The document discusses key considerations for analyzing the target market and competition for a catering business. It identifies four segments of the market to analyze: customers, competition, community, and labor pool. For each segment, it provides examples of specific data to collect, such as demographics of potential customer populations, number and types of competing foodservice businesses, community growth trends, and availability of trained foodservice workers. The document also outlines factors that influence customers' decisions in choosing a caterer, such as price, availability, location, facilities, and service quality.

2. D. AMENITIES TO BE USED, IF REQUIRED;
TABLES AND CHAIRS, FLATWARE AND
GLASSWARE, LINEN AND TABLE
CENTERPIECE.
E. OTHER UTILITY EXPENSES; LIGHT, RENT,
INSURANCE, GASOLINE, ETC.
F A CATERING CONTRACT SHOULD
ALWAYS COME IN FOUR COPIES: A
COPY EACH FOR FILE, FOR THE CLIENT,
FOR THE CATERING SUPERVISOR, AND
FOR THE KITCHEN STAFF.

3. THE MORE THE
NUMBER OF PERSONS
TO BE SERVED, THE
BETTER YOUR INCOME
POTENTIAL WILL BE

4. TARGET MARKET – THE POPULATION GROUP THAT
REPRESENTS THE PRIMARY POTENTIAL
CUSTOMER GROUP.
4 SEGMENTS OF THE MARKET
1. CUSTOMER
2. COMPETITION
3. COMMUNITY
4. LABOR POOL

5. 1. CUSTOMER’S INFORMATION AS:
A. POPULATION BREAKDOWN BY AGE
B. NUMBER OF HOUSEHOLDS
C. AVERAGE FAMILY INCOME FOR 30-60
YRS.OLD POPULATION GROUP
D. AVERAGE EDUCATION LEVEL FOR 35-
60YRS.OLD POPULATION GROUP
2. COMPETITION
A. NUMBER OF FOODSERVICE OPERATIONS
OFFERING CATERING SERVICES
B. NUMBER OF INDEPENDENT CATERING
BUSINESS

6. 3. COMMUNITY
A. NUMBER OF OVERALL BUSINESSES
B. ANTICIPATED GROWTH OF COMMUNITY
FOR THE NEXT TEN-YEAR PERIOD
C. LIST OF COMMUNITY ORGANIZATIONS
D. LIST OF COMMUNITY BUSINESSES
E. PERCENT GROWTH OF GROUP MEETING
AND CONFERENCE BUSINESSES.
F. PERCENT GROWTH OF TRAVEL/TOURISM
BUSINESSES

7. 4. LABOR
1. AVAILABILITY OF TRAINED FOODSERVICE
PRODUCTION PERSONNEL
2. AVAILABILITY OF TRAINED RESTAURANT
SERVICE PERSONEL
3. AVAILABILITY OF VOCATIONAL AND/OR
COMMUNITY COLLEGE PROGRAMS
4. COMMUNITY UNEMPLOYMENT RATE

8.  THE AVAILABILITY OF EXPANDABLE INCOME TO
PAY EXTRA FOOD SERVICES
 LACK OF TIME FOOD PREPARATION
 A POPULATION GROWTH WITHIN THE AGE
GROUPS THAT REQUIRE CATERING SERVICES
 THE AVAILABILITY OF FUNDS FOR COMMUNITY
DEVELOPMENT AND MARKETING
 STRONG PRESENCE OF CHARITABLE
ORGANIZATION
 STRONG INTEREST FROM OUTSIDE SOURCE IN
HOLDING MEETINGS ADN CONFERENCES
WITHIN THE COMMUNITY

9. CUSTOMER
- DETERMINING A CUSTOMER PROFILE FOR
CATERING SERVICES IS DIFFICULT DUE TO
SPAN OF AGE GROUPS PARTICIPATING IN
CATERED FUNCTIONS.
CUSTOMER PROFILE
AGE: 35-50
AVERAGE INCOME: PhP 70,000
OCCUPATION: PROFESSIONAL
FAMILY PROFILE: FOUR MEMBERS, TWO INCOME

10. - COMPETING BUSINESS CAN OFTEN
PROVIDE VALUABLE INFORMATION TO NEW
AND DEVELOPING OPERATIONS.
- A COMPLETE ANALYSIS OF THE
COMPETITION REQUIRES A COMPARISON
OF THE VARIETY OF CATERING SERVICES,
THEIR MENU ITEMS, AND THEIR PRICING
STRUCTURE.
- CATERING SERVICES OFTEN EMPLOY A
PACKAGE PRICING FORMAT THAT
INCLUDES FOOD-AND-BEVERAGE
SERVICES.

11.  ANALYZING THE COMPETITION
- A COMPARISON OF COMPETITIVE CATERING
SERVICES REVEALS TRENDS IN PRIVATE PARTY
FORMAT, CUISINE MENUS, THEMES, AND
ENTERTAINMENT CONCEPTS.
- PROSPECTIVE CATERERS CAN USE THE
INFORMATION ON THE COMPETITION SURVEY
FROM TO IDENTIFY THE DIRECT COMPETITION
AND DETERMINE HOW THEIR CATERING
SERVICES CAN COMPETE IN THE ESTABLISHED
MARKETPLACE.

12. PRICE IS THE PRIMARY DETERMINANT IN THE
DECISION-MAKING PROCESS FOR MOST
CUSTOMERS.
4 MAJOR CONSIDERATIONS:
1. AVAILABILITY – CUSTOMERS HAVE GENERALLY
IDENTIFIED A SPECIFIC DATE WHEN THEY
BEGIN TO PLAN A PRIVATE FUNCTION. THE
CATERING SERVICE THAT CAN OFFER BOTH
PRICE AND AVAILABILITY ON THE PRIMARY
DATE WILL BE THE FIRST CONSIDERATION.
2. LOCATION – THE LOCATION OF THE PROPERTY
ARE OFTEN THE PRIMARY FACTOR IN THE
CUSTOMER’S DECISION.

13. 3. FACILITIES- THE SPECIFIC NEEDS OF A PRIVATE
PARTY CAN BE THE DETERMINING FACTOR IN
THE FINAL SELECTION OF A FACILITY. A VARIETY
OF FUNCTION AREAS, DANCE FLOORS,
SEATING CAPACITIES, AUDIOVISUAL
EQUIPMENT NECESSARY TO THE SUCCESS OF
THE EVENT.
4. SERVICE – THE REPUTATION OF A CATERING
SERVICE FOR PROVIDING QUALITY PRODUCT,
TIMELY DELEVERY, SPECIAL CUSTOMER
ATTENTION, AND CREATIVE EVENTS
INFLUENCES THE CUSTOMER’S DECISION TO
SELECT IT.