The document discusses three concepts for using augmented reality in Touring magazine. Concept 1 uses AR to expand information about places of interest like linking to an online almanac or image gallery. Concept 2 provides local food names and recipes, an interactive map, and extra tips through AR. Concept 3 adds a more detailed airport map and AR slideshow of trivia questions linking to online answers. The concepts aim to inform the magazine's 30-80 year old audience but must also be communicative and coordinate well with page content.

1. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
GRELGiulia Laguzzi, Riccardo Gioria, Elisa Codazzi, Lorenzo Rizzoni

2. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
TOURING CLUB

3. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
TARGET
The main audience of Touring Club si between
30 and 80.
We found more interesting for this target to
get informative contents more than particoular
multimedial services.
We tryed to used the augmented reality in order
to expand the quantity of contents and to find
innovative ways of doing it.

4. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
Link to a website cointaining a more
detailed and easier to use almanax.
Image gallery about the events listed in
the page.
CONCEPT1

5. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
PROS CONS
- Expand informations wich
readers are very interessed in
- Great utility
- Aim to the target of
subscribers
- Not much comunicative
potential
- A specific app would serve
the porpouse better
CONCEPT1

6. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
Names and recipes of the most popoular
local food, with images.
Interactive map with the same places
described in the box.
More tips.
More informtions about
rooms and services.
CONCEPT2

7. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
PROS CONS
- Both informative and co-
municative
- Well coordinated with the
page
- Too much encyclopedic
- Not very innovative
- Informations can easely
be found elsewhere
CONCEPT2

8. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
A more detailed
map with infos
about airport,
underground,
hotels and res-
taurant.
Add a slideshow with trivia question,
the questions are clickable and they
redirect to an internet page with the
answers.
CONCEPT3

9. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
PROS CONS
- Coordinated with page’s
layout
- Interactive
- Informative
- Less information than
the other
pourposes
CONCEPT3

10. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
PROJECT

11. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
PROJECT

12. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
PROJECT

13. Augmented reality & mobile expirience 2 - Touring magazine Group 9 - GREL
GRAZIEGiulia Laguzzi, Riccardo Gioria, Elisa Codazzi, Lorenzo Rizzoni