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SOCIAL IMPACT EVALUATION
AND INDICATORS
These guidelines aim at providing a quick overview of social impact evaluation and
indicators issues to public actors of any field.
This pragmatic approach, organized around 10 FAQ generic questions, is designed to
help you understand the basics of the topic.
Anotherguidelineinthistoolkitdescribesaconcreteexampleofsocialimpactevaluation
“How public authorities face social impact measurement – Example Public tender on
“Activate Green Community Hub Services, engage local community”.
INTRODUCTION
EUROPEAN REGIONAL DEVELOPMENT FUND
Camille Marie
Héloïse Boyer
Maëlle Genini Collombo
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 2
TABLE OF CONTENT
Frequently Asked Questions on Social impact evaluation
and indicators for public actors
1. What does “social impact” mean? 	 3
2. What is the difference between “indicators” and
“evaluation”?	 4
3. What do you really want to assess?	 6
4. Who can be interested in social impact evaluation?
What for? 	 8
5. What does really matter? What are the different
dimensions of the impact that should be taken
into account? 	 10
6. How to define and choose relevant indicators for
social innovation projects?	 12
7. What is the general approach to conduct a social
impact evaluation? 	 14
8. What are the different methodologies to evaluate
social impact? 	 15
9. What are the main attention points before
launching a social impact evaluation?	 17
10. What are the internationally recognized tools to
identify social impact indicators?	 18
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 3
The term “impact” means the difference made by an organization, through
the actions that it implements that lead to results, changes, consequences.
These effects can be at short, middle or long term, positive or negative,
produced directly or indirectly, intentionally or not.1
More specifically, a “social impact” consists of a set of an organization’s
activities (evolution, inflection, changes, rupture) that impact directly or
indirectly, either external stakeholders on the territory (beneficiaries, users,
clients) or internal stakeholders (employees, volunteers) and more generally
the society.
The European Commission defines social impact as “The reflection of social
outcomes as measurements, both long-term and short-term, adjusted for the
effects achieved by others (alternative attribution), for effects that would have
happened anyway (deadweight), for negative consequences (displacement),
and for effects declining over time (drop-off).”2
As the name suggests, social impact is what has an effect on people, on social
existingchallengesorsocialneeds.Thechallengesandneedsmainlydependon
local contexts, environment and situation, cannot be the same everywhere not
be answered the same way. Thus, working deeply on the pressing challenges
of your local environment or territory is vital to be able to address them and
allow positive social impacts of your activity, project or public policies.
Social impact measurement or social impact evaluation is used to indicate
different evaluation objects allowing to estimate the social value of activities.
1. What does “social impact” mean?
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 4
These two concepts are complementary but may not be taken for one another.3
Evaluation
In literature the terms impact assessment, impact evaluation or impact
measuring are used equally.
An assessment (or evaluation) is a systemic approach that allows to
estimate the “value” of an action or activity.
An impact assessment allows to estimate the consequences attributable to an
action/activity.
The impact measurement is a process which consists in evaluating (or
assessing) the impact arising from an activity. The distinction is quite slight.
Nevertheless, measurement more often refers to a quantitative approach.
Because evaluation includes quantitative and qualitative aspects, this latter
term will be preferred in these guidelines.
Indicator
An indicator is a measurement tool that allows to assess or evaluate different
objects, like : the results, the use of resources, context, impact, etc... It allows
assessing a phenomena qualitatively or quantitatively by means of data or
information as points of reference. Finding indicators is one part included in
the systemic approach of social impact measurement.
Based on consensus, it has to be said that there is no universal social impact
indicators grid. Each evaluation has to be adapted to the objectives
and particularities of the studied organisation, rather than rely on an
external referential. Nevertheless, it exists several databases of indicators
to which you can refer.
Indicators can be organized in dimensions or criteria.
2. What is the difference between “indicators” and
“evaluation”?
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 5
TRUE OR FALSE:*
True False
TRAIN YOURSELF
1. Social impact are the consequences we have planned as a result of
our activities or decisions
2. Considering and involving stakeholders into the evaluating process
is an important step
3. Social impact measurement is a universal method to assess the
impacts our activity have on social communities
Complete the sentence according to your point of view:
Social impact is what, as a result of my activity, has consequences on
*For the answer : click here
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 6
There is a large variety of items that can be evaluated for a single project such
as process, social mission, efficiency, relevance, impact…
Among the first questions as a public authority, you can ask yourself:
	 What is the “object” of the evaluation that you want to conduct?
	 What is the “purpose” of the evaluation?
The chart below lists several evaluation objects and purposes.
Figure 1 From needs to impact
several evaluation objects and purposes
Legend:
Evaluation objects
Evaluation purposes
Figure inspired from AVISE4
and RECMA5
3. What do you really want to assess?
Efficiency
Objectives
Relevance
Needs
Ressources Activities Results
IMPACT
Performance
what would happen
anyway
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 7
Evaluation objects
Needs: the population / society needs that the organization wants to
address.
Objectives: the objectives targeted in this specific project or activity.
Resources: human, financials resources that enable the activities
implementation
Activities: actions implemented for goals achievements.
Achievements: the outputs delivered following the actions run.
Results: the immediate effects of the actions on their targets ; the evolution
of the situation of the beneficiaries, partners, customers, and more broadly
the environment on which activity could have an influence.
Impacts: the social, economic, environmental consequences attributable
to the activities.
Evaluation purposes
Relevance compares structure's objectives to the needs of a given territory
or population. Are the objectives of the action always adapted to the needs?
Performance is characterized by indicators of achievements or indicators
of performance. These are mostly quantitative data that generally do not
provide information on changes.
Efficiency is the ratio between the objectives (and allocated resources) and
the achieved results.
Impact is what is due or attributable to the action, that is to say the results
less what would have happened anyway without the action.
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 8
Different benefits can be identified for each stakeholder: for social enterprise
or structure with social utility, for public authorities, for institutional or private
investors, for territories…
Stakeholders are key figures of an impact
evaluation.
