The document outlines several strategies for the Voltarol content site to achieve brand awareness and drive users to purchase Voltarol products. It describes creating a pop-up to build an email list, a slider to drive users from pain treatment pages to product pages, an exit intent pop-up to get users to read more articles, and a welcome back pop-up for returning users to understand their expectations. The overall goals are to increase awareness of Voltarol and its benefits, and present purchasing opportunities from suppliers like Amazon and Tesco.

1. Strategy by
Voltarol by GSK
Strategy

2. Client: Voltarol
Category - content site
Main goal of the site is to achieve awareness of the Voltarol
brand and its benefits.
The site contains articles about lifestyle, pain & treatment and
the presents the Voltarol products.
In addition, the site offers to purchase Voltarol products from
different suppliers such as Amazon, Teso, ETC..

3. Adoric first campaigns
www.adoric.com

4. Goal:
Create an email list of users.
Target audience
All users
Technology & features used
Pop-up placed in the center of the page.
The campaign will be presented after 30 seconds
for all users.
Up to 1 time per session.
Once a user is subscribed he/she will not see this
message again.
Subscription Pop-up
Strategy by

5. Goal:
Drive users to the product page from pain-
treatments pages (interested users).
Target audience
All users
Technology & features used
A slider that will appear after scrolling 30% out of
the pain-treatments pages.
The campaign will be reflecting the page the users
is visiting. In this example the page is
https://www.voltarol.co.uk/pain-
treatments/wrist-pain/
Slider on pain pages
Strategy by

6. Goal:
Get users to read more articles of Voltarol.
Target audience
All users
Technology & features used
This pop-up will appear once trying to exit the site
on an article page.
We will pull the “Learn more” section and present
it on the pop-up.
Exit intent - Dynamic content
Strategy by

7. Goal:
Get to know what your users expect from your site
Target audience
Returning users
Technology & features used
This pop-up will appear when a returning user is
back on your site 10 seconds after entry.
Welcome - questions
Strategy by

8. Thank you :)
www.adoric.com