SlideShare a Scribd company logo
Shapes Of
Organizational
   Change
        Group 1 :
        Debdeep Chatterjee
        Rakhi Jain
        Vinayak Pareek
Presentation Outline



Part – I : Theoretical Framework
Part – II : Case Study and the Link to
the Model Presented in Part I
Part III :Conclusion
Punctuated Equilibrium Model
 Tushman and Romanelli (1985)
 Two Types of Changes – Rapid and Incremental

  MODEL - Rapid Changes are relatively shorter
  periods of time sandwiched between relatively
  long time spans of incremental changes and
  adaptation.
Domains of Organizational Activity
  Firm’s Strategic Orientation can be
  categorized into five domains –
1. Organization Culture
2. Strategy
3. Structure
4. Power Distributions
5. Control Systems
Punctuated Equilibrium Model(Contd..)
• Double Loop Learning Process

• Four Types of Organization Change –
  – Fine Tuning
  – Incremental Adjustment
  – Modular Transformation
  – Corporate Transformation
Unexplored Issues
• Shapes of Organizational
  Change
• Role of the Top and Middle
  Management
Issue 1 – Shapes of Organization Change
             RADICAL CHANGE




          INCREMENTAL CHANGE
Issue 2 – Role of Management

• According to Tushman and
  Romanelli – Top management is
  the only one which can bring the
  “Radical Change” While middle
  management brings about the
  “Incremental Change”
Heineken
• 1940’s Radical CEO decision
  – Controlled , Rational Adaption theory
• 1980’s -Changing Preferences
  – Executive Myopia
  – Snoep –The Outsider
  – Oostra – The outsider part 2
  – Van Soest –Ivory Tower
  – Strobos – green book
     • Internal Politics
The CEO search
• Management By Edict
• Status Quo Tendency
• Self cloning
  – Homosocial reproduction
• Heir Influencer

From the familiar to more universal
Change in Distribution System – Radical Change
          followed by incremental changes
• New distribution strategy targeting supermarkets as
  well as pubs post 2nd World War. Wholesalers were
  given importance.
• Strategy as a response to environmental changes
  viewed as an opportunity.
• Middle management carried out & fine tuned the
  change initiated by top management
• Resistance from commercial managers, lower
  management & sales people
• Observed, unexpected challenge triggers initial
  radical change succeeded by incremental changes
Structural Inertia & CEO succession: Incremental
      Change followed by Radical Change
                 • Environmental changes in 1990s necessitated
                   changes, which were blocked by incumbent CEO
                   Freddy Heineken.
                 • All subsequent general directors were unable to
                   change the organization due to inertia.
                 • Retirement of CEO Freddy Heineken provided an
                   opportunity for change.
                 • His successor Van Schaik couldn't implement the
                   changes as he was viewed as transitory & Freddy
                   had a huge background influence.
                 • Schaik’s successor Vuursteen was able to
                   radically change the organization. His success
                   was attributed to the fact that his appointment
                   was approved by Freddy & also the latter’s
                   influence had become less prominent.
Thank you!!

More Related Content

Similar to Gw cm 1 (1)

Managing change and innovation(1)
Managing change and innovation(1)Managing change and innovation(1)
Managing change and innovation(1)
msaeed786
 
Change process
Change processChange process
Change process
VijayKrKhurana
 
Change Management
Change ManagementChange Management
Change Management
tutor2u
 
Change management training
Change management trainingChange management training
Change management training
Siddharthan VGJ
 
Change management
Change managementChange management
Change management
Sonali Shah
 
Change management 1
Change management 1Change management 1
Change management 1
waqole
 
Management of Change
Management of ChangeManagement of Change
Management of Change
ISAAC Jayant
 
9e daftchapter2
9e daftchapter29e daftchapter2
9e daftchapter2
mary karen calingo
 
Organizational Change and Development - Module 1 - MG University - Organizat...
Organizational Change and Development - Module 1 - MG University -  Organizat...Organizational Change and Development - Module 1 - MG University -  Organizat...
Organizational Change and Development - Module 1 - MG University - Organizat...
manumelwin
 
Organizational change
Organizational changeOrganizational change
Organizational change
Shilpi Arora
 
“Strategic Change Management – Session One” Dubai
“Strategic Change Management – Session One” Dubai“Strategic Change Management – Session One” Dubai
“Strategic Change Management – Session One” Dubai
Steyn Heckroodt
 