Inasocialimpactevaluation,stakeholdersareinvolvedfromthebeginning
of the evaluation process, either in an individual way (interviews, or
exchangesontheirexpectations),orcollectivelybygatheringstakeholders’
representatives. Having a global vision of the stakeholders ecosystem is
important to choose the ones that will constitute the study area.
Who are your stakeholders?
The ones on who you want to evaluate the impact, and the ones you
want to include on the evaluation project. As a public administration, they
can be your beneficiaries, your service users, your closest partners, your
colleague or team, your local stakeholders...
Study’s area is generally limited to stakeholders that are in the core of
the social mission and who are highly impacted (either positively or
negatively) by your activities.
By finding them, you can list them by simple categories: internal,
connected to your activity, external.
From a social enterprise point of view, evaluating its social impact
allows the company to:
Guide its strategy and steer its activity by committing itself to an improvement
approach, and seeking for more efficiency.
Establish a new form of dialogue with its partners, based on transparency and
willingness to report on the use of their "social investment”.
Communicate by making more visible and readable its actions.
Recognize and value the work of employees and / or volunteers.
4. Who can be interested in social impact evaluation?
What for?
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 9
PRACTICE AND CONSIDER
What benefits could it have and on who?
For public authorities, social impact evaluation can be useful to:
Justify their spending in a constrained budgetary context and with a constant
growth of social needs.
Evaluate the impact of projects that are directly financially supported.
Evaluate the efficiency of their policies in the long run (for example, check the
impact on beneficiaries in regard to the allocated resources).
Revisit their relationship with stakeholders by conducting an evaluation
approach.
For investors:
Foundations, which want to allocate their donations to the most effective
programs.Moreandmorefoundationswanttoinventnewformsofpartnerships
to get closely involved in the programs they are supporting.
In parallel, new financial vectors are emerging. They are based both on financial
and on social return of investment. Therefore, to qualify the created social value
has become necessary.
Investors are seeking solid data comparable to the data used for financial
performance.
For “non-social enterprises” that wish to engage in alliances with a strong
social impact. The evaluation is also a crucial tool.
		
For territories and territorial alliances:
New territorial alliances are emerging, gathering different stakeholders like
private, public, NGOs and citizens, who build together new solutions linked
to local needs. These kinds of alliances lead to the question of the collective
impact.
Why would it be interesting for you or for your organization to evaluate
your social impact?
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 10
5.
Before entering the process of defining indicators, you should also define what
is really important to measure.
Social impact is multidimensional: it is not focused on one dimension.
It covers dimensions such as economic value creation, politics, societal,
environmental, and well-being or fulfillment.
Also, social impact measurement depends both on what you want to
assess and on: the local reality, the pressing social challenges of your territory,
the local social needs and expectations, the local stakeholder ecosystem…
Having a good understanding of both aspects is more than essential for an
effective social evaluation process.
The following dimensions and criteria are given as examples but they are
not exclusive.
You can also refer to the guideline “How public authorities face social impact
measurement – Example Public tender on “Activate Green Community Hub
Services, engage local community”.
What does really matter?
What are the different dimensions of the impact
that should be taken into account?
Figure 2 Example of dimensions and criteria that can help to
define indicators
Inspired from AVISE6
and TIESS7
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 11
Territory
Public Services
Health & safety
Societal
Politics
Ecology
Environmental
issues
Social bonding
Citizenship
Territorial equity
Cultural diversity
Equality of
opportunity
Institutionalization
Access to information
Citizen representation
Co-construction of
the general interest
Democracy
General state of the
environment
Environmental
conservation
Environmental
education
Global warming
Energy
Biodiversity
Soil and water
pollution
Water consumption
Air pollution
Noise
Isolation
Social capital
Social cohesiveness
Territory’s
attractiveness
Territorial anchoring
Animation of the
territory
Access to public
services
Social public services
State of health
Access and quality of
health facilities
Access to education
Schooling
Knowledge and skills
Education’s
attractiveness
Education financing
Education
Dimensions Criteria Dimensions Criteria
Economy General
Dissemination of
innovation
Housing
Business
development
Wealth creation
Standard of living
Economic well-being
Inequality and
poverty
Access to resources
and opportunities
Employment
Economical value
Revenue
Working time
Public services
savings
Governance
Sustainable
development
Specificities of the
social and solidarity
economy
Quality of life
Welfare
Sectoral
dissemination
Territorial
dissemination
Housing affordability
Housing conditions:
living environment,
living space
Housing quality
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 12
6.
For Social Innovation in general, The RQIS (Réseau Québécois pour l’Innovation
Sociale - Quebec network for social innovation) wrote a very detailed guide to
help organizations starting with social innovation evaluation8
.
Figure 3 Schematic approach to define indicators
For social impact, the choice of indicators is based on the impact you want to
measure.
Before finding indicators, you have to know which impact you want to
measure. This requires to start from stakeholders’ needs and the organization's
mission, then take into account desired and undesired impacts, focus of a
specific area for the evaluation, and then define the impact to be measured.
In the end, an indicator set must find an answer to relevance, exhaustivity and
realism purposes. A unique and synthetic indicator does not exist. To bring
exhaustivity and precision, a multicriteria approach has to be conducted.
As described in the example below, figure 4, indicators can be qualitative or
quantitative and refer to different objects.
Steps
Tools
What does really matter?
What do we want to
assess?
Develop
Multicriteria
Approach
Define
Value chain
Dimensions
Impacts
Value chain
Criteria
Impacts mapping
List of indicators
Characterization
1. 2. 3.
How to define and choose relevant indicators for
social innovation projects?
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 13
Figure 4 Example of indicators used for a social integration
enterprise
Translated from AVISE9
LET’S START!
We recommend to start with few evaluation dimensions and few
indicators: the ones that matter the most for you. It is not useful and
often counterproductive to evaluate too many dimensions and set too
many indicators as you won’t be able to focus properly on them.
