This document provides an overview and analysis of growth strategies and industry forecasts for 2013. It summarizes exhibition industry and GDP trends in 2012 and forecasts modest growth in 2013, especially in communications/IT, machinery, and financial/legal sectors. Attendance and space grew in Q3 2012 after a soft first half, though metrics remained around 2011 levels overall. Transportation and raw materials are also expected to see increases in 2013.

1. Growth Strategies for 2013
Danica Tormohlen
Contributing Editor
816.803.8103 • danicat@tradeshowexecutive.com
Twitter: @DanicaTormohlen

2. Growth Strategies Panel
Danica Tormohlen John Marriott
CONTRIBUTING EDITOR, TSE GENERAL MANAGER,
816.803.8103 MOTOR TREND AUTO SHOWS
danicat@tradeshowexecutive.com 860.663.5527
John.Marriott@sorc.com
Galen Poss
COO, DMG EVENTS Chris Dolnack
203.883.4702 SENIOR VICE PRESIDENT &
galenposs@dmgevents.com CHIEF MARKETING OFFICER, NATIONAL
SHOOTING SPORTS FOUNDATION, INC.
203.426.1320 ext. 227
cdolnack@nssf.org

3. Monthly Overview
Rebound. Exhibit space grew 2.0% in October, offsetting a decline of virtually the same
percentage that took place in September.
Source: TSE Dashboard, December 2012

4. Monthly Overview
Fairly Flat. The number of exhibitors participating in October trade shows was largely
unchanged compared to 2011. Growth crept up 0.1% after declining slightly in September.
Source: TSE Dashboard, December 2012

5. Monthly Overview
Autumn Arrivals. Attendance was up 2.5% from October 2011. The gains came after
a soft Spring and Summer.
Source: TSE Dashboard, December 2012

6. Consolidated Overview
A ho-hum September brought the Dashboard metrics for Q3 down about where they were a year
ago. The metrics began losing steam after a fast start in Q1. The year 2011 as a whole showed a
more definite direction with all three metrics on the upswing.
Source: TSE Dashboard, December 2012

7. Exhibition Industry vs. Real GDP
Source: CEIR, September 2012

8. 2013 Forecast
Source: TSE Trending & Spending, December 2012

9. 2013 Forecast by Sector
• Communications & IT
• Machinery & Finished
Business Outputs
• Financial, Legal & Real Estate

10. 2013 Forecast by Sector
• Communications & IT • Transportation
• Machinery & Finished • Raw Materials & Science
Business Outputs
• Financial, Legal & Real Estate

11. 2013 Forecast by Sector
• Communications & IT • Transportation • Sporting Goods,
• Machinery & Finished • Raw Materials & Science Travel & Amusement
Business Outputs • Medical & Healthcare
• Financial, Legal & Real Estate • Building, Construction,
Home & Repair
• Government
• Food
• Education
• Discretionary
Consumer Services
• Consumer Goods/Retail Trade
• Business Services