Just as the supermarket‘s presentation of grocery varies in different ways, so you, as the consumer, can focus different aspects of your shopping, too: Do you watch the price or even the composition or the origin of food products? Can we rely on the given product specifications? We dived into a supermarket trolley to collect facts about groceries for a comparison of similarities as well as differences. This graphic informs about some hidden product details you may haven't known so far.
The team visited potential filming locations to check safety and suitability. They determined the burn valley, car park, and front of the college were good places to shoot the film.
Courtney Lowrie wrote an autobiographical piece about her life and goals. She was born in Dallas, Texas in 1986 and is currently a senior majoring in Public Relations at California Baptist University. Upon graduating, she plans to obtain a B.S. in Petroleum Engineering from the University of Texas at Austin. Her professional goals include working in media relations and lobbying for oil and gas companies internationally using both of her degrees. Her personal goals include living a healthy lifestyle, traveling the world, getting married, and having children.
The document outlines the history of horror films from 1890 to the present. It describes the emergence of early silent "monster movies" in the 1890s and 1920s. The 1930s saw the rise of Universal Studios' Gothic horror films like Dracula and Frankenstein. The 1950s brought the popularity of Hammer Horror films from Britain. Psychological thrillers also emerged from directors like Alfred Hitchcock. Occult and supernatural horrors grew in the 1970s with films like The Exorcist and The Omen. The 1980s and 90s featured postmodern slasher films. Modern horror since 2000 has seen the rise of remakes and reboots of classic films.
WUD Trójmiasto - Specjaliści User Experience w Polsce w 2015 rokuTomasz Skórski
Prezentacja wygłoszona na WUD Trójmiasto 7 listopada 2015 roku o najpopularniejszych technikach i narzędziach stosowanych przez projektantów i badaczy, typowych obowiązkach. Zawiera również informację o typowych miejscach pracy, zarobkach i aspiracjach polskich specjalistów UX.
A horror film treatment outlines a opening scene where a protagonist is chased through a valley by a murderer hiding in the bushes. The victim manages to escape into a college parking lot but is eventually caught and killed by the murderer, who thrusts a knife into his throat. The 2 minute sequence would be filmed in a local valley and college parking lot, using makeup, props, and costumes to portray the victim running for his life and brutal death at the hands of the antagonist.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Gamma radiation refers to electromagnetic radiation of extremely high frequency and energy per photon. It is produced by the decay of atomic nuclei and other high-energy processes. Paul Villard discovered gamma radiation in 1900 while studying radiation from radium, and the term was coined by Ernest Rutherford in 1903. Gamma rays are ionizing radiation and biologically hazardous. Natural sources include naturally occurring radioisotopes and interactions between cosmic rays and the atmosphere.
Just as the supermarket‘s presentation of grocery varies in different ways, so you, as the consumer, can focus different aspects of your shopping, too: Do you watch the price or even the composition or the origin of food products? Can we rely on the given product specifications? We dived into a supermarket trolley to collect facts about groceries for a comparison of similarities as well as differences. This graphic informs about some hidden product details you may haven't known so far.
The team visited potential filming locations to check safety and suitability. They determined the burn valley, car park, and front of the college were good places to shoot the film.
Courtney Lowrie wrote an autobiographical piece about her life and goals. She was born in Dallas, Texas in 1986 and is currently a senior majoring in Public Relations at California Baptist University. Upon graduating, she plans to obtain a B.S. in Petroleum Engineering from the University of Texas at Austin. Her professional goals include working in media relations and lobbying for oil and gas companies internationally using both of her degrees. Her personal goals include living a healthy lifestyle, traveling the world, getting married, and having children.
The document outlines the history of horror films from 1890 to the present. It describes the emergence of early silent "monster movies" in the 1890s and 1920s. The 1930s saw the rise of Universal Studios' Gothic horror films like Dracula and Frankenstein. The 1950s brought the popularity of Hammer Horror films from Britain. Psychological thrillers also emerged from directors like Alfred Hitchcock. Occult and supernatural horrors grew in the 1970s with films like The Exorcist and The Omen. The 1980s and 90s featured postmodern slasher films. Modern horror since 2000 has seen the rise of remakes and reboots of classic films.