Remember: choose what really matters for you!
Dimension and
criteria
Context
indicators
Achievements
indicators
Results
indicators
Impacts
indicators
Social bond and
social diversity
Increased
tensions between
communities and on
the territories
Cultural diversity of
employees
space and
conviviality time
organized during the
activities
Effective mix of
employees in all
activities
Exchanges outside
the framework of the
structure between
people from different
cultures
Relational
network
Personal
relationship to the
job (motivation,
absenteeism, etc.)
Team work
meetings between
employees’ families
in the context of the
structure’s activities
Frequent and
friendly exchanges
between employees
The continuity of
relations between
employees outside
working hours
Employment
integration
Unemployment rate
on the territory and
trends
Degree of autonomy
in carrying out tasks
Number of
people hired and
accompanied
Number of training
courses undertaken
Number of
employees who
have developed a
realistic career plan
at the end of their
time in the structure
/ total number of
employees
Number of
employees in
integration who
have found a job
with a contract of
more than 3 months
within 6 months of
leaving the company
Number of
employees in
integration, entering
qualifying training
when leaving the
structure
Citizenship /
Governance
Participation in the
governance of the
structure
Number of
employees
participating in
committees and
decision-making
processes
Rate of employees
getting involved
in other structures
since they joined
the integration
organisation
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 14
7.
Impact measurement can be described in 8 steps, summarized in the table
below.
Inspired from REXEL 10
Figure 5 8 steps to conduct an impact measurement
What is the general approach to conduct a social
impact evaluation?
•  What are the objectives?
•  For who?
•  What for?
•  How?
1
Framing the measure
2
Stakeholders
mapping
3
Describe the social
mission
4
Social impact
mapping
5
Indicators definition
6
Finding the adequate
methodology
7
Data collection
8
Data analysis and
restitution
•  Who are the stakeholders?
•  Which ones to study?
•  Which ones to involve in the
assessment?
•  What is my social mission?
•  What are the targets?
•  What are the issues?
•  What are the key activities?
•  What are the expected impacts
of my action ? What are the
impacts of the structure I
support/finance?
•  What unexpected impacts have
•  been observed?
•  What limited scope of impacts
to keep for the study?
•  How to measure the mapped
impacts?
•  How to evaluate the changes?
•  How to collect the data?
•  By who?
•  When ?
•  How to define the sample of the
interviewed population?
•  Which tool can I use to create a
questionnaire?
•  How to analyze?
•  How to restore the results of the
study?
•  Engage employees in the evaluation
•  Develop a culture of sharing and co-
development.
•  Match the process with your intern
process.
•  Brainstorm: draw a list of stakeholders:
internal, connected, external.
•  Interview them individually or
collectively.
•  Map of prioritization
•  Brainstorm
•  Interviews to check the achievements
of the objectives set by the structure:
main issues identified and activities
put in place to solve the issues.
•  Map of the impacts  by making an
exhaustive list (bibliographic search,
interview field expert, indicators IRIS –
See question 10
•  Prioritize them in order to maintain a
relevant and realistic scope.
•  Plan the strategy (Change theory, U
theory)
•  Develop multi-criteria approach. For a
more detailed approach See Question
6 on «how to define and choose
relevant indicators»
•  Frame Grid
•  Bibliographic search
•  To go further see Question 8. «What
are the different methodologies to
evaluate social impact?»
•  Creation of questionnaire: online
survey tools
•  Making an Interview guide
•  Format of the results feedback
diverge according to the target,
communication objectives. Videos,
infography
•  Guide for Impact reporting: SRS Social
Reporting Standards, GRI
Questions to ask Advices/Tools
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 15
8.
When choosing a method, it is particularly relevant to start from the desired
objective: what question(s) does the approach seek to answer ? Based on this
questioning, here is a selection of issues and examples of methods.
The cartography below presents the different existing methodologies to
conduct an impact evaluation.
Translated from AVISE 4
Figure 6 Cartography of social impact evaluation methodologies
Max
Qualitative
Max
Quantitative
Multi-criteria approach
Internal Focus External Focus
Compare
Check
Know
Understand
Manage
Single-criteria approach
Structure management
Expert
Social scientist
Who evaluates?
What are the different methodologies to evaluate
social impact?
Multi-criteria evaluation
Qualitative survey Indicators database
Reference indicators
Carbon audit
Cost-effectiveness
analysis
Cost-benefit analysisSROI (Social Return on
Investment)
Capability approach
Rating indexes
Randomization
Outcomes Star
Regulatory evaluation /
financial reporting
Dashboard
Performance indicator
Stakeholder mapping and
expectations analysis
Change theory
Impact mapping
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 16
The different evaluation approaches seek to answer the
following questions:
What changes for stakeholders?
There are methods to identify stakeholders and potential effects on each
of them. These are rather qualitative methods, that allow the collection of
stakeholders' views and testimonials.
How to manage an action by the impact generated?
The aim here is to identify and monitor internal indicators that make
it possible to follow up the impact of an action, to manage it and to
communicate about it. These are methods with a more operational focus.
For example: the Outcomes method Star™ allows you to manage the
changes experienced by beneficiaries of social programs.11
How does the action position itself in relation to others?
The idea is to position one-self in relation to a frame of reference. Can the
action be compared to a common reference, a standard? This can be useful
to bring legitimacy and recognition.
In the change observed, what is actually attributable to the action?
The point here is to demonstrate the cause and effect relationship: what
would have happened without the action? Among the effects observed,
which one are actually attributable to the action? (and not to other external
variables)?
For example: randomization, a sampling technique, consists of isolating a
test group that benefits from the action and a control group that does not,
and then compare the two groups.
What does the action give back to society in relation to what it
costs?
The aim here is to estimate the value generated financially: what is the
value created by the action? The ratio between the cost of the action and
the profit generated is estimated to be able to evaluate the costs "avoided"
by action.
