Nonprofit Financial Health:

                        New Tools for Analysis

                                                      3 May 2012




                                                              1
© 2012, GuideStar USA, Inc. All Rights Reserved. This information is copyrighted subject matter owned by GuideStar USA and is protected by
United States and international copyright law.
Today’s Facilitators
      Rebecca Thomas
      Vice President and Product Manager, NFF




      Scott Menzel
      Product and Customer Experience Manager, GuideStar




      Pamela Jowdy

      Senior Product Manager, GuideStar



                            2
Participant Poll




  #financialscan   3
Today’s Objectives
1. The Challenge: Uncovering a nonprofit’s comprehensive financial story

     Why it matters

     Why now?

2. Nonprofit Financial Analysis 101: Considerations and best practices

     Assessing nonprofit financial health in five steps

     Income Statement and Balance Sheet demystified

     Profitability and Liquidity guidelines

     Financial Health Checklist

3. Financial SCAN: Anatomy of a Solution

4. Q & A

    #financialscan                   4
The Challenge:
Uncovering a nonprofit’s comprehensive financial
story




  #financialscan     5
6
#financialscan   7
#financialscan   8
#financialscan   9
#financialscan   10
Nonprofit Financial Analysis 101:
Considerations and Best Practices




  #financialscan     11
#financialscan   12
Five Steps to Assessing a Nonprofit’s
Financial Health

1. Profitability

2. Revenue Dynamics

3. Expense Dynamics

4. Composition of Balance Sheet

5. Liquidity




nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®   13
Understanding Operating Performance:
Statement of Activities/Income Statement



         Revenue                              Where does the organization’s money come from?
         Dynamics                             Is it reasonably diversified? Is it at risk?
                                              Do revenue streams appear reliable / consistent?



                                              How have expenses fluctuated over time?
         Expense
                                              Are expenses adjusted in line with changes in
         Dynamics
                                                 revenue?




                                              Does the organization regularly cover its full costs
      Profitability                              with unrestricted revenue?
                                              Is the agency saving? If so, is it enough




nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®                                                14
Where Do I Find the Bottom Line?
(Audits & Internals)

     ABC Center Statement of Activities
     Years ended June 30, 2008 ($ in thousands)
                                                                        Operating Activity
                                                         Unrestricted         Temp.        Perm.    Total
                                                                          Restricted   Restricted
     Revenues, Gains and Other Support
     Support
     Foundations                                                 113              58           –      171
     Government                                                   57               –           –       57
     Corporations                                                 49               –           –       49
     Individuals                                                 248               –           –      248
     Total Support                                               467              58           –      525
     Investment Income                                             7               –           –        7
     Tickets, Dues, Other                                        484               –           –      484
     Net Assets Released from Restriction                        749            -749           –        –
     Total Revenue, Gains and Other Support                    1,707           -691            –    1,016

     Operating Expenses
     Program Services                                          1,004              –            –    1,004
     Supporting Services
     Administrative                                              209              –            –      209
     Development                                                  49              –            –       49
     Total Supporting Services                                   258              –            –      258
     Total Expenses                                            1,262              –            –    1,262



     Change in Net Assets                                        445           -691            –    -246

nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®                                                      15
Where Do I Find the Bottom Line? (Form
990: Not on the Income Statement!)


  Statement of Revenue: Sample Form 990




  Statement of Functional Expenses: Sample Form 990




                                                               Total revenue $4,106,969
                                                                        -
                                                               Total expense $4,157,997

                                                         Surplus/(Deficit)    ($51,028)




nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®                                    16
Where Do I Find the Bottom Line? (Form
 990: On the Balance Sheet!)


Balance Sheet from Sample Form 990
                                                                              B.O.Y.
                                                                              B.O.Y.                   E.O.Y.