WUD Trójmiasto - Specjaliści User Experience w Polsce w 2015 rokuTomasz Skórski
Prezentacja wygłoszona na WUD Trójmiasto 7 listopada 2015 roku o najpopularniejszych technikach i narzędziach stosowanych przez projektantów i badaczy, typowych obowiązkach. Zawiera również informację o typowych miejscach pracy, zarobkach i aspiracjach polskich specjalistów UX.
A horror film treatment outlines a opening scene where a protagonist is chased through a valley by a murderer hiding in the bushes. The victim manages to escape into a college parking lot but is eventually caught and killed by the murderer, who thrusts a knife into his throat. The 2 minute sequence would be filmed in a local valley and college parking lot, using makeup, props, and costumes to portray the victim running for his life and brutal death at the hands of the antagonist.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Gamma radiation refers to electromagnetic radiation of extremely high frequency and energy per photon. It is produced by the decay of atomic nuclei and other high-energy processes. Paul Villard discovered gamma radiation in 1900 while studying radiation from radium, and the term was coined by Ernest Rutherford in 1903. Gamma rays are ionizing radiation and biologically hazardous. Natural sources include naturally occurring radioisotopes and interactions between cosmic rays and the atmosphere.
Dokumen tersebut membahas pengaruh lingkungan sosial seperti keluarga, sekolah, lingkungan kerja, dan media massa terhadap perkembangan individu. Keluarga dijelaskan sebagai lingkungan sosial primer yang mempengaruhi perkembangan sosial sejak awal. Peranan sekolah lebih luas dari pendidikan formal dan mencakup pembentukan sikap. Lingkungan kerja di perusahaan besar dan pertanian mempengaruhi kepribadian. Pengar
6 workflows you wish you could do from your mobile phoneJen Smith
This document lists 6 common workflows that employees wish they could access from their mobile phones: 1) filling out a timesheet, 2) reviewing financial reports, 3) editing an internal site, 4) updating a pipeline of information, 5) creating a service ticket, and 6) accessing a custom business application. It then introduces www.capriza.com as a solution to enable mobile access to these and other workflows without coding or APIs.
Sarina Russo Institute - University Access Orientation (2017)SarinaRussoInstitute
This document provides an orientation for new students at Sarina Russo Institute. It introduces key staff members and provides information about computer login details, self-paced orientation, class times and locations, checking timetables, and classroom rules. It also covers topics like personal belongings, electronic devices, language support, academic counselling, course progress, variations, holidays, finance, complaints and appeals, visa requirements, attendance, conduct, support services, computers and wifi, student ID, health and safety, emergency services, law, health, and Brisbane transport.
This document discusses the Atomic Design method for planning and designing games. It outlines finding an initial game idea through free writing, research or matching items. The planning process involves determining the game type, story, mechanics and relationships. It also discusses top-down and bottom-up design types. The Atomic Design process focuses on defining goals, mechanics, skills, inputs, parameters, patterns, signs and feedback to form the building blocks of a game.
How much is much?
Gold the fabulous substance which aroused warfares, ennobled kings and graced gods. But: If one would melt down all golden coatings, dental fillings, pieces of jewellery and bullions of the world and form a sphere out of this liquid, it would not get bigger than the height of a two storied house! And compared to the yearly iron ore extraction, it get's even more clear, how invaluable this rare metal is.
The document outlines several conventions of horror films, including common settings like isolated or run-down urban areas with dark histories, the use of unnatural camerawork like POV shots and handheld footage to add realism, and iconic visual styles employing dark colors, low lighting, and frightening props. It also discusses narrative structures featuring protagonists battling antagonists, familiar character archetypes, and themes involving good versus evil, religion, childhood trauma, science, and mental instability that exploit human fears.
This call sheet provides details for filming a 2 minute horror title sequence between November 11th-15th. It lists the film title as "Horror Title Sequence - Title Unknown". Shooting will take place at Burn Valley Park from 10AM-3PM daily. The cast includes Samuel Neesam as the Narrator, Nicholas Dixon as the Victim, and Daniel Tritchler as the Crazed Murderer. The crew are also listed as camera operators. Equipment includes a Panasonic video camera and tripod. Props include a fake knife and fake blood. Wardrobe details are provided for the Murderer and Victim.