Organizational change ppt
Organizational change pptOrganizational change ppt
Organizational change ppt
LENY VASIDATUR
 
Change Management
Change ManagementChange Management
Change Management
Mr. Ayush Kumar
 
Organizational change development ppt
Organizational change development pptOrganizational change development ppt
Organizational change development ppt
Hasnatuttakween BE
 
ORGANISATIONAL DEVELOPMENT-BBA NOTES-OSMANIA UNIVERSITY
ORGANISATIONAL DEVELOPMENT-BBA NOTES-OSMANIA UNIVERSITYORGANISATIONAL DEVELOPMENT-BBA NOTES-OSMANIA UNIVERSITY
ORGANISATIONAL DEVELOPMENT-BBA NOTES-OSMANIA UNIVERSITY
Balasri Kamarapu
 
Organization Behaviour - Organization Change and Development
Organization Behaviour - Organization Change and DevelopmentOrganization Behaviour - Organization Change and Development
Organization Behaviour - Organization Change and Development
SOMASUNDARAM T
 
Organizational Development Presentation 1.pptx
Organizational Development Presentation 1.pptxOrganizational Development Presentation 1.pptx
Organizational Development Presentation 1.pptx
Samiullah971639
 
Transformational Leadership
Transformational LeadershipTransformational Leadership
Transformational Leadership
Vince Kellen, Ph.D.
 
U 4.2 ob bba-ii organization change & development
U 4.2 ob bba-ii organization change & developmentU 4.2 ob bba-ii organization change & development
U 4.2 ob bba-ii organization change & development
Rai University
 
30511072 managing-organizational-change-and-innovation
30511072 managing-organizational-change-and-innovation30511072 managing-organizational-change-and-innovation
30511072 managing-organizational-change-and-innovation
Magdeline Kekana
 

Similar to Gw cm 1 (1) (20)

Managing change and innovation(1)
Managing change and innovation(1)Managing change and innovation(1)
Managing change and innovation(1)
 
Change process
Change processChange process
Change process
 
Change Management
Change ManagementChange Management
Change Management
 
Change management training
Change management trainingChange management training
Change management training
 
Change management
Change managementChange management
Change management
 
Change management 1
Change management 1Change management 1
Change management 1
 
Management of Change
Management of ChangeManagement of Change
Management of Change
 
9e daftchapter2
9e daftchapter29e daftchapter2
9e daftchapter2
 
Organizational Change and Development - Module 1 - MG University - Organizat...
Organizational Change and Development - Module 1 - MG University -  Organizat...Organizational Change and Development - Module 1 - MG University -  Organizat...
Organizational Change and Development - Module 1 - MG University - Organizat...
 
Organizational change
Organizational changeOrganizational change
Organizational change
 
“Strategic Change Management – Session One” Dubai
“Strategic Change Management – Session One” Dubai“Strategic Change Management – Session One” Dubai
“Strategic Change Management – Session One” Dubai
 
Organizational change ppt
Organizational change pptOrganizational change ppt
Organizational change ppt
 
Change Management
Change ManagementChange Management
Change Management
 
Organizational change development ppt
Organizational change development pptOrganizational change development ppt
Organizational change development ppt
 
ORGANISATIONAL DEVELOPMENT-BBA NOTES-OSMANIA UNIVERSITY
ORGANISATIONAL DEVELOPMENT-BBA NOTES-OSMANIA UNIVERSITYORGANISATIONAL DEVELOPMENT-BBA NOTES-OSMANIA UNIVERSITY
ORGANISATIONAL DEVELOPMENT-BBA NOTES-OSMANIA UNIVERSITY
 
Organization Behaviour - Organization Change and Development
Organization Behaviour - Organization Change and DevelopmentOrganization Behaviour - Organization Change and Development
Organization Behaviour - Organization Change and Development
 
Organizational Development Presentation 1.pptx
Organizational Development Presentation 1.pptxOrganizational Development Presentation 1.pptx
Organizational Development Presentation 1.pptx
 
Transformational Leadership
Transformational LeadershipTransformational Leadership
Transformational Leadership
 
U 4.2 ob bba-ii organization change & development
U 4.2 ob bba-ii organization change & developmentU 4.2 ob bba-ii organization change & development
U 4.2 ob bba-ii organization change & development
 
30511072 managing-organizational-change-and-innovation
30511072 managing-organizational-change-and-innovation30511072 managing-organizational-change-and-innovation
30511072 managing-organizational-change-and-innovation
 