                                                                Unrestricted net assets (end of year)    $3,527,235
                                                                                                   -
                                                          Unrestricted net assets (beginning of year)    $3,770,516


                                                               Change in unrestricted net assets       ($243,281)



 nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®                                                               17
Beware! Unusual Large Surpluses
        May Reflect Capital

         Unrestricted Revenue & Expenses
         (including non-operating)                                                         Operating Revenue & Expenses
         ($ in thousands)                                                                  ($ in thousands)
1,800                                                                              1,800


1,600                                                                              1,600


1,400                                                                              1,400


1,200                                                                              1,200


1,000                                                                              1,000


 800                                                                                800


 600
                                                                                    600


 400
                                                                                    400

                                                                                    200
 200

                                                                                      0
   0
                                                                                             2008       2009   2010   2011   2012   2013
           2008        2009       2010        2011       2012     2013


        Revenue, including non-operating          Expenses (before depreciation)


        Audits rarely, and 990s never, segregate capital (i.e., for fixed asset
        purchases) from revenue. The unrestricted surplus may be inflated by
        these capital flows.


        nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®                                                                             18
Surplus Size Matters:
Breaking Even is Never Enough

Like any organization, nonprofits need to cover
the ‘full cost’ of delivering programs
 Tax Status is NOT a Business Model
 Full costs > Operating Expenses

Full costs include: 10                                                                    10


                                                               Operating    Fixed Asset
                                                               Expenses     Additions




                                                    Debt Principal
                                         0                                   Depreciation      1




                                                         Working Capital   Reserves




                                                         10                               10


nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®                                             19
METRIC - Operating Results:
A Guideline



                                                                                         Requires
         Financial                                                   Moderately
                                                         Healthy                        Immediate
         Indicator                                                    Healthy
                                                                                         Attention

                                                    Surpluses
                                                consistently cover      Breakeven        Consistent
  Unrestricted                                                          results or
 Surplus/Deficit                                    full costs,                            and/or
                                                  contributing to        periodic         growing
    (as % of                                     healthy balance        surpluses         deficits
   expenses)                                    sheet and savings     insufficient to
                                                                     cover full costs     (-3%+)
                                                      (3%+)
                                                                     (-3% to +3%)




nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®                                                20
Understanding Balance Sheet
Health: Statement of Position

       Assets                    Cash – How much? How “liquid?”
                                 Receivables – Are they slow to collect?             Balance
                                 Fixed Assets – Are fixed assets being maintained?
                                                                                      Sheet
                                                                                             Liabiliti
   Liabilities                   Line of Credit – Is cash flow being managed          Asse es
                                    through a line of credit? Appropriately?           ts    Net
                                 Debt – Is there a plan for repayment?                      Assets

 Net Assets                      Unrestricted Net Assets – Does the nonprofit
 & Reserves                         own more than it owes? How much is liquid?
                                 Temporarily Restricted Net Assets – Do they
                                    fully support core programs?
                                 Reserves – Any reserves? Suitable to needs?




nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®                                           21
Measuring Liquidity (Take-Home)



                                                                     Total Cash
Months of Cash =
                                                               (Total Expenses / 12)


Months of
Unrestricted Liquid                                          Unrestricted Net Assets –
Net Assets =                                                    (PPE – PPE Debt)

portion of net assets                                          (Total Expenses / 12)
available for operations


Working Capital =                                        Current Assets – Current Liabilities




nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®                                          22
METRICS - Liquidity:
A Guideline



                                                                                   Requires
         Financial                                                 Moderately
                                                         Healthy                  Immediate
         Indicator                                                  Healthy
                                                                                   Attention

                                             3+ months cash and
                                               working capital     Sufficient to
        Months of                                                cover cyclicality Less than one
                                             One ore more board    of cash flow     month and
        Liquidity
                                             designated reserves    (aim for 3       declining
                                                  for risk or        months)
                                                 opportunity




                                        Risk – Cash = Crisis

nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®                                             23
A Financial Health Checklist


          Operating results are consistently
           positive (surpluses!)

          Full costs are regularly covered by
           reliable revenue
          Reinvestment in fixed assets to offset
           depreciation
          Evidence of ability to manage debt

          Liquidity is sufficient to withstand risk
           and pursue new opportunities



nonprofitfinancefund.org ©2012 Nonprofit Finance Fund®   24
Is there a “right” answer?




  #financialscan   25
Financial SCAN :         SM


Anatomy of a solution




                    26
  #financialscan
   An annual financial “check-up” for review at management and board levels

   Visual and compelling report for communicating financial story and funding
    requirements

   Historical context to inform the annual budgeting process and strategic/business
    planning

   A quick way to inform consultants engaged for financial planning and other
    capacity-building efforts

   A training resource for new executives 27 board members
                                           and
   An annual financial “check-up” before fund allocation

   Grantee and potential grantee peer benchmarking

   Clear visual representation of financial trends with a guide for interpreting results:
    program officer education

   Engage grantees in dialogue about their financial health and resource needs

   Documentation to support recommendations to boards

                                          28
   Charitable Giving Planning: Wealth Managers can use Financial SCAN to present
    grantee recommendations to individual clients in a consistent, sophisticated way.

