GSF - The UI / UX Design philosphy

Hi there,
This is Test Slide.
I’m looking good, I think!
UI / UX Design at GSF November 2012

*
Introductions
(standing here)
Chief
Detail
Officer
(standing here)
Chief
Thought
Officer

Elroy Dsilva*
Professional
BU, Lintas, StrawberryFrog, W+K, Rediffusion,
Personal
Curious, Gin + Tonic
I get paid because folks feel that I am a thinker that adds value

Binit Vasa*
Professional
PARK Design Management, Decathlon, Rediffusion
Personal
Typography, languages and design
Being at the right place, doing the right thing at the right time

UI + UX Design

UI + UX Design
*Not for dummies

UI + UX Design
*No definitions, no basics, no tips and tricks

Good design and Maslow
Form
Function a
Func.
B
(infinite
sky)

Design Hierarchy

Evolution of User Interaction

Great Grandfather
Grandfather
Father


Constantly evolving, gaining finesse, more control, more engagement,
more precise, more exciting, more & more forth.


UI + UX Design
Incremental RadicalBasic

UI + UX Design
Should CanMust

UI + UX Design
Should CanMust
Binit ElroyWeb

By the end of the presentation
Incremental BasicRadical
WILL GIVENMUST

UI + UX Design
Binit
3 things

Good interaction design pulls you and keeps
you hooked.
1

Good interaction design sets the context
right
2

Good interaction pushes your imagination to
wonderment.
3

UI + UX Design
Elroy
Impact

Adjectives
Beautiful
Interesting
Smart
Exciting
Innovative
Intuitive
Easy
Tricky
Confusing

Radical User Interaction design
Beautiful
Interesting
Smart
Exciting
Innovative
Intuitive
Easy
Tricky
POWERFUL

Never before have we been closer to the
intersection of
Culture FutureTechnology

“A female passenger who Tweeted about her success in getting a PhD
retweeted her post, and instantly, other passengers on the plane
congratulated the woman. One passenger even went beyond the usual
pleasantries by treating her to a glass of champagne. With such doting
focus on its customers, the airline company delivers the message that it’s
the customers they really care about, more than anything else in the
world.”
*

And at the centre of all this
Culture FutureTechnology
*

And at the centre of all this
US

We are insatiable organisms
US

Why are we here?
US
To satisfy

Irony
US
It will
never
happen

We are
US
Insatiable organisms in the pursuit
of satisfying

4 truths to being an insatiable organism
EXIST WANT REACT FORMULATE

Out of all insatiable organisms
99.9%

0.1%
Creating

0.1%
Creating User
experiences

Powerful?
(Create)

(Create)
I recollected my trip
in Paris and updated
my status

(Create)
my status
I might put in a reminder to
grab a Coke from the
vending machine at lunch

(Create)
my status
Change my route to work
so that I can grab a coffee

(Create)
my status
Experience rush-hour
frustrations in New York

EXIST
my status
Experience rush-hour
frustrations in New York

Creator is
Fuelling the
PURPOSE
for the one
Who EXISTS

Purpose
Meaning to the
orientation of
things around
you

User experience
The big now
(REACT) (FORMULATE)

What this means
User Experience
Answers, not what it
does, BUT
why it exists

What this means
User Experience
To add more
THOUGHTFULLNESS

Above all…
Creating
not
Existing

Example
Ditto.co.in

GSF - The UI / UX Design philosphy

GSF - The UI / UX Design philosphy

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