Recently uploaded

Astronism, Cosmism and Cosmodeism: the space religions espousing the doctrine...
Astronism, Cosmism and Cosmodeism: the space religions espousing the doctrine...Astronism, Cosmism and Cosmodeism: the space religions espousing the doctrine...
Astronism, Cosmism and Cosmodeism: the space religions espousing the doctrine...
Cometan
 
The pervasiveness of Lying in today's World.pptx
The pervasiveness of Lying in today's World.pptxThe pervasiveness of Lying in today's World.pptx
The pervasiveness of Lying in today's World.pptx
niwres
 
Heartfulness Magazine - June 2024 (Volume 9, Issue 6)
Heartfulness Magazine - June 2024 (Volume 9, Issue 6)Heartfulness Magazine - June 2024 (Volume 9, Issue 6)
Heartfulness Magazine - June 2024 (Volume 9, Issue 6)
heartfulness
 
Is Lucid Dreaming Dangerous? Risks and Benefits!
Is Lucid Dreaming Dangerous? Risks and Benefits!Is Lucid Dreaming Dangerous? Risks and Benefits!
Is Lucid Dreaming Dangerous? Risks and Benefits!
Symbolic Whispers
 
Lesson 12 - The Blessed Hope: The Mark of the Christian.pptx
Lesson 12 - The Blessed Hope: The Mark of the Christian.pptxLesson 12 - The Blessed Hope: The Mark of the Christian.pptx
Lesson 12 - The Blessed Hope: The Mark of the Christian.pptx
Celso Napoleon
 
THE IMPORTANCE OF AWARENESS AND CONSCIOUSNESS
THE IMPORTANCE OF AWARENESS AND CONSCIOUSNESSTHE IMPORTANCE OF AWARENESS AND CONSCIOUSNESS
THE IMPORTANCE OF AWARENESS AND CONSCIOUSNESS
giankumarmarketing
 
Tracking "The Blessing" - Christianity · Spiritual Growth · Success
Tracking "The Blessing" - Christianity · Spiritual Growth · SuccessTracking "The Blessing" - Christianity · Spiritual Growth · Success
Tracking "The Blessing" - Christianity · Spiritual Growth · Success
Jeff Zahorsky (tkg.tf)
 
sanskrit yoga mantras chanting for yoga class
sanskrit yoga mantras chanting for yoga classsanskrit yoga mantras chanting for yoga class
sanskrit yoga mantras chanting for yoga class
Karuna Yoga Vidya Peetham
 
The Significance of the Locust Army in Revelation 9
The Significance of the Locust Army in Revelation 9The Significance of the Locust Army in Revelation 9
The Significance of the Locust Army in Revelation 9
bluetroyvictorVinay
 
Deerfoot Church of Christ Bulletin 6 16 24
Deerfoot Church of Christ Bulletin 6 16 24Deerfoot Church of Christ Bulletin 6 16 24
Deerfoot Church of Christ Bulletin 6 16 24
deerfootcoc
 
Monthly Khazina-e-Ruhaniyaat Jun’2024 (Vol.15, Issue 2)
Monthly Khazina-e-Ruhaniyaat Jun’2024 (Vol.15, Issue 2)Monthly Khazina-e-Ruhaniyaat Jun’2024 (Vol.15, Issue 2)
Monthly Khazina-e-Ruhaniyaat Jun’2024 (Vol.15, Issue 2)
Darul Amal Chishtia
 
New York City love spells in Dallas, TX.
New York City love spells in Dallas, TX.New York City love spells in Dallas, TX.
New York City love spells in Dallas, TX.
spellshealer8
 
Powerful Magic Rings+27604255576 for Money Fame Job Promotions Gambling in So...
Powerful Magic Rings+27604255576 for Money Fame Job Promotions Gambling in So...Powerful Magic Rings+27604255576 for Money Fame Job Promotions Gambling in So...
Powerful Magic Rings+27604255576 for Money Fame Job Promotions Gambling in So...
MalikAliMohamad1
 
UofT毕业证书咨询办理
UofT毕业证书咨询办理UofT毕业证书咨询办理
UofT毕业证书咨询办理
xkoue
 
Lição 12: João 15 a 17 – O Espírito Santo e a Oração Sacerdotal | 2° Trimestr...
Lição 12: João 15 a 17 – O Espírito Santo e a Oração Sacerdotal | 2° Trimestr...Lição 12: João 15 a 17 – O Espírito Santo e a Oração Sacerdotal | 2° Trimestr...
Lição 12: João 15 a 17 – O Espírito Santo e a Oração Sacerdotal | 2° Trimestr...
OmarBarrezueta1
 