The document is a call sheet for a short horror film shoot taking place from the 11th to the 15th of November. It lists the title as "Horror Title Sequence - Title Unknown" with a maximum length of 2 minutes. Shooting will take place at Burn Valley Park from 10AM to 3PM each day. The cast includes Samuel Neesam as the Narrator, Nicholas Dixon as the Victim, and Daniel Tritchler as the Crazed Murderer. The crew will also operate the camera equipment which includes a Panasonic handheld video camera and tripod. Props include a fake knife and fake blood. Wardrobe includes pale makeup and a black cloak for the Murderer, normal clothes for the
The document outlines several conventions of horror films including setting, cinematography, iconography, narrative, characters, and themes. Settings often involve isolated, dark urban areas like alleys or abandoned buildings. Cinematography uses unnatural camera movements, point-of-view shots, handheld shots, and close-ups to create tension. Common iconography includes dark colors, low lighting, weapons, and monsters. Narratives usually follow the classic structure with an antagonist and protagonist battling for survival. Characters include victims, villains, creepy children, and corrupted officers. Popular themes involve good vs evil, religion, childhood issues, science gone wrong, zombies, insanity, envy, and suicide.
SRI provides an orientation for new students that includes information about key staff, class schedules, timetables, classrooms, personal belongings, electronic devices, language support, academic counseling, course progress, variations, holidays, certificates, finance, complaints, visa requirements, attendance, conduct, student areas, prayer room, working in Australia, accommodation, health and safety, transport, Brisbane area, websites, computers, and the student portal. Students are expected to attend orientation, follow the student code of conduct, maintain satisfactory attendance and course progress, and be aware of their visa conditions.
The document discusses the use of various media technologies in the construction and evaluation of a music video project. YouTube was used extensively for inspiration and research on music video conventions. Photoshop was used to design promotional materials like advertisements and album artwork. Blogger was the platform used to store and present all project work and research. Final Cut Pro was the video editing software used to assemble the raw footage into the final music video. Additional media like magazine articles and mood boards on Glogster were consulted for ideas during the planning stages.
The document discusses how the student's media product uses, develops or challenges conventions of real media. It describes some of the conventions they considered, such as filming in isolated locations commonly seen in horror films. It discusses the clothing choices for the characters and how they were inspired by other horror films. It also discusses the genre of "gothic horror" and how camera work and lack of dialogue further develop conventions seen in real horror media like Saw 4.
This document provides examples of real media text covers and content pages along with examples of student-created media text covers and content pages. It includes photos of magazine covers with descriptions of design elements like color, imagery, and layout. There are also templates shown for double-page spreads and content pages that students can reference when creating their own media texts. The document serves as a reference guide for the types of materials students will be designing as part of a media coursework assignment.
This call sheet provides details for filming a 2 minute horror title sequence between November 11th-15th. It lists the film title as "Horror Title Sequence - Title Unknown". Shooting will take place at Burn Valley Park from 10AM-3PM daily. The cast includes Samuel Neesam as the Narrator, Nicholas Dixon as the Victim, and Daniel Tritchler as the Crazed Murderer. The crew are also listed as camera operators. Equipment includes a Panasonic video camera and tripod. Props include a fake knife and fake blood. Wardrobe includes pale makeup and a black cloak for the murderer, and normal clothes for the victim and narrator.
Adsota Workshop No 3- Mr. Đặng Thái Sơn - CMO Appota - Câu chuyện thành công của những ứng dụng triệu người dùng
#adsota #appotax #mobileadvertising #Amanotes #hdapps #UA #useracquisition #appmonetization #mobilemarketing
THIẾT KẾ SẢN PHẨM - 7 NGUYÊN TẮC CƠ BẢN DÀNH CHO NGƯỜI MỚI BẮT ĐẦUHuynh Huu Tai
Những công ty thành công theo định hướng thiết kế xây dựng những sản phẩm tốt nhất với những đội ngũ mạnh nhất đều có những thực hành chung. Những thực hành tốt nhất đã được nghiên cứu một cách chuyên sâu sẽ giúp đội ngũ của bạn thiết kế tốt hơn, nhanh hơn và cộng tác hơn. Được kết hợp với sức mạnh của tư duy thiết kế (design thinking), những nguyên tắc thiết kế sản phẩm này (product design) sẽ tăng tốc thực hành về thiết kế dành cho đội ngũ của bạn.
