Felipe Munoz-Jaramillo proposes a gamification strategy for GruBox, an Indian snack delivery service, to allow customers to save time, money and stay healthy. The proposal involves creating a game loop based on a level system where users can improve their snacking, optimize energy production, and access new flavors and promotions. The gamification strategy relies primarily on a managing app, rather than physical interaction with vending machines, due to the Covid-19 pandemic. The proposal includes ideas for various phases of the user experience including discovery, onboarding, scaffolding, and endgame.
GruBox Design Challenge for Octalysis Prime (Public)Yu-kai Chou
This particular Octalysis Design Challenge is directly for The Octalysis Group - the consulting/design entity of Yu-kai’s Octalysis Framework - to find talents to join its amazing team and work on cutting edge gamification projects worldwide. TOG Consultants have taken their passion to help companies like Microsoft, Porsche, HTC, Uber, Capital One, Lego, and more!
We have a lot of talent here in Octalysis Prime, and each Challenge we are impressed with your work. The level of submissions by our trusted veterans is now often so high that new Primers can feel intimidated to participate.
We also noticed that we’ve been focusing on one aspect of Gamification: Brainstorming.
There are many more important aspects of human-focused design: user research, analyzing, game looping, battle-planning, visual design... After all, a good idea only yield results if it’s implemented
in the right place, for the right people, in the right way. So, we decided to do something different.
For this Challenge you will produce a concise finished deliverable.
We have a lot of talent here in Octalysis Prime, and each Challenge we are impressed with your work. The level of submissions by our trusted veterans is now often so high that new Primers can feel intimidated to participate.
We also noticed that we’ve been focusing on one aspect of Gamification: Brainstorming.
There are many more important aspects of human-focused design: user research, analyzing, game looping, battle-planning, visual design... After all, a good idea only yield results if it’s implemented
in the right place, for the right people, in the right way. So, we decided to do something different.
For this Challenge you will produce a concise finished deliverable.
GruBox Design Challenge for Octalysis Prime (Public)Yu-kai Chou
This particular Octalysis Design Challenge is directly for The Octalysis Group - the consulting/design entity of Yu-kai’s Octalysis Framework - to find talents to join its amazing team and work on cutting edge gamification projects worldwide. TOG Consultants have taken their passion to help companies like Microsoft, Porsche, HTC, Uber, Capital One, Lego, and more!
We have a lot of talent here in Octalysis Prime, and each Challenge we are impressed with your work. The level of submissions by our trusted veterans is now often so high that new Primers can feel intimidated to participate.
We also noticed that we’ve been focusing on one aspect of Gamification: Brainstorming.
There are many more important aspects of human-focused design: user research, analyzing, game looping, battle-planning, visual design... After all, a good idea only yield results if it’s implemented
in the right place, for the right people, in the right way. So, we decided to do something different.
For this Challenge you will produce a concise finished deliverable.
We have a lot of talent here in Octalysis Prime, and each Challenge we are impressed with your work. The level of submissions by our trusted veterans is now often so high that new Primers can feel intimidated to participate.
We also noticed that we’ve been focusing on one aspect of Gamification: Brainstorming.
There are many more important aspects of human-focused design: user research, analyzing, game looping, battle-planning, visual design... After all, a good idea only yield results if it’s implemented
in the right place, for the right people, in the right way. So, we decided to do something different.
For this Challenge you will produce a concise finished deliverable.
The OP Design Challenges provide an opportunity to put your Octalysis skills into practice. Watching the videos and interacting with other Primers and the OP Team on Slack is a good start, applying your knowledge will truly take your skills to the next level.
The focus for this challenge will be on implementing existing brainstorming in high fidelity wireframes.
This challenge is based on an Octalysis Group project done for BitDegree, the world’s first blockchain- powered online education platform. Watch their 2017 Launch Video to get an idea about what BitDegree aims to achieve.
Most ‘Massive Open Online Courses’ have a 10-16% completion rate. After the design of the Octalysis Group (by Joris and Sabrina) was implemented, BitDegree now has a 50% completion rate, a 400% increase in course completion in 3 months.The OP Design Challenges provide an opportunity to put your Octalysis skills into practice. Watching the videos and interacting with other Primers and the OP Team on Slack is a good start, applying your knowledge will truly take your skills to the next level.
The focus for this challenge will be on implementing existing brainstorming in high fidelity wireframes.
This challenge is based on an Octalysis Group project done for BitDegree, the world’s first blockchain- powered online education platform. Watch their 2017 Launch Video to get an idea about what BitDegree aims to achieve.