   NPO Asset Management: Inform the development of income generation strategies and
    investment policy statement development for existing nonprofit clients.

   New Business Acquisition: Identify new nonprofit clients and use the comprehensive
    report as part of a pitch book to prospective nonprofit and high net worth individual
    clients.



                                      29
#financialscan   30
31-Page PDF Report

 Financial Health Dashboard


 13 Graphs with accompanying
  narrative and questions to
  consider


 Peer Comparables Dashboard


 Glossary and Definitions


 Date and time stamped


 All data sourced directly from
  Forms 990

                                   31
Financial SCAN Demonstration
Online Report Generation




 #financialscan   32
Recap

 Financial Health Dashboard


 13 Graphs with accompanying
  narrative and questions to
  consider


 Peer Comparables Dashboard


 Glossary and Definitions


 Date and time stamped

 All data sourced directly from
  Forms 990



                                   33
Common Questions
1. I am a nonprofit and only want to run a report on my own organization once or
   twice per year. Is there a Financial SCAN product for nonprofits?

2. How big is the Financial SCAN universe?

3. How does Financial SCAN handle cases where a target organization does not
   have 5 years of data?

4. Does Financial SCAN include mission and impact data?




                                    34
   #financialscan
Product Information and Questions

www.guidestar.org/financialscan

webinars@guidestar.org

 “This innovative new tool builds the financial management capacity of
 nonprofits and helps grantmakers engage with their grantees about
 financial health and funding needs. By creating a new standard for
 nonprofit financial analysis, the Financial SCAN underscores the
 relationship between strong finances and effective programs.”

           -- Kathy Reich, Director or Organizational Effectiveness Grantmaking
                                            David & Lucile Packard Foundation
                                                     Financial SCAN Funder



     #financialscan                           35
The Backup
Appendix




             36
GuideStar USA
www.guidestar.org

 Founded in 1994

 Offices: Washington, DC and Williamsburg, VA

 1.8 million organizations in the GuideStar database

 18,554 nonprofits voluntarily provide information via GuideStar Exchange

 More than 6 million Form 990 images in the GuideStar database

 8.3 million annual visitors to the GuideStar website

 803,256 newsletter subscribers

 $11 million operating budget




                                    37
Financial
     Health
     Dashboard




38    #financialscan
Graphs, Narrative and Questions to Consider




                    39
Peer Comparables Dashboard




                  40
41
42
43
44
45
46
47
Nonprofit Financial Health:

                        New Tools for Analysis

                                                      3 May 2012




                                                             48
© 2012, GuideStar USA, Inc. All Rights Reserved. This information is copyrighted subject matter owned by GuideStar USA and is protected by
United States and international copyright law.

GuideStar Webinar (05/03/12) - Nonprofit Financial Health: New Tools for Analysis