Dokumen tersebut membahas pengaruh lingkungan sosial seperti keluarga, sekolah, lingkungan kerja, dan media massa terhadap perkembangan individu. Keluarga dijelaskan sebagai lingkungan sosial primer yang mempengaruhi perkembangan sosial sejak awal. Peranan sekolah lebih luas dari pendidikan formal dan mencakup pembentukan sikap. Lingkungan kerja di perusahaan besar dan pertanian mempengaruhi kepribadian. Pengar
6 workflows you wish you could do from your mobile phoneJen Smith
This document lists 6 common workflows that employees wish they could access from their mobile phones: 1) filling out a timesheet, 2) reviewing financial reports, 3) editing an internal site, 4) updating a pipeline of information, 5) creating a service ticket, and 6) accessing a custom business application. It then introduces www.capriza.com as a solution to enable mobile access to these and other workflows without coding or APIs.
Sarina Russo Institute - University Access Orientation (2017)SarinaRussoInstitute
This document provides an orientation for new students at Sarina Russo Institute. It introduces key staff members and provides information about computer login details, self-paced orientation, class times and locations, checking timetables, and classroom rules. It also covers topics like personal belongings, electronic devices, language support, academic counselling, course progress, variations, holidays, finance, complaints and appeals, visa requirements, attendance, conduct, support services, computers and wifi, student ID, health and safety, emergency services, law, health, and Brisbane transport.
This document discusses the Atomic Design method for planning and designing games. It outlines finding an initial game idea through free writing, research or matching items. The planning process involves determining the game type, story, mechanics and relationships. It also discusses top-down and bottom-up design types. The Atomic Design process focuses on defining goals, mechanics, skills, inputs, parameters, patterns, signs and feedback to form the building blocks of a game.
How much is much?
Gold the fabulous substance which aroused warfares, ennobled kings and graced gods. But: If one would melt down all golden coatings, dental fillings, pieces of jewellery and bullions of the world and form a sphere out of this liquid, it would not get bigger than the height of a two storied house! And compared to the yearly iron ore extraction, it get's even more clear, how invaluable this rare metal is.
The document outlines several conventions of horror films, including common settings like isolated or run-down urban areas with dark histories, the use of unnatural camerawork like POV shots and handheld footage to add realism, and iconic visual styles employing dark colors, low lighting, and frightening props. It also discusses narrative structures featuring protagonists battling antagonists, familiar character archetypes, and themes involving good versus evil, religion, childhood trauma, science, and mental instability that exploit human fears.
This call sheet provides details for filming a 2 minute horror title sequence between November 11th-15th. It lists the film title as "Horror Title Sequence - Title Unknown". Shooting will take place at Burn Valley Park from 10AM-3PM daily. The cast includes Samuel Neesam as the Narrator, Nicholas Dixon as the Victim, and Daniel Tritchler as the Crazed Murderer. The crew are also listed as camera operators. Equipment includes a Panasonic video camera and tripod. Props include a fake knife and fake blood. Wardrobe details are provided for the Murderer and Victim.
The document is a call sheet for a short horror film shoot taking place from the 11th to the 15th of November. It lists the title as "Horror Title Sequence - Title Unknown" with a maximum length of 2 minutes. Shooting will take place at Burn Valley Park from 10AM to 3PM each day. The cast includes Samuel Neesam as the Narrator, Nicholas Dixon as the Victim, and Daniel Tritchler as the Crazed Murderer. The crew will also operate the camera equipment which includes a Panasonic handheld video camera and tripod. Props include a fake knife and fake blood. Wardrobe includes pale makeup and a black cloak for the Murderer, normal clothes for the
The document outlines several conventions of horror films including setting, cinematography, iconography, narrative, characters, and themes. Settings often involve isolated, dark urban areas like alleys or abandoned buildings. Cinematography uses unnatural camera movements, point-of-view shots, handheld shots, and close-ups to create tension. Common iconography includes dark colors, low lighting, weapons, and monsters. Narratives usually follow the classic structure with an antagonist and protagonist battling for survival. Characters include victims, villains, creepy children, and corrupted officers. Popular themes involve good vs evil, religion, childhood issues, science gone wrong, zombies, insanity, envy, and suicide.
