Rough overview of international citizen media initiative Global Voices presented to the community at the 2012 Global Voices Citizen Media Summit in Nairobi, Kenya.
The document discusses several topics related to attitudes, behavior, storytelling, social science, technology, and media. It provides statistics and examples about the impact of social media and connectivity on relationships and identity. It also explores emerging technologies like Google Glass and how media like social screens are changing how people experience live events.
The document discusses strategies for nonprofits to effectively use social media, noting that social media allows for cultivating new donors, rapid word-of-mouth sharing, and building trust. It advocates opening communication channels, making campaigns personal through stories, engaging supporters at different levels of participation, and emphasizing fun, humor and competitive spirit to encourage sharing. Examples are provided of a successful personal fundraising campaign that used these social media strategies.
Ushahidi was created in response to violence following the 2007 Kenyan elections to map reports of violence. It was developed quickly in January 2008 by a small group of volunteers with various backgrounds but limited resources and experience. They took risks by releasing the platform early and allowing it to evolve based on community feedback. While initial challenges occurred, this open approach helped Ushahidi engage many users and become successful at documenting reports during a time of crisis. The document outlines the rapid development and lessons learned around releasing early, community focus, and embracing challenges.
A case study summarizing the social media marketing and communication strategy and tactics implemented by Urbane Apartments, an apartment operator in Royal Oak, MI.
Originally presented as part of a panel discussion at the Apartment Internet Marketing Conference on April 30, 2009, by Mike Whaling of 30 Lines.
Daden Limited is a Virtual Worlds and artificial intelligence solution provider.
Our focus is on using virtual worlds, and virtual personalities to deliver more efficient and effective enterprise systems, saving our clients money, time and carbon, and delivering better understanding and collaboration.
The document summarizes Rakuten's internal social media committee review of 2011 and objectives for 2012. In 2011, usage of their internal social network Yammer grew significantly with over 100,000 total posts. Executive usage was high at 86% monthly active users in December. Their goals for 2012 include increasing weekly posters by 10% of total users, daily logins by 20% of users, and weekly posts to an average of 4 per user. The committee aims to drive more engagement by increasing daily unique logins by 25%.
The document discusses how technologies have accelerated changes and made the future unpredictable. It questions whether technologies will liberate or enslave humanity as machines gain more intelligence and humans become dependent on them. The author warns that current technology use could destroy civilization if choices are not made carefully. He reflects on how a lifetime has seen massive transformation from human mastery of machines to potential slavery to them.
The document summarizes the process undertaken by Team Alpha in developing a social network concept. It involved analyzing characteristics and opportunities of existing networks, generating ideas by combining elements of "saving" and "sharing", developing four concepts through mind maps and validation. The concepts were: 1) Saving Everyday - habit building app for sharing 2) Touchpoints - connecting people locally for work 3) Not Lost in Translation - using visuals for global business communication 4) Pair 'n' Share - social network only for couples.
The document discusses several topics related to attitudes, behavior, storytelling, social science, technology, and media. It provides statistics and examples about the impact of social media and connectivity on relationships and identity. It also explores emerging technologies like Google Glass and how media like social screens are changing how people experience live events.
The document discusses strategies for nonprofits to effectively use social media, noting that social media allows for cultivating new donors, rapid word-of-mouth sharing, and building trust. It advocates opening communication channels, making campaigns personal through stories, engaging supporters at different levels of participation, and emphasizing fun, humor and competitive spirit to encourage sharing. Examples are provided of a successful personal fundraising campaign that used these social media strategies.
Ushahidi was created in response to violence following the 2007 Kenyan elections to map reports of violence. It was developed quickly in January 2008 by a small group of volunteers with various backgrounds but limited resources and experience. They took risks by releasing the platform early and allowing it to evolve based on community feedback. While initial challenges occurred, this open approach helped Ushahidi engage many users and become successful at documenting reports during a time of crisis. The document outlines the rapid development and lessons learned around releasing early, community focus, and embracing challenges.
A case study summarizing the social media marketing and communication strategy and tactics implemented by Urbane Apartments, an apartment operator in Royal Oak, MI.
Originally presented as part of a panel discussion at the Apartment Internet Marketing Conference on April 30, 2009, by Mike Whaling of 30 Lines.
Daden Limited is a Virtual Worlds and artificial intelligence solution provider.
Our focus is on using virtual worlds, and virtual personalities to deliver more efficient and effective enterprise systems, saving our clients money, time and carbon, and delivering better understanding and collaboration.
