Kenstar
Kent
Havells
Bajaj Bosch
Swiss Military
MSL stage with an American multinational hand tool giant
Reliance

27. © 2013 Home Appliance Company
Systems
Bringing ‘Zero defect’ into our blood stream
SAP implemented across 2 locations
ISO certification
BPR : Approach to optimize supply chain
Modern layouts for Single Piece flow
Lean manufacturing focus
ACE Tools driven
Relentless Root Cause Analysis

28. © 2013 Home Appliance Company
Certifications
ISO 9001:2015, ISO 14001:2015 & BIS IS 4250: 1980, IS302-2-14:2009 certification across all
units

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Design and development
Striving for the optimal balance between performance and cost…
State of the art motor design facility
Use of Magtrol Dynamometer to optimize motor design
Strong team with over 50 years of Motor design experience

30. © 2013 Home Appliance Company
Product line (Indicative)
A diverse portfolio of over 75 products across Mixers, JMG’s & FP’s…
Juicer Mixer Grinders, Mixer Grinders, Food processors, Hand Blenders & Air Coolers

31. © 2013 Home Appliance Company
Product line (Indicative)

32. © 2013 Home Appliance Company
A portfolio of additional designs is available to be developed as per cost targets
Product line (Indicative)

33. © 2013 Home Appliance Company
Product line (Indicative)

34. © 2013 Home Appliance Company
Product line (Indicative)
Universal motors for Mixer grinder, Hand blender, compressors & hand tools across various
frames

35. © 2013 Home Appliance Company
Sample motor specifications
500 W
750 W

36. © 2013 Home Appliance Company
Next steps
7 Acres of land tied up
Expansion from 20K to 28K per day
1 New Motor facility (October 2023)
Land adjacent to Expo acquired
Expansion for Mixers & Hand Blenders
2 Assembly
Stamping, Diecasting in phase 1
Power cords, Jars in phase 2
3 Backward Integration

37. © 2013 Home Appliance Company
What do we bring to the table?
A state of the art motor facility
Available capacity for motors, coolers & mixers
Ability to scale up and invest
A focus on Constant & Neverending Improvement
A professional management team
Available Space for new projects/ products
An IS0-9001, ISO-14001, IS 4250, IS 302(2) Certified facility

38. © 2013 Home Appliance Company
Lets shine on .…
We try harder…