1. SalfordCityCollege
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media Production
Film, TV and Radio
HA4 – Objects of Desire
Advert Synopsis
Name Dan Watt
Title IPhone Advert
Product IPhone
Synopsis The advert starts with the phone being displayed in a few various close-ups showing the front, back and sides
of the phone. From 00:00 to 00:05 the IPhone is shown from the front in a close up, the from 00:06 to 00:15
the back and then both the left and right sides of the phone are shown in an extreme close up. The narrator of
my advert starts talking at 00:02 to 00:15 describing the improvements of the IPhone (e.g. like the camera’s
quality to the memory of the phone) while it’s shown to the viewer. At 00:16 until 00:25 the narrator talks
about the new features as they are demonstrated to the viewer, by use of various shots mostly extreme close-
ups so the viewer can clearly see what’s being displayed to them. At 00:26 until 00:30 the IPhone is shown
being used in day to day life with somebody making a phone call of it this would be filmed in an upper midshot.
While the last shot is being shown the Apple logo and text saying “IPhone” fades in quickly at 00:27 and fades
out at 00:29 just before the advert cuts to black.