Ashtanga Vinyasa Yoga - concept and its method
Ashtanga Vinyasa Yoga - concept and its methodAshtanga Vinyasa Yoga - concept and its method
Ashtanga Vinyasa Yoga - concept and its method
Karuna Yoga Vidya Peetham
 
B. V. Raman Hindu Predictive Astrology 1996.pdf
B. V. Raman Hindu Predictive Astrology  1996.pdfB. V. Raman Hindu Predictive Astrology  1996.pdf
B. V. Raman Hindu Predictive Astrology 1996.pdf
TerapeutaRaquelParab1
 
Tales of This and Another Life - Chapters.pdf
Tales of This and Another Life - Chapters.pdfTales of This and Another Life - Chapters.pdf
Tales of This and Another Life - Chapters.pdf
MashaL38
 

Recently uploaded (18)

Astronism, Cosmism and Cosmodeism: the space religions espousing the doctrine...
Astronism, Cosmism and Cosmodeism: the space religions espousing the doctrine...Astronism, Cosmism and Cosmodeism: the space religions espousing the doctrine...
Astronism, Cosmism and Cosmodeism: the space religions espousing the doctrine...
 
The pervasiveness of Lying in today's World.pptx
The pervasiveness of Lying in today's World.pptxThe pervasiveness of Lying in today's World.pptx
The pervasiveness of Lying in today's World.pptx
 
Heartfulness Magazine - June 2024 (Volume 9, Issue 6)
Heartfulness Magazine - June 2024 (Volume 9, Issue 6)Heartfulness Magazine - June 2024 (Volume 9, Issue 6)
Heartfulness Magazine - June 2024 (Volume 9, Issue 6)
 
Is Lucid Dreaming Dangerous? Risks and Benefits!
Is Lucid Dreaming Dangerous? Risks and Benefits!Is Lucid Dreaming Dangerous? Risks and Benefits!
Is Lucid Dreaming Dangerous? Risks and Benefits!
 
Lesson 12 - The Blessed Hope: The Mark of the Christian.pptx
Lesson 12 - The Blessed Hope: The Mark of the Christian.pptxLesson 12 - The Blessed Hope: The Mark of the Christian.pptx
Lesson 12 - The Blessed Hope: The Mark of the Christian.pptx
 
THE IMPORTANCE OF AWARENESS AND CONSCIOUSNESS
THE IMPORTANCE OF AWARENESS AND CONSCIOUSNESSTHE IMPORTANCE OF AWARENESS AND CONSCIOUSNESS
THE IMPORTANCE OF AWARENESS AND CONSCIOUSNESS
 
Tracking "The Blessing" - Christianity · Spiritual Growth · Success
Tracking "The Blessing" - Christianity · Spiritual Growth · SuccessTracking "The Blessing" - Christianity · Spiritual Growth · Success
Tracking "The Blessing" - Christianity · Spiritual Growth · Success
 
sanskrit yoga mantras chanting for yoga class
sanskrit yoga mantras chanting for yoga classsanskrit yoga mantras chanting for yoga class
sanskrit yoga mantras chanting for yoga class
 
The Significance of the Locust Army in Revelation 9
The Significance of the Locust Army in Revelation 9The Significance of the Locust Army in Revelation 9
The Significance of the Locust Army in Revelation 9
 
Deerfoot Church of Christ Bulletin 6 16 24
Deerfoot Church of Christ Bulletin 6 16 24Deerfoot Church of Christ Bulletin 6 16 24
Deerfoot Church of Christ Bulletin 6 16 24
 
Monthly Khazina-e-Ruhaniyaat Jun’2024 (Vol.15, Issue 2)
Monthly Khazina-e-Ruhaniyaat Jun’2024 (Vol.15, Issue 2)Monthly Khazina-e-Ruhaniyaat Jun’2024 (Vol.15, Issue 2)
Monthly Khazina-e-Ruhaniyaat Jun’2024 (Vol.15, Issue 2)
 
New York City love spells in Dallas, TX.
New York City love spells in Dallas, TX.New York City love spells in Dallas, TX.
New York City love spells in Dallas, TX.
 