The document summarizes Rakuten's internal social media committee review of 2011 and objectives for 2012. In 2011, usage of their internal social network Yammer grew significantly with over 100,000 total posts. Executive usage was high at 86% monthly active users in December. Their goals for 2012 include increasing weekly posters by 10% of total users, daily logins by 20% of users, and weekly posts to an average of 4 per user. The committee aims to drive more engagement by increasing daily unique logins by 25%.
The document discusses how technologies have accelerated changes and made the future unpredictable. It questions whether technologies will liberate or enslave humanity as machines gain more intelligence and humans become dependent on them. The author warns that current technology use could destroy civilization if choices are not made carefully. He reflects on how a lifetime has seen massive transformation from human mastery of machines to potential slavery to them.
The document summarizes the process undertaken by Team Alpha in developing a social network concept. It involved analyzing characteristics and opportunities of existing networks, generating ideas by combining elements of "saving" and "sharing", developing four concepts through mind maps and validation. The concepts were: 1) Saving Everyday - habit building app for sharing 2) Touchpoints - connecting people locally for work 3) Not Lost in Translation - using visuals for global business communication 4) Pair 'n' Share - social network only for couples.
The annual report summarizes Global Voices' activities and accomplishments in 2014. It discusses how the organization grew from a small network of bloggers to a community of over 1,200 volunteers translating stories into over 30 languages. In 2014, Global Voices focused on improving story quality, launched a new design to optimize user experience, and expanded special coverage of underreported stories and issues. The organization also strengthened partnerships with other media outlets and advocacy groups.
1) Dave Matthews gives a presentation to introduce the Bronson Information Technology department and services.
2) The IT department handles hardware, software, and security issues for Bronson and is located on the north campus.
3) The help desk receives an average of 3,800 calls per month and has various levels of technicians to handle issues.
4) Standard applications, hardware, and security policies are outlined to inform users on appropriate technology use.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Here's how to clean up your content strategy in 12 brutal yet sensible steps - inspired by #atomicdesign
Summary? The key to untie the content strategic knot and/or declutter your content strategy is to be found in its most fundamental component: your answers to the top of your (future) customer’s FAQ list.
An ‘atomic’ content strategy will answer FAQ #1 first, proceed to answer one question at a time, tag each answer systematically with their why, who, how, when, whereto and where… and scrum from there...
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
Learn which of the three beneficial approaches your organization should select for each piece of content. Whether you're looking to educate, entertain or convince your audience, creating the right content for their needs can be the indirect appeal that builds a long-term connection between these consumers and your brand.
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...500 Startups
This document provides 10 tips for making a viral video, beginning with writing a catchy headline and understanding which emotions prompt sharing. It notes that videos on Facebook require different strategies than other platforms, advising to turn off sound, stand out in less than 1 second, and view on small screens. While clickbait can drive views, the goal should be creating content that genuinely engages audiences and converts them. Contact information is provided at the end.
Remember the old, product centric 4Ps of marketing, product, place, price, and promotion. While still useful, they don't help you to engage with customers. A factor that is so important in todays marketing climate. That's where inbound marketing comes in. Here we'll show you the new 4Ps of marketing that will help you to connect and engage with customers when and where they want to be reached.
Kristina Halvorson defines content strategy as planning for the creation, delivery, and governance of useful, usable content. She discusses how content strategy has evolved since she first wrote about it in 2009. Content strategy involves considering substance, structure, workflow, and governance of content. It defines what efforts will be focused on and sets boundaries for what will and will not be done. A content strategy is the path to meeting goals and priorities what content initiatives will and will not be pursued. The content strategy process involves assessment, analysis, architecture, implementation, and maintenance.
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to SuccessShortStack
Brand awareness is key. One goal of any business should be to be the first one that comes to mind when people are in need of a particular product or service. Brand recognition has a direct impact on the success of all businesses. Researchers refer to this concept as “brand equity,” which gauges how consumers react to a brand’s name1. Brand equity and awareness aren’t automatic; companies must employ frequent attempts to introduce their brand and services to their target audience.
One of the most difficult challenges of public speaking is creating a presentation that best represents your topic. You can spend hours upon hours attempting to craft something that will impact and entertain your audience.
That's why we wrote the SlideShare Handbook- to help you learn how to write, design, and market powerful content.
Infographic: DC vs Marvel – The Battle of Brandsdomain .ME
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war.
Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%.
Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises.
The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic.
With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million.
We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
The National Round Table on the Environment and the Economy (NRTEE) facilitated discussions on key environmental and economic issues in Canada over the past year. They released three reports and engaged stakeholders from various sectors on topics like sustainable development indicators, natural heritage conservation, urban sustainability, and budget recommendations. In the coming year, the NRTEE will focus on ecological fiscal reform and energy, capital markets and sustainability, boreal forest conservation, and energy and climate change. The annual report provides an overview of the organization, a review of the past year's activities, and audited financial statements.
