This presentation was given at the 5th Annual GTCC Small Business Summit to the startup track for small businesses. The goal is to think about the entire marketing plan from the font to the color choice and then on to the actual social media that is used to promote the brand.

1. Chisa D. Pennix-Brown, MBA
Show Up & Show Out!
Info@LadyBizness.com
www.LadyBizness.com

3. Creating a
Marketing
& Branding
Plan

4. What is Marketing?
The American Marketing Association defines
marketing as "the activity, set of institutions, and
processes for creating, communicating, delivering,
and exchanging offerings that have value for
customers, clients, partners, and society at large."

5. 1
The 5 W’s
oWho
oWhat
oWhere
oWhen
oWhy

6. 2
Create a Visual for
people to recognize
Think about
oColor
oLogo
oPrinting

9. Resources
DeviantArt.com

10. 3
Create an Editorial Calendar
oWhen are you going to post?
oWhat are you going to post?
oHow often you are going to
post?
TIPS
Think about holidays when promoting
Check local business events & calendars
Use pop-culture to tie it into the message

11. 4
Find the Best Times to Post
Automate Basic Messages
oIFTTT.com
oBufferApp.com
oTwuffer.com
oDlvr.it
oGremln.com
TIPS
Remind yourself with your own calendar
Set reminders in your phone

12. 5
Measure your results
oUse surveys
oAsk clients/customers
oRegistrations
oPurchases
oLikes/Subscribers/Followers
TIPS
SurveyMonkey.com
Wufoo.com
Capture Email Addresses

13. Questions

15. www.LadyBizness.com

16. Thank you!
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