Powerful Magic Rings+27604255576 for Money Fame Job Promotions Gambling in So...
Powerful Magic Rings+27604255576 for Money Fame Job Promotions Gambling in So...Powerful Magic Rings+27604255576 for Money Fame Job Promotions Gambling in So...
Powerful Magic Rings+27604255576 for Money Fame Job Promotions Gambling in So...
 
UofT毕业证书咨询办理
UofT毕业证书咨询办理UofT毕业证书咨询办理
UofT毕业证书咨询办理
 
Lição 12: João 15 a 17 – O Espírito Santo e a Oração Sacerdotal | 2° Trimestr...
Lição 12: João 15 a 17 – O Espírito Santo e a Oração Sacerdotal | 2° Trimestr...Lição 12: João 15 a 17 – O Espírito Santo e a Oração Sacerdotal | 2° Trimestr...
Lição 12: João 15 a 17 – O Espírito Santo e a Oração Sacerdotal | 2° Trimestr...
 
Ashtanga Vinyasa Yoga - concept and its method
Ashtanga Vinyasa Yoga - concept and its methodAshtanga Vinyasa Yoga - concept and its method
Ashtanga Vinyasa Yoga - concept and its method
 
B. V. Raman Hindu Predictive Astrology 1996.pdf
B. V. Raman Hindu Predictive Astrology  1996.pdfB. V. Raman Hindu Predictive Astrology  1996.pdf
B. V. Raman Hindu Predictive Astrology 1996.pdf
 
Tales of This and Another Life - Chapters.pdf
Tales of This and Another Life - Chapters.pdfTales of This and Another Life - Chapters.pdf
Tales of This and Another Life - Chapters.pdf
 

Gw cm 1 (1)

  • 1. Shapes Of Organizational Change Group 1 : Debdeep Chatterjee Rakhi Jain Vinayak Pareek
  • 2. Presentation Outline Part – I : Theoretical Framework Part – II : Case Study and the Link to the Model Presented in Part I Part III :Conclusion
  • 3. Punctuated Equilibrium Model  Tushman and Romanelli (1985)  Two Types of Changes – Rapid and Incremental MODEL - Rapid Changes are relatively shorter periods of time sandwiched between relatively long time spans of incremental changes and adaptation.
  • 4. Domains of Organizational Activity Firm’s Strategic Orientation can be categorized into five domains – 1. Organization Culture 2. Strategy 3. Structure 4. Power Distributions 5. Control Systems
  • 5. Punctuated Equilibrium Model(Contd..) • Double Loop Learning Process • Four Types of Organization Change – – Fine Tuning – Incremental Adjustment – Modular Transformation – Corporate Transformation
  • 6. Unexplored Issues • Shapes of Organizational Change • Role of the Top and Middle Management
  • 7. Issue 1 – Shapes of Organization Change RADICAL CHANGE INCREMENTAL CHANGE
  • 8. Issue 2 – Role of Management • According to Tushman and Romanelli – Top management is the only one which can bring the “Radical Change” While middle management brings about the “Incremental Change”
  • 9. Heineken • 1940’s Radical CEO decision – Controlled , Rational Adaption theory • 1980’s -Changing Preferences – Executive Myopia – Snoep –The Outsider – Oostra – The outsider part 2 – Van Soest –Ivory Tower – Strobos – green book • Internal Politics
  • 10. The CEO search • Management By Edict • Status Quo Tendency • Self cloning – Homosocial reproduction • Heir Influencer From the familiar to more universal
  • 11. Change in Distribution System – Radical Change followed by incremental changes • New distribution strategy targeting supermarkets as well as pubs post 2nd World War. Wholesalers were given importance. • Strategy as a response to environmental changes viewed as an opportunity. • Middle management carried out & fine tuned the change initiated by top management • Resistance from commercial managers, lower management & sales people • Observed, unexpected challenge triggers initial radical change succeeded by incremental changes
  • 12. Structural Inertia & CEO succession: Incremental Change followed by Radical Change • Environmental changes in 1990s necessitated changes, which were blocked by incumbent CEO Freddy Heineken. • All subsequent general directors were unable to change the organization due to inertia. • Retirement of CEO Freddy Heineken provided an opportunity for change. • His successor Van Schaik couldn't implement the changes as he was viewed as transitory & Freddy had a huge background influence. • Schaik’s successor Vuursteen was able to radically change the organization. His success was attributed to the fact that his appointment was approved by Freddy & also the latter’s influence had become less prominent.