  • 1.
    Nonprofit Financial Health: New Tools for Analysis 3 May 2012 1 © 2012, GuideStar USA, Inc. All Rights Reserved. This information is copyrighted subject matter owned by GuideStar USA and is protected by United States and international copyright law.
  • 2.
    Today’s Facilitators Rebecca Thomas Vice President and Product Manager, NFF Scott Menzel Product and Customer Experience Manager, GuideStar Pamela Jowdy Senior Product Manager, GuideStar 2
  • 3.
    Participant Poll #financialscan 3
  • 4.
    Today’s Objectives 1. TheChallenge: Uncovering a nonprofit’s comprehensive financial story  Why it matters  Why now? 2. Nonprofit Financial Analysis 101: Considerations and best practices  Assessing nonprofit financial health in five steps  Income Statement and Balance Sheet demystified  Profitability and Liquidity guidelines  Financial Health Checklist 3. Financial SCAN: Anatomy of a Solution 4. Q & A #financialscan 4
  • 5.
    The Challenge: Uncovering anonprofit’s comprehensive financial story #financialscan 5
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
    Nonprofit Financial Analysis101: Considerations and Best Practices #financialscan 11
  • 12.
  • 13.
    Five Steps toAssessing a Nonprofit’s Financial Health 1. Profitability 2. Revenue Dynamics 3. Expense Dynamics 4. Composition of Balance Sheet 5. Liquidity nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 13
  • 14.
    Understanding Operating Performance: Statementof Activities/Income Statement Revenue  Where does the organization’s money come from? Dynamics  Is it reasonably diversified? Is it at risk?  Do revenue streams appear reliable / consistent?  How have expenses fluctuated over time? Expense  Are expenses adjusted in line with changes in Dynamics revenue?  Does the organization regularly cover its full costs Profitability with unrestricted revenue?  Is the agency saving? If so, is it enough nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 14
  • 15.
    Where Do IFind the Bottom Line? (Audits & Internals) ABC Center Statement of Activities Years ended June 30, 2008 ($ in thousands) Operating Activity Unrestricted Temp. Perm. Total Restricted Restricted Revenues, Gains and Other Support Support Foundations 113 58 – 171 Government 57 – – 57 Corporations 49 – – 49 Individuals 248 – – 248 Total Support 467 58 – 525 Investment Income 7 – – 7 Tickets, Dues, Other 484 – – 484 Net Assets Released from Restriction 749 -749 – – Total Revenue, Gains and Other Support 1,707 -691 – 1,016 Operating Expenses Program Services 1,004 – – 1,004 Supporting Services Administrative 209 – – 209 Development 49 – – 49 Total Supporting Services 258 – – 258 Total Expenses 1,262 – – 1,262 Change in Net Assets 445 -691 – -246 nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 15
  • 16.
    Where Do IFind the Bottom Line? (Form 990: Not on the Income Statement!) Statement of Revenue: Sample Form 990 Statement of Functional Expenses: Sample Form 990 Total revenue $4,106,969 - Total expense $4,157,997 Surplus/(Deficit) ($51,028) nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 16
  • 17.
    Where Do IFind the Bottom Line? (Form 990: On the Balance Sheet!) Balance Sheet from Sample Form 990 B.O.Y. B.O.Y. E.O.Y. Unrestricted net assets (end of year) $3,527,235 - Unrestricted net assets (beginning of year) $3,770,516 Change in unrestricted net assets ($243,281) nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 17
  • 18.
    Beware! Unusual LargeSurpluses May Reflect Capital Unrestricted Revenue & Expenses (including non-operating) Operating Revenue & Expenses ($ in thousands) ($ in thousands) 1,800 1,800 1,600 1,600 1,400 1,400 1,200 1,200 1,000 1,000 800 800 600 600 400 400 200 200 0 0 2008 2009 2010 2011 2012 2013 2008 2009 2010 2011 2012 2013 Revenue, including non-operating Expenses (before depreciation) Audits rarely, and 990s never, segregate capital (i.e., for fixed asset purchases) from revenue. The unrestricted surplus may be inflated by these capital flows. nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 18
  • 19.
    Surplus Size Matters: BreakingEven is Never Enough Like any organization, nonprofits need to cover the ‘full cost’ of delivering programs  Tax Status is NOT a Business Model  Full costs > Operating Expenses Full costs include: 10 10 Operating Fixed Asset Expenses Additions Debt Principal 0 Depreciation 1 Working Capital Reserves 10 10 nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 19
  • 20.
    METRIC - OperatingResults: A Guideline Requires Financial Moderately Healthy Immediate Indicator Healthy Attention Surpluses consistently cover Breakeven Consistent Unrestricted results or Surplus/Deficit full costs, and/or contributing to periodic growing (as % of healthy balance surpluses deficits expenses) sheet and savings insufficient to cover full costs (-3%+) (3%+) (-3% to +3%) nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 20
  • 21.