SRI provides an orientation for new students that includes information about key staff, class schedules, timetables, classrooms, personal belongings, electronic devices, language support, academic counseling, course progress, variations, holidays, certificates, finance, complaints, visa requirements, attendance, conduct, student areas, prayer room, working in Australia, accommodation, health and safety, transport, Brisbane area, websites, computers, and the student portal. Students are expected to attend orientation, follow the student code of conduct, maintain satisfactory attendance and course progress, and be aware of their visa conditions.
The document discusses the use of various media technologies in the construction and evaluation of a music video project. YouTube was used extensively for inspiration and research on music video conventions. Photoshop was used to design promotional materials like advertisements and album artwork. Blogger was the platform used to store and present all project work and research. Final Cut Pro was the video editing software used to assemble the raw footage into the final music video. Additional media like magazine articles and mood boards on Glogster were consulted for ideas during the planning stages.
The document discusses how the student's media product uses, develops or challenges conventions of real media. It describes some of the conventions they considered, such as filming in isolated locations commonly seen in horror films. It discusses the clothing choices for the characters and how they were inspired by other horror films. It also discusses the genre of "gothic horror" and how camera work and lack of dialogue further develop conventions seen in real horror media like Saw 4.
This document provides examples of real media text covers and content pages along with examples of student-created media text covers and content pages. It includes photos of magazine covers with descriptions of design elements like color, imagery, and layout. There are also templates shown for double-page spreads and content pages that students can reference when creating their own media texts. The document serves as a reference guide for the types of materials students will be designing as part of a media coursework assignment.
This call sheet provides details for filming a 2 minute horror title sequence between November 11th-15th. It lists the film title as "Horror Title Sequence - Title Unknown". Shooting will take place at Burn Valley Park from 10AM-3PM daily. The cast includes Samuel Neesam as the Narrator, Nicholas Dixon as the Victim, and Daniel Tritchler as the Crazed Murderer. The crew are also listed as camera operators. Equipment includes a Panasonic video camera and tripod. Props include a fake knife and fake blood. Wardrobe includes pale makeup and a black cloak for the murderer, and normal clothes for the victim and narrator.
Adsota Workshop No 3- Mr. Đặng Thái Sơn - CMO Appota - Câu chuyện thành công của những ứng dụng triệu người dùng
#adsota #appotax #mobileadvertising #Amanotes #hdapps #UA #useracquisition #appmonetization #mobilemarketing
THIẾT KẾ SẢN PHẨM - 7 NGUYÊN TẮC CƠ BẢN DÀNH CHO NGƯỜI MỚI BẮT ĐẦUHuynh Huu Tai
Những công ty thành công theo định hướng thiết kế xây dựng những sản phẩm tốt nhất với những đội ngũ mạnh nhất đều có những thực hành chung. Những thực hành tốt nhất đã được nghiên cứu một cách chuyên sâu sẽ giúp đội ngũ của bạn thiết kế tốt hơn, nhanh hơn và cộng tác hơn. Được kết hợp với sức mạnh của tư duy thiết kế (design thinking), những nguyên tắc thiết kế sản phẩm này (product design) sẽ tăng tốc thực hành về thiết kế dành cho đội ngũ của bạn.
• Nguyên lý viết lời quảng cáo
• Cấu trúc của thông điệp quảng cáo
• Tiếng việt, những điều có thể chưa biết
• Ngôn từ trong thông điệp quảng cáo
• Lập luận trong quảng cáo
• Viết lời quảng cáo cho ấn phẩm/ radio/ báo, tạp chí/ TVC
8dWords - Hệ thống Online Marketing lấy Google AdWords làm trung tâmSEONGON
Google AdWords là công cụ Online Marketing hiệu quả nhất giúp doanh nghiệp thu hút khách hàng tiềm năng về với website.
Tuy nhiên nếu chỉ sử dụng Google AdWords sẽ là không đủ, tỉ lệ khách hàng không mua hàng vẫn lên tới 98%.
Là đơn vị tư vấn và đào tạo Google AdWords, SEONgon - Trung tâm iTrain xây dựng hệ thống các công cụ tích hợp xung quanh Google AdWords với mục đích tăng khả năng bán hàng trên website.