Most ‘Massive Open Online Courses’ have a 10-16% completion rate. After the design of the Octalysis Group (by Joris and Sabrina) was implemented, BitDegree now has a 50% completion rate, a 400% increase in course completion in 3 months.
The OP Design Challenges provide an opportunity to put your Octalysis skills into practice. Watching the videos and interacting with other Primers and the OP Team on Slack is a good start, applying your knowledge will truly take your skills to the next level.
The focus for this challenge will be on implementing existing brainstorming in high fidelity wireframes.
This challenge is based on an Octalysis Group project done for BitDegree, the world’s first blockchain- powered online education platform. Watch their 2017 Launch Video to get an idea about what BitDegree aims to achieve.
Most ‘Massive Open Online Courses’ have a 10-16% completion rate. After the design of the Octalysis Group (by Joris and Sabrina) was implemented, BitDegree now has a 50% completion rate, a 400% increase in course completion in 3 months.
The OP Design Challenges provide an opportunity to put your Octalysis skills into practice. Watching the videos and interacting with other Primers and the OP Team on Slack is a good start,
applying your knowledge will truly take your skills to the next level.
The focus for this challenge will be on implementing existing brainstorming in high fidelity wireframes.
This challenge is based on an Octalysis Group project done for BitDegree, the world’s first blockchain- powered online education platform. Watch their 2017 Launch Video to get an idea about what BitDegree aims to achieve.
Most ‘Massive Open Online Courses’ have a 10-16% completion rate. After the design of the Octalysis Group (by Joris and Sabrina) was implemented, BitDegree now has a 50% completion rate, a 400% increase in course completion in 3 months.
The OP Design Challenges provide an opportunity to put your Octalysis skills into practice. Watching the videos and interacting with other Primers and the OP Team on Slack is a good start,
applying your knowledge will truly take your skills to the next level.
The focus for this challenge will be on implementing existing brainstorming in high fidelity wireframes.
This challenge is based on an Octalysis Group project done for BitDegree, the world’s first blockchain- powered online education platform. Watch their 2017 Launch Video to get an idea about what BitDegree aims to achieve.
Most ‘Massive Open Online Courses’ have a 10-16% completion rate. After the design of the Octalysis Group (by Joris and Sabrina) was implemented, BitDegree now has a 50% completion rate, a 400% increase in course completion in 3 months.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
The OP Design Challenges provide an opportunity to put your Octalysis skills into practice. Watching the videos and interacting with other Primers and the OP Team on Slack is a good start, applying your knowledge will truly take your skills to the next level.
The focus for this challenge will be on implementing existing brainstorming in high fidelity wireframes.
This challenge is based on an Octalysis Group project done for BitDegree, the world’s first blockchain- powered online education platform. Watch their 2017 Launch Video to get an idea about what BitDegree aims to achieve.
Most ‘Massive Open Online Courses’ have a 10-16% completion rate. After the design of the Octalysis Group (by Joris and Sabrina) was implemented, BitDegree now has a 50% completion rate, a 400% increase in course completion in 3 months.The OP Design Challenges provide an opportunity to put your Octalysis skills into practice. Watching the videos and interacting with other Primers and the OP Team on Slack is a good start, applying your knowledge will truly take your skills to the next level.
The focus for this challenge will be on implementing existing brainstorming in high fidelity wireframes.
This challenge is based on an Octalysis Group project done for BitDegree, the world’s first blockchain- powered online education platform. Watch their 2017 Launch Video to get an idea about what BitDegree aims to achieve.
Most ‘Massive Open Online Courses’ have a 10-16% completion rate. After the design of the Octalysis Group (by Joris and Sabrina) was implemented, BitDegree now has a 50% completion rate, a 400% increase in course completion in 3 months.
The OP Design Challenges provide an opportunity to put your Octalysis skills into practice. Watching the videos and interacting with other Primers and the OP Team on Slack is a good start, applying your knowledge will truly take your skills to the next level.
The focus for this challenge will be on implementing existing brainstorming in high fidelity wireframes.
This challenge is based on an Octalysis Group project done for BitDegree, the world’s first blockchain- powered online education platform. Watch their 2017 Launch Video to get an idea about what BitDegree aims to achieve.
Most ‘Massive Open Online Courses’ have a 10-16% completion rate. After the design of the Octalysis Group (by Joris and Sabrina) was implemented, BitDegree now has a 50% completion rate, a 400% increase in course completion in 3 months.
The OP Design Challenges provide an opportunity to put your Octalysis skills into practice. Watching the videos and interacting with other Primers and the OP Team on Slack is a good start,
applying your knowledge will truly take your skills to the next level.