This document provides an overview and schedule for the West Coast Green 2010 conference. It begins by thanking attendees for being part of positive change for sustainability. The conference will provide strategies and fuel human spirit through innovation. It celebrates exponential change from collective intelligence. The schedule provides details on events from September 30 to October 2, including keynotes, sessions, exhibits, and networking events. It also acknowledges sponsors and partners who are supporting the conference.
Breathitt County KY Small Business Digital Marketing Case Studies: EPG Explor...Berea College
This presentation before the Breathitt County civic leadership illustrates the value of small business digital marketing through a number of case studies executed over a five year period in the Kentucky River Area Development District (KRADD). The final case studies were developed after faculty and student travels and observations of the HandMade in America trails in Western North Carolina to advance travel and tourism through a series of “persona travelers” based on Kentucky tourism research of how and where to spend 36 hours in the KRADD region. This presentation was presented to the Jackson Kiwanis Club on November 20th, 2012.
HnyB Insights - Keeping an Eye on Social World for YouHnyB Insights
Deepak Pareek presents information on social computing and how it is changing the world. Social computing affects how information is delivered, how people communicate and collaborate, and how knowledge is collected and organized. It is driving human evolution by facilitating social learning and social intelligence. Social computing has become mainstream, with billions of users on social media platforms and hundreds of millions of dollars in revenue. While social computing provides value, the current tools and platforms are often painful, inefficient, limiting, restrictive, disjoint and complex to manage. Comprehensive, intuitive tools are needed to better leverage social computing.
This document discusses tools for online advocacy and social change organizations. It provides an overview of various social media platforms, tools for communication like blogs and email, and analytics tools to measure engagement and impact. The goal is to help organizations increase audiences, mobilize people to take action, organize volunteers, inform people about issues, and develop advocacy campaigns through the effective use of online tools and infrastructure.
The document discusses how social media has changed content consumption and sharing behaviors. It provides examples of how brands like Syfy and Virgin Mobile have successfully engaged audiences on social platforms using shareable content. The key points are that consumers seek discoverable and sharable content online; great content that tells stories, involves people emotionally, and passes the "Facebook test" of being engaging and shareable is most likely to spread virally; and brands should experiment with different types of social content to see what resonates and spreads organically with audiences.
The annual report summarizes Global Voices' activities and accomplishments in 2014. It discusses how the organization grew from a small network of bloggers to a community of over 1,200 volunteers translating stories into over 30 languages. In 2014, Global Voices focused on improving story quality, launched a new design to optimize user experience, and expanded special coverage of underreported stories and issues. The organization also strengthened partnerships with other media outlets and advocacy groups.
1) Dave Matthews gives a presentation to introduce the Bronson Information Technology department and services.
2) The IT department handles hardware, software, and security issues for Bronson and is located on the north campus.
3) The help desk receives an average of 3,800 calls per month and has various levels of technicians to handle issues.
4) Standard applications, hardware, and security policies are outlined to inform users on appropriate technology use.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Here's how to clean up your content strategy in 12 brutal yet sensible steps - inspired by #atomicdesign
Summary? The key to untie the content strategic knot and/or declutter your content strategy is to be found in its most fundamental component: your answers to the top of your (future) customer’s FAQ list.
An ‘atomic’ content strategy will answer FAQ #1 first, proceed to answer one question at a time, tag each answer systematically with their why, who, how, when, whereto and where… and scrum from there...
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
Learn which of the three beneficial approaches your organization should select for each piece of content. Whether you're looking to educate, entertain or convince your audience, creating the right content for their needs can be the indirect appeal that builds a long-term connection between these consumers and your brand.
[WMD 2016] Karen X LLC >> Karen X Cheng "Facebook is completely changing vira...500 Startups
This document provides 10 tips for making a viral video, beginning with writing a catchy headline and understanding which emotions prompt sharing. It notes that videos on Facebook require different strategies than other platforms, advising to turn off sound, stand out in less than 1 second, and view on small screens. While clickbait can drive views, the goal should be creating content that genuinely engages audiences and converts them. Contact information is provided at the end.
Remember the old, product centric 4Ps of marketing, product, place, price, and promotion. While still useful, they don't help you to engage with customers. A factor that is so important in todays marketing climate. That's where inbound marketing comes in. Here we'll show you the new 4Ps of marketing that will help you to connect and engage with customers when and where they want to be reached.