Các công cụ dùng thêm không quá tốn kém và rất dễ sử dụng.
Hy vọng sẽ giúp các doanh nghiệp tận dụng tốt hơn nữa nguồn lực của mình.
-----------------------------
SEONgon.com - Đối tác uy tín của Google tại Việt Nam.
iTrain.vn - Trung tâm Đào tạo Google AdWords đầu tiên tại Việt Nam
2. MOBILE DAY 2016
DEV APP INDIE, HỌ LÀ AI?
▸ Dev indie thường có qui mô nhỏ
▸ Thường không có bộ phận chuyên
trách Marketing
▸ Ngân sách Marketing bắt đầu dưới
$2K).
▸ Thiếu người, thiếu tiền dẫn đến
thiếu đồng bộ trong 1 loạt các khâu:
Media Kit, Market Research, Media
Coverage, Relationship, Customer
Insight..
2
3. MOBILE DAY 2016
BÀI THUYẾT TRÌNH HÔM NAY SẼ TRẢ LỜI 3 CÂU HỎI
SAU
▸Thị trường làm App/Game indie có thực sự màu mỡ để dấn
thân?
▸Những sai lầm của Dev Việt thường mắc phải khi Go Global
(và cách thức vượt qua)
▸Câu hỏi từ các bạn (Q&A)
4. NGƯỜI THUYẾT TRÌNH
ĐẶNG THÁI SƠN
APPOTA MARKETING MANAGER
Email: sondt@appota.com
SDT: 098.210.56.86
Các Campaign Game từng chạy:
6. #1: CHƯA TRẢ LỜI ĐỦ CÁC CÂU HỎI
Câu hỏi cho team
Mô hình team bạn: nhóm SV, nhóm chuyên nghiệp, công ty
Tính chuyên môn hóa, độ gắn kết - tin tưởng
Dòng tiền duy trì có bền vững không?
Câu hỏi cho thị trường
Trending thị trường đang là gì?
Timing ra App có đúng nhu cầu thị trường hay không?
Ai sẽ là cộng đồng cốt lõi?
Câu hỏi cho sản phẩm
Nên làm app ăn theo hay app lâu dài
Mục tiêu của App để quảng cáo, vệ tinh (cross) hay là trọng tâm
Feature gì để giữ chân user thời gian đầu vào Game
Game Pitch của bạn là gì tới user?
Hình thức thu tiền trong App
…..
…..
…..
7. VÍ DỤ VỀ GAME PITCH (THÔNG ĐIỆP GAME)
Left4Dead: “Zombie apocalypse with your friends”
Democracy 3: “You are the President”
Warframe: “You get to be a space ninja”
Ridiculous Fishing: “Fishing with machine guns”
Tránh sử dụng các từ đao to, búa lớn nhưng vô nghĩa: “unique
12. #3: KHÁC BIỆT VỀ USER BEHAVIOUR
First Sight: Cảnh giác với mọi thứ Sẵn sàng trải nghiệm, giúp test App
Free to Play Model is King PPD vẫn sống tốt
Không có nhu cầu unlock premium feature Sẵn sàng unlock, sẵn sàng donate
Dễ dãi với chất lượng trải nghiệm, ngay cả khi
khi không đúng như lời quảng cáo
Yêu cầu chất lượng trải nghiệm đúng với
những gì Dev mô tả
Ít tham gia vào việc xây dựng App Rating, Comment, Donate, góp ý
Dễ dãi và dễ rời bỏ Đòi hỏi nhưng trung thành
13. Chỉ số nhân vật Angry Bird Chỉ số nhân vật Võ lâm truyền kỳ
GAME Ở TÂY GAME Ở TA
15. KĨ THUẬT TỪ KHÓA CHỈ GIÚP APP HIỂN THỊ TỐT,
NHƯNG SỰ LỰA CHỌN CỦA KHÁCH HÀNG NẰM Ở CẢM XÚC
16. TÊN CAPTAIN STRIKE
RA ĐỜI NHƯ THẾ NÀO?
