SlideShare a Scribd company logo
Xinheng Chen (xinheng)
Problem:
• Restaurants want more customers and online branding
• Diners love to eat out but have no time to go out
• Diners want to choose from different restaurants
xinheng
Products
Online Website Mobile App
xinheng
Delivery Service
Great BreakUse big pictures to engage your audience
Financial Information
xinheng
xinheng
Business Model:
• Commission fee for each order(average of 13.5%)
• Restaurant advertising on Grubhub platform
xinheng
2004 2007 - 2011 2013 2014
History
2015
Founded by Matt Maloney
and Michael Evans
Series A – E founding
Grubhub and Seamless Merger
Opens for trading on the New
York Stock Exchange(“GRUB”)
Introduces Grubhub Delivery
to over 50 cities across the U.S
xinheng
Secret Sauce:
• Improving technologies for better user experience
• Customer support
• Online/Offline Marketing
xinheng
Competition
xinheng
Competition
Grubhub UberEats DoorDash
Deliver to front door
Notifications
Preorder
Cuisine Filter
xinheng
Prediction:
Succeed!
• Excellent value proposition
• Surge in food home delivery market
• Integration with yelp
References:
https://www.fatbit.com/fab/startups-can-learn-grubhubs-success-story/
https://www.businesswire.com/news/home/20180319005405/en/Yelp-
Grubhub-Complete-Online-Ordering-Integration
https://www.eater.com/2015/2/5/7987883/grubhub-food-delivery-drivers-
competition
https://www.nasdaq.com/aspx/call-
transcript.aspx?StoryId=4144770&Title=grubhub-grub-q4-2017-results-earnings-
call-transcript
http://www.businessinsider.com/grubhubs-acquisitions-could-define-its-future-
2017-10
https://www.nasdaq.com/article/why-grubhub-inc-stock-jumped-55-in-2016-
cm729666

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Grubhub xinheng