The focus for this challenge will be on implementing existing brainstorming in high fidelity wireframes.
This challenge is based on an Octalysis Group project done for BitDegree, the world’s first blockchain- powered online education platform. Watch their 2017 Launch Video to get an idea about what BitDegree aims to achieve.
Most ‘Massive Open Online Courses’ have a 10-16% completion rate. After the design of the Octalysis Group (by Joris and Sabrina) was implemented, BitDegree now has a 50% completion rate, a 400% increase in course completion in 3 months.
The OP Design Challenges provide an opportunity to put your Octalysis skills into practice. Watching the videos and interacting with other Primers and the OP Team on Slack is a good start,
applying your knowledge will truly take your skills to the next level.
The focus for this challenge will be on implementing existing brainstorming in high fidelity wireframes.
This challenge is based on an Octalysis Group project done for BitDegree, the world’s first blockchain- powered online education platform. Watch their 2017 Launch Video to get an idea about what BitDegree aims to achieve.
Most ‘Massive Open Online Courses’ have a 10-16% completion rate. After the design of the Octalysis Group (by Joris and Sabrina) was implemented, BitDegree now has a 50% completion rate, a 400% increase in course completion in 3 months.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
1. I would like to pursue the
opportunity to be a Trainee
for the Octalysis Group.
GruBox Design Challenge
Felipe Munoz-Jaramillo, January 2021
2. This gamification proposal is based on the
premise that GruBox’s added value is to allow
customers to save Time, Money and stay
Healthy while giving them access to a unique
catalog of snacks mostly from Indian
producers. Each purchase represents an
amount of energy that fuels, no only the
costumer’s body but the gamified platform. My
main goal was to create a game loop based
on a level system that allows the user to
greatly improve his/her snacking activity,
optimize energy production and gain access
to a constant flow of new flavors and promos.
Although GruBox’s innovation is focused on
Vending Machines, with the current Covid-19
pandemic situation is vital not to depend
exclusively on the Physical interaction with
these machines for the gamification strategy
to work. In fact, it should rely primarily on the
managing App itself.
Concept Overview
5. Phase: Discovery
- "Purchase the best Indian-made snacks"
- GruBot mascot stickers with typical Indian clothing
and accessories (turban, face painting, etc.)
- "Healthy snacking is a matter of strategy"
- Jigsaw puzzle coupon that needs to be completed by 2 or more persons
- Get invited to join a team in the GruBox League by a friend or colleague
- Find in social media how much time and money different GruBox's customers
have saved
- “Snacker of the month” poster placed in office cafeterias or corporate
newsletters
- Virtual or physical Sticker of Sleeping GruBot with message “Lack of energy? Get activated!”
- "Surprise Snack" gift card
- "Discover a new flavor every week"
- Corporate Discount coupons and gift cards have an expiration date
- FOMO effect during coffee breaks
- Special LED lighting in vending machine trays that allows highlighting a
specific tray with limited time offers or low-stock products
- Poster in office cafeteria with coupon code with limited uses
- Monthly discount that applies only to products from a specific region in India
- Receive a discount coupon from your company's HR Dept.
- Special sticker collection for Whatsapp and/or Telegram with work-related
jokes or funny situations with GruBot as the main character
- Minigame to match cricket and movie stars with their favorite type of snack
- Minigame winners get a special coupon to receive a cashback amount on
the first purchase or 7-day free delivery
- GruBox 7-day flavor Challenge: Discover India through its flavors
6. Phase: Onboarding
- Learn the story behind each product from the catalog
- Receive welcoming email or SMS from GruBox’s CEO
- Beginner’s luck: receive one gem the first time you play FitChance minigame
- Choosing between home/office delivery or kiosk pick-up activates a special icon and
title (HQ mode or Explorer mode)
- Special catalog filters based on fitness goals
- Every time you unlock a new combo you can choose 1 gem of your choice
- Activating HQ mode or Explorer mode slightly modifies the Gem reward system (See
CD4)
- Earn extra Energy by sharing purchase on social media, email, Whatsapp, or
telegram
- See the number of GruBox Primers in your area
- Notification of real-time Combo unlocks and achievements in your area
- Interesting facts about Indian snacks in loading screens- Gem Boxes contain one random
gem (Topaz, Sapphire, or Ruby)
- FitChance minigame appears after completing first purchase
- Depending on the stock of each machine the possible combos changes
- Special offer on GruBox Prime fee expires 72 hours after first purchase
- Discover Gem Exchange area (locked until LVL2)