Kristina Halvorson defines content strategy as planning for the creation, delivery, and governance of useful, usable content. She discusses how content strategy has evolved since she first wrote about it in 2009. Content strategy involves considering substance, structure, workflow, and governance of content. It defines what efforts will be focused on and sets boundaries for what will and will not be done. A content strategy is the path to meeting goals and priorities what content initiatives will and will not be pursued. The content strategy process involves assessment, analysis, architecture, implementation, and maintenance.
Ready to sharpen your #copywriting skills? Here are 125 quick tips organized in 14 chapters—from veteran copywriter, creative director, and SlideShare keynote author Barry Feldman.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to SuccessShortStack
Brand awareness is key. One goal of any business should be to be the first one that comes to mind when people are in need of a particular product or service. Brand recognition has a direct impact on the success of all businesses. Researchers refer to this concept as “brand equity,” which gauges how consumers react to a brand’s name1. Brand equity and awareness aren’t automatic; companies must employ frequent attempts to introduce their brand and services to their target audience.
One of the most difficult challenges of public speaking is creating a presentation that best represents your topic. You can spend hours upon hours attempting to craft something that will impact and entertain your audience.
That's why we wrote the SlideShare Handbook- to help you learn how to write, design, and market powerful content.
Infographic: DC vs Marvel – The Battle of Brandsdomain .ME
Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war.
Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%.
Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises.
The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic.
With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million.
We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
The National Round Table on the Environment and the Economy (NRTEE) facilitated discussions on key environmental and economic issues in Canada over the past year. They released three reports and engaged stakeholders from various sectors on topics like sustainable development indicators, natural heritage conservation, urban sustainability, and budget recommendations. In the coming year, the NRTEE will focus on ecological fiscal reform and energy, capital markets and sustainability, boreal forest conservation, and energy and climate change. The annual report provides an overview of the organization, a review of the past year's activities, and audited financial statements.
This document provides an overview and schedule for the West Coast Green 2010 conference. It begins by thanking attendees for being part of positive change for sustainability. The conference will provide strategies and fuel human spirit through innovation. It celebrates exponential change from collective intelligence. The schedule provides details on events from September 30 to October 2, including keynotes, sessions, exhibits, and networking events. It also acknowledges sponsors and partners who are supporting the conference.
Breathitt County KY Small Business Digital Marketing Case Studies: EPG Explor...Berea College
This presentation before the Breathitt County civic leadership illustrates the value of small business digital marketing through a number of case studies executed over a five year period in the Kentucky River Area Development District (KRADD). The final case studies were developed after faculty and student travels and observations of the HandMade in America trails in Western North Carolina to advance travel and tourism through a series of “persona travelers” based on Kentucky tourism research of how and where to spend 36 hours in the KRADD region. This presentation was presented to the Jackson Kiwanis Club on November 20th, 2012.
HnyB Insights - Keeping an Eye on Social World for YouHnyB Insights
Deepak Pareek presents information on social computing and how it is changing the world. Social computing affects how information is delivered, how people communicate and collaborate, and how knowledge is collected and organized. It is driving human evolution by facilitating social learning and social intelligence. Social computing has become mainstream, with billions of users on social media platforms and hundreds of millions of dollars in revenue. While social computing provides value, the current tools and platforms are often painful, inefficient, limiting, restrictive, disjoint and complex to manage. Comprehensive, intuitive tools are needed to better leverage social computing.
This document discusses tools for online advocacy and social change organizations. It provides an overview of various social media platforms, tools for communication like blogs and email, and analytics tools to measure engagement and impact. The goal is to help organizations increase audiences, mobilize people to take action, organize volunteers, inform people about issues, and develop advocacy campaigns through the effective use of online tools and infrastructure.
The document discusses how social media has changed content consumption and sharing behaviors. It provides examples of how brands like Syfy and Virgin Mobile have successfully engaged audiences on social platforms using shareable content. The key points are that consumers seek discoverable and sharable content online; great content that tells stories, involves people emotionally, and passes the "Facebook test" of being engaging and shareable is most likely to spread virally; and brands should experiment with different types of social content to see what resonates and spreads organically with audiences.
The Corporate Sustainability Reporting Coalition, representing $2 trillion in assets, is advocating for a UN convention on corporate sustainability reporting to be adopted at Rio+20. The coalition believes mandatory reporting, or explanation for non-reporting, is needed to transition capital markets to sustainability. However, the speaker is disappointed that draft documents lack commitments and specifics. Explicit commitments and a process for negotiations are needed post-Rio to establish reporting standards that will engage all companies in sustainability.