    Understanding Balance Sheet Health:Statement of Position Assets  Cash – How much? How “liquid?”  Receivables – Are they slow to collect? Balance  Fixed Assets – Are fixed assets being maintained? Sheet Liabiliti Liabilities  Line of Credit – Is cash flow being managed Asse es through a line of credit? Appropriately? ts Net  Debt – Is there a plan for repayment? Assets Net Assets  Unrestricted Net Assets – Does the nonprofit & Reserves own more than it owes? How much is liquid?  Temporarily Restricted Net Assets – Do they fully support core programs?  Reserves – Any reserves? Suitable to needs? nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 21
  • 22.
    Measuring Liquidity (Take-Home) Total Cash Months of Cash = (Total Expenses / 12) Months of Unrestricted Liquid Unrestricted Net Assets – Net Assets = (PPE – PPE Debt) portion of net assets (Total Expenses / 12) available for operations Working Capital = Current Assets – Current Liabilities nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 22
  • 23.
    METRICS - Liquidity: AGuideline Requires Financial Moderately Healthy Immediate Indicator Healthy Attention 3+ months cash and working capital Sufficient to Months of cover cyclicality Less than one One ore more board of cash flow month and Liquidity designated reserves (aim for 3 declining for risk or months) opportunity Risk – Cash = Crisis nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 23
  • 24.
    A Financial HealthChecklist  Operating results are consistently positive (surpluses!)  Full costs are regularly covered by reliable revenue  Reinvestment in fixed assets to offset depreciation  Evidence of ability to manage debt  Liquidity is sufficient to withstand risk and pursue new opportunities nonprofitfinancefund.org ©2012 Nonprofit Finance Fund® 24
  • 25.
    Is there a“right” answer? #financialscan 25
  • 26.
    Financial SCAN : SM Anatomy of a solution 26 #financialscan
  • 27.
    An annual financial “check-up” for review at management and board levels  Visual and compelling report for communicating financial story and funding requirements  Historical context to inform the annual budgeting process and strategic/business planning  A quick way to inform consultants engaged for financial planning and other capacity-building efforts  A training resource for new executives 27 board members and
  • 28.
    An annual financial “check-up” before fund allocation  Grantee and potential grantee peer benchmarking  Clear visual representation of financial trends with a guide for interpreting results: program officer education  Engage grantees in dialogue about their financial health and resource needs  Documentation to support recommendations to boards 28
  • 29.
    Charitable Giving Planning: Wealth Managers can use Financial SCAN to present grantee recommendations to individual clients in a consistent, sophisticated way.  NPO Asset Management: Inform the development of income generation strategies and investment policy statement development for existing nonprofit clients.  New Business Acquisition: Identify new nonprofit clients and use the comprehensive report as part of a pitch book to prospective nonprofit and high net worth individual clients. 29
  • 30.
  • 31.
    31-Page PDF Report Financial Health Dashboard  13 Graphs with accompanying narrative and questions to consider  Peer Comparables Dashboard  Glossary and Definitions  Date and time stamped  All data sourced directly from Forms 990 31
  • 32.
    Financial SCAN Demonstration OnlineReport Generation #financialscan 32
  • 33.
    Recap  Financial HealthDashboard  13 Graphs with accompanying narrative and questions to consider  Peer Comparables Dashboard  Glossary and Definitions  Date and time stamped  All data sourced directly from Forms 990 33
  • 34.
    Common Questions 1. Iam a nonprofit and only want to run a report on my own organization once or twice per year. Is there a Financial SCAN product for nonprofits? 2. How big is the Financial SCAN universe? 3. How does Financial SCAN handle cases where a target organization does not have 5 years of data? 4. Does Financial SCAN include mission and impact data? 34 #financialscan
  • 35.
    Product Information andQuestions www.guidestar.org/financialscan webinars@guidestar.org “This innovative new tool builds the financial management capacity of nonprofits and helps grantmakers engage with their grantees about financial health and funding needs. By creating a new standard for nonprofit financial analysis, the Financial SCAN underscores the relationship between strong finances and effective programs.” -- Kathy Reich, Director or Organizational Effectiveness Grantmaking David & Lucile Packard Foundation Financial SCAN Funder #financialscan 35
  • 36.
  • 37.
    GuideStar USA www.guidestar.org  Foundedin 1994  Offices: Washington, DC and Williamsburg, VA  1.8 million organizations in the GuideStar database  18,554 nonprofits voluntarily provide information via GuideStar Exchange  More than 6 million Form 990 images in the GuideStar database  8.3 million annual visitors to the GuideStar website  803,256 newsletter subscribers  $11 million operating budget 37
  • 38.
    Financial Health Dashboard 38 #financialscan
  • 39.
    Graphs, Narrative andQuestions to Consider 39
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
    Nonprofit Financial Health: New Tools for Analysis 3 May 2012 48 © 2012, GuideStar USA, Inc. All Rights Reserved. This information is copyrighted subject matter owned by GuideStar USA and is protected by United States and international copyright law.