GruBox Prime (Subscription) offer is presented after completing the first
FitChance minigame (See CD7)
- Earn GruPoints and Energy with first purchase
- “Unlock your first combo!” (Cross-sell)
- Win a Gem Box for every 1000 Rs of wallet recharge
- Progress bar to indicate next level completion
- Earn extra GruPoints and Energy with each combo
- Reach LVL1 with first 100 Rs purchase
- Reaching LVL1 unlocks Workshop and Savers League Access
- User Profile shows stats (Current level, GruPoints, Time saved, Money saved)
7. Phase: Scaffolding
- Flavor scout: possibility to suggest new local products
for catalog
- Upon reaching LVL4 you unlock GruBot automations
- GruBot Automation #1: Snack Planner (Auto mode)
- Additional items you can create in Workshop allows you to improve Energy
booster or Create additional Gem Extractors
- When HQ Mode is activated earn 1 extra Sapphire with Gem Extractor(s)
- When Explorer Mode is activated earn 1 extra Topaz with Gem Extractor(s)
- You can create or join a Team in the GruBox League
- Recruit new team members to compete in the GruBox League
- GruBox League leaderboards
- To enter a GruBox League competition you must gather a specific amount of
gems between members of your team
- Matches in GruBox League can be picked by the system or Teams can
challenge specific teams
- GruBot Automation # 3: Get early access to new products in your area
- Energy booster works based on a Streak design: bonus energy amount
depends on keeping it running
- You can lose a “conquered” machine is someone else puts a greater amount
of gems
- You can play FitChance minigame only once every 24 hours
- GruBot Automation # 4: Favorite product restock warning
- GruBox competitions happen only twice per month
- You can only apply for cashback outside GruBox League competitions and
over previously unlocked combos
- If a product I suggested is included in catalog I win a big stack of Gems
- GruBox Primers have 1 or 2 additional Gem Extractors (depending on Level)
while subscription is active
- Earn extra GruPoints for every product review
- Gem Exchange area offers several rewards like discount coupons, free-delivery
credits, movie tickets, IPL tickets, cashback credits
- When Explorer Mode is activated you can “conquer” a vending machine using
gems
- During GruBox Competitions all members of the team receive special
discounts when purchasing previously unlocked combos
- GruBox Contest Winners receive the Gem Stack Bet and a lot of GruPoints
- GruBox Primers automatically reach LVL3 and win a stack of gems
- Upon reaching LVL2 Gem Exchange area is unlocked
- Upon reaching LVL3 Energy Booster Mk1 is unlocked
- GruBot Automation #2: FitChance Harvest (Play Minigame for X number of
times or until energy runs out)
- GruBox League competitions are won by gathering the highest amount of
Energy within a 7-day period.
8. Phase: Endgame
- High-level users receive a special letter from GruBox’s CEO awarding an Indian
Flavor Champion certificate
- User is able to see how much time and money he/she has helped others to save
- High-Level users (10+) can propose new features for the app
- Users with highest number of “conquered” vending machines can suggest
new locations
- High-Level users (10+) are invited to join exclusive Facebook group to provide
feedback on GruBox’s roadmap
- GruBox League winner teams are given a lot of social recognition through
social media, Whatsapp and corporate spaces.
- After LVL10 you can play FitChance minigame every 12 hours
- Portal locations rotate randomly every week
- High-level GruBox primers receive samplers of new products by mail for tasting and
reviewing
- High level users have a considerable gem treasure and effective gathering
system they won’t abandon easily
- GruBox League teams of high-level members (10+) compete in special
regional or national contests
- A HUGE amount of energy is required to create Portal generator
- Create a gem supply chain to ensure the best discounts and free delivery
service
- Portal Generator allows user to exchange gems for plane or train tickets to
locations with GruBox vending machines
- Messenger Mode allows users to make deliveries in their area and earn money
- Unlock every possible combo
- After LVL10 Energy Booster no longer suffers cooldown process
- After LVL10 unlock Portal generator in Workshop
- High-Level users (10+) unlock a new mode item called “Messenger Mode”
- One of the prizes of the national GruBox League contest is to visit the
company’s office and meet the team behind GruBox
19. WORD OF
THANKS
Thanks to Isabel for all her support.
A special thanks to Pranesh for his valuable insights
(sorry for waking you up at 1 AM to ask you silly
questions XD).
To all the Octalysis Prime community for being an
inspiration to make this effort.
Special thanks to Rafal for sharing his screenshots
and helping me save time!
To Yu-kai and TOG for creating this life-changing
Framework and the OP Island.
My eternal gratitude for this opportunity to grow and
expand my horizons.
Designed with love by Felipe Munoz-Jaramillo.
Icons by Flaticon.com