The most trending factor is B2B marketing, where one business is interdependent on other.

1. A B2B firm acts as an interface between the Businesses, A key revenue generator.
The B2B Marketing Analysis
blog.ochre-media.com/the-b2b-marketing-analysis/
Jacob Higgins
The Job market seems to be involved with lot of ups and downs and it varies from Industry to Industry,
The most challenging job in a day to day life is marketing, that’s because it needs lot of skill to promote
a product, convince the customer/client, sell the product and lastly provide valuable service. The most
trending factor is B2B marketing, where one business is interdependent on other, an agency that
bridges the gap between the business play a prominent role. So how good a B2B marketing can be?
Let’s discuss more about it.
Customer is the King: Most of the B2B marketers primarily focus on finding out a new acquisitions or
prospects in the business but, they tend to forget the basic principle of retention of old customer, who
has been in support of the business from long time, It is a responsibility of a B2B firm to maintain faith
and trust with the old customer by enhancing the service and build a good relationship with the
organization. As per the trend most of B2B marketers spend 23% on retention of customer and 25% on
acquiring new prospects.
Dedication of being Customer Centric: The most important thing in a B2B Business is to build a good
rapport with the customer, make the customer to feel comfortable and be service oriented towards the
customer by analyzing the requirements properly. If all these criteria’s are taken care off it’s not a hard
task for any marketing firm to thrive in the business. The results are best-in-class marketers have
happier customer than anyone else.
Technology makes the difference: As per the study, Top marketers are more benefitted than an average
marketer because of the objectives involved in the entire customer lifecycle. Technology remains a key
aspect in finding out new prospective customers or retaining the old by executing and measuring
sophisticated marketing strategies. Their usage of personalization and behavioral targeting and

2. Technology builds a relation for a B2B firm to stay connected with the Businesses.
segmentation is 30% to 75% higher than average firms. It’s always better to stay updated with the
latest technology in order to be live in the market.
Finding out the
Right Person for
the Right Job:
Most of the firms
spend enormously
in finding the right
person for the job
requirement,
which involves
recruitment, skill
development and
resource
management. Top
firms outperform
because of
balancing the
above
requirements in
an efficient way,
Over 92% top
performers
consider having
right skilled
resources than
compared to only
50% of the
average companies. When top performers have the right skills in place that understand emerging B2B
marketing trends, practices and technologies, they invest in keeping those teams aligned to objectives
and external and internal customers. Average marketers, by comparison lack accountability for
process improvement and do not place enough value on understanding emerging B2B tactics.
If any B2B firm wants to flourish in the market, these trending factors play a crucial role in shaping up
the business and gain recognition of being service oriented.
Ochre Media is a leading B2B Company diversified into 11 industry specific portals catering the
needs of various customers.
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Jacob Higgins
A blogger by passion follows the latest Industry trends and an explorer by choice.
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