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Growth Hack SEO
1.
Copyright © COMIX
,Inc. All Rights Reserved. Growth Hack SEO ご提案書
2.
Copyright © COMIX
,Inc. All Rights Reserved. コミクスの提供するSEO 2011年 2021年 ブラックハットSEO 隠しテキスト バックリンク クローキング フェーズ① 内部SEO 量産コンテンツ コピーコンテンツ 長文コンテンツ フェーズ② コンテンツ品質 E-A-T ユーザービリティ サイテーション フェーズ③ パンダ アップデート ペンギン アップアップデート ハミングバード ベニス アップアップデート 健康 アップアップデート 近年Googleはニーズの理解度が高まってきており、小手先のテクニックでのSEOは通用しなくなってきています。 その為、コミクスは本質的なサイトの価値を高めるSEO施策で結果にコミットします。 コミクスでは、競合サイトを独自ツールで徹底分析し、 商品のニーズやデータに基づく戦略的なSEO施策を提供します ✓競合サイトのデータと比較し課題を抽出 ✓商品設計に合わせて新規コンテンツを提案 ✓各種データに基づいた改善提案やABテストで検証 競合サイト分析 サイト内部調査 ニーズ分析 コンテンツ作成 効果検証 改善 KPI達成率平均 235% 147% 87% 施策後平均流入増加率 顧客満足度
3.
Copyright © COMIX
,Inc. All Rights Reserved. SEO改善事例 リード DB セグメント メール 自社サイトコンテンツ リード獲得 セグメンテーション メール&WEBナーチャリング トラッキング/スコアリング コール クロージング SEO集客 セミナー 資料DL メール開封率や自社ページ閲覧状況 訪問回数/頻度などでスコアリング。 フラグが立った個人にフォロー活動 コンテンツSEO、というと獲得キーワード✕検索順位ばかりに目が行きがちですが、 リードスコアリングには、自社サイトコンテンツを中心としたトラッキングが不可欠です。 スコアリング
4.
Copyright © COMIX
,Inc. All Rights Reserved. SEO改善事例 技術的な内部施策、サイト内導線のユーザビリティ向上 直帰/離脱率・回遊性改善のためのコンサルティング アクセス解析と独自ツールによる競合分析に基づく、 ビジネス活用度の高いコンテンツ戦略、企画、制作 Point 01 Point 02 E-A-T(専門性・権威性・信頼性/googleのサイト評価指標) を向上させるためのコンテンツ設計・差別化 Point 03 CRM/MAツールとの連携に不可欠なサイト内トラッキング (スコアリング)を駆動させるコンテンツライティング Point 04
5.
Copyright © COMIX
,Inc. All Rights Reserved. SEO改善事例 3,257 2,685 4,984 3,980 6,831 10,035 19,810 0 10,000 20,000 30,000 初月 2ヶ月 4ヶ月 6ヶ月 8ヶ月 10ヶ月 12ヶ月 施策1年の結果 セッション:約6倍 直帰率:5% 4,079 5,364 4,637 5,842 6,705 10,537 13,564 0 5,000 10,000 15,000 初月 2ヶ月 4ヶ月 6ヶ月 8ヶ月 10ヶ月 12ヶ月 施策1年の結果 セッション:約3倍 475 588 1,629 2,888 5,317 7,379 10,780 0 5,000 10,000 15,000 初月 2ヶ月 4ヶ月 6ヶ月 8ヶ月 10ヶ月 12ヶ月 施策1年の結果 セッション:約20倍 【課題】 ページ数に対して、 流入キーワードが少ない状況。 【施策】 新規コンテンツの作成とABテストの実施。 ジュエリー事業様 【課題】 指名キーワード以外での流入が少なく、 流入数に伸び悩んでいた。 【施策】 ニーズに沿った新規コンテンツの作成と、 サイト構造のチューニング。 住宅メーカー様 【課題】 複数ドメイン運用によって評価が分散し 流入数が極端に少ない状況。 【施策】 複数サイトの統合とサイト構造の再設計。 新規コンテンツの作成を実施。 不動産投資事業様 1,854 1,352 2,799 3,276 5,054 6,492 7,510 9,840 19,982 26,092 37,275 52,097 49,595 0 20,000 40,000 60,000 初月 2ヶ月 4ヶ月 6ヶ月 8ヶ月 10ヶ月 12ヶ月 14ヶ月 16ヶ月 18ヶ月 20ヶ月 22ヶ月 24ヶ月 施策2年の結果 セッション:約30倍 【課題】 「職種×求人」キーワードの流入が極端に 少ない状況。 【施策】 内部リンクの修正とGoogleしごと検索対応。 新規コンテンツの作成を実施。 求人サイト業様
6.
Copyright © COMIX
,Inc. All Rights Reserved. 会社名 株式会社コミクス 甲南大学法学部を卒業後、アイブリッジ株式会社に入社。 2005年7月に代表取締役に就任する。 2007年9月株式会社コミクスを設立し代表取締役社長に就 任。 その後、株式会社GeeeNをコミクスの子会社として設立し、 代表取締役社長を兼任。 設立 2007年9月6日 資本金 7,084万円 所在地 東京都渋谷区円山町15-4 近藤ビル2階 03-5459-5394 コーポレートサイトURL https://www.comix.co.jp/ 事業内容 デジタルマーケティング支援事業 SaaS支援事業 デジタルトランスフォーメーション支援事業 所属団体 東京商工会議所 正会員 ダイヤモンド経営者倶楽部 EO Tokyo 代表取締役社長 鈴木 章裕 Company Profile ―資格保有者在籍―
7.
Copyright © COMIX
,Inc. All Rights Reserved. 本資料についてのお問い合わせやご相談は 下記までご連絡ください https://www.comix.co.jp/contact/ 03-5459-5394 株式会社コミクス 問い合わせ先 📧:k.nukui@comix.co.jp 担当:温井(ぬくい)
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