Panel Management 
Build and Maintain Your Own 
Self-Service Research Community
What is a Panel? 
A Panel is a group of individuals that have 
signed up to be a member of an online 
community for the purposes of participating 
in surveys. 
The Survey Analytics panel network provides you access to more than 5 
million active members from around the globe that are double opted-in, 
pre-screened and highly qualified to participate in research studies of all 
kinds. 
Survey Analytics prides itself on building a community of extremely 
responsive panelists that accurately represent the general population. By 
using a variety of recruitment methods, we attract the right respondents 
to participate in your research study. Our industry expertise gives us an 
unparalleled advantage to offer innovative tools and the industry 
knowledge needed to meet the demands of our clients.
Why do you need a Research Panel? 
If you intend on doing online research, you must 
utilize a panel. You cannot just send emails to 
people that have not previously agreed to 
participate in your study. If they did not opt-in, this 
is considered spam, and it will generate a very 
negative reaction. Therefore, you must find 
people who have already agreed to take your 
surveys at a specific time when you want to 
conduct an online research project. 
Customer Panels are the most common type of Panel that we manage at 
Survey Analytics. In addition to the spam issue, having your own private 
Panel lets you build relationships with your customers as you gather their 
opinions, give them rewards and insider information, and show them how 
their involvement has made a difference. 
Panel can help you manage and scale programs like... 
Customer satisfaction research and customer 
loyalty programs 
Improving value in user experience or customer 
experience 
Employee incentives and reward programs 
Retail/chain geolocation-based and triggered 
surveys 
Managing a consumer insights panel 
Crowdsourcing, social referral programs 
Polling and/or petitioning for a cause 
Collecting feedback in your own existing application
10 Reasons to Build a Community with 
Survey Analytics 
Centralized Panel Platform 
Built-in communication system, reminders, sampling, engagement 
tools, analytics and panel dashboards all in one place. 
Seamless Transition 
If you aren't starting from the ground up, we can help you pull 
existing panel members, surveys and data into our platform. 
Experts at Your Fingertips 
Our team has many combined years of industry experience. 
Custom branding, survey programming, data filtering, new 
features - no problem. 
Cross Compatibility 
Get members and responses from every dimension with an online 
and mobile enabled panel platform experience. 
Higher Response Rates 
Many built in features to make your community go viral and an 
overall more enjoyable user experience for survey respondents. 
1 
2 
3 
4 
5
10 Reasons to Build a Community with 
Survey Analytics 
Panel Health Dashboard 
Measure your panel recruiting efforts end-to-end, see growth and 
attrition stats as well as the success of each individual survey. 
Participation Control 
Keep the unqualified members out. Apply a variety of quota control 
measures through high level filters and custom profiling surveys. 
Social Integration 
Members can join a panel using their Facebook or Linkedin profile. 
There is also an integrated refer a friend and sharing feature. 
User Segmentation 
Send personalized surveys to selected panelists. Easy filtering 
delivers surveys to the right people at the right time. 
Automated Points and Rewards 
Stock your inventory, set points for each survey and the points 
needed to redeem. The reward fulfillment process is handled 
automatically at ease. 
6 
7 
8 
9 
10
Basic Profile Dimensions & Demographics 
We offer over 300 panel attributes and consumer dimensions that are 
collected on each user. Some of these dimensions include: 
Gender 
Age 
Education 
Employment 
Income 
Ethnicity 
Language 
Cell Phone 
Shopping 
Gamer 
Beverage 
Insurance 
Travel 
Interests ...and over 
300 more.
Survey Analytics about us 
We help companies listen. 
At Survey Analytics, surveys are just a small piece of the puzzle. We help 
companies listen through our suite of powerful and interconnected DIY 
research tools. Our platform gives you the actionable reports you need to 
engage with your audience. With real-time analytics and customizable 
dashboards, you can see the information that you need to make the right 
decisions. 
Aside from surveys, we offer high quality panel and community building 
software as well as a variety of tools for developers such as API calls to 
Salesforce and a mobile survey SDK. Our platform adheres to the highest 
levels of security to protect your valuable information. We support 44 
languages and are currently helping clients in 15 countries and 30 different 
industries. 
www.surveyanalytics.com 
1 (800) 326-5570 • USA 
+1 (513) 268-6458 • International 
@SurveyAnalytics 
Seattle 
93 S. Jackson St. 
#71641 
Seattle, WA 98104 
Cincinnati 
823 Delta Ave 
Suite F 
Cincinnati, OH 45226 
Pune 
501, 4th Floor, ITI Rd 
Aundh, Pune, 411007

Guide: Panel Management

  • 1.
