May this help you to make your own catering plan

1. “COASTAL FEAST CATERING”
GROUP 6

2. Objectives
1. To promote Coastal Feast Catering as a trusted,
affordable, and high-quality catering service.
2. To increase customer bookings through social
media marketing and referrals.
3. To offer a variety of coastal-inspired and Filipino
catering menus that fit different budgets.
4. To build strong customer relationships through
consistent service, reliability, and good food
quality.

3. MISSION
• To provide fresh, flavorful, and high-quality
coastal-inspired dishes that bring joy,
connection, and memorable experiences to
every event. Coastal Feast Catering is
committed to excellent service, creative
presentation, and responsible use of resources
while meeting the unique needs of every
customer.

4. VISION
• To become a leading catering service known
for its distinctive coastal theme, outstanding
food quality, and reliable customer
experience-bringing the warmth and flavors of
the coast to celebrations across the
community and beyond.

5. Name of the Business
“Coastal” means related to the sea or beach.
“Feast” means large and enjoyable meals.
“Catering” means providing foods and service
for events.
“Coastal Feast Catering” means a food service
that offers enjoyable meals inspired by the
ocean/seaside vibe.

6. Business Logo

7. Executive Summary
Specializes in fresh, coastal-inspired dishes with seafood
and Filipino favorites
Offers full-service catering for weddings, birthdays,
corporate events, and more
Services include customizable menus, on-site cooking,
buffet/plated setups, and event assistance
Focuses on food safety, quality, and excellent service
• Goal: Become a trusted regional catering partner with
affordable, professional, and memorable experiences

8. Unique Selling Proposition (USP):
Fresh, coastal-inspired menu with seafood and
signature beverages
Beach-themed presentation for a unique visual
and dining experience
Customizable menus for budget, dietary needs,
and event type
• High-quality service focused on customer
satisfaction

9. Target Market Profile
18–60 years old
Middle to high income, families and professionals
Local communities, schools, corporate offices, and
event venues
High-quality food, themed presentations, customizable
menus, convenience, and reliable service
• Prefers stress-free event planning, values unique
themes, willing to pay for high-quality service

10. “SWOT” ANALYSIS
Strengths:
fresh ingredients,
affordable
Opportunities:
high demand
Weaknesses:
limited delivery vehicles
Threats:
price competition

11. ORGANIZATIONAL STRUCTURE

12. SUSTAINABILITY AND SANITATION PRACTICES
Use eco-friendly packaging and reusable
utensils.
• Practice waste segregation and composting.
• Maintain cleanliness based on DOH and FDA
food standards.
• Regular staff training on sanitation and
hygiene.
• Compliance with LGU and DENR regulations.

13. THANK YOU!!