1. Half Life 2 By Jack James and Harry Johnson

3. The game has been estimated to

4. have sold 6.5 million copies.

5. 84 people worked on

6. developing Half Life 2 over the

7. course of 5 years.

9. Because the game had many

10. publishers because it was

11. released on many formats.

12. Valve were able to cut out the middleman by selling their game online to be downloaded.

14. This would mean that Half Life 2 was a 2 nd party game that used combinations of vertical and horizontal integration

16. The orange box was a good marketing technique because it allowed their games to reach a wider audience and the pack would grab customers attention as a good deal.

18. If the customer liked the other

19. games, they might want to buy

20. sequels, merchandise or dlc

21. for them.

23. They did this by releasing trailers, game play videos, demo's and banners on websites customers would be likely to visit.

25. Released through and Steam (online) and CD’s from shops

26. Steam versions included Counter Strike; Source and/or Half Life; Source

27. Collectors edition included merchandise such as T-Shirts, Strategy guides and game soundtrack

29. 64 bit Source engine released for game modders in December 2005

30. Xbox port released November 2005

31. Sold on Xbox 360/PS3 as part of Orange Box package in October 2007

32. Merchandise included Headcrabs and posters

34. This allows for a greater audience as it has been released on all major consoles

35. The biggest audience for Half Life 2 is PC gamers mainly because of the prequel, Half Life (PC)

37. Owners of Half Life 2 on the PC will have access to “Garry's Mod” where they can create their own game modifications using the game engine

38. This gives Half Life 2 a massive fan base

40. This means there is more for the consumers to do besides playing the Story mode of the game