This document discusses challenges that companies face when hiring DevOps talent and provides recommendations to address those challenges. It notes that the European DevOps market has candidate-driven conditions with contracting roles and salaries increasing. Traditional hiring approaches like spamming LinkedIn or poor job specifications are ineffective for DevOps candidates. The document recommends that companies build a culture of engagement by identifying employee champions, providing mentoring opportunities, and communicating openly in the hiring process. It also suggests growing talent internally through training programs paired with corporate partnerships.