This document discusses how Roy Yabuki, a tech specialist, believes various technologies can be used to help spread ministry and connect people. It provides an overview of social networking tools like Facebook and photo/video sharing sites that can help tell stories and build trust. Wikis, blogs and other collaborative tools are mentioned as ways for groups to develop content together and organize events. The document also addresses how mobile internet use will continue growing and how movements may spread more quickly online through connections between people.
Informe sobre la actividad desarrollada en Silicon Valley para incentivar la creatividad en las empresas a traves de la creación artistica participativa, Incluye un modelo de flujos sociales
Social media, especially Facebook and YouTube, have become ubiquitous platforms that are difficult for marketers to ignore. While social media requires substantial resources to manage effectively, it can positively impact business goals when done right. Studies show social recommendations and sharing can improve customers' perceptions and experiences, and increase important metrics like click-through rates and average order size. However, privacy and trust issues still limit some customers' willingness to engage with social commerce. Marketers need more data to fully understand social media's momentum and potential.
Social media, especially Facebook and YouTube, have become ubiquitous. Facebook now has over 800 million active users and earned over $3 billion in ad revenue in 2011 alone. While social media is noisy and subject to trends, it clearly influences user behavior. Social recommendations and sharing improve users' perception and experience of content and increase click-through rates for emails. Social networks are also increasingly used to find local businesses. However, direct social commerce faces challenges around trust, privacy concerns, and personalization of experiences. More data is still needed to fully understand social media's impact on marketing and sales.
Jan 26 2011 gta rewards breakfast web 2 0 and hrCathy McKnight
Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.
This document discusses trends in social media and marketing opportunities on social platforms. It notes the evolution of online publishing and social media, with people now having powerful publishing tools to share their lives online. This has created a challenging environment for marketers. However, there are opportunities for marketers to join conversations, do contextual advertising, and target users based on demographics, interests and influencer status. Marketers can partner with influencers on the Six Apart network to organically reach audiences and let influencers spread brands and messages. The document provides guidelines for social media marketing, such as having an "influence the influencer" mindset.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Mike Green keynote to Tabor 100 in Seattle at Convention CenterScaleUp Partners LLC
Mike Green gave the keynote address at the Tabor 100 Gala in Seattle at the Washington State Convention Center on Sept. 15, 2012. The gathering of Seattle's political elite and Black business owners and entrepreneurs is annual fundraiser for Tabor 100, which represents many of Seattle's Black business owners and contractors.
Mike's speech included this slide presentation, at the end of which Mike received a standing ovation.
A link to the YouTube video of Mike's speech is included in the slide deck.
The document discusses using social media as a fundraising tool. It provides tips for non-profits on engaging supporters through platforms like Twitter, blogs, Facebook and LinkedIn. The tips include adding value to conversations, recognizing social media is not free and requires investment of time and resources, and having a plan with clear goals and strategies for each platform. The document also provides examples of content non-profits can share and how to use challenges and campaigns to engage donors through social media.
Similar to Global Voices organizational overview 2012 (20)
2. We aggregate, curate and amplify global conversations
online - shining light on places and people other media
often ignore
We develop tools, networks and initiatives to ensure
that people have the capacity to find and create the
information they need to improve their lives and
participate more fully in their communities
We are a platform for experimentation in global citizen
media - supporting networks of innovators in the
developing world
Wednesday, December 19, 12
3. Newsroom
22 editors; ?+ volunteer GV Advocacy
volunteer contributors + institutional
contributors partners
GV Lingua Rising Voices
30 active languages; 4 in 37 grantee initiatives
beta; 30+ editors
The
Rising Voices
network
1,000-plus
Global Voices
Community
Wednesday, December 19, 12
5. Our Board
Rebecca Ethan Zuckerman Rosental Alves Akwe Amosu
MacKinnon Co-founder Director, Knight Center for
Journalism in the Americas
Journalist & Africa Advocacy
Co-founder Director, Open Society Institute
Stephen King Claire Ulrich Marta Cooper Jillian C. York
Partner, Omidyar GV Community GV Community GV Community
Network Representative Representative Representative
Wednesday, December 19, 12
6. Leadership Team
Ivan Sigal Georgia Popplewell Jannie Lung Solana Larsen Sami Ben Gharbia
Executive Director Managing Director Finance & Admin Mgr Managing Editor Director, GV Advocacy
Eddie Avila Jeremy Clarke Sahar Habib Ghazi Emma Brewin
Director, Rising Voices Technical Director Deputy Editor Deputy Editor
Paula Góes Mohamed ElGohary
Multilingual Editor Multilingual Editor
Wednesday, December 19, 12