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Guide by Cell Pitch deck long
- 2. 2 About Us ● Division of Engage by Cell ● Founded 2004 ● Work with 4,000 organizations in 10 countries: parks, museums, zoos, aquariums, charities, tourist venues, etc.
- 3. MUSEUMS & LIBRARIES A Contemporary Theatre Abraham Lincoln Presidential Library and Museum Amistad Center for Art and Culture Arab American National Museum Bennington Museum Bill and Melinda Gates Foundation Bruce Museum California Ag Museum Coral Gables Museum Dallas Heritage Village Fidelity Corporate Art Collection Folger Shakespeare Library GLBT History Museum Hiller Aviation Museum Institute of Contemporary Art Boston International Center of Photography J. Paul Getty Museum Museum of American Finance Museum of Contemporary Art Chicago Museum of Contemporary Art LA Museum of Contemporary Art-Cleveland Museum of Fine Arts - Houston Museum of the City of New York Mutter Museum Peabody Museum Phillips Collection Public Art Fund San Diego Museum of Art San Francisco Public Library Smithsonian American Art Museum - Luce Foundation Wells Fargo Center for the Arts ZOOS & AQUARIUMS Cleveland Metroparks Zoo Fakieh Aquarium Florida Aquarium Miami Seaquarium Monterey Bay Aquarium Mystic Aquarium Orange County Zoo Oregon Zoo Seattle Aquarium Woodland Park Zoo ACADEMIC INSTITUTIONS Bard College CCS Hessel Museum Brown University California College of the Arts Cornell University Department of Horticulture Harvard Museum of Science & Culture Harvard School of Public Health Hearst Gallery at Saint Mary's College Indiana University Alumni Association Lowe Art Museum Marine Biological Laboratory Mills College Art Museum Missouri School of Journalism Mizzou Alumni Association San Diego State Alumni Association UC Berkeley University of Illinois at Urbana-Champaign University of Pennsylvania PARKS & GARDENS American Horticultural Society Arnold Arboretum Balboa Park Online Collaborative Central Park Conservancy Cleveland Botanical Garden Denver Botanic Gardens Getty Sculpture Garden Golden Gate National Recreation Area Irvine Ranch Natural Landmarks Missouri Botanical Garden National Park Service - President's Park New York Botanical Garden New York Conservancy Powell Gardens Scott Arboretum UC Davis Arboretum Valley Forge National Park 3 GOVERNMENTS & CITIES Amador Livermore Valley Historical Society Art in the Park, Worcester Bergen County Chicago Office of Tourism and Culture City of Boston, Boston Art Commission City of Gainesville Cultural Affairs Department City of Harlem Community Development Department Middlesex County Office of Culture and Heritage Missouri Department of Natural Resources Missouri Department of Conservation Nevada Indian Commission Northern Colorado Water Conservancy Polk County Conservation Rawlings Converservatory San Mateo County Historical Association Scott Air Force Base Shasta County Health and Human Services Agency South Carolina State Museum Stanford Health Care State Botanical Garden of Georgia State Historical Society of North Dakota SOME ORGANIZATIONS WE’VE WORKED WITH INCLUDE... HISTORICAL SITES & CEMETERIES Asia Society Cedar Hill Cemetery Chestnut Hill Historical Society Clark County Historical Museum Colonial Williamsburg Harbor History Museum Holland Historical Trust Holocaust Museum Houston Jeremiah O'Brien Liberty Ship Lincoln Memorial and National Mall Molly Brown House Museum of History & Industry National AIDS Memorial Grove National Civil War Naval Museum National Law Enforcement Memorial New Zealand Historical Association Plymouth Historic Museum Poet's House Polegreen Historic Church Preservation Virginia Preserve Historic Sleeping Bear Richmond History Center Rosie the Riveter Foundation San Angelo Historic Murals San Francisco Maritime National Smithsonian National Museum of African American History and Culture Star Spangled Banner House Virginia Historical Society Washington D.C. Historical Society Wells Fargo Historical Tour
- 4. MOBILE NEEDS? ● What are you currently doing with mobile? ● What are you trying to accomplish? ● Educate ● Improve visitor experience ● Increase membership & engagement ● Increase social media ● Raise money 4 WHAT ARE YOUR
- 5. WHY MOBILE? ● Multiple access points ● Great way to reach younger audience ● Allows communication with visitors before and after their visit. ● Easy way to increase engagement ● Great for visitors of any age to use ● No downloads 5
- 6. 91% of U.S. citizens carry their phone within reach 24/7. (Morgan Stanley) 50% of U.S. museums offer at least one mobile experience. (American Alliance of Museums) 6 STATISTICS More than 60% of your visitors own a smartphone (American Alliance of Museums)
- 7. Smartphone Tours Mobile FundraisingAudio Guides Text Messaging OUR SOLUTIONS
- 9. 9 Visitor Wants to Learn More Visitor Plays Games Donations Visitor Asks Questions Visitor Share on Social Media SPREAD MOBILE INTERACTIONS THROUGHOUT
- 10. 10 VISITOR ARRIVES Cell phone tour guide – easy, no smartphone required, add-ons include feedback, text messages
- 11. 11 See a Demo of Our Services... Make a new text to 56512 Type in the word “MUSEUM” Hit SENDMuseum
- 12. VISITOR WANTS TO LEARN MORE 12 VISITOR WANTS TO LEARN MORE Visitors learn more by texting in to get a link to a specific mobile web page. TRY IT: Text “GEORGE” to 56512
- 13. VISITOR CREATED SELF-GUIDED TOUR 13 VISITOR CREATED SELF-GUIDED TOUR Using a mobile website, visitors access exhibit information, extra content and special videos. TRY IT: Text “SCULPTURE” to 56512
- 14. 14 VISITOR PLAYS GAMES Visitors like interacting with exhibits.
- 15. 15 SPECIAL INTERACTIONS FOR SMS SUBS Visitors can sign up to receive “touches” during their visit. TRY IT: Text “FEEDING” to 56512
- 16. 16 VISITORS SHARE ON SOCIAL MEDIA Visitors want to share their experience: ● Selfies ● Social media topics TRY IT: Text “SELFIE” to 56512 SELFIE
- 17. 17 VISITORS SEE INTERACTIVE SCREEN Encourage visitors to text in comments on a live interactive comment wall (you approve comments).
- 18. 18 LEAVE FEEDBACK Collect feedback - text in comments or complete a form on a mobile website.
- 19. 19 MEMBERSHIP SIGN-UP Near exit encourage visitors to sign up for email lists or become a member by asking them to text in to receive a link to a form.
- 20. 20 DONATIONS Allow visitors to donate through mobile fundraising tools. TRY IT: Text “NATIVE” to 56512 ALSO TRY: Text “BUILDING” to
- 21. 21 DOCENT/VOLUNTEER SIGN-UP Visitors can easily sign up to become volunteer docents by texting in their interest.
- 22. 22 POST VISIT CURATOR AUTO-CALLING Keep in touch by offering periodic recorded calls/chats from curators,celebrities, directors.
- 23. VISITOR ASKS QUESTIONS Answer visitor questions when they think of them: standing in front of an exhibit! They text in and staff or volunteers reply. TRY IT: Text “CHAT” to 56512
- 24. Take a tour of our easy to use administrative dashboard where you control all content, run reports and make changes anytime... 24
- 27. Mobile Website Builder 27 Guide by Cell
- 29. Reporting 29
- 30. NEXT STEPS ● Questions? ● Follow-up in a week to demo to larger audience ● Strategy session to discuss best solutions ● Training with our Customer Service Representative ● Review analytics, tweak based on usage 30