    Panel Management Buildand Maintain Your Own Self-Service Research Community
  • 2.
    What is aPanel? A Panel is a group of individuals that have signed up to be a member of an online community for the purposes of participating in surveys. The Survey Analytics panel network provides you access to more than 5 million active members from around the globe that are double opted-in, pre-screened and highly qualified to participate in research studies of all kinds. Survey Analytics prides itself on building a community of extremely responsive panelists that accurately represent the general population. By using a variety of recruitment methods, we attract the right respondents to participate in your research study. Our industry expertise gives us an unparalleled advantage to offer innovative tools and the industry knowledge needed to meet the demands of our clients.
  • 3.
    Why do youneed a Research Panel? If you intend on doing online research, you must utilize a panel. You cannot just send emails to people that have not previously agreed to participate in your study. If they did not opt-in, this is considered spam, and it will generate a very negative reaction. Therefore, you must find people who have already agreed to take your surveys at a specific time when you want to conduct an online research project. Customer Panels are the most common type of Panel that we manage at Survey Analytics. In addition to the spam issue, having your own private Panel lets you build relationships with your customers as you gather their opinions, give them rewards and insider information, and show them how their involvement has made a difference. Panel can help you manage and scale programs like... Customer satisfaction research and customer loyalty programs Improving value in user experience or customer experience Employee incentives and reward programs Retail/chain geolocation-based and triggered surveys Managing a consumer insights panel Crowdsourcing, social referral programs Polling and/or petitioning for a cause Collecting feedback in your own existing application
  • 4.
    10 Reasons toBuild a Community with Survey Analytics Centralized Panel Platform Built-in communication system, reminders, sampling, engagement tools, analytics and panel dashboards all in one place. Seamless Transition If you aren't starting from the ground up, we can help you pull existing panel members, surveys and data into our platform. Experts at Your Fingertips Our team has many combined years of industry experience. Custom branding, survey programming, data filtering, new features - no problem. Cross Compatibility Get members and responses from every dimension with an online and mobile enabled panel platform experience. Higher Response Rates Many built in features to make your community go viral and an overall more enjoyable user experience for survey respondents. 1 2 3 4 5
  • 5.
    10 Reasons toBuild a Community with Survey Analytics Panel Health Dashboard Measure your panel recruiting efforts end-to-end, see growth and attrition stats as well as the success of each individual survey. Participation Control Keep the unqualified members out. Apply a variety of quota control measures through high level filters and custom profiling surveys. Social Integration Members can join a panel using their Facebook or Linkedin profile. There is also an integrated refer a friend and sharing feature. User Segmentation Send personalized surveys to selected panelists. Easy filtering delivers surveys to the right people at the right time. Automated Points and Rewards Stock your inventory, set points for each survey and the points needed to redeem. The reward fulfillment process is handled automatically at ease. 6 7 8 9 10
  • 6.
    Basic Profile Dimensions& Demographics We offer over 300 panel attributes and consumer dimensions that are collected on each user. Some of these dimensions include: Gender Age Education Employment Income Ethnicity Language Cell Phone Shopping Gamer Beverage Insurance Travel Interests ...and over 300 more.
  • 7.
    Survey Analytics aboutus We help companies listen. At Survey Analytics, surveys are just a small piece of the puzzle. We help companies listen through our suite of powerful and interconnected DIY research tools. Our platform gives you the actionable reports you need to engage with your audience. With real-time analytics and customizable dashboards, you can see the information that you need to make the right decisions. Aside from surveys, we offer high quality panel and community building software as well as a variety of tools for developers such as API calls to Salesforce and a mobile survey SDK. Our platform adheres to the highest levels of security to protect your valuable information. We support 44 languages and are currently helping clients in 15 countries and 30 different industries. www.surveyanalytics.com 1 (800) 326-5570 • USA +1 (513) 268-6458 • International @SurveyAnalytics Seattle 93 S. Jackson St. #71641 Seattle, WA 98104 Cincinnati 823 Delta Ave Suite F Cincinnati, OH 45226 Pune 501, 4th Floor, ITI Rd Aundh, Pune, 411007