Headshot Xsolider Xgunner
StormStrike LightStrike
Critical Strike
CaptainStrike
Tên được chọn dựa trên 4 yếu tố:
Chuẩn kĩ thuật SEO: CS - Strike
Cảm xúc: Gợi nhớ Game CS huyền thoại
Khác biệt: Không chỉ bắn giỏi, bạn cần chiến
Thông điệp rõ ràng: Be a Captain
thuật và khả năng lãnh đạo để chiến thắng
17. VỚI 1 GAME INDIE ĐI GLOBAL,
TRAILER LÀ YẾU TỐ QUAN TRỌNG DẪN TỚI SỰ THÀNH
CÔNG
Media hầu như bỏ qua các Game không có trailer trong presskit
Các clip nhỏ, là content Mar cực tốt cho cộng đồng (hardcore)
trong giai đoạn Pre-laucnh
Giảm giá thành quảng cáo rất nhiều với clip
Giúp người chơi, nắm được luôn Gameplay và nhanh chóng
đưa ra quyết định install
18. #5: KHÔNG CÓ CHIẾN LƯỢC PR
Presskit
Email Pitch Don’t go into Junk
Target and Timing
19. MOBILE DAY 2016
LƯU Ý KHI XÂY DỰNG
PRESSKIT
▸ Ảnh screen shot đẹp, và đa dạng
▸ Khoảng 4 - 5 ảnh là tối ưu nhất
▸ 1 ảnh nặng ko quá 1MB. Độ phân
giải khoảng 800 hoặc 1200 px
▸ Phải có featured image (để làm ảnh
thumbnail cho bài viết)
▸ Với bài viết dùng từ ngữ xúc tích,
dễ hiểu
20. MOBILE DAY 2016
TARGET-TIMING CHUẨN
XÁC
▸ Tuyệt đối không gửi Mass Media
▸ Có thứ tự ưu tiên giữa các Media
▸ Target đúng Media: Khả năng được viết
bài sẽ tỷ lệ thuận với sự phù hợp giữa chủ
đề trang tin và thể loại game của bạn.
▸ Gửi dưới email nhà phát hành, hoặc
domain Game, tránh không dùng mail
chung chung (gmail, yahoo).
▸ Công thức: davidwang@gamesinasia.com
+ (cc) news@gamesinasia.com
21. MOBILE DAY 2016
VỚI EMAIL PITCH
Đừng: Hi...tôi là … đến từ studio… Hiện tại chúng tôi mới vừa ra phát hành game đầu tiê
Nên: Hi...tôi là … đến từ studio… Game mới nhất của chúng tôi đó Puzzle Quest vừa m
Đừng: Puzzle Quest là game match - 3 sẽ thay đổi cách chúng ta chơi match - 3 từ trướ
Nên: Puzzle Quest là game match - 3 được chơi bởi 3 người. Mỗi người chơi phải có tin
22. MOBILE DAY 2016
ĐỪNG ĐỂ PRESSKIT BỊ LỌT VÀO THÙNG RÁC
▸Đừng gởi video trailer dù chỉ là 1 video ngắn, mà thay vào đó là link youtube
▸Tránh gởi những file đính kèm ko cần thiết
▸Tránh dùng những buzzword : mind blowing hay revolusioner
▸Dùng nhiều dấu : vd Miễn phí!!!
▸Trước khi gởi, kiểm tra lại kỹ càng
▸Tìm hiểu trước phóng viên nào bạn muốn gởi bài trực tiếp đến, và bắt đầu thư bằng
Hi <tên>
▸Dùng Mailchimp hoặc dịch vụ tương tự để tracking
▸Pre-pitch: bạn có thể có một email giới thiệu và thông tin về việc ra game và cho
phép chơi thử trước (preview)
23. #6: VẤN ĐỀ BẢN QUYỀN
Những yếu tố quan trọng nhất trong bản quyền
Ai là người report bạn?
Chu trình quét và mẹo qua mắt Google
Chía khóa nằm ở Graphic Design
24. MỘT VÀI GỢI Ý KHÁC
Chiến thuật lựa chọn nhà Phát hành - phân phối
Gia tăng mối quan hệ trong ngành
Tham gia các buổi hội thảo, triển lãm quốc tế liên quan đến Game
Xây dựng Community từ cộng đồng Hard Core: TA, AF
Tạo các content sáng tạo trên reddit, 9gag
25. Giới thiệu: Appota là đơn vị tiên phong tại Việt Nam trong việc cung cấp các nền tảng t