Example: the avoided public costs method is based on ratios comparing
what public authorities invest in social enterprises (subsidies, tax benefits)
and what they get in terms of social benefits saved and taxes generated.
It is also possible to engage in a global approach
Methods provide a framework to guide the evaluation process. They consist
of principles, steps and recommendations. They are more or less exhaustive
and allow for some flexibility.
Examples: SROI (Social Return on Investment) is composed of principles
(involvement of the community in the process, stakeholders, transparency,
etc.) and steps (choosing indicators, demonstrate causality, calculate a
ratio via monetarization) to guide the evaluation process.
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 17
9.
Wanting to evaluate the social impact of your activity or actions is a fair
ambition. Indeed, social impact measurement is a way to set off a transition
process, to ensure that your actions participate to positive changes and
will help you to make the right decisions to affect positively your resources,
engaging the concerned stakeholders.
Nevertheless, it is a whole process, that requires time, will, internal thinking
and consideration of your organization and activities…
The following points of attention should be taken into account:
Time and money is required to conduct an impact assessment: to manage
a rigorous and useful work, to collect data...
Complexity of the impact measurement: define what does matter, which
method to use, how to define indicators that take into account qualitative
and quantitative approach (reflect complexity of the problems)
Availability of the skills and access to the expertise for the impact
measurement
How to deal with the respect of the private life (ex: sensitive data)
Clarify the evaluation purpose
Havingacriticalandreflexiveattitude:tobeawareofchangingtheevaluation
model and adjusting parameters
But it’s worthwhile and will help your organization to engage in a meaningful
path!
What are the main attention points before
launching a social impact evaluation?
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 18
What are the internationally recognized tools to
identify social impact indicators?
	 Global Value Exchange12
For managing social impact measurement by indicators :
myGVE is a free tool to help you manage and maximize your social value
generation. Map your stakeholders, outcomes and indicators, and develop a
theory of change with our interactive chain of events tool. You can even add
your project to a Shared Measurement Framework to show the information
your funder requires you to collect.
	 IRIS and GIIN
IRIS Database
The Global Impact Investing Network (GIIN) is the global champion of impact
investing13
, dedicated to increasing its scale and effectiveness around the
world. The GIIN builds critical market infrastructure and supports activities,
education, and research that help accelerate the development of a coherent
impact investing industry. IRIS+ is managed as a public good by the GIIN.
IRIS is a catalogue of indicators. These indicators may seek to measure the
financial, operational, environmental or social performance of an organization.
It is the responsibility of users (usually financers who wish to allocate funds
based on environmental issues rather than just financial considerations) to
select the indicators that will help them be appropriate. At present, there
are 559 indicators, both qualitative and quantitative, associated with the
sectors agriculture, education, energy, environment, financial services, health,
housing, territorial protection, water and such.
In order to find and manage indicators, three valuable resources and
internationally recognized tools are presented in these guidelines:
Global Value Exchange
IRIS Base
Outcomes Stars
10.
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 19
The IRIS Method14
To use this method, it is worth asking the following questions:
1. Determine what these indicators will be used for (for example :
communicate the social impact of its investments with its members,
evaluate the achievement of an objective social or environmental, measure
performance investments).
2. Determine what information to obtain to achieve this objective (e.g.
by asking the following questions: What information will be useful to
stakeholders? What are the objectives to be achieved?).
3. Determine how the data will be organized (e.g., how will it be asking: Will
the same indicators be used to measure all the investments? Will they be
specific to each industry, or a little of both?).
4. Select the appropriate indicators from the IRIS database by depending
on the answers obtained previously.
One of the advantages of IRIS is that access to indicators is easy and completely
free of charge. Another advantage of IRIS is to provide a basis for possible
comparison between different users of the same indicators. The IRIS also
publishes on its site the reports of users who wish to share them online.
However, as indicated by the GIIN itself, the selection of indicators is only one
step in a process impact assessment. IRIS does not provide tools for the user in
these other steps, such as the data collection, analysis and verification.
	 Outcomes stars®11
Principles of the tool
The tool graphically symbolizes a star. Each of the branches of the star
represents a theme to be explored during a discussion between the person
being accompanied and the accompanying person. The branches are
graduated to measure the situation in terms of the behavior or attitude of the
person being accompanied.
The British consulting firm Triangle Consulting has developed and published
about 20 of them. They are aimed at different target groups, within the
framework of health and/or social support. There is, for example, a star for
the support of people suffering from alcohol addiction, one for the elderly or
another for mental health, etc.
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 20
BIBLIOGRAPHY
1
AVISE: Practical Impact Guide
Guide Pratique sur l’impact social, 2019
2
European Commision report on Approaches to Social Impact Measurement
3
TIESS:
Glossary Indicators
and Social impact measurement and evaluation
4
AVISE: Social impact evaluation in France and abroad
L’évaluation d’impact social : en France et à l’étranger
5
RECMA: Evaluate social impact of a social business : landmarks
Evaluer l’impact social d’une entreprise sociale : points de repère
6
AVISE: Evaluate social impact - Manual
7
TIESS: List of indicators ‘s examples
8
RQIS:
Guide pour développer vos indicateurs d’innovation sociale
9
AVISE: Instructions to autoevaluate social utility
10
REXEL Foundation: Guidebook to handle an impact evaluation
11
Outcomes Star
12
GVE
13
GIIN
14
IRIS
Social Reporting Standards
https://www.social-reporting-standard.de/en/
https://www.social-reporting-standard.de/f ileadmin/redaktion/
downloads/SRS_guidelines_2014_EN.pdf
Social value international
https://socialvalueint.org/
Social value Uk
http://www.socialvalueuk.org/
socialinnovationstrategy.eu
ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 21
1. False - We don’t always plan all the consequences of our activity or decision-making…
some social impact, positive or negative, are not intentionally produced. The main challenge
is indeed to be able to forecast them the best as possible and also consider the possible
collateral effects in order to be able to redirect our activity or decisions along the process.
It is important to measure both positive and negative effects and both intentional or
unintentional consequences.
2. True - Your closest stakeholders or beneficiaries are the main concerned by your activity
or your policy, and will be the first affected, positively or negatively, by your decision-making.
Involving them is essential to be able to assess your project social impact and help your
decision-making (positively and according to the needs).
3. False - There is no universal method nor universal tools. A lot of them exist, and some of
them can be useful for you, as long as you can adapt them to your local context and to what
you really want to evaluate. There are the two mains aspects to consider when starting an
social impact evaluation.
Back to page 5
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GUIDELINE: SOCIAL IMPACT EVALUATION AND INDICATORS

  • 1. SOCIAL IMPACT EVALUATION AND INDICATORS These guidelines aim at providing a quick overview of social impact evaluation and indicators issues to public actors of any field. This pragmatic approach, organized around 10 FAQ generic questions, is designed to help you understand the basics of the topic. Anotherguidelineinthistoolkitdescribesaconcreteexampleofsocialimpactevaluation “How public authorities face social impact measurement – Example Public tender on “Activate Green Community Hub Services, engage local community”. INTRODUCTION EUROPEAN REGIONAL DEVELOPMENT FUND Camille Marie Héloïse Boyer Maëlle Genini Collombo
  • 2. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 2 TABLE OF CONTENT Frequently Asked Questions on Social impact evaluation and indicators for public actors 1. What does “social impact” mean? 3 2. What is the difference between “indicators” and “evaluation”? 4 3. What do you really want to assess? 6 4. Who can be interested in social impact evaluation? What for? 8 5. What does really matter? What are the different dimensions of the impact that should be taken into account? 10 6. How to define and choose relevant indicators for social innovation projects? 12 7. What is the general approach to conduct a social impact evaluation? 14 8. What are the different methodologies to evaluate social impact? 15 9. What are the main attention points before launching a social impact evaluation? 17 10. What are the internationally recognized tools to identify social impact indicators? 18
  • 3. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 3 The term “impact” means the difference made by an organization, through the actions that it implements that lead to results, changes, consequences. These effects can be at short, middle or long term, positive or negative, produced directly or indirectly, intentionally or not.1 More specifically, a “social impact” consists of a set of an organization’s activities (evolution, inflection, changes, rupture) that impact directly or indirectly, either external stakeholders on the territory (beneficiaries, users, clients) or internal stakeholders (employees, volunteers) and more generally the society. The European Commission defines social impact as “The reflection of social outcomes as measurements, both long-term and short-term, adjusted for the effects achieved by others (alternative attribution), for effects that would have happened anyway (deadweight), for negative consequences (displacement), and for effects declining over time (drop-off).”2 As the name suggests, social impact is what has an effect on people, on social existingchallengesorsocialneeds.Thechallengesandneedsmainlydependon local contexts, environment and situation, cannot be the same everywhere not be answered the same way. Thus, working deeply on the pressing challenges of your local environment or territory is vital to be able to address them and allow positive social impacts of your activity, project or public policies. Social impact measurement or social impact evaluation is used to indicate different evaluation objects allowing to estimate the social value of activities. 1. What does “social impact” mean?
  • 4. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 4 These two concepts are complementary but may not be taken for one another.3 Evaluation In literature the terms impact assessment, impact evaluation or impact measuring are used equally. An assessment (or evaluation) is a systemic approach that allows to estimate the “value” of an action or activity. An impact assessment allows to estimate the consequences attributable to an action/activity. The impact measurement is a process which consists in evaluating (or assessing) the impact arising from an activity. The distinction is quite slight. Nevertheless, measurement more often refers to a quantitative approach. Because evaluation includes quantitative and qualitative aspects, this latter term will be preferred in these guidelines. Indicator An indicator is a measurement tool that allows to assess or evaluate different objects, like : the results, the use of resources, context, impact, etc... It allows assessing a phenomena qualitatively or quantitatively by means of data or information as points of reference. Finding indicators is one part included in the systemic approach of social impact measurement. Based on consensus, it has to be said that there is no universal social impact indicators grid. Each evaluation has to be adapted to the objectives and particularities of the studied organisation, rather than rely on an external referential. Nevertheless, it exists several databases of indicators to which you can refer. Indicators can be organized in dimensions or criteria. 2. What is the difference between “indicators” and “evaluation”?
  • 5. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 5 TRUE OR FALSE:* True False TRAIN YOURSELF 1. Social impact are the consequences we have planned as a result of our activities or decisions 2. Considering and involving stakeholders into the evaluating process is an important step 3. Social impact measurement is a universal method to assess the impacts our activity have on social communities Complete the sentence according to your point of view: Social impact is what, as a result of my activity, has consequences on *For the answer : click here
  • 6. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 6 There is a large variety of items that can be evaluated for a single project such as process, social mission, efficiency, relevance, impact… Among the first questions as a public authority, you can ask yourself: What is the “object” of the evaluation that you want to conduct? What is the “purpose” of the evaluation? The chart below lists several evaluation objects and purposes. Figure 1 From needs to impact several evaluation objects and purposes Legend: Evaluation objects Evaluation purposes Figure inspired from AVISE4 and RECMA5 3. What do you really want to assess? Efficiency Objectives Relevance Needs Ressources Activities Results IMPACT Performance what would happen anyway
  • 7. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 7 Evaluation objects Needs: the population / society needs that the organization wants to address. Objectives: the objectives targeted in this specific project or activity. Resources: human, financials resources that enable the activities implementation Activities: actions implemented for goals achievements. Achievements: the outputs delivered following the actions run. Results: the immediate effects of the actions on their targets ; the evolution of the situation of the beneficiaries, partners, customers, and more broadly the environment on which activity could have an influence. Impacts: the social, economic, environmental consequences attributable to the activities. Evaluation purposes Relevance compares structure's objectives to the needs of a given territory or population. Are the objectives of the action always adapted to the needs? Performance is characterized by indicators of achievements or indicators of performance. These are mostly quantitative data that generally do not provide information on changes. Efficiency is the ratio between the objectives (and allocated resources) and the achieved results. Impact is what is due or attributable to the action, that is to say the results less what would have happened anyway without the action.
  • 8. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 8 Different benefits can be identified for each stakeholder: for social enterprise or structure with social utility, for public authorities, for institutional or private investors, for territories… Stakeholders are key figures of an impact evaluation. Inasocialimpactevaluation,stakeholdersareinvolvedfromthebeginning of the evaluation process, either in an individual way (interviews, or exchangesontheirexpectations),orcollectivelybygatheringstakeholders’ representatives. Having a global vision of the stakeholders ecosystem is important to choose the ones that will constitute the study area. Who are your stakeholders? The ones on who you want to evaluate the impact, and the ones you want to include on the evaluation project. As a public administration, they can be your beneficiaries, your service users, your closest partners, your colleague or team, your local stakeholders... Study’s area is generally limited to stakeholders that are in the core of the social mission and who are highly impacted (either positively or negatively) by your activities. By finding them, you can list them by simple categories: internal, connected to your activity, external. From a social enterprise point of view, evaluating its social impact allows the company to: Guide its strategy and steer its activity by committing itself to an improvement approach, and seeking for more efficiency. Establish a new form of dialogue with its partners, based on transparency and willingness to report on the use of their "social investment”. Communicate by making more visible and readable its actions. Recognize and value the work of employees and / or volunteers. 4. Who can be interested in social impact evaluation? What for?
  • 9. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 9 PRACTICE AND CONSIDER What benefits could it have and on who? For public authorities, social impact evaluation can be useful to: Justify their spending in a constrained budgetary context and with a constant growth of social needs. Evaluate the impact of projects that are directly financially supported. Evaluate the efficiency of their policies in the long run (for example, check the impact on beneficiaries in regard to the allocated resources). Revisit their relationship with stakeholders by conducting an evaluation approach. For investors: Foundations, which want to allocate their donations to the most effective programs.Moreandmorefoundationswanttoinventnewformsofpartnerships to get closely involved in the programs they are supporting. In parallel, new financial vectors are emerging. They are based both on financial and on social return of investment. Therefore, to qualify the created social value has become necessary. Investors are seeking solid data comparable to the data used for financial performance. For “non-social enterprises” that wish to engage in alliances with a strong social impact. The evaluation is also a crucial tool. For territories and territorial alliances: New territorial alliances are emerging, gathering different stakeholders like private, public, NGOs and citizens, who build together new solutions linked to local needs. These kinds of alliances lead to the question of the collective impact. Why would it be interesting for you or for your organization to evaluate your social impact?
  • 10. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 10 5. Before entering the process of defining indicators, you should also define what is really important to measure. Social impact is multidimensional: it is not focused on one dimension. It covers dimensions such as economic value creation, politics, societal, environmental, and well-being or fulfillment. Also, social impact measurement depends both on what you want to assess and on: the local reality, the pressing social challenges of your territory, the local social needs and expectations, the local stakeholder ecosystem… Having a good understanding of both aspects is more than essential for an effective social evaluation process. The following dimensions and criteria are given as examples but they are not exclusive. You can also refer to the guideline “How public authorities face social impact measurement – Example Public tender on “Activate Green Community Hub Services, engage local community”. What does really matter? What are the different dimensions of the impact that should be taken into account?
  • 11. Figure 2 Example of dimensions and criteria that can help to define indicators Inspired from AVISE6 and TIESS7 ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 11 Territory Public Services Health & safety Societal Politics Ecology Environmental issues Social bonding Citizenship Territorial equity Cultural diversity Equality of opportunity Institutionalization Access to information Citizen representation Co-construction of the general interest Democracy General state of the environment Environmental conservation Environmental education Global warming Energy Biodiversity Soil and water pollution Water consumption Air pollution Noise Isolation Social capital Social cohesiveness Territory’s attractiveness Territorial anchoring Animation of the territory Access to public services Social public services State of health Access and quality of health facilities Access to education Schooling Knowledge and skills Education’s attractiveness Education financing Education Dimensions Criteria Dimensions Criteria Economy General Dissemination of innovation Housing Business development Wealth creation Standard of living Economic well-being Inequality and poverty Access to resources and opportunities Employment Economical value Revenue Working time Public services savings Governance Sustainable development Specificities of the social and solidarity economy Quality of life Welfare Sectoral dissemination Territorial dissemination Housing affordability Housing conditions: living environment, living space Housing quality
  • 12. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 12 6. For Social Innovation in general, The RQIS (Réseau Québécois pour l’Innovation Sociale - Quebec network for social innovation) wrote a very detailed guide to help organizations starting with social innovation evaluation8 . Figure 3 Schematic approach to define indicators For social impact, the choice of indicators is based on the impact you want to measure. Before finding indicators, you have to know which impact you want to measure. This requires to start from stakeholders’ needs and the organization's mission, then take into account desired and undesired impacts, focus of a specific area for the evaluation, and then define the impact to be measured. In the end, an indicator set must find an answer to relevance, exhaustivity and realism purposes. A unique and synthetic indicator does not exist. To bring exhaustivity and precision, a multicriteria approach has to be conducted. As described in the example below, figure 4, indicators can be qualitative or quantitative and refer to different objects. Steps Tools What does really matter? What do we want to assess? Develop Multicriteria Approach Define Value chain Dimensions Impacts Value chain Criteria Impacts mapping List of indicators Characterization 1. 2. 3. How to define and choose relevant indicators for social innovation projects?
  • 13. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 13 Figure 4 Example of indicators used for a social integration enterprise Translated from AVISE9 LET’S START! We recommend to start with few evaluation dimensions and few indicators: the ones that matter the most for you. It is not useful and often counterproductive to evaluate too many dimensions and set too many indicators as you won’t be able to focus properly on them. Remember: choose what really matters for you! Dimension and criteria Context indicators Achievements indicators Results indicators Impacts indicators Social bond and social diversity Increased tensions between communities and on the territories Cultural diversity of employees space and conviviality time organized during the activities Effective mix of employees in all activities Exchanges outside the framework of the structure between people from different cultures Relational network Personal relationship to the job (motivation, absenteeism, etc.) Team work meetings between employees’ families in the context of the structure’s activities Frequent and friendly exchanges between employees The continuity of relations between employees outside working hours Employment integration Unemployment rate on the territory and trends Degree of autonomy in carrying out tasks Number of people hired and accompanied Number of training courses undertaken Number of employees who have developed a realistic career plan at the end of their time in the structure / total number of employees Number of employees in integration who have found a job with a contract of more than 3 months within 6 months of leaving the company Number of employees in integration, entering qualifying training when leaving the structure Citizenship / Governance Participation in the governance of the structure Number of employees participating in committees and decision-making processes Rate of employees getting involved in other structures since they joined the integration organisation
  • 14. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 14 7. Impact measurement can be described in 8 steps, summarized in the table below. Inspired from REXEL 10 Figure 5 8 steps to conduct an impact measurement What is the general approach to conduct a social impact evaluation? •  What are the objectives? •  For who? •  What for? •  How? 1 Framing the measure 2 Stakeholders mapping 3 Describe the social mission 4 Social impact mapping 5 Indicators definition 6 Finding the adequate methodology 7 Data collection 8 Data analysis and restitution •  Who are the stakeholders? •  Which ones to study? •  Which ones to involve in the assessment? •  What is my social mission? •  What are the targets? •  What are the issues? •  What are the key activities? •  What are the expected impacts of my action ? What are the impacts of the structure I support/finance? •  What unexpected impacts have •  been observed? •  What limited scope of impacts to keep for the study? •  How to measure the mapped impacts? •  How to evaluate the changes? •  How to collect the data? •  By who? •  When ? •  How to define the sample of the interviewed population? •  Which tool can I use to create a questionnaire? •  How to analyze? •  How to restore the results of the study? •  Engage employees in the evaluation •  Develop a culture of sharing and co- development. •  Match the process with your intern process. •  Brainstorm: draw a list of stakeholders: internal, connected, external. •  Interview them individually or collectively. •  Map of prioritization •  Brainstorm •  Interviews to check the achievements of the objectives set by the structure: main issues identified and activities put in place to solve the issues. •  Map of the impacts  by making an exhaustive list (bibliographic search, interview field expert, indicators IRIS – See question 10 •  Prioritize them in order to maintain a relevant and realistic scope. •  Plan the strategy (Change theory, U theory) •  Develop multi-criteria approach. For a more detailed approach See Question 6 on «how to define and choose relevant indicators» •  Frame Grid •  Bibliographic search •  To go further see Question 8. «What are the different methodologies to evaluate social impact?» •  Creation of questionnaire: online survey tools •  Making an Interview guide •  Format of the results feedback diverge according to the target, communication objectives. Videos, infography •  Guide for Impact reporting: SRS Social Reporting Standards, GRI Questions to ask Advices/Tools
  • 15. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 15 8. When choosing a method, it is particularly relevant to start from the desired objective: what question(s) does the approach seek to answer ? Based on this questioning, here is a selection of issues and examples of methods. The cartography below presents the different existing methodologies to conduct an impact evaluation. Translated from AVISE 4 Figure 6 Cartography of social impact evaluation methodologies Max Qualitative Max Quantitative Multi-criteria approach Internal Focus External Focus Compare Check Know Understand Manage Single-criteria approach Structure management Expert Social scientist Who evaluates? What are the different methodologies to evaluate social impact? Multi-criteria evaluation Qualitative survey Indicators database Reference indicators Carbon audit Cost-effectiveness analysis Cost-benefit analysisSROI (Social Return on Investment) Capability approach Rating indexes Randomization Outcomes Star Regulatory evaluation / financial reporting Dashboard Performance indicator Stakeholder mapping and expectations analysis Change theory Impact mapping
  • 16. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 16 The different evaluation approaches seek to answer the following questions: What changes for stakeholders? There are methods to identify stakeholders and potential effects on each of them. These are rather qualitative methods, that allow the collection of stakeholders' views and testimonials. How to manage an action by the impact generated? The aim here is to identify and monitor internal indicators that make it possible to follow up the impact of an action, to manage it and to communicate about it. These are methods with a more operational focus. For example: the Outcomes method Star™ allows you to manage the changes experienced by beneficiaries of social programs.11 How does the action position itself in relation to others? The idea is to position one-self in relation to a frame of reference. Can the action be compared to a common reference, a standard? This can be useful to bring legitimacy and recognition. In the change observed, what is actually attributable to the action? The point here is to demonstrate the cause and effect relationship: what would have happened without the action? Among the effects observed, which one are actually attributable to the action? (and not to other external variables)? For example: randomization, a sampling technique, consists of isolating a test group that benefits from the action and a control group that does not, and then compare the two groups. What does the action give back to society in relation to what it costs? The aim here is to estimate the value generated financially: what is the value created by the action? The ratio between the cost of the action and the profit generated is estimated to be able to evaluate the costs "avoided" by action. Example: the avoided public costs method is based on ratios comparing what public authorities invest in social enterprises (subsidies, tax benefits) and what they get in terms of social benefits saved and taxes generated. It is also possible to engage in a global approach Methods provide a framework to guide the evaluation process. They consist of principles, steps and recommendations. They are more or less exhaustive and allow for some flexibility. Examples: SROI (Social Return on Investment) is composed of principles (involvement of the community in the process, stakeholders, transparency, etc.) and steps (choosing indicators, demonstrate causality, calculate a ratio via monetarization) to guide the evaluation process.
  • 17. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 17 9. Wanting to evaluate the social impact of your activity or actions is a fair ambition. Indeed, social impact measurement is a way to set off a transition process, to ensure that your actions participate to positive changes and will help you to make the right decisions to affect positively your resources, engaging the concerned stakeholders. Nevertheless, it is a whole process, that requires time, will, internal thinking and consideration of your organization and activities… The following points of attention should be taken into account: Time and money is required to conduct an impact assessment: to manage a rigorous and useful work, to collect data... Complexity of the impact measurement: define what does matter, which method to use, how to define indicators that take into account qualitative and quantitative approach (reflect complexity of the problems) Availability of the skills and access to the expertise for the impact measurement How to deal with the respect of the private life (ex: sensitive data) Clarify the evaluation purpose Havingacriticalandreflexiveattitude:tobeawareofchangingtheevaluation model and adjusting parameters But it’s worthwhile and will help your organization to engage in a meaningful path! What are the main attention points before launching a social impact evaluation?
  • 18. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 18 What are the internationally recognized tools to identify social impact indicators? Global Value Exchange12 For managing social impact measurement by indicators : myGVE is a free tool to help you manage and maximize your social value generation. Map your stakeholders, outcomes and indicators, and develop a theory of change with our interactive chain of events tool. You can even add your project to a Shared Measurement Framework to show the information your funder requires you to collect. IRIS and GIIN IRIS Database The Global Impact Investing Network (GIIN) is the global champion of impact investing13 , dedicated to increasing its scale and effectiveness around the world. The GIIN builds critical market infrastructure and supports activities, education, and research that help accelerate the development of a coherent impact investing industry. IRIS+ is managed as a public good by the GIIN. IRIS is a catalogue of indicators. These indicators may seek to measure the financial, operational, environmental or social performance of an organization. It is the responsibility of users (usually financers who wish to allocate funds based on environmental issues rather than just financial considerations) to select the indicators that will help them be appropriate. At present, there are 559 indicators, both qualitative and quantitative, associated with the sectors agriculture, education, energy, environment, financial services, health, housing, territorial protection, water and such. In order to find and manage indicators, three valuable resources and internationally recognized tools are presented in these guidelines: Global Value Exchange IRIS Base Outcomes Stars 10.
  • 19. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 19 The IRIS Method14 To use this method, it is worth asking the following questions: 1. Determine what these indicators will be used for (for example : communicate the social impact of its investments with its members, evaluate the achievement of an objective social or environmental, measure performance investments). 2. Determine what information to obtain to achieve this objective (e.g. by asking the following questions: What information will be useful to stakeholders? What are the objectives to be achieved?). 3. Determine how the data will be organized (e.g., how will it be asking: Will the same indicators be used to measure all the investments? Will they be specific to each industry, or a little of both?). 4. Select the appropriate indicators from the IRIS database by depending on the answers obtained previously. One of the advantages of IRIS is that access to indicators is easy and completely free of charge. Another advantage of IRIS is to provide a basis for possible comparison between different users of the same indicators. The IRIS also publishes on its site the reports of users who wish to share them online. However, as indicated by the GIIN itself, the selection of indicators is only one step in a process impact assessment. IRIS does not provide tools for the user in these other steps, such as the data collection, analysis and verification. Outcomes stars®11 Principles of the tool The tool graphically symbolizes a star. Each of the branches of the star represents a theme to be explored during a discussion between the person being accompanied and the accompanying person. The branches are graduated to measure the situation in terms of the behavior or attitude of the person being accompanied. The British consulting firm Triangle Consulting has developed and published about 20 of them. They are aimed at different target groups, within the framework of health and/or social support. There is, for example, a star for the support of people suffering from alcohol addiction, one for the elderly or another for mental health, etc.
  • 20. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 20 BIBLIOGRAPHY 1 AVISE: Practical Impact Guide Guide Pratique sur l’impact social, 2019 2 European Commision report on Approaches to Social Impact Measurement 3 TIESS: Glossary Indicators and Social impact measurement and evaluation 4 AVISE: Social impact evaluation in France and abroad L’évaluation d’impact social : en France et à l’étranger 5 RECMA: Evaluate social impact of a social business : landmarks Evaluer l’impact social d’une entreprise sociale : points de repère 6 AVISE: Evaluate social impact - Manual 7 TIESS: List of indicators ‘s examples 8 RQIS: Guide pour développer vos indicateurs d’innovation sociale 9 AVISE: Instructions to autoevaluate social utility 10 REXEL Foundation: Guidebook to handle an impact evaluation 11 Outcomes Star 12 GVE 13 GIIN 14 IRIS Social Reporting Standards https://www.social-reporting-standard.de/en/ https://www.social-reporting-standard.de/f ileadmin/redaktion/ downloads/SRS_guidelines_2014_EN.pdf Social value international https://socialvalueint.org/ Social value Uk http://www.socialvalueuk.org/ socialinnovationstrategy.eu
  • 21. ASIS - Guideline #1 - Social impact evaluation and indicators – Oxalis – June 2020 21 1. False - We don’t always plan all the consequences of our activity or decision-making… some social impact, positive or negative, are not intentionally produced. The main challenge is indeed to be able to forecast them the best as possible and also consider the possible collateral effects in order to be able to redirect our activity or decisions along the process. It is important to measure both positive and negative effects and both intentional or unintentional consequences. 2. True - Your closest stakeholders or beneficiaries are the main concerned by your activity or your policy, and will be the first affected, positively or negatively, by your decision-making. Involving them is essential to be able to assess your project social impact and help your decision-making (positively and according to the needs). 3. False - There is no universal method nor universal tools. A lot of them exist, and some of them can be useful for you, as long as you can adapt them to your local context and to what you really want to evaluate. There are the two mains aspects to consider when starting an social impact evaluation. Back to